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The first time you purchase a luxury watch is a momentous occasion. Some buyers are looking for an investment piece, while others are seeking to celebrate a milestone in their careers, relationships, or another important area of life. In many cases, it is a little bit of both.

Dipping a toe into the world of haute horlogerie can feel daunting: There are numerous brands to choose from, countless disembodied voices on the internet advising you in one direction or another, and plenty of sellers tossing in their own two cents along the way. But ultimately, choosing your first luxury watch boils down to one key mission. Your first priority is finding the high-end timepiece that speaks to you.

Here at Avi & Co., we have been a staple of Manhattan’s famed Diamond District for decades. Now, we are in the process of a move to Fifth Avenue, the iconic shopping capital of the city. But no matter where our journey takes us, our priority remains the same: helping clients like you find the watches

The Patek Philippe Calatrava, with its timeless elegance and exquisite craftsmanship, represents a style that transcends fleeting trends and will forever remain a symbol of sophistication and enduring fashion. It is a watch that is handed down from generation to generation. It is also a timepiece that new generations fall in love with due to its prestige and simplicity.

Patek Philippe, the illustrious Swiss luxury watch manufacturer, emerged as a result of the visionary collaboration between Antoni Patek and Adrien Philippe. With a history deeply rooted in craftsmanship and precision, the brand has earned its esteemed reputation for opulence and exclusivity. Over the years, Patek Philippe timepieces have become synonymous with the utmost elegance, capturing the hearts of royalty, nobility, and discerning individuals alike. From their intricate complications to their exquisite designs, each Patek Philippe watch tells a story of timeless beauty and unparalleled artistry.

Since its establishment

The Audemars Piguet Royal Oak Offshore is not your average timepiece. It exudes an irresistible allure, captivating celebrities, affluent professionals, and avid watch collectors alike. The Royal Oak Offshore collection is known for its oversize cases, octagonal bezels, durable bracelets, and high-legibility dials. Add to the equation countless athletic and adventurous features, and it is clear that these coveted Swiss watches command the prices they rightfully deserve. They are a testament to exceptional craftsmanship and exclusivity, reserved for those who truly appreciate the epitome of horological excellence.

The first Audemars Piguet Royal Oak Offshore, introduced over 30 years ago, exceeded expectations and achieved unparalleled success. With its groundbreaking design and exceptional craftsmanship, this timepiece captured the hearts of watch enthusiasts worldwide. Its unique blend of sophistication and sportiness resonated with discerning individuals who appreciated the fusion of

Stacking jewelry on your wrist is a creative way to express your style as you layer your favorite pieces and produce new and unusual combinations. But bracelets are not the only tool you have to work with for exceptional stacks that are sure to turn heads. When you integrate luxury watches into your wrist stacking strategy, the options are endless. You will be showcasing your personal style as well as your penchant for the finer things in life.

A luxury watch alone is enough to turn heads when you walk down the street, but in truly elite social circles, there is another level to aspire to. The wrist stack trend is taking over the fashion world as we speak, as models and celebrities alike elevate their accessories by combining timepieces and decadent jewelry. This is maximalism at its finest, and we are all in.

We have curated four exquisite pairings for you to sample, joining our in-house jewelry collection with glamorous luxury timepieces from the

Graduation marks a special moment in life, a stepping stone forward into the next chapter. They have succeeded in obtaining a degree, and that piece of paper represents a stunning assortment of accomplishments. From honor roll to dean’s list, Phi Beta Kappa, and everything in between, they are moving into the next phase of life with accolades abounding.

That diploma will likely be framed and hung on the wall of their future office, where they will glance at it from time to time, smiling as they recall the lifelong friendships, the intellectual rigor, and the late nights in the library during their academic years. But the best graduation gift is one that will allow them to remember the best moments of their schooling and their monumental achievements each and every day.

This graduation season, give the accomplished young people in your life a gift that they will truly cherish: stunning jewelry from Diamonds by Avi & Co. Our collection of exquisite pieces is perfect for a commemorative

Roland Garros, also known as the French Open, is one of tennis’s four Grand Slam titles. Among the Australian Open, the US Open, and Wimbledon, Roland Garros is the only major competition that takes place on clay courts, making it a distinctive and memorable showdown between the most impressive athletes in the sport. The red clay courts are known for their emphasis on technical skill, as they slow down the ball and force players to turn their attention to finesse rather than brute force. Only the best will prevail.

This year, Roland Garros begins on May 18 and culminates on June 7 in Paris’s 16th arrondissement, on the edge of the Bois de Boulogne. In the men’s field, Italian Jannik Sinner and Spaniard Carlos Alcaraz are expected to dominate, continuing long streaks of impressive play on the clay courts. Sinner is attempting to close out his Career Grand Slam: he has won all three other Grand Slam titles, and Roland Garros is the only trophy missing from his list. Other names to look

Statement jewelry on the red carpet does not hold back. Celebrities, A-listers and VIPs alike adorn themselves in precious gems from head to toe. And of course, red carpet jewelry is not limited to women. Major household names like Colman Domingo, Tramell Tillman, Jacob Elordi, and others have shown off significant carats in brooches, rings, and more.

Now, we are going beyond the red carpet jewelry looks that you have seen before. We are thrilled to introduce Diamonds by Avi & Co.’s very own high jewelry creations. These exquisite pieces were designed and assembled by our own talented team of artisans, whose decades of experience in the watch and jewelry industry speaks volumes. From breathtaking drop earrings to one-of-a-kind necklaces that will be the envy of all those around you, these incredible creations are made with the wow factor in mind.

Here at Diamonds by Avi & Co., we understand that every true collector needs a jewelry box versatile

On May 4, all eyes were on the Metropolitan Museum of Art in New York City, where the annual Met Gala takes place. This exclusive, invite-only event is presided over by Vogue’s longtime editor-in-chief, Anna Wintour. The highlight, of course, is the incredible red carpet looks, photographed in detail for anyone who appreciates haute couture and fashion-forward attire to pore over the following morning.

This year, the gala’s theme was “Costume Art.” The dress code, described simply as “Fashion Is Art,” was interpreted in a wide range of ensembles. Dressing the body was paramount to this theme, and we see a variety of dressed and un-dressed looks. From Heidi Klum’s memorable statue costume (complete with heavy-duty prosthetics) to Kylie Jenner’s faux-nude dress, celebrities and A-listers from around the world embraced the Fashion Is Art theme.

We could spend hours delving into the intricacies of our favorite outfits at the event, but that topic has been covered. Instead, we want to turn

Every month of the year has a special gemstone meant to reflect and celebrate those born during that month. In May, the stunning green emerald takes center stage, a gorgeous gesture toward the budding trees and springtime glow of this special time. Those who wear emeralds or even just the color green in May are thought to be blessed with protection, luck, and good health. These benefits are granted tenfold to those who are born in May and are wearing their signature birthstone.

Whether you are celebrating someone born in May or simply love the evocative and refreshing hue of emeralds, incorporating this color into your watch box is a must. Green watches also make excellent birthday gifts for those Taurus and Gemini zodiac signs in your life. Join us as we showcase some of our favorite emerald-inspired watches for the fifth month of the year.

The emerald has been beloved across the globe for millenia. While some months have a “traditional”

As spring gives way to summer, an exciting chapter of the year is upon us: graduation season. More likely than not, you know someone who is graduating this year, whether from high school, college, or an advanced degree program. No matter what portion of their educational journey is now complete, tossing one’s cap in the air is surely a rite of passage.

The time has come to celebrate the incredible achievements of those you love and care about, and we are here to help you select the perfect gift. From the future doctor to the aspiring novelist, our catalogue of luxury timepieces spans every lifestyle and every sense of taste.

A memorable watch is the ideal present to show the people in your life how much you care about them and how much respect you have for their accomplishments. It is the gift of time: a glance toward their bright future, and a symbol of the hours they have put in toward their degree. Every time they fasten it around their wrist, they will smile and think of you.

Now,