
Luxury watches, like all other accessories and fashion statements, are subject to a cycle of trends that can fluctuate year to year. Although watches tend to have lengthier trend cycles than some other items, shifting style sensibilities over the years can still impact what feels timeless and what feels up-to-the-minute.
Paris Men’s Fashion Week is right around the corner, and we are sure to see some trend-defining styles on the runways. Exciting debuts like Michael Rider at Celine and Sarah Burton at Givenchy are also highly anticipated moments this season and are sure to set the tone for men’s fashion in the coming months and years. With this pinnacle of fashion approaching, it is the perfect time to further investigate a snapshot of men’s fashion at this moment. Which trends are destined to prevail and which will soon be forgotten?
Furthermore, how will accessories fit into the mix? Which luxury watches should you choose to complement the styles of the moment in menswear? Our talented team here at Avi & Co. has investigated the fashion futures and is here to help you select a timepiece that perfectly suits your needs, from everyday streetwear to black-tie events.
Men’s Fashion in 2026: A Moment in Time
Spring and summer menswear tends toward lighter, “easier” looks that prioritize comfort and wearability even as the temperatures rise. This year is no exception, but there are certainly some innovations that are pushing trends onward and upward. Here are a few key points in men’s fashion that we have noticed on the runways.
Blocky Silhouettes: A touch of the eighties is coming back in bold shoulders that emphasize that body-builder shape. Exaggerating the top half of your outfit makes styling the bottom half a bit more simple; a statement blazer can carry more understated pants. The silhouette of the moment is easy to modify to your personal preferences. Opt for neutrals for a modern take on timeless, or go for bold hues to showcase your individuality and flair.
Shorts Get Shorter: European influence is infiltrating menswear this summer, and hemlines on shorts are going upwards. A well-tailored pair of shorts is an essential component of any man’s wardrobe. Wearing a pair that is cropped to the latest standards highlights your awareness of trends and keeps you from looking sloppy with nine-inch inseams that are so last decade.
Playful Prints: Florals, fruit, and other patterns have been dominating on runways from Milan to London. Even motifs that are not traditionally “masculine” have been notable, emphasizing the fashion world’s general drift away from the confinement of classic gender roles. Wearing an unexpected print with confidence is your best path forward here. Alternatively, opt for a dash of whimsy in your accessories to tap into the trend while keeping your overall look neutral.
Bold Blues: Imagine the color of a chlorinated swimming pool, a teal float on the Caribbean ocean, an aquamarine gemstone in the palm of your hand. Bright blues have been a dominant color choice this season, but translating this vibrant color from the runway to the everyday might seem daunting. Consider integrating pops of color into an otherwise subdued look for a hit of trendiness that any fashion aficionado will appreciate.
Miami Glam: Undo another few buttons on that dagger-collared shirt, and you have a scene right out of Miami Vice. Runway heavy hitters are embracing throwback styles that call to mind the golden years of Miami, neon lights, and Cuban cigars. You can lean into the same chic and masculine trends in your accessories, too, highlighting classic watches that would look right at home with a gold chain and a low-riding automobile.
Luxury Watches on Trend Right Now
If you are feeling overwhelmed by the sheer possibilities suggested in this year’s men’s fashion roundup, do not worry. Our team has curated a collection of memorable luxury watches that embrace the trends without going too far. These immaculate timepieces are perfect for up-to-the-minute style that will not fall out of favor next calendar year. On the contrary, these are pieces you can wear for a lifetime and for today. Which one will you take home with you?
Richard Mille RM 028


This Richard Mille RM 028 is a prestigious example of precision engineering and impeccable artistry that hails from the renowned Swiss watchmaker. Although Richard Mille did not open up his own company until 1999 (and did not realize his first timepiece until 2001), his brand has quickly skyrocketed in fame to be considered among the most reputable and impressive watch maisons across the globe. Richard Mille watches are famous for their sporty look, which often includes tonneau-shaped cases, top-tier materials pulled from motorsports or aeronautical fields, and openworked dials that give the wearer a glimpse of the watch’s inner workings. Here, the RM 028 departs from the brand’s classic tonneau shape, offering a striking round case with a large right-hand crown. The bold blue accents and blue rubber strap are a nod toward one of the hottest hues of the year and are poised to add some playful personality to your everyday look. This timepiece will look just as impressive with a full suit as it will with leisure clothes for a weekend out on the boat.
Rolex Datejust 36, Floral Motif


With a 36 mm silhouette, this Rolex Datejust is versatile enough for wearers of any gender. But for the fashion-forward men out there, it is the perfect nod toward current trends both on the runway and in wristwear. Men’s watch trends have been gravitating toward smaller watches for years now, making the midsize profile of this Datejust an excellent find. Furthermore, the chocolatey brown dial shows off a floral pattern that is understated enough for everyday wear yet shows your commitment to and awareness of the latest developments in the fashion world. The combination of 18K rose gold and stainless steel offers stunning flexibility, meaning that it pairs well with virtually any outfit and any additional accessories you choose. You will never go wrong with a Rolex Datejust, and this prestigious example is no exception.
Avi & Co. Frosted Rainbow Watch


Here at Avi & Co., our Frosted Rainbow watch is a standout addition to our impressive catalog of decadent luxury timepieces. Our classic “frosted” tooling method meets a stunning diamond dial and a gorgeous rainbow layout of colored sapphires on the watch’s bezel. Available in 18K white gold or 18K rose gold, this timepiece is customizable to you. Furthermore, the Frosted Rainbow watch is compatible with our selection of Color in Motion straps, meaning that you can switch between vibrant rubber straps in yellow, orange, red, pink, blue, black, and white. In short, the Frosted Rainbow watch is made for a summer of embracing playful, whimsical fashion and reconnecting with the stylistic risk-taker in you.
Audemars Piguet Royal Oak Concept, Flying Tourbillon


The Royal Oak Concept line is an offshoot of the original Royal Oak collection that defines Swiss watchmaker Audemars Piguet’s catalog to this day. The first Royal Oak sports watches were a product of the quartz crisis in the 1970s and cemented Audemars Piguet as a lasting trendsetter in the horological space. These days, the Royal Oak Concept line provides a proving ground for some of Audemars Piguet’s more avant-garde designs and complications. This black titanium watch shows off a flying tourbillon mechanism, which you can glimpse through the sleek openworked dial. It perfectly aligns with the move toward bold silhouettes like shoulder pads and stark cuts for jackets, and stands as an ideal companion for these looks this summer.
Patek Philippe Grand Complications


Integrate European aesthetics into your everyday style with a Patek Philippe Grand Complications watch. This Swiss maison is one of the oldest existing watchmakers still creating new pieces today, and the Grand Complications line is a nod to the brand’s history and legacy. This exquisite timepiece integrated a perpetual calendar function, a chronograph display, a moonphase window, day and night indicators, and a tachymeter scale. All of these diverse functions are expertly folded into a platinum case with a stunning salmon dial that exudes old world beauty and legendary finesse. A Patek Philippe Grand Complications watch is a timepiece that you will cherish for generations to come, passing it down to the future of your family.
Find Your Fashion With Haute Horology at Avi & Co.
Here at Avi & Co., we specialize in renowned luxury watch brands from around the globe, including Rolex, Richard Mille, Audemars Piguet, and Patek Philippe. Our three showrooms are stocked with glamorous accessories and collectible timepieces that you will be thrilled to fasten around your wrist. Do not forget to explore our own Avi & Co. watch lines as well as our decadent Diamonds by Avi & Co. jewelry line, perfect for the sophisticated modern woman, when you visit. No matter the occasion, we have the accessories you need.
Make an appointment today to shop with us in person today. We cannot wait to offer you a warm welcome into our Avi & Co. family.








