There is a birthstone for every month of the year, but few are as precious as sapphires. Those born in the month of September are lucky enough to call these gorgeous gems their birthstone. Some months have a few different birthstones, and others have both “traditional” and “modern” options. However, everyone knows that nothing can match the regal beauty of the sapphire, and September’s birthstone stands alone.
Many people choose jewelry and watches that highlight their birthstone when selecting their favorite accessories. Often, individuals feel a strong connection to their birthstone and all that it stands for. In the case of the sapphire, it has strong connections to nobility, faith, loyalty, wisdom, and more.
Join us as we explore some of the key factors that make sapphires stand out as an elite birthstone. Plus, we will highlight some gorgeous pieces that are perfect for the September birthdays in your life.
Gemstones such as rubies, sapphires, and emeralds may be gaining popularity, but diamonds are forever. They are coveted for their beauty and timelessness. The unmatched sparkle that diamond-pave timepieces have when worn around a wrist is distinct. For anyone looking to feel like royalty by wearing a piece of history on their wrists, a diamond-pave watch is a must-have addition to your collection.
Incorporating diamonds into watches dates back to the 19th century. Patek Philippe crafted the first diamond watch in 1868 for Countess Koscowicz of Hungary. By the 1950s, watches featuring dials adorned with precious stones instead of traditional indexes became popular. For Avi Hiaeve, the founder and CEO of Avi & Co., diamond-studded accessories are an extension of his commitment to luxury.
Avi Hiaeve, Avi & Co. Miami Showroom Grand Opening, May 2023
It is no surprise that Hiaeve loves curating one of the biggest diamond-pave watch collections in the country. He was covered head to toe in
When you think about investing your capital, you probably think of traditional asset classes like stocks, bonds, or real estate. But in the modern world, there are numerous other options that can yield impressive returns and provide enhanced flexibility and freedom. Luxury watches are one of those attractive asset classes that savvy investors are diving into.
Ultimately, owning a luxury watch is about so much more than just reselling it down the line. You will have a chance to enjoy a gorgeous accessory that you can actually wear and enjoy. A luxury watch signals prestige, taste, and class in a way that less visible assets (like stocks and bonds, for instance) do not. They demonstrate your success and your appreciation for the finer things in life. You can even pass down a luxury watch to future generations, securing ongoing wealth and financial achievement for your family.
This year, invest in your present and your future with an exquisite luxury timepiece from Avi & Co. From learning
If you have been paying attention to the latest in the watch world, then you already know about Avi & Co.’s three lines of branded watches. But if you have not heard about our luxurious creations, we are excited to share a behind-the-scenes look.
The Avi & Co. watch revolution began in 2023. We had been operating in the horological space for decades, cementing our place as a staple of Manhattan’s renowned Diamond District and as a trusted jewelry and watch reseller for our elite clients. Our founder and CEO, Avi Hiaeve, had long dreamed of launching his very own watch lines. His dream was about to come true.
Enter, the Iced Collection. Premiered at the opening event for our Miami boutique, the Iced Collection watches flew off the shelves. The resounding success of this collection made it clear that there were more great things to come from Avi & Co. Now, three years later, Avi & Co. has introduced two more renowned lines of glamorous watches. We have also expanded our collections to
Luxury watches, like all other accessories and fashion statements, are subject to a cycle of trends that can fluctuate year to year. Although watches tend to have lengthier trend cycles than some other items, shifting style sensibilities over the years can still impact what feels timeless and what feels up-to-the-minute.
Paris Men’s Fashion Week is right around the corner, and we are sure to see some trend-defining styles on the runways. Exciting debuts like Michael Rider at Celine and Sarah Burton at Givenchy are also highly anticipated moments this season and are sure to set the tone for men’s fashion in the coming months and years. With this pinnacle of fashion approaching, it is the perfect time to further investigate a snapshot of men’s fashion at this moment. Which trends are destined to prevail and which will soon be forgotten?
Furthermore, how will accessories fit into the mix? Which luxury watches should you choose to complement the styles of the moment in menswear? Our talented
Do famous musicians really have great watch collections? Luxury watches are a staple accessory for the world’s elite, from first-class athletes to Hollywood stars. Many famous musicians are also avid watch collectors. For those who spend their lives dedicated to creating art, it should come as no surprise that they appreciate the aesthetic and technical appeal of a stunning upscale timepiece. Furthermore, many of these renowned artists have the means to acquire some of the most desirable models on the market.
Join us as we venture behind-the-scenes, revealing the treasured timepieces of your favorite musicians. From Eric Clapton to Jay-Z, these sonic artists have impressive taste when it comes to wristwear. Whether you are looking for inspiration for your next watch investment or simply curious about the sensibilities of your favorite creators, you will find everything you have been searching for in our compilation of famous musicians and their watch collections.
Vintage is undeniably cool. In a world full of fleeting trends and fast fashion fads, the exclusive and curated look of retro styles has become perhaps even more popular than the latest releases. The luxury watch world, of course, moves at a significantly slower pace than the fashion industry. However, vintage timepieces remain stunning assets that are just as impressive to wear on your wrist as they are to collect and observe.
We have curated an impressive selection of vintage watches here at Avi & Co., and we are excited to showcase some of our favorite pieces. Which one will resonate with you?
Why Are Vintage Watches So Desirable?
Vintage everything (from watches to haute couture) has been taking off in popularity in the past few years. As trends move at light-speed, many modern individuals feel at a loss in seeking personality, character, and interest in their clothes and accessories. Vintage watches are no exception, and they have been commanding impressive prices on the secondary
With a long tradition of style and sportsmanship, golf stands out as one of the world’s premier sports for those who are willing to put in the time and effort to truly excel. From enjoying a round of eighteen holes with friends to watching the PGA Tour events on television or in-person, there is so much to enjoy when it comes to this riveting outdoor activity.
Watching the pros take on Shinnecock Hills in Southampton for this year’s golf U.S. Open is one way to brush up your skills on the green. It is also a place to gather style inspiration from some of the best-dressed athletes around. Many of today’s golf heavyweights show off spectacular luxury watches both during and after their time on the fairway. Join us as we take a tour of the hottest timepieces worn by golfers today and forever.
Modern Golf Icons and Their Favorite Luxury Watches
Golf is a gentleman’s sport with centuries of history behind it. In the modern era, the sport holds onto many traditions from its storied past.
From June 3 through June 14, Hollywood stars made their presence known in New York City for the Tribeca Film Festival. This glamorous event features screenings of feature films as well as numerous talks, panels, games, art, and other immersive programming. And of course, celebrity style from outfits to accessories does not disappoint.
The Tribeca Film Festival was founded in 2002 by Robert De Niro, Jane Rosenthal, and Craig Hatkoff. The trio wanted to help revitalize the buoyancy and economic spirit of the Tribeca neighborhood after the fall of the twin towers on September 11, 2001. This year, the festival celebrated its 25th occurrence, emphasizing the ongoing strength and resilience of New Yorkers. Between this glitzy festival and the New York Knicks’ NBA Championship win, it was a stellar weekend for The Empire State.
Cotton Fever took home the coveted top prize for narrative film at this year’s Tribeca Film Festival. Other winners included Labrador – Autopsy of Silence in the international
When you hear the word “frosted,” you probably imagine glittering snow and sparkling icicles. We do, too. Wintry beauty might have inspired the name for our signature Frosted Collection of luxury watches, but these exquisite pieces should not be reserved for only the winter months. On the contrary, the Frosted Collection watches are versatile, timeless creations that demand to be seen, no matter the weather or the time of year.
Today, we are going to take a closer look at Avi & Co.’s famous Frosted Collection, a celebrity-favorite line that can easily be dressed up or down. An integral component of any watch aficionado’s collection, these pieces combine jaw-dropping sparkle with luxe textures and high-end finishes that are sure to turn heads when you walk into the room. From the intricate details to the big-picture effect, we have dedicated countless hours to creating iconic pieces that are reshaping the world of horology as we know it.
Product September Birthstone: Sapphire and Blue Watches 
