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Say hello to the red-hot watch that is shaking up the horological world as we know it… Today, we are introducing the newest addition to Avi & Co.’s Hue Collection. Please welcome our ruby-studded watch, an instant classic that transcends the seasons for a look that is sure to turn heads all year round.

You’ve probably already heard of the Hue Collection from renowned New York City watch dealer Avi & Co. – after all, the line’s inaugural “Pink Ice” watch made headlines in trusted sources like the Robb Report. But now, our hues are getting even brighter with the introduction of three new watches into this hallowed line.

Let’s explore the ins and outs of the Hue Collection’s newest member, the red ruby watch. From natural wonders like red-hot lava and crimson poppies to man-made icons like the red carpet, red lipstick, and Dorothy’s ruby red slippers in The Wizard of Oz, there is nothing quite like the scarlet hues of a ruby. And with this watch, you will get the chance to wear 945 of one

A bolt from the blue, deeper than the deep blue sea, blue suede shoes, blue chip stocks… no matter how you slice it, a rich, eye-catching blue is an instant classic. And now, Avi & Co.’s brand-new addition to the Hue Collection has achieved that same status.

You may already know the Hue Collection from the iconic "Pink Ice" watch that launched in July 2024. But now, the collection is expanding with a selection of head-turning watches fully iced out in precious gems. These watches are like nothing else on the market today, and they are already flying off the shelves in our New York City showroom.

Today, we are shining a spotlight on the “Blue Ice” watch from the HUE Collection. This sapphire beauty is a saturated cobalt blue that transcends seasons and is sure to make a statement with any ensemble.

There is nothing quite like wearing a watch that is entirely adorned with precious gems. In fact,

In today’s horological environment, there are few watch brands so coveted as Richard Mille. A Richard Mille watch is not only a timekeeping device but also a feat of engineering, an inspired work of art, and a status symbol. These watches are also some of the most expensive pieces of wrist wear available on the market… but why?

Today, we will explore all there is to know about the Richard Mille brand in order to determine why these watches are so pricey and whether or not they are really worth those six- and seven- figure price tags. It’s time to take a deep dive into one of the most elite watch brands in the world.

Founded in 2001, the brand Richard Mille was created by Dominique Guenat and Richard Mille himself. This duo was a pair of jewelry and watch industry veterans who were determined to shake up the market with a company driven by innovation, research, and unparalleled technological advancements. From the get-go, Richard Mille was inspired

For tennis aficionados around the world, the US Open is a legendary event. One of tennis’ four grand slam tournaments, the US Open takes place in New York City – in Queens, to be exact – at Arthur Ashe Stadium and the surrounding campus. In addition to its status as a must-watch sporting event, it is also a hallmark of fashion, both on and off the court.

Tennis players and spectators alike get decked out in their country club finest to witness this celebration of athleticism, finesse, and speed. The event’s luxe sponsors, which include Rolex, Moët & Chandon, Ralph Lauren, Grey Goose, and American Express set the tone for the nearly three-week tournament, which began on August 19, 2024.

Whether you have the chance to soak up the exciting atmosphere of the US Open while sipping on the iconic “honey deuce” drink from your stadium seat or tune in from your TV at home, tennis is far from the only thing to watch. Every year, celebrities flock to the US Open en masse, and we get to enjoy outfits,

While watch designs encompass a wide range of features, the watch’s diameter is usually the first topic of discussion. The case size can range from petite to oversized, and this choice can make a substantial difference in how the watch appears and feels on your wrist. Let’s explore how the size of a case wears on a wrist size, as well as what it says about who you are.

When we talk about “small” case sizes, we are typically talking about those less than 40 mm. Small watches often cater to women and those who prefer a more delicate accessory. On a smaller wrist, they create a refined, feminine, and elegant look. Wearing small case sizes suggests a preference for subtlety and nuance. It may indicate someone who appreciates the simple things in life and finds beauty in the finer details.

If you choose a petite timepiece, you might be someone who values timeless watch design. Traditionally, many watches were created with smaller case diameters.

In the ever-evolving world of luxury timepieces, Panerai stands as a beacon of Italian craftsmanship and naval heritage. With a history rooted in precision engineering and distinctive design, Panerai watches have carved a niche for themselves among horology enthusiasts.

These luxury watches are not only well-suited for everyday wear but also celebrated for their versatility and durability. Their oversized cases and legible dials offer a timeless aesthetic that seamlessly transitions from casual to formal settings. Many Panerai models also have impressive water resistance ideal for swimming and water sports. Avi & Co.’s Panerai Luminor Submersible, for example, has an impressive water resistance of 1,000 feet (300 meters).

Today, let's take a dive into 10 things you should know about Panerai watches, including the reasons behind the brand’s popularity and why they make an excellent investment for both new collectors and seasoned enthusiasts.

For many watch collectors, Patek Philippe watches are aspirational timepieces that figure prominently in dream collections. The beauty of the complications alone is worth the investment for your collection – but Patek Philippe watches are so much more than aesthetic marvels. They are pinnacles of craftsmanship and engineering that have been making waves in the watch world since the company’s inception in 1839.

A Patek Philippe watch is a horological holy grail for new collectors and long-time enthusiasts alike. Many customers are first drawn to the brand because of its timelessness. Founded nearly two centuries ago, it is one of the oldest watch manufacturers in the world. Additionally, Patek Philippe holds the record for the most expensive watch sold online ($5.8 million on a Sky Moon Tourbillon, Reference #5002G).

Seeing Drake, Victoria Beckham, and Kevin Hart photographed in the brand oozes status and a need to own a Patek Philippe watch for yourself. But it’s not just modern celebrities

What do watch aficionados love most about Audemars Piguet? The brand is beloved for its high quality, its iconic presence, and its quest for innovation. From the Audemars Piguet Royal Oak to the Code 11.59, there is a model for everyone’s style and personality.

Let's explore a brief history of Audemars Piguet. Experience for yourself why this brand holds the reputation as one of the top 4 luxury watch brands worldwide.

The watchmaking brand originated in 1875 in the quaint Swiss Village of Le Brassus in Vallée de Joux, north of Geneva. Two young entrepreneurs (and childhood friends) Jules Louis Audemars and Edward Auguste Piguet founded it in 1875. The manufacturer instantly distinguished itself in the watchmaking industry with its Grande Complication pieces.

As a reminder, the term “complication” in watchmaking refers to any function on a watch besides simply telling the time. There are a range of complications that we commonly see today, and

Team USA is racking up the gold medals at the Paris Olympics this summer… and while you might not be wearing an olympic gold medal, you can get a taste of the sparkle with one of the gold and rose gold watches that are all the rage right now.

While you can find stainless steel watches just about anywhere, watches crafted from the world’s precious metals have a special place in the hearts of many luxury watch collectors. This year, yellow gold and rose gold have been the metals of choice for many watch enthusiasts, making waves in pedestrian streetwear as well as on celebrity wrists.

Let’s explore some of our favorite rose gold and gold watches – and find out why these warm-hued metals are certainly here to stay.

White metal watches (those made from platinum, stainless steel, and white gold) have reigned for a while – but the fact remains that, to an untrained eye, these materials can be mimicked by less expensive versions quite easily.

New York Fashion Week, or NYFW, might sound like a strictly annual event, but as luck would have it, we get multiple fashion weeks in the Big Apple each and every year. In February, world-class designers bring their Fall and Winter lines to the runway, and in September, spectators are treated to the next year’s Spring and Summer lines. In 2024, Fall Fashion Week is slated for September 6 to 11 – and we are already eager to see the ensembles both on and off the runway.

From streetwear to celebrity styles and haute couture looks, NYFW is a premiere event for spotting luxury clothing and accessories. Of course, we have our eyes trained on the wrists of the A-listers and New York fashion icons gracing both the stages and audiences of these chic events. Let’s take a look into some of the most iconic watches ever seen at New York Fashion Week Events… Plus, we’ll cover where you can get similar watches for yourself.

In one of the buzziest watch