This year’s US Open tournament is right around the corner, and one of its premier sponsors sets the tone for the whole event. This Grand Slam tennis tournament attracts elite competitors and A-list attendees from across the globe to witness a truly special showcase of the best tennis around. Along with the Australian Open, French Open, and Wimbledon, the US Open completes the quartet of Grand Slam tournaments on this year’s professional tennis calendar.
The event also celebrates exciting updates this year, as Arthur Ashe Stadium is currently in the midst of a full-scale renovation and modernization effort. While the complete renovation will not be complete until the 2027 US Open, this year’s tournament visitors will enjoy a new seating bowl, additional hospitality areas, and more luxury seating options to choose from. Estimated to cost $800 million, this stadium upgrade is certain to delight fans who desire a more upscale experience while watching world-class tennis.
Richard Mille watches and high-end sports cars have more than a few things in common. Both are made with performance in mind, yet do not skimp on expansive luxury. Both are crafted with the finest materials on the market today, built for longevity and excellence and combining lightness with impressive durability. Richard Mille watches, like luxury sports cars, make a statement: These are not pieces you wear or drive if your goal is to go unnoticed.
We love the bold colors and eye-catching profiles of the most expensive cars on the market today. If you love the impressive capabilities of world-class automobiles, chances are you will fall equally head over heels with these stunning Richard Mille creations. Join us as we explore the luxury Swiss timepieces that are sure to resonate with car enthusiasts across the globe.
The Luxury Appeal of Richard Mille Watches
Before we dive into the connections between luxury automobiles and impressive Swiss timepieces, we must draw attention to the
Every August, the world’s top watch collectors convene in Aspen, Colorado for a week like no other. Watch Week Aspen is right around the corner, and we are excited to spotlight some of the hottest events happening in this Western paradise this month.
Come winter, the village of Aspen transforms into a bustling ski town, where those who love Colorado powder find their own personal oasis. But summer in Aspen is nothing to dismiss, either. Set amidst the stunning backdrop of the Rocky Mountains, Aspen is full of hiking trails, breathtaking natural vistas, and luxe lodging and amenities that make coastal metropolises pale in comparison. This is not just any destination: a trip to Aspen puts the finer things in life at the forefront.
Synonymous with both luxury and adventure, Aspen is the perfect location for a watch world event. From August 13 to 16, 2026, the village will play host to a series of horological events. Ranging from talks about historical watch models to demonstrations featuring
Summer is in full swing, with sunny days and warm weather that has our spirits running high. As temperatures continue to rise across the United States and Europe, many of us are flocking to beaches and other getaways for a mid-year respite from the hustle and bustle of everyday life.
A summer trip is everything you have been aching for: slow mornings, salty ocean waves, decadent dinners, and sun darkening your shoulders. There is something about going on vacation that unlocks an oft-hidden part of ourselves. On vacation, the responsibilities of our normal lives fall to the wayside, allowing us to enjoy the best that life has to offer.
For your next adventure, we have put together the definitive list of the four watches that you need anytime you travel this summer. We do not take this task lightly: If you have to pick just four watches to fit in your suitcase, you need to choose wisely. We hope this guide will help you pinpoint the perfect timepieces to prepare you for any vacation situation,
We have been living in the age of quiet luxury for too long. For years, understated elegance has dominated the runways. But now, trends are beginning to change. It is not too late to introduce color and vitality back into your style before everyone else catches on to the shift.
As bland neutrals give way to bright, buoyant hues, ensure you are ready to make the most of a season when there is no such as too much color. We are thrilled to showcase a selection of bold and memorable luxury watches from Avi & Co., each of which incorporates a symphony of color without sacrificing impeccable craftsmanship and meticulous design.
From the gem-set beauties of the Hue Collection to the playful whimsy of our Frosted Rainbow watches, we have curated an unmatched celebration of color. Which piece will you choose?
Top Colors Trends This Summer
Runway reporters have zeroed in on a few key trends that are dominating the fashion world this year. While there are many different hues to choose from, one
Perhaps the best-known saying about diamonds is often attributed to Marilyn Monroe: “Diamonds are a girl’s best friend.” From the mouth of an icon of beauty and grace herself, this quote sets the tone for our exploration of diamond jewelry. Yet there is another idiom about these precious gems that we might like even more. As Nicole Richie has said, “True friends are like diamonds: Bright, beautiful, valuable, and always in style.”
There is no doubt that diamonds are a timeless addition to any jewelry box, elevating your wardrobe whether as an everyday accessory or as a compliment to formalwear at your next philanthropic gala. Of course, some diamonds are more unique than others. Every woman needs the basics: round diamond studs, an emerald-cut diamond tennis bracelet, a captivating diamond pendant necklace. But as any true fashionista knows, basics only get you so far.
At Diamonds by Avi & Co., we are focused on helping sophisticated, modern women build jewelry boxes full of diamonds
Among watch collectors, Rolex timepieces are some of the most desirable accessories on the market today. From professional lines like the Submariner or GMT-Master II to more formal creations like the Day-Date or Datejust, the brand dubbed “The Crown” has built a formidable reputation. Its impressive catalog of timepieces illustrates the breadth of the horological industry.
Whether you have been collecting watches for some time or are just starting out, the appeal of building up your own inventory of Rolex watches is virtually unmatched. There are so many different collectible options on the market today. You might choose to hone your collection around one specific model, like the Daytona, for instance. Alternatively, you might decide to acquire a broad range of Rolex timepieces. You might even focus on a certain year or vintage.
Whichever path you take, building an elite luxury Rolex collection will take patience and perseverance. Our team at Avi & Co. has put together this comprehensive
Where are you jetting off to this summer? For many of us, a vacation to Europe is the perfect opportunity to soak up some sun and explore destinations from cosmopolitan cities to relaxing, sandy beaches. Summer 2026 is all about European indulgence: food, wine, beach clubs, and world-class museums. Europe from June through August is the perfect place to slow down, explore a new culture, and reconnect with the finer things in life.
As you prepare to cross the Atlantic, make sure you pack all of the luxury accessories you will need on your vacation. The most important item on your packing list? Your watch box, of course. You might even want to treat yourself to a sophisticated new timepiece before you leave. This summer, we are leaning into the classic and timeless aesthetic of Patek Philippe, an ideal companion for any European adventure.
Join us as we take a tour of seven top European destinations for your summer adventures. Our experienced team has chosen the perfect Patek Philippe watch
Spain and Argentina will face off at the FIFA World Cup final on Sunday, July 19. Crushing losses for England and France paved the way for this iconic matchup. Argentina enters the match as the defending champion, after taking home the FIFA trophy in Qatar in 2022. Now, four years later, the soccer powerhouse will take on Spain, a team full of young talent.
All eyes will be on the pitch where soccer legend Lionel Messi faces off against Spain’s teen sensation, Lamine Yamal. (In an odd twist of fate, the two have never played each other on the field. However, Messi gave a baby Yamal a bath for a charity calendar 19 years ago. The photographs are all over the internet.)
Whichever team you are rooting for on Sunday, we have curated an exceptional selection of sporty watches to match your country’s kits. Discover luxury on your very own wrist when you wear one of these decadent accessories to support your team. Whether you are attending the final match at MetLife stadium, throwing a party
Christopher Nolan’s The Odyssey lands in theaters this weekend with all of the splashiness and fanfare that one might expect from a movie that is expected to be the blockbuster of the summer. Without a doubt one of the greatest directors of our time, Nolan’s reputation precedes him. Movies like The Dark Knight, Interstellar, Oppenheimer, and Inception stand out as some of his career highs. These generation-defining films have made an undeniable impact on the cultural zeitgeist of our modern era.
With the premiere of The Odyssey, we are excited for Nolan’s take on the classic Homeric epic, which dates back to the 8th century BC. The story follows Greek hero Odysseus, whose journey home after a ten-year war in Troy is plagued by all kinds of ills, ranging from sea monsters to sorceresses and even a few Olympian deities. Though the movie was filmed in six different countries, it is set upon the Aegean Sea and on islands therein.
The global anticipation for this sweeping film has inspired
Rolex , Brand , Events The Culture of Rolex at the US Open 
