Investing in a luxury watch goes well beyond the here and now. When you take home an iconic green Rolex box, you are purchasing an heirloom that your descendants will treasure for generations to come. Of course, you will also want to wear and enjoy it plenty now, imbuing it with its own history and memories that will carry through the years.
The heirloom potential of luxury watches is one of the reasons why we love these elegant timepieces so deeply. There is something unique about a purchase like this that goes beyond even some of the other key purchases you will make: your home, for instance, or a wedding dress. A high-end timepiece is an artifact of your life, a symbol of what makes you you. It is an emblem of your success, hard work, and legacy that you leave behind.
The watch that you choose today is the first chapter in a story that reaches well beyond your own lifetime. It will carry with it every memory that you make: engagements, weddings, the birth of your children, major promotions,
The 2026 Emmy Awards unfolded with much fanfare as gold statuettes were passed out to the best of the best in various television categories. Often dubbed the “Oscars of TV,” the Emmys celebrates artistic and technical achievements in television. This year’s ceremony honored many fan-favorite nominees as well as some surprise winners.
AppleTV’s horror-comedy Widow’s Bay took home a dominant 14 awards, while medical drama The Pitt and limited series DTF St. Louis tied with seven each. Matthew Rhys, who starred in both Widow’s Bay and Netflix’s dramatic The Beast In Me scored best lead actor in both the comedy and drama categories. Jean Smart, who stars in the HBO comedy series Hacks, won best lead actress alongside Rhea Seeborn, who stars in Pluribus.
As with most awards ceremonies, there are plenty of moments to remember both on stage and on the red carpet leading up to the event. Some of the best-dressed celebrities included Zendaya, who stunned in a bejeweled silver Prada dress; Mariska
When it comes to luxury watch collecting, there are virtually endless different options to consider. From storied relics that emphasize traditional craftsmanship and timeless designs to avant-garde creations that show off modern aesthetics and limitless complications, the world of luxury timepieces is diverse and vast. However, there is one timepiece that manages to straddle the chasm between traditional sensibility and modern functionality.
Meet the Audemars Piguet Royal Oak, a 1970s sports watch that has made an indelible mark on modern watchmaking and which hails from a manufacturer with centuries of history behind it. For today’s watch collectors, the Royal Oak line symbolizes a perfect marriage of impeccable Swiss watchmaking techniques and contemporary complications as well as a timeless aesthetic that has transcended the fleeting trends of the fashion industry to become a horological icon.
At Avi & Co., we have been immersed in the luxury watch industry for decades. Our team
As New York Fashion Week premiers this season’s key fashion trends on runways throughout Manhattan, we turn our attention to more than just the clothes. Accessories are a key part of fashion week takeaways, and they can be the difference between an outfit that feels perfectly poised and one that reads as messy or unfinished.
From the opening show, Diane von Furstenberg, to this year’s closing presentation, Thom Browne, haute couture will be the focus of countless headlines over the coming days and weeks. At Avi & Co., we strive to bring you the latest news and knowledge regarding the trends that reach further than clothing. As any true fashionistas know, the clothes you wear are just one component of a complete, memorable outfit.
For decades, Avi & Co. has been at the epicenter of luxury watches and fine jewelry in Manhattan’s renowned Diamond District. Now, as we are in the midst of our move to a brand-new showroom on New York City’s prestigious Fifth Avenue, we continue to keep a finger
As it does every autumn, New York City turns its attention to fashion. This year is no exception, with New York Fashion Week kicking off with Henry Zankov’s debut for Diane von Furstenberg on September 10. The festivities close on September 15 with Thom Browne’s show.
For those who love fashion, New York Fashion Week serves as something of a barometer of the trends in coming months. Some styles are timeless, while others may not stick around for long. As fashion-loving New Yorkers ourselves, our team at Avi & Co. has explored the dominant trends in couture to put together a guide to luxury accessories for the approaching season.
The Enigmatic Timing of Fashion Week
As avid fashion followers know, New York Fashion Week (NYFW) takes place in September each year, bringing designers and haute couture lovers from around the world to Manhattan. But for those who are not as familiar with the fashion world, this timing can be confusing: Although NYFW occurs in early September, just as summer
The NFL preseason has been underway for a few weeks, but the official season opener will play out on Wednesday, September 9 with the Seattle Seahawks hosting the New England Patriots. This matchup is a repeat of the 2026 Super Bowl, which the Seahawks won in a relatively unshakeable victory. Football fans across America are excited to see these two stalwart teams, one representing the West Coast and one the East Coast, square up again.
In the coming months, football will dominate sports culture throughout the United States. If there is one thing that brings people together, it is cheering on their local NFL team through the ups and downs that are sure to come with any football season. Teams that are expected to come out of the gate strong include the Los Angeles Rams, the aforementioned Seattle Seahawks, the Buffalo Bills under the guidance of renowned quarterback Josh Allen, the Philadelphia Eagles, and the New England Patriots, according to ESPN’s post-draft power rankings.
As the first tendrils of autumn begin to unfurl, we welcome cooler days and longer nights, crisp mornings and changing foliage. Labor Day weekend marks the unofficial end of summer, and as we transition back into the routines and structure of fall, we celebrate the beginning of a favorite season. Fall signifies a chapter of leaving the old behind, as leaves turn from goldenrod to russet and then float down to the ground. Yet it is also a season of new beginnings, of preparation, of embracing change and evolution.
With autumn comes the ramp-up to the holiday season, as Halloween costumes are sewn, children begin drafting their Hanukkah and Christmas lists, and Thanksgiving menus are planned and then solidified. But between the golden hours of late summer and the eager thrum of the holidays lies a season of warm spices, cozy sweaters, and laidback evenings. We ought not overlook the joy of fall itself while we celebrate what came before and anticipate the next season. Autumn deserves the
From its inception in 1839, the Swiss watchmaker Patek Philippe has built an impressive reputation for luxury and haute horlogerie. Timepieces from this legendary brand have been worn by royalty, A-list celebrities, and renowned athletes around the world, making it stand out amongst even an already elite crowd of luxury timepiece companies.
That said, aesthetics is far from the only factor that renders Patek Philippe watches truly singular. These exquisite creations often showcase a plethora of memorable complications, from minute repeaters to chronographs to perpetual calendars and everything in between.
As leaders in the luxury watch space, our team at Avi & Co. strives to keep a finger on the pulse of the latest and greatest in watch complications. Join us as we travel through the highlights of Patek Philippe’s complication options, ranging from the famous to the little-known. Along the way, you might even fall in love with a complex watch that raises the bar on luxury.
Swiss watch brand Patek Philippe is renowned across the globe for centuries of innovation, prestigious craftsmanship, and luxurious timekeeping. Founded in 1839 in Geneva, the company has a storied legacy of watchmaking. The Patek Philippe name in and of itself ushers in a sense of sophistication and timeless appeal that every horological collector cherishes.
Patek Philippe is behind more than a few iconic watch lines, but its flagship Grand Complications line is perhaps the most advanced and lauded. In this elite collection, Patek Philippe offers some of the most complex timepieces in the world. Here, modern innovation and precise engineering meet traditional craftsmanship and meticulous attention to detail. Grand Complications watches exceed every expectation, launching fine watchmaking into a new sphere of accomplishment.
Join us as we embark on a tour of Patek Philippe’s most prestigious line. You might even discover a Grand Complications timepiece that you want to make your own.
Our favorite time of the year in New York City is right around the corner. While some people might gravitate toward the buzzy excitement of the New York City Marathon in November or the snowflake-studded beauty of Manhattan at Christmastime, we have a special appreciation for late August into early September. Why? The US Open tennis tournament, of course.
As summer gives way to fall, a deluge of A-listers and world-class athletes descends on the borough of Queens. Specifically, these big names are headed to Arthur Ashe Stadium in the Billie Jean King National Tennis Center. The US Open is a showcase of jaw-dropping tennis, a tournament where names are made, where some dreams are crushed as others reach new heights. This is the place where some of the greatest moments in tennis history occurred.
At Flushing Meadows, Steffi Graff solidified her history-making Grand Slam win, taking home trophies from all four Grand Slam tournaments in one calendar year (1988). US Open enthusiasts saw John
Rolex , Brand The Modern Heirloom: Rolex Watches You Can Pass Down for Generations 
