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We are not always a proponent of following fashion trends too closely, especially when it comes to high-end pieces like your watches and jewelry. After all, you want to invest in timepieces that you can wear for life, not ones that will quickly go out of style when the fickle whims of fashion inevitably shift. Ultimately, the challenge is choosing timeless styles that can adapt to any down-to-the-minute looks that are dominating the runways.

Today, we are going to take a closer look at some of the more versatile trends of 2025. While fashion trends can come and go, our suggested watch pairings are everlasting. These are pieces you will wear again and again, and they can be restyled and repurposed no matter what the runway throws your way.

So, what are you waiting for? It is time to dive into the ins and outs of 2025’s hottest looks.

We have scoured the runways, burying our noses in issues of Elle, Vogue, and Marie Claire. We have looked

If you know, you know. That sentiment is at the heart of the quiet luxury trend, which embodies a sense of timeless elegance without the need for prominent branding. The perfect example? Look at any of the outfits on HBO’s hit series Succession. You will not see the privileged Roy siblings showing off bags stamped with the Louis Vuitton logo or rocking that iconic Gucci belt. Instead, quiet luxury is all about so-called “stealth wealth.”

In other words, an outfit or accessory that evokes quiet luxury looks expensive, but maybe you cannot pinpoint exactly why. You might not even be able to immediately identify the brand, but true fashion connoisseurs will. And that is exactly the point: We are no longer dressing for the masses. We are dressing for the millionaires.

While the styles and themes of the quiet luxury trend are not bold, heading down this path in your own wardrobe and accessories is. When you commit to quiet luxury, you are communicating that, for you, status is implied. The

The price on the tag of a luxury watch is just one of many factors that make it special. Its history, horological impact, legacy, and brand name are a few other considerations. You will also want to look at complications, functionality, and your personal style preferences. But when you are searching for the best of the best, checking out some of the world’s most prestigious (and expensive) watches can be a strong place to get some inspiration.

Pinpointing the most expensive watches ever sold can be a challenge. After all, how do you truly compare those that are auctioned off with those sold at retail price? Although there is some debate about the watches that truly take the crown for the most expensive ever, there are also some standout timepieces that we cannot overlook.

Today, we are going to examine data from the luxury goods auction powerhouse Sotheby’s to share some of the world’s most expensive watches, diving deeper into why they have garnered such incredible prices. Plus, we

Every year, A-listers and star athletes around the world flock to New York City for the final Grand Slam tennis tournament of the season. At Flushing Meadows, located in the borough of Queens, you will find unparalleled passion for tennis, competition, and hard work. From glimpsing hallowed players on the practice courts to cheering for your favorite athlete at the legendary Arthur Ashe stadium, there is nothing quite like experiencing the US Open in person.

Plus, this event is a certified star-studded paradise. Countless celebrities attended the men’s and women’s finals that took place this past weekend, creating a spectacle that extends far beyond the lines of the hard surface tennis courts. Where there are celebs and talented athletes, you are sure to spot some exceptional style. From Naomi Osaka’s memorable Nike bubble skirts to Carlos Alcaraz’s grape-hued ensemble, there was no shortage of playful, sporty, and preppy fun.

Of course, a good number of players (and spectators) accessorized

In the watch world, complications are prized features that elevate the functionality of a watch beyond just telling time. From simple date complications to incredibly diverse and intricate lines like the Patek Philippe Grand Complications collection, there are many different degrees of complexity that you can find in the horological sphere.

To help you decide which functions and models you are going to prioritize in your watch collection, we are here to dive into the ins and outs of watch complications. We will walk through the basics of what a complication means before checking out seven different complications that are dominating the watch world today. Which one strikes your fancy?

To put it simply, a complication in a watch refers to any function that the watch performs other than telling time. For example, you might see watches that have dual time zone functionality, watches with a moon phase display, or even watches with a perpetual calendar

Maybe you are a luxury watch enthusiast in your own right, or maybe you simply know and respect one of these horological heavyweights. We are not talking about people who walk around wearing a Bill Clinton-style Casio or your one aunt who is obsessed with tracking her steps on her Apple Watch. No, we are talking about the people who appreciate the craftsmanship of true luxury watches: Think heritage brands like Patek Philippe, Audemars Piguet, and Rolex or new-age trendsetters like Richard Mille.

There are people who dabble in watch collecting, picking up a Rolex or two along the way. And then there are people who are hardcore collectors, making an effort to build a well-rounded set of iconic timepieces that showcase the best of horological innovation, evoke classic looks, and symbolize important milestones in watch world history. No matter which one sounds like you, our team at Avi & Co. is here to help you build the watch collection of your dreams.

Today, we are going to take a behind-the-scenes

Every watch aficionado out there will quickly tell you the name of their favorite watch. Sometimes you will hear a broader category, like a collection, or sometimes you will hear a specific make and model, even down to the year of manufacture. While all of our great horological loves are different, there are a few undeniable timepieces that have shaped pop culture and history alike.

Today, we are going to take a closer look at some of the greatest watches of all time. From the watch that went to the moon to the timepiece that James Bond wore when fighting off evil, these incredible models are memorable, iconic, and infinitely timeless. The only question that remains is, which one will you be rocking?

The 1991 novel American Psycho by Bret Easton Ellis, which became the darkly comedic 2000 movie starring Christain Bale, is a bleak commentary on the pitfalls of American consumerism. Patrick Bateman, played by Bale,

Here at Avi & Co., we do not want to be like everybody else. We think standing out from the crowd is a compliment, not something to be afraid of. We believe that being a leader is far better than being a follower, and we would never shy away from being called a trendsetter. If you do not believe us, our opulent and iced-out watches speak for themselves.

While we have been operating in the high-end watch and jewelry spaces for decades, it was not until 2023 that we took the plunge and launched our first line of bespoke watches for true horological connoisseurs. The Iced Collection came out two years ago and was an immediate hit, attracting attention from celebrities, musicians, and athletes around the world.

With this resounding success, we knew there was more demand for our intricate craftsmanship and impeccable handiwork. Soon after, we launched the Frosted Collection, introducing a refined and sophisticated aesthetic that would never go out of style. But we were not done yet.

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Anyone who has dipped a toe into the watch world has heard of the splendor and performance of Richard Mille timepieces. These technological marvels have been taking horology by storm since 2001, when the world’s newest luxury watch brand burst onto the scene. Since then, Richard Mille watches have been a consistent symbol of wealth, luxury, taste, and opulence.

Though some have dubbed the brand’s unique aesthetics and durable materials “ugly luxury,” the haters were quickly overpowered by Richard Mille’s massive successes. These creations are some of the most expensive watches on the market today, but that does not stop them from being snatched up by A-listers and influencers in a matter of seconds. If you are aiming to upgrade your watch collection with a holy grail Richard Mille piece, you are in the right place.

Here at Avi & Co., we are perhaps best known for our unparalleled collection of secondary market Richard Mille watches. We are experts in the brand, as well as other luxury

We catch sight of amazing luxury watches on the streets of Manhattan every so often, but the true hotspots for incredible watch sightings are red carpet events like the Met Gala, Grammys, Oscars, and more. You will also see some incredible timepieces on less famous red carpets, like the one at the NFL Draft and those gracing the entrances of charity galas.

In the past, we have zeroed in on memorable timepieces from key events (the Cannes Film Festival, for instance), showcasing the exceptional styles and one-of-a-kind watches that A-listers rocked and wore. But today, we are taking another tack. It is time to enter the next phase of the bracket with our red carpet roundup of the best watches worn across countless different upscale events. Which one is your favorite?

Actress Michelle Yeoh has appeared in countless films, including the award-winning Everything Everywhere