Make Halloween Luxe Again With These 4 Watches

If you have ever tried to decorate for October’s hallmark holiday, then you know what we do: Halloween has a luxury problem. In our current day and age, it seems like tacky accessories are swarming the shelves for this spooky holiday. After all, who wants a wart-covered witch on your front lawn? And are we really still opting for freaky Frankensteins and stick-figure skeletons? Frankly, it is 2025. It is time to move past a basic Halloween and into a new era of opulence.

Just because Halloween décor is traditionally a little bit kitsch does not mean that we need to settle for those vibes forever. This year, we are spearheading a luxury Halloween movement here at Avi & Co. Think dark elegance, timeless style, and autumnal sophistication. Of course, we will make sure to include a Halloween-centric edge in every piece we suggest. Even if you do want to lean into the campy vibes and bright colors of the classic ‘90s Halloween aesthetic, we are here to help you find ways to do that without compromising your signature upscale style.

The haunted house of our nightmares is one filled with unflattering accessories, boring watches, and overdone fashion no-nos. We are better than that, and so are you. Do not settle for anything less than the finest, even when flashy Halloween styles are haunting your social media feeds. Together, we can change the face of Halloween into something Vogue-worthy. Will you join us?

We hold no hate in our hearts for over-the-top Halloween costumes. In fact, we respect the hustle of wigs, body paint, and maybe even a few jewels. But for everyday looks during the Halloween season, there is no need to go all-out monstrous. That is, unless you are fastening on a luxury watch that is absolutely to die for.

Halloween evolved from the Celtic festival of Samhainn. The ancient Celts believed that on October 31, the line between the worlds of the living and the dead was at its thinnest. On this one night each year, the Celts thought that evil spirits from the world of the dead could cross over into the world of the living. Creepy, right?

The history of Halloween grew even more nuanced over the years, as the Christian tradition influenced the original Celtic one. In the 8th century, Pope Gregory III designated November 1 as All Saint’s Day, which is exactly what it sounds like: a time to honor all of the saints. The preceding night, October 31, became known as “All Hallow’s Eve,” when many believed that deceased people’s souls could come back to Earth to participate in honoring the panoply of saints. This name introduced the language which translates to our modern-day Halloween.

It is safe to say that, back in the day, Halloween was not exactly a family-friendly holiday. The trends of the late 20th and 21st centuries, which have introduced a new silly, gaudy, and sometimes even salacious vibe to Halloween, are newer additions to this age-old celebration. Jack-o-lanterns, collecting candy, and wearing cheap costumes are all modern-day additions to the holiday. Might we suggest turning back the clock a little bit and celebrating Halloween with masked balls, eerie bonfires, and glittering apparitions?

Our perspective? Why be spooky when you can be fabulous? Join us on a tour of our favorite Halloween-inspired pieces and discover what this spooky holiday should evoke.

If you are trying to elevate your look for this year’s Halloween season, you are in the right place. Here at Avi & Co., we have a passion for all things luxury. We are Manhattan’s trusted provider of luxury watches and high-end jewelry, so it is our job to keep a finger on the pulse of all things fashion. For the most luxurious Halloween yet, do not miss these four elite timepieces from brands that never miss.

Swiss watchmaker Audemars Piguet is one of watchmaking’s hallowed “big four.” Founded in 1875, the brand is celebrating their 150th anniversary this year. In other words, it is the perfect time to show off your horological savviness with a timepiece from this master creator. The Royal Oak Flyback Chronograph is an ideal choice for any luxury watch aficionado, and it has a bit of Halloween flair as well in its luxe pairing of 18K rose gold and striking deep green.

With a 41 mm silhouette, this watch is perfect for wearers of any gender. Women who are leaning into the ever-popular “boyfriend watch” trend will be drooling over this gorgeous timepiece, and men who are seeking a midsize, confident look will be equally delighted. With its classic octagonal bezel and rugged exposed screws, this watch is immediately recognizable as an Audemars Piguet. It holds onto these classic elements from the much-loved Royal Oak collection while still introducing modern-day functionality and flair. The face offers three chronograph subdials, and you will see the chronograph pushers on the right-hand crown. A deep, forest green accents both the dial and the rich alligator leather strap, evoking a night out in the woods and Halloween’s classical Celtic heritage.

Dressing up like a skeleton this Halloween? Do not stoop to the level of a drugstore costume made from cheap polyester. Instead, show up and show off with a costume that reeks of wealth and taste from every angle. Expose your bones and your beauty with a skeletonized watch that takes the theme of your costume to the maximum. We are loving this iconic Richard Mille RM 055, which was created in partnership with legendary American golfer Bubba Watson.

adventurous nights. It is perfect for taking your limo from one Halloween party to the next, and it is equally well-suited for scaring the rest of the boardroom into submission. There are many different ways to celebrate Halloween, and this watch can accompany you on every single one of them. Its oversized 50 mm case is an immediate statement, and its iconic tonneau-shaped dial makes it Richard Mille through and through. It might just become your favorite timepiece well beyond All Hallow’s Eve.

Whether or not you are wearing a costume this Halloween, you deserve a chance to feel glamorous to the max. Deck yourself out in jewels and revel in the attention that these light-refracting gems bring to the table. All you need to do is walk into a room, and heads are sure to turn in your direction. The only question is, will you listen to the devil or the angel on your shoulder? This diamond-studded Patek Philippe Nautilus might be angelic, but it sparkles with just the slightest touch of mischief.

The Nautilus line is an all-time classic, and this Haute Joaillerie edition only builds on the Swiss timepiece’s stellar reputation. The bezel, bracelet, and dial are all set with 2,553 round diamonds in a variety of different sizes. You are almost certain to fall head over heels in love with this memorable beauty. The scariest thing we can think of this Halloween is leaving one of our stores without it fastened around your wrist!

For a holiday that comes alive when the sun goes down, we loved the blacked-out beauty of this timeless Rolex Daytona. This classic racing watch perfectly contrasts a saturated black dial and black tachymeter bezel with white accents and a striking stainless steel Oyster bracelet. The three chronograph dials on the face and the pushers on the right-hand crown complete this piece’s exemplary combination of function and flair. In this masterful piece, you will exemplify the ethereal beauty of a moonless night, perfect for spirits and sprites to come out and play.

Plus, there is no denying that this Rolex is perfect for year-round wear as well. You will never go wrong with a classic, monochromatic timepiece that is sure to complement any wardrobe. With a 40 mm case, this Daytona is ideal for wearers who love a midsize silhouette that is versatile no matter where trends take you. Leaving this watch behind at our Manhattan boutique might just come back to haunt you!

Here at Avi & Co., we do not have any tricks up our sleeves. Instead, find plenty of treats in our display cases in Aspen, Miami, and New York City. Our three luxurious boutiques are the perfect places to shop for your next gorgeous timepiece. We specialize in renowned brands like Richard Mille, Patek Philippe, Audemars Piguet, and Rolex. Plus, discover our very own lines of Avi & Co. watches that are available now online and in store.

Make an appointment today to shop with us in person. We cannot wait to meet you!