
You wake up one late September morning to find that the summertime humidity is gone, replaced by a brisk chill in the air. It is crisp and fresh in your nostrils, the perfect weather for layering, cozy sweaters, and your favorite pair of jeans. That jacket you have been waiting for months to show off is about to move up to the front of your closet queue.
As you walk down the street to grab your first hot drink of the season, a few stray leaves crunch under your feet, their carmine and rust hues crumbling into pieces. What are you going to order? A classic pumpkin spice latte? A warming chai tea? You pull your cardigan tighter to keep out the breeze. Coming from somewhere in the distance, you can smell a crackling bonfire. Tonight, your favorite team is facing their rivals in a legendary Thursday Night football lineup. The holidays are right around the corner, and all is right in the world. It is officially fall.
This season, we are leaning hard into fall fashion. There is no harm in checking out the season’s latest trends, but we would argue that timeless styles always come out on top. The perfect perennial accessory to elevate your outfit? A luxury watch, of course! Check out our list of the top six watches that we are drooling over this fall.
Our 6 Favorite Watches for Fall
As we head into the ‘ber months (which might just be our favorite time of year), we are embracing all of the autumnal styles. For those who love laidback, hippie flair, boho layering is most certainly back in style. For the ones who err on the side of preppy, do not shy away from Victorian-inspired details like lace and high-neck collars. No matter which look you gravitate toward, we have a watch that will take it to the next level.
#1: Patek Philippe Nautilus, Sunburst Brown Dial


A Patek Philippe Nautilus is sure to turn heads during any season, but we particularly love the tones of this brushed 18K rose gold timepiece for Q4 of this year. The sophisticated elegance of the Nautilus line never gets old, with its cushion-shaped bezel and comfortable, durable bracelet making it an instantly recognizable piece. This rose gold watch is perfectly complemented by the sunburst brown index dial, which presents a gradient of earth tones that simply scream autumn. Plus, additional functionality and features up the ante.
On the dial of this watch, you will find in-demand complications like a moon phase indicator, a date display, a minute repeater, and a power reserve indicator. With its index hour markers, the face remains sleek rather than growing overcrowded, despite its countless abilities. Plus, the 40 mm silhouette is ideal for wearers of any gender. We would love to pair this piece with a cable-knit cream sweater, caramel-colored khakis, or rich leather mules.
#2: Richard Mille RM 037


There is something undeniably autumnal about the chic black-and-gold color combination of this prestigious Richard Mille watch. Crafted from durable and light black carbon TPT and accented with elegant rose gold touches, this timepiece is everything you could dream of in the world of haute horlogerie. Its bezel presents a unique gradation that evokes natural elements, like grainy wood or shimmering tiger’s eye. The skeletonized dial offers the wearer an inside glimpse at the incredible artistry that powers this one-of-a-kind machine.
Technical prowess and precision engineering are the names of the game when it comes to Richard Mille creations, and this RM 037 is no exception. Clocking in at 52 mm, there is no arguing that this watch is petite. But on the flip side, it cannot be overlooked. You will have no problem integrating this glorious timekeeper into your wardrobe, and you will immediately exude another level of success, significance, and sparkle.
#3: Audemars Piguet Millenary


Getting your hands on an Audemars Piguet Millenary is a feat reserved for only the savviest watch collectors. Launched in 1995, the line was slowly phased out by 2018, when the brand officially stopped making these chic timepieces. Now, these discontinued watches are highly valuable and typically only available on the secondary market. Lucky for you, Avi & Co. has procured the Millenary of your dreams. But act fast, as we do not expect to hang onto it for long!
These oval-shaped watches are a departure from the classic octagonal shapes that customers often associated with Audemars Piguet. Instead, they offer a unique oval-shaped face, often paired with a leather strap. The Millenary is truly a memorable and timeless dress watch. This particular model offers a rich brown dial with a textured finish. The 18K rose gold bezel is finished with a “frosted” effect, and the saturated leather strap is the cherry on top. With a one-of-a-kind architecture and prestigious materials, the Millenary is sure to become one of your go-to accessories this fall.
#4: Rolex Day-Date 36


There is a reason that the Rolex Day-Date line has been nicknamed the “President’s Watch.” Its regal, elegant silhouette will never go out of style, and its day-of-the-week and day-of-the-month complications make it the perfect companion to a busy lifestyle. As you go about your day, you can look down at this sophisticated piece perching on your wrist and smile. We love this 18K yellow gold Day-Date, which has an evocative vintage look due to its subtly striped dial. The comfortable bracelet, complete with a virtually invisible Crownclasp buckle, makes for seamless wear. There are endless outfits that could perfectly complement this prestigious watch, and all of them will make autumn style feel like a breeze.
The Day-Date collection comes in a variety of sizes and styles, so you can find a gorgeous watch that is perfect for you. From the substantial Day-Date II with a 41 mm silhouette to the more petite Day-Date 36 that is suitable for wearers of every gender, you are sure to find an exceptional watch from this much-loved collection. Not sure where to start? Our team at Avi & Co. is here to help you find the timepiece of your dreams.
#5: Avi & Co. Iced Collection “Color in Motion”


If you are looking to lean into traditional fall tones, do not miss Avi & Co.’s latest release: the “Color in Motion” line. While the Iced Collection has been a staple of our in-house inventory for years, we recently added a vibrant modification to the line that has attracted much attention. The “Color in Motion” line is a collection of versatile, durable, and bright rubber straps that are perfect for adding a splash of personality to your Iced Collection timepiece. This orange strap is ideal for embracing fall festivities such as Halloween or Thanksgiving!
The “Color in Motion” straps also come in yellow, red, white, black, blue, and pink. For those who already own an Iced Collection piece, we have good news: You can buy your favorite strap and buckle (or a few of them) separately. It is easy to change out the traditional Iced Collection strap for a rubber one or switch between different colors for endless options and a unique, individual touch. Comfortable and beautiful, the “Color in Motion” line is one for the ages.
#6: Rolex GMT-Master II “Root Beer”


Fine, twist our arms: We will share one more watch on our list of fall favorites! The Rolex GMT-Master II line is a perennial pick for any savvy watch collector out there. These timepieces were originally designed for transatlantic airline pilots. The two-tone bezel makes it easy to tell if it is day or night in your second time zone, and it also adds an immediately recognizable element of flair and fun to these technically impressive watches.
For fall, we love the so-called “Root Beer” edition, which gains its name from its colorful resemblance to America’s favorite sassafras soda. Fun Fact: Many of Rolex’s professional watches have playful nicknames, ranging from Cookie Monster to Batman to Starbucks!
Embrace Fall Flair With Avi & Co.
Do not let autumn’s hottest styles pass you by! Instead, shop for your next favorite watch at one of our three luxury boutiques, located in New York City, Miami, and Aspen. We have built an incredible collection of timepieces from renowned brands like Richard Mille, Patek Philippe, Audemars Piguet, and Rolex. We also showcase our very own lines of Avi & Co. watches and a selection of fine diamond jewelry. Here, the luxury never ends.
Ready to take your watch collection to the next level? Make an appointment today.








