
Summer is here, and that means that country club season is upon us. Whether you are a golf member or a social member at your local club, there is no question that it is time to dress to the nines. And when we talk about country clubs, we simply have to talk about preppy style.
Inspired by East Coast, Ivy League attire, preppy style is having a moment. Think Ralph Lauren, Brooks Brothers, J. Crew, or Vineyard Vines. These looks are characterized by clean lines, nautical influences, classic silhouettes, and a casual yet refined approach to dressing. What “preppy” means has evolved through the decades, but it is clear that classic prep is back. On runways this year, we spotted rugby stripes, cable-knit collegiate pullovers, structured blazers, and knotted sweaters tied over one’s shoulders.
From New York streetwear to upscale Rodeo Drive boutiques, preppy is definitively in, just in time for country club season. And of course, your go-to preppy look would not be complete without a classic watch. As an indicator of taste, style, and elegance, luxury watches are staples of preppy style. Today, we are going to highlight some of our favorite preppy picks that are worthy of your next country club brunch, gala, or tee time.
Rolex Submariner


We cannot talk about preppy watches without highlighting “The Crown.” Rolex watches are a staple of East Coast looks, and the Rolex Submariner stands out due to its seafaring inspiration and lasting reputation as an iconic, elegant timepiece. We suggest keeping it classy with subdued hues, but if you want to shake things up a little bit, consider a two-tone bracelet like this one, which shows off a sleek combination of 18K yellow gold and stainless steel.
You will not have to worry about mixing metals with this versatile timepiece. The Rolex Submariner shows off a striking black dial with luminous index hour markers and a date display at the 3 o’clock position. You will also notice the iconic “Mercedes hands.” Look at the hour hand, and you will see the Mercedes-Benz symbol. With a 40 mm silhouette, this Rolex is perfect for wearers of either gender. It can be a great way to play into the oversized watch trend for women, and it is a hearty and sufficient profile for many men.
Audemars Piguet Royal Oak
When it comes to preppy watches, timeless styles are king. The Audemars Piguet Royal Oak is a hallowed line from the Swiss watchmaker that first premiered in the 1970s. These pieces made waves as stainless steel dress watches, branded as both sporty and luxurious. Nowadays, they have become classic, heirloom pieces that are much-loved by celebrities and horological enthusiasts alike.


If you are going for a preppy look, opt for a simple yet classic Royal Oak like this 18K rose gold watch. The rose gold brings this timepiece into the 21st century, but the watch retains its classic characteristics, including the iconic octagonal bezel with exposed screws. The navy blue dial will perfectly complement a yachting look. In other words, this watch pairs well with boat shoes, khakis, and aviator sunglasses. The index hour markers add to the eye-catching simplicity of this gorgeous timepiece.
Though the Royal Oak’s clean lines and brushed finish give it a timeless, simple aesthetic. But really, the mechanical artistry behind this piece is robust and complex. Powered by the renowned Caliber 4302 movement, you will experience unmatched precision and an impressive 70-hour power reserve. In short, there is much to love about the Royal Oak collection.
Patek Philippe Complications Chronograph
There is something undeniably preppy about Patek Philippe’s hallowed Complications line. In the watch world, “complications” simply refer to any function that a watch performs beyond simply telling the time. For example, chronograph dials, date functions, and dual-time-zone functions are all complications. Patek Philippe Complications watches combine numerous intricate complications in a single timepiece, underscoring the precision and artistry that runs through the horological world at every turn.
The Complications line is known for its sophisticated dials and elegant cases, and this gorgeous manual wristwatch is no exception. The 18K rose gold case exemplifies the brand’s commitment to precious metals, and the diamond-set bezel adds another level of flair and richness. The warm, brown leather strap perfectly offsets the shiny metal, making it the ideal accessory for any preppy-inspired outfit this summer.


The vintage details on this eye-catching timepiece also add to its preppiness factor. The watch is powered by the impressive CH 29-535 PS caliber and boasts a 65-hour power reserve. While it hails from 2021, you would never guess that date based on its appearance. This beautiful watch feels like it has emerged from another time, evoking traditions and heritage as well as an enviable upper-crust lifestyle.
Cartier Santos 100


With its robust 42 mm case, the Cartier Santos 100 certainly makes a statement. But no matter how you look at it, there is simply no avoiding the preppiness of this watch. From its cognac leather strap to the striking Roman numeral dial, you’ll find that bold tones and memorable silhouettes abound. Cartier is a favorite of England’s royal family, and you will find Queen Elizabeth II’s descendants and their spouses showing off Cartier watches constantly.
For those who love to channel a preppy influence, we are crushing hard on the Cartier Santos 100. This iconic watch shows off exposed screws on the platinum bezel, highlighting the brand’s commitment to prestigious materials. A luxurious weight and finish complete the picture, and the sword-shaped hands take it the extra mile. The aesthetic falls somewhere between industrial and Harvard chic, making it the perfect addition to any preppy wardrobe.
Rolex Datejust, Wimbledon Dial


We are positively drooling over this limited edition Rolex watch. Inspired by the grass courts at England’s Wimbledon tennis tournament, this Rolex Datejust stands out in every way. By combining Oyster Steel with 18K rose gold, the watch achieves a refined and modern two-tone aesthetic that will complement virtually any outfit. The signature Wimbledon dial is characterized by a slate grey sunray finish, bold green Roman numerals, and a date display beneath the Cyclops lens. The timeless appeal of this tennis-inspired piece is undeniable.
Rolex is known for adhering to the highest standards of Swiss watchmaking. This prestigious timepiece is equipped with the Caliber 3235, a self-winding movement that yields the ultimate high-performance watch. The fluted rose gold bezel is just another elegant touch, and it helps make this watch immediately recognizable as a highly desirable Rolex. In fact, many U.S. presidents have worn Rolex Datejust watches in the Oval Office.
Avi & Co. Frosted Collection
Here at Avi & Co., we have three unique watch lines, each of which showcases prestigious precious metals and world-renowned gems. Today, we have chosen the Frosted Collection as a paragon of preppy style. The “frosted” finish on the watch’s bracelet adds a more subdued touch alongside the watch’s diamond-set bezel and dial. You can choose between 18K rose gold and 18K white gold for your Frosted watch, but we are currently loving the cool tones of the white gold option, which would pair perfectly with navy blue or hunter green attire.


We love the 40 mm case size of this breathtaking watch. It is a favorite of many different celebrities, and the frosted finish makes it perfect for dressing up and down. This eye-catching timepiece can easily take you from brunch to golf to a gala. We achieved the frosted finish through proprietary tooling methods on both the case and integrated bracelet, and you will love the premium texture and appearance that it provides. The baguette-cut diamonds on the dial and bezel elevate this watch beyond the timepieces everyone else is showing off. When you wear a limited edition Avi & Co. watch, you will know that you have something truly special and unique strapped around your wrist.
Avi & Co. Tip: If you love the Frosted Collection, do not forget to shop its sister collections. The Iced Collection and the Hue Collection are customer favorites, too!
Find Your Style at Avi & Co.
Whether you love preppy plaids, edgy metallics, or mid-century silhouettes, we can help you find the perfect watch for your personal style at Avi & Co. We specialize in globally renowned watch brands like Audemars Piguet, Rolex, Richard Mille, and Patek Philippe. Plus, you can shop our collection of fine diamond jewelry in-store and online. We have three boutique showrooms, located in Manhattan, Aspen, and Miami.
Schedule your appointment today to lock in your personalized shopping experience.








