As we dive headfirst into the new year, there is some magic in the air. We enter 2026 with a sense of possibility, optimism, and potential. We can feel it: This is going to be the year that you make your watch collecting dreams come true!
Whether you are a seasoned watch collector or you are new to the horological sphere, almost everyone has a certain holy grail watch in mind. This is a piece you have been eyeing for years but have not been able to get your hands on. Maybe it is supremely expensive, especially rare, or long discontinued. Whatever the reason, this prestigious timepiece has proven elusive.
The why of your holy grail watch is different for every person. Some seek a particular model or reference of a watch because their grandfather wore one and it holds a sentimental value. Others turn to celebrities for inspiration or look for limited edition collections that are likely to hold or even increase their value over time. Some people are searching for watches they can wear every
There might not be snow on the ground, but there is a sense of festive cheer in the air. Why? The countdown to the new year is upon us! As December 31 gives way to January 1, a whole new chapter of life opens up. Ringing in the new year offers the opportunity to start anew, set goals to better yourself, and be the best you can be in 2026 and beyond. Take a deep breath, can you taste it? That is possibility in the air.
Whether you are watching the ball drop in Times Square or swaying to “Auld Lang Syne” from your living room couch, the countdown to midnight is sure to elicit a sense of hope, purpose, and excitement. Although you change up your wardrobe, go for that big promotion, or put yourself out there many other ways in 2026, there are a few accessories you will want to bring with you no matter the date on the calendar.
Today, we are going to showcase five exquisite pieces from our luxury watch and jewelry collections. These timepieces and accessories stand the test of time, transcending
Since the early days of Avi & Co., we have prided ourselves on building a rich and diverse family of customers. From watch enthusiasts to international celebrities, our doors are open to anyone who is looking to expand their watch collection or even purchase some fine diamond jewelry. While we started our journey as a secondary market watch reseller specializing in some of the most renowned brands from across the globe, we have expanded our offerings in the past few years. If you have been following along with our journey, you might be familiar with fan favorites like the Iced Collection, the Frosted Collection, and the Hue Collection.
Each of our three prestigious Avi & Co. watch lines is meticulously crafted by our highly trained artisans. Months, if not years, of planning, design, and mechanical innovation go into every single one of these exquisite timepieces. Today, we are excited to shine a light on some of our beloved celebrity customers who have added Avi & Co. watches to
With 2025 behind us, we venture into the new year looking for fresh starts, new ideas, and a dose of hopeful optimism. But there are a few things worth taking with us into this new chapter! The perfect example? The past year yielded some excellent innovations in horology, and we would be remiss not to take a closer look at collectible timepieces from 2025.
The new year is the perfect time to invest in a memorable timepiece to take with you everywhere you go. The watches we have highlighted today will make perfect companions no matter where life takes you, and they are just waiting to be picked up and fastened around your wrist so that you can make some memories together. Is there anything better than that? Explore our top head-turning picks in this 2025 collector’s wrap-up from Avi & Co. today.
5 Standout Watches From 2025
Today, we are showcasing five of our favorite timepieces from 2025. These gorgeous watches embody this year’s trends without sacrificing timeless style. They are both
The Rolex Batman stands as a symbol of precision, sophistication, and a daring sense of style. Part of the esteemed Rolex GMT-Master II collection, the Rolex Batman has captivated watch enthusiasts with its distinctive aesthetic and exceptional functionality. Named for its striking black and blue bezel, reminiscent of the Dark Knight's iconic color scheme, this watch is more than just a timekeeper, it’s a chronometer imbued with strength and mystery.
The Rolex Batman watch, with its robust Oystersteel construction and innovative GMT feature, epitomizes the perfect blend of durability and elegance. This timepiece is admired for its bold design as well as its technical excellence, a core pillar of the Rolex brand. Come with us as we explore the shadowy allure of the Rolex Batman, exploring its unique characteristics, cultural significance, and the remarkable craftsmanship that sets it apart in the Rolex GMT-Master II collection.
Come winter, the temperatures drop and the festivities move indoors. As we celebrate the holidays and enjoy spending time with family, we also ring in the season of giving and philanthropy. This means that, more than ever, you are sure to have a swath of important red carpet events to attend. From charity auctions to Christmastime galas and elegant holiday soirees, you are probably already thinking about your attire. But have you considered your accessories for these photo-worthy moments?
The next time you are standing in front of a step-and-repeat, make sure that you look the part by accessorizing to the nines. Sophisticated jewelry is all well and good, but there is one surefire way to truly turn heads at these glamorous affairs: Luxury watches from world-renowned brands like Richard Mille, Patek Philippe, Audemars Piguet, and Rolex. Plus, you can say goodbye to mind-numbing small talk. All anyone will want to discuss is where you got your exceptional timepiece. It is up to you
The holiday season is full of glamorous events, from charity galas to Michelin-starred dinners. Whether you are serving up a tasty meal for family and friends or sipping on champagne in black-tie garb, the end of the year ushers in a packed social calendar of exciting events. Of course, it is crucial to dress the part. When you are celebrating holidays and making lifelong memories, you need timeless styles that will look amazing in photos for years to come.
The cornerstone of any holiday look is, of course, the accessories. From luxury watches to fine diamond jewelry, you can elevate any outfit with the right elegant accoutrements. Of course, it is imperative to tailor your jewelry to the event in question. That is where our holiday party jewelry guide comes into play! We are pairing gorgeous designs with much-loved winter events to help you create the perfect outfit for any gathering that comes your way.
Without further ado, we are thrilled to showcase six exquisite pieces from our renowned
Savvy watch collectors might argue that Cartier watches are the accessory of the year. The brand offers timeless and iconic designs that have made waves across the globe. Not only are these watches the accessory of choice for much of England’s royal family, but they are also a favorite of A-listers and celebrities from the United States to Southeast Asia.
Cartier’s rich history and high-quality craftsmanship makes the brand stand out from its competitors, and it has risen in the ranks to rival even horology’s big four watch brands. As one of the most respected and popular luxury brands out there, Cartier watches are in high demand on the secondary market. This desirability and scarcity has increased prices, making these timepieces an excellent investment that might even grow in value over time.
Today, we are going to take a closer look at the ins and outs of Cartier watches. We will cover the brand’s storied legacy as well as celebrities who love Cartier and some of our favorite Cartier
This holiday season, become one with the winter, embracing diamond-set watches that stun from every angle. Luxury watches already make a glamorous statement, but when you add precious gems into the mix, you ascend to a new plane. You can expect to turn heads and start conversations wherever you go when you are wearing countless carats on your wrist.
Join us as we share some of our favorite diamond pave pieces that are perfect for wintery elegance. Who needs traditional jewelry when you can get your hands on a timekeeper that also meets your carat quota? These exquisite watches go the distance, putting opulence and timeless style at the forefront. Which one will you choose?
7 Diamond Pave Watches for a Magical Winter Look
This winter, embrace a frosty sparkle with diamond-set watches that are crafted to impress. From in-house Avi & Co. creations to renowned high jewelry pieces from Patek Philippe and Audemars Piguet, we have curated the list of this season’s hottest gem-studded timepieces.
If you have been perusing celebrity Instagram lately, then you have surely noticed DJ Khaled’s glitzy gifts for his wife’s 50th birthday. Nicole Tuck and DJ Khaled have been together for years and share two sons, Asahd and Aalam. This December, Khaled and Tuck celebrated their 50th birthdays in a joint celebration held during his annual We The Best Weekend, a charitable event with a golf tournament, auction, and VIP dinner.
Of course, no milestone birthday would be complete without a truly legendary gift. Khaled pulled out all of the stops for his beloved wife, presenting her with not one but two incredible pieces of fine diamond jewelry. He shared a video on Instagram of Nicole unwrapping each gift, her jaw dropping as she took on the gorgeous pairing of fancy diamonds in all different cuts. Shortly after, Nicole put on the necklace and bracelet, pairing them with a striking floor-length gown in glittery gunmetal. Now that is what we call acing a birthday gift!
News How to Make Your Dream Watch a Reality in 2026 
