As the saying goes, diamonds are a girl’s best friend. But investing in exquisite gemstones does not mean that you have to adhere to tradition. Instead, break free from tradition and discover your own signature style with fun and funky designs here at Diamonds by Avi & Co. A staple of Manhattan’s high jewelry scene, our New York City boutique is the perfect place to find memorable jewelry that matches your own personal aesthetic. Instead of following the crowd, be a trendsetter. All you have to do? Start every jewelry shopping trip at Avi & Co.
Whether you are looking for a premier piece of jewelry for yourself or are shopping for a meaningful and memorable gift for that special someone, our jewelry collection has everything you are searching for and more. From bracelets to earrings and necklaces to engagement rings, our diverse collection caters to countless different styles and preferences. All you need to do now is zero in on the piece that speaks to your personal sensibilities. Will
Widely considered one of the best rappers of all time, Bad Bunny is credited with bringing Latin American music and Spanish language songs more into the mainstream. Ahead of his scheduled performance at Super Bowl LX on Sunday, February 8, we have been exploring the Puerto Rican superstar’s fashion archives. Throughout his illustrious career, Bad Bunny has been known for his vibrant, glamorous styles. He loves bright colors and unexpected looks, and of course, unique wristwear often tops off his ensembles.
While there is no way to know exactly what Bad Bunny will be wearing at Super Bowl LX this weekend, we are almost positive that he will be showing off an exquisite timepiece that is sure to dictate trends for months to come. In preparation for what we are sure will be an exceptional show, we have compiled some of our favorite timepieces from Bad Bunny’s impressive collection. If you want to emulate the style of the King of Latin Trap, you can take home any one of these pieces from Avi
Super Bowl LX, which will be held in Santa Clara, is just a few days away. Although the Super Bowl will take place at Levi’s Stadium, where the San Francisco 49ers normally play, the two teams competing for the title are the New England Patriots and the Seattle Seahawks. As athletes, celebrities, and football fans from across the country travel to California, all eyes are on the Super Bowl styles that are sure to set the tone for the big game.
To help you prepare for what is debatably the biggest day of the year in American sports, we have compiled the definitive list of memorable luxury watches worn by football players. From the field to the stands, Super Bowl LX will be a hotbed of memorable wristwear. Here are a few examples of the striking looks that NFL players have chosen in the past.
Odell Beckham Junior: Richard Mille McLaren
Richard Mille RM 11-03 McLaren Carbon TPT, Skeleton Dial, Orange Strap
It is virtually impossible to explore luxury watches in the NFL without touching
Brilliant, unique, and a marvel of watchmaking ingenuity and engineering, the Richard Mille RM 011 has transcended the boundaries of innovation and timeless design. Unveiled to the world in 2007, the iconic RM 011 was created in collaboration with Felipe Massa, a Brazilian racing driver and 11-time Grand Prix winner, who is also one of the many celebrated Richard Mille brand ambassadors. The legendary flyback chronograph timepiece was launched in a variety of spectacular models that are designed with high-quality materials such as titanium and rose gold. Buyers can choose from a selection of captivating rubber strap colors in addition to the standard black strap version.
The watch itself is also available in a variety of different colors, each color purposefully signifying the intent of the item's flawless design, sublime functionality, and endless prestige. Since 2007, the RM and Felipe Massa collaboration has given birth to countless elegant and quintessential variations of the original
When it comes to sheer elegance, minimalistic watchmaking engineering, and timeless design, few watches come close to the Patek Philippe Calatrava. It is an excellent example of the brand’s dedication to exemplary craftsmanship and classical design. The name of the watch was inspired by the company's legendary emblem: the Calatrava Cross. This further signifies just how important and elemental the watch series is to Patek Philippe.
The Calatrava is an iconic dress watch that elegantly embodies the less is more mentality. The standard versions of the Calatrava are designed with a jet black or white dial with beautiful yet simple Dauphine dial hands and stick markers. The rarer editions of the series are made with even higher quality precious materials with metal casings, adding more prestige and depth to these excellent timepieces.
To take a Patek Philippe Calatrava watch home with you is to invest in a piece of history, tradition, and fine horology. From the collection’s storied past
The 2026 Grammys, hosted at the Crypto.com Arena in Los Angeles, are one of the year’s biggest nights in music. This past Sunday, artists from across the country traveled to California’s celebrity hotspot to enjoy incredible performances and cheer on their fellow creators in one of the most prestigious ceremonies around. Big winners included Bad Bunny for album of the year, Billie Eilish and Finneas for song of the year, and Kendrick Lamar with SZA for record of the year. Olivia Dean also took home a Grammy for best new artist.
As ever, the night was an opportunity for celebrities to show off incredible fashion, and the red carpet was stacked with inspiring pieces. From Lady Gaga’s Black Swan-esque ensemble to Teyana Taylor’s nearly nude look, we were stunned by the diversity of haute couture outfits and memorable combinations that had photographers snapping picture after picture. Truly, the red carpet photos from that night do not disappoint.
With Valentine’s Day a couple of weeks away, now is the time to find the perfect gift for the one who has captured your heart. Whether you are shopping for him or her, we have put together the ultimate gift guide for the day of love. From delicate diamond jewelry to sophisticated luxury watches from renowned brands like Cartier, Rolex, Patek Philippe, Audemars Piguet, and Richard Mille, this guide is the perfect spot to start your search.
If you need further assistance pinpointing the perfect gift, our experienced team at Avi & Co. is here to help. With decades of experience in the watch and jewelry industry, we know this competitive market inside and out. No matter his style or her preferences, we will work closely with you every step of the way to ensure you take home a gift you will be proud to give. This Valentine’s Day, show them how much you care with an accessory that symbolizes eternal love.
Close your eyes and think of your person. You know the one: She is your soulmate, your partner in life, the person who brings a smile to your face on darkest days. He is your other half, the yin to your yang, and the missing piece that completes the puzzle of your heart. When bonds run so deep that you cannot imagine life without them, complementing each other in every sense comes naturally.
Link yourself to your lifelong companion with an elevated pair of watches from one of your favorite luxury brands. A step beyond traditional couples’ jewelry, these opulent duos communicate your shared taste, class, and commitment to the finer things in life. Whether you are shopping together or searching for the perfect gift for a birthday, holiday, or milestone anniversary, a paired set of watches hits the perfect romantic note.
Discover four of our favorite his and hers watch pairings, and enjoy the thrill of a connection that transcends time. The only question left is, which two will you choose?
An engagement ring should catch the light, turn heads, and showcase your signature style. Most of all, it must aptly symbolize a lifelong commitment with the person who is most important to you: your partner, your soulmate, your best friend. As you look for the ideal engagement ring, whether for yourself or that special someone, it is imperative to explore a wide range of options.
She might have an image in her head of what her perfect ring would look like, which can serve as a strong starting point. That said, exploring different cuts, colors, and sizes of diamonds as well as different setting options may lead to a change of heart or a brand-new discovery.
We invite you to join us as we discover a selection of unforgettable rings from Diamonds by Avi & Co. As we look at these glamorous pieces, we will share some sage advice to help you pick the perfect ring. Find the diamond she will be thrilled to say yes to in our exclusive, limited-edition collection.
Valentine’s Day is right around the corner, and the season of love is upon us. The big day is not until February 14, but the time to shop for a gift that will rock your partner’s world is right now! Do not wait until the last minute and be left scrambling for a present, stressing about whether or not you have a gift worth giving. Instead, take advantage of a Valentine’s Day head start and invest in a gift that is sure to impress.
The Valentine’s Day classics are all well and good: Nobody ever got upset about a box of chocolates or a bouquet of long-stem roses. But when you have fallen in love with someone truly special, the basics might not be enough to convey the depth of your feelings. They deserve a gift that will show them just how much you care, a present they can treasure for years and even pass down to your children one day. The perfect gift? A luxury watch.
Here at Avi & Co., we are Manhattan’s premier source of upscale timepieces from globally renowned brands like Cartier, Rolex
Jewelry Break the Mold With Bold and Funky Diamonds by Avi & Co. Jewelry 
