From the boardroom to the barstool, the luxury watch game can feel like a boys’ club. Watches designed specifically for women sometimes seem like an afterthought in the catalogs of major brands like Rolex, Audemars Piguet, Patek Philippe, and Richard Mille. But really, women’s watches have been a staple of the horological world since the late 1800s, when the first wrist watches were created for aristocratic women.
In the past century and a half, what has happened to make men’s watches the predominant driver of timepiece sales and marketing? And what does the future of women’s wrist wear look like in 2025 and beyond? Our expert team at Avi & Co. weighs in.
The Origins of Women’s Watches
It is true: Wrist watches were first designed for women in the late 19th century. These early wrist watches were exceptionally decorative and often looked more like intricate bracelets and jewelry than the timepieces we envision today.
At the time, pocket watches were in style for men. However, women’s
You already know Avi & Co. as Manhattan’s most trusted luxury watch boutique, but did you know that we have also curated our very own collection of Avi & Co. watches that are decidedly a notch above the rest? Our very first line of Avi & Co. timepieces launched in 2023 to much acclaim in the horological world: the Iced Collection.
As our inventory continues to grow and expand, the Iced Collection remains the strong foundation on which we have built a reputation for glamour, sophistication, and prestige. Celebrities, A-listers, and everyday watch enthusiasts across the globe have had the opportunity to include an Iced Collection timepiece in their watch boxes.
Join us as we take a closer look at the roots of the Iced Collection, its explosive growth, and its ongoing status as one of the finest diamond-set watches on the market. Visit any one of our three bespoke storefronts to experience this revelatory timepiece on your wrist today.
Diamonds come in a wide variety of shapes and styles, making choosing the perfect diamond for your special someone a monumental task. Which option best matches their unique personality and shows off their sophisticated style? While diamond shapes and cuts are two different categories, we will be combining these two modes of diamond decision-making in order to provide a comprehensive list that might just inspire you when you are looking for the precious gemstone of her dreams. Shop these looks and more at Avi & Co. today.
January: Cushion Cut Diamonds
For those with wintertime birthdays, a cushion-cut diamond perfectly matches the brilliance and sparkle of sunlight on snow. Cushion-cut diamonds are popular in jewelry, known for their rounded corners combined with overall geometric lines. They exude brilliance and romance, signifying femininity with a graceful and timeless silhouette no matter the time of year. Better yet, embrace January’s birthstone in your jewelry as well and incorporate
After investing in valuable luxury timepieces, watch owners who consider selling are often faced with one main question: Now what?
Selling items online can be a quick and easy process, but finding the right buyer and securing a fair market price can be a struggle. You may be wondering where the best place to sell is, if they are verified, what paperwork is involved, and which inquiries are reasonable. Buyers are rightly more skeptical when it comes to higher-end accessories such as luxury timepieces. With many unvetted sellers, this route can quickly become complicated, confusing, and unreliable without the right knowledge, experience, or credibility.
You will need a well-established and trusted brand to help with your sales, and that is where we come in. Work with Avi & Co. to consign, trade, source, or sell your luxury timepieces.
Avi & Co.’s Watch Consignment Program
What is a consignment program? To consign means you are appointing your valuables into another individual’s hands.
The Miami Open is happening in a matter of weeks at the Hard Rock Stadium in Miami Gardens, Florida. Whether or not you are attending the event, this important tennis tournament is sure to be a hotbed of style and avant garde fashion in addition to a celebration of world-class tennis. One of the biggest tennis tournaments outside the four Grand Slam competitions, the Miami Open is known for its thrilling athleticism and intense rivalries.
But this high-end event is about so much more than just sports. Tennis greats from around the world flock to the blue courts of the Miami Open while A-listers, celebrities, influencers, and the globe’s elite descend upon this beachy town at the same time. The Miami Open is an immersive experience full of culinary delights, top-tier sportsmanship, music, entertainment, and so much more. Whether you are a tennis lover or simply looking for a day out, this event is a cannot-miss happening on Miami’s glamorous social calendar.
If you are a watch collector or horological enthusiast, you might be wondering about the often exclusive and sometimes secretive events that take place in the watch world throughout the year. Some of these events require press credentials to gain entry, while others allow consumers to enjoy the shows as well. More often than not, watch vendors have to get approved in order to exhibit their wares. In other words, these glitzy events are reserved for the horological industry’s most renowned stars.
Join us as we venture deeper into some of the world’s most well-known watch events to look forward to in the coming year. We will also shed some light on a few lesser-known shows that will give you a chance to get up close and personal with some true haute horlogerie.
Watches and Wonders
One of the world’s biggest horological shows typically occurs twice a year. Usually, at least one of these exhibitions happens in what some might call the capital of watchmaking: Geneva, Switzerland. Watches
When it comes to evergreen watches that never go out of style, the iconic Rolex Daytona might just top the list. This emblematic racing chronograph, born in the 1960s, is named after the famous Daytona Beach racetrack, then one of the most prestigious in the world. Its memorable face, emblazoned with three round subdials and a tachymeter bezel, embodies the spirit of motorsports even when it is in the boardroom or worn to a black-tie gala.
Today, we are going to take a closer look at the ins and outs of the Rolex Cosmograph Daytona line. Why has this watch been a dominant force in horology for the past 60 years? Which celebrities have fallen in love with this timeless icon? And what features and functions make this timepiece truly special? We are uncovering all that and more in this behind-the-scenes exploration of one of the world’s favorite watches.
The History of the Rolex Daytona Line
The first Rolex Cosmograph Daytona watches hit the market in 1963 and were immediately a big hit.
Life is a series of milestones, exciting events worth celebrating and honoring with decadent jewelry and gifts. Here at Avi & Co., our decades of experiences in the world of luxury watches and fine diamond jewelry have helped us gain endless insight into gifting for any occasion. Our talented team is here to help you pinpoint the perfect gift for weddings, anniversaries, the birth of a child, graduations, and so much more.
Our exclusive line of jewelry, Diamonds by Avi & Co., celebrates the natural beauty of distinctive diamonds in a wide range of sizes and shapes. We have enthusiastically curated this one-of-a-kind collection to appeal to elegant, sophisticated, and individualistic women across the globe. Whether she gravitates toward traditional, upscale styles or prefers her statement jewelry with a modern twist, our inventory has it all.
Immerse yourself in the glamour and prestige of naturally mined, GIA-certified diamonds at Avi & Co. Explore our favorite gifting ideas and find
Audemars Piguet watches have been a staple of the horological industry for nearly two centuries. The watchmaking brand originated in 1875 in the quaint Swiss Village of Le Brassus in Vallée de Joux, north of Geneva. Two young entrepreneurs (and childhood friends) Jules Louis Audemars and Edward Auguste Piguet founded Audemars Piguet in 1875. The manufacturer instantly distinguished itself in the watchmaking industry with its Grande Complication pieces, featuring enviable technical capabilities that pushed horological innovation to the next level.
The two made a superb team. Audemars focused on creating complex watch movements to sell to watch manufacturers, while Piguet focused on the regulation of watch movement. Audemars Piguet continues to push the limits of horological creativity, further solidifying the brand as the Master of Watchmaking.
Today, the brand’s most iconic and most collected watch is the Audemars Piguet Royal Oak, a 1970s creation that has been rendered a timeless component
The story of women’s watches unfolds as a symphony of elegance and refinement, woven with threads of craftsmanship and sophistication. It began when pocket watches adorned the waistcoats of the elite and wristwatches were an emerging concept.
Watches were originally marketed as jewelry for women rather than functional timekeepers. During the early twentieth century, timepieces had art-deco faces, inlays of onyx or marcasite, and straps of black silk or satin. During World War I, soldiers and aviators began strapping pocket watches to their wrists. Because of this, watch brands re-marketed their pieces as a necessity to men’s uniforms to keep an eye on the time, thus shifting their marketing strategies.
This shift did not lead watch companies to stop marketing toward women. Instead, many watch companies adapted their marketing strategies to cater to both men and women. However, WWI largely impacted the perception and acceptance of wristwatches as a practical and masculine accessory.
News , Product , Trends The Latest Watch Trends for Women 
