Urban Chic Styles for Fifth Avenue Shoppers

Those of us who make our homes in urban centers around the globe have a certain dedication to city life. Take New York City, for instance, where Avi & Co. is headquartered. True New Yorkers love the rumble of the subway, the bright flash of a yellow taxi, the morning rush of sidewalks crowded with briefcases and business suits. In the city, there is always something to do: a boutique to explore, a museum exhibit to take in, a restaurant to try. New York has earned the nickname “the city that never sleeps” for a reason: There is never a dull moment here.

Urban life offers a faster pace with full social calendars and adventures around every corner. It also provides a look into a high-fashion world: While street style in the city varies, you will certainly spot men and women dressed to the nines on the streets of New York, Los Angeles, or Miami. Maybe it is time to upgrade your style, too.

Fifth Avenue is the place to shop in New York City, but virtually every city has a strip of luxury shopping to appeal to those with high-end tastes. From Rodeo Drive in Beverly Hills to Miami’s Design District, Boston’s Newbury Street, and Chicago’s Magnificent Mile, glamorous brands tend to cluster together, making it easy for those who are ready to spend to find everything they need in one convenient location.

As we prepare to open the doors of our new Fifth Avenue Avi & Co. location in Manhattan, we have compiled a list of urban chic luxury watches that are perfect for our sophisticated clientele. If you want to exude status, class, and prestige starting from your wristwear, Avi & Co. is the place to turn. Discover our favorite sophisticated, sleek styles right here.

The city might be your home base, but traveling across the world has its perks as well. Whether you are visiting a new city for a work conference or exploring the European beaches on a romantic getaway, Patek Philippe’s World Time watch is the perfect timepiece to pack in your carry-on bag. This unique 40 mm watch has a sophisticated profile, showcasing a traditional round dial crafted from prestigious 18K white gold. The deep blue alligator leather strap is another hint at Patek Philippe’s longstanding reputation for unparalleled craftsmanship and attention to detail. However, this is where the traditional bent of this watch concludes.

Take a closer look at the dial, and you will be captivated by its intricate and stunning display. At the center of the watch’s face, you will find a detailed map of the world, around which you can read all 24 time zones simultaneously. Making a call back home to New York while you are across the globe in Istanbul? Easy. Sending an email to a colleague in Sydney, Australia, while you are on a vacation in the Azores? Check the time before pinging over an untimely wake-up call. The World Time watch marries function and form beautifully and is sure to become a go-to accessory both at home and abroad.

The Rolex Daytona is a classic line from the brand known as “The Crown.” It is much loved by celebrities and everyday watch collectors alike, who appreciate its rich history and association with motorsports. On this white gold Daytona, you will see some of the line’s classic, instantly recognizable features: the tachymeter bezel, the chronograph pushers on either side of the crown, and the chronograph subdials at the 3 o’clock, 6 o’clock, and 9 o’clock positions. Above the 6 o’clock sundial, the word Daytona is printed in bold red letters.

Despite its connections to the classic Daytona look, however, this timepiece departs from the standard in a few key ways. The Oysterflex bracelet may be the first thing that catches your eye. This Daytona offers a modern slant with a durable rubber bracelet that is comfortable and versatile in equal measure. Rolex debuted its Oysterflex bracelet at Baselworld in 2015, displaying it on a Yacht-Master. Since 2018, it has been available with Daytona watches as well. In 2020, Rolex began offering the Oysterflex band on the Sky-Dweller line. While a rubber bracelet might seem casual for a Rolex watch, this timepiece boomerangs back toward luxury with its diamond hour markers. These glamorous accents bring luxury and prestige to a timeless watch that perfectly accents a monochromatic and sleek urban outfit.

Since 1875, Audemars Piguet has been a staple of the luxury watch world. The horological house was founded in Le Brassus, Switzerland, a quaint village that would prove to be an important player in timekeeping innovations. While the Audemars Piguet workshop and factory has since moved to the busier city of Geneva, the company has retained its precision-oriented roots and commitment to ongoing horological innovation. This Royal Oak watch embodies both functional prowess and aesthetic creativity.

The first thing you will likely notice about this timepiece is its so-called “frosted” finish. Achieved through proprietary tooling methods, the watch looks like it is glazed in a wintery frost across the bezel and bracelet, which are crafted from luminous white gold. The dial features a crystal sand texture, adding a flash of brilliance to the timepiece without compromising the overall frosted look. Rose gold hands and hour markers offer a hint of warmth and contrast, while the date window at the 3 o’clock position offers enhanced functionality and complexity. The 34 mm silhouette of this watch is the ideal modern measurement. It can easily be worn by women and works as a smaller profile men’s watch as well.

Richard Mille watches are not exactly known for being understated, but the matte black aesthetic of this RM 035 watch offers a sleek and sophisticated take on these high-tech creations. The watch is dubbed the “Baby Nadal,” a reference to the brand’s partnership with tennis great Rafael Nadal, who has created a number of elite timepieces with Richard Mille. However, the term baby is a bit misleading, as this watch is not especially small. Measuring 48 mm from corner to opposite corner, the “Baby Nadal” has a substantial profile. This particular watch is also sometimes called the “Black Toro” edition.

Though we would never call this timepiece minimalist, it is certainly one of the more streamlined options in Richard Mille’s catalogue. The tonneau-shaped dial is immediately recognizable as Richard Mille, emphasizing the brand’s aesthetic commitment and signature style. The skeletonized dial gives the wearer an inside look at the impressive mechanical artistry powering the watch, and the black rubber strap attached to the light yet durable carbon dial is all about combining capability and comfort in one fell swoop. If you are looking for peak performance and a light yet captivating manual timepiece, this Richard Mille might be the one to choose.

The “frosted” look is heavily trending right now in the luxury watch world, and our very own Frosted Collection here at Avi & Co. offers the perfect answer to that call. Our Frosted watches have shimmering bracelets crafted from luminous 18K rose gold or 18K white gold. At the center of the watch, find a diamond bezel and diamond dial that add an element of glamour and glitter to the equation. The minimalist hands and lack of hour markers lead to a sleek appearance without disrupting the endless sparkle of the numerous diamonds, which are set in concentric circles around the center of the timepiece. This is Avi & Co. at its finest.

Avi & Co. Insights: If you love the Frosted Collection, make sure to explore its sister line, the Iced Collection, and experience diamonds to the maximum. We have also premiered an exclusive line of gem-set watches in our HUE by Avi & Co. collection. For a sportier look, explore the Iced Collection: Color in Motion lineup.

Here at Avi & Co., we are proud to be one of Manhattan’s premier destinations for luxury watches and fine diamond jewelry. From Rolex to Richard Mille and from Audemars Piguet to Patek Philippe, our three showrooms are stocked with glamorous accessories and collectible timepieces that you will be thrilled to fasten around your wrist. Do not forget to explore our own Avi & Co. watch lines as well as our Diamonds by Avi & Co. jewelry line for even more sparkle.

Make an appointment today to shop with us in person today. We cannot wait to welcome you into our Avi & Co. family.