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OUR LATEST STORIES

  1. Patek Philippe Calatrava gold on Godiva chocolate background Product , Features Life Events That Deserve a Wristwatch
    February 10, 2025

    There are some moments in life that stand out above the rest. From graduations to milestone birthdays to wedding days, we honor these moments with toasts, celebrations, and… yes, gifts. When you’re celebrating one of these major accomplishments in life, you want to get a gift that mirrors the significance of the moment. And what better gift than a wristwatch?

    Today, let’s take a look at some of the major milestones in life that warrant a wristwatch. Plus, we’ll offer a few suggestions on selecting the perfect timepiece for each event, featuring selections from top brands like Richard Mille, Rolex, Audemars Piguet, and Patek Philippe.

    Why Is a Watch the Perfect Gift? 

     

    When you give a luxury wristwatch as a gift, you are quite literally giving the gift of time – something that we all wish we had a little more of. It shows that you wish that person success in the future, that you value their time, and that you are happy to share your time with them.

    Unlike many gifts that may eventually

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  2. Box of watches for consignment at Avi & Co. Features What Is Consignment for Luxury Watches?
    January 27, 2025

    Maybe you have heard the term “consignment” before, or maybe this arrangement is brand-new to you. For both seasoned consignment veterans and newcomers to watch consignment, we have put together a comprehensive guide to consigning your luxury timepieces. In addition to defining consignment, we’ll cover some pros and cons, where to consign high-end watches, and why you might consider this strategy as you build a watch collection.

    What Is Consignment? 

     

    Consignment is a business arrangement in which a third party is authorized to sell an item or items on behalf of another party. Now, that is Investopedia’s formal definition, but what does consignment really mean, in terms everyone can understand?

    To better understand the concept of consignment, let’s use an illustrative example. Imagine that you own an antique chair that you are hoping to sell. You know that this chair is valuable – it possesses tradition and history, and it was handcrafted years ago by a talented Colonial artisan.

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  3. Cartier Santos 100 inside tiara Product , Features Watches Worn by England's Royal Family
    January 01, 2025

    While some would argue that the English monarchy is more of a symbol than a governing body these days, there is no doubt that Britain’s royal family remains a much-discussed topic in our modern zeitgeist. From Prince Harry and Meghan Markle to Prince William and Kate Middleton to the hallowed Queen Elizabeth II herself, the royals are a constant subject of speculation, national pride, and curiosity.

    It should come as no surprise that, given their virtual celebrity status and national importance, the members of the royal family have acquired some incredible accessories, including but not limited to luxury watches and jewelry. Let’s explore some of the favorite timepieces from the famous faces in line for the royal crown.

    Queen Elizabeth II’s Watch Collection

    After a lengthy reign of 66 years, Queen Elizabeth II passed away at the age of 96. She was the longest-serving monarch in Britain’s history. During her time at the helm, she amassed a significant collection of priceless watches

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  4. Patek Philippe Nautilus watch on digital tech background Product , Features Luxury Watches for Techies: The Re-Emergence of Automatic Mechanical Watches in the Age of Digital
    November 30, 2024

    Nowadays, you can’t go anywhere without being surrounded by screens. All modern cars have detailed backup cameras and smart screens. There are smart boards and televisions in every classroom. Many people own a smart TV, a smart phone, a tablet, and, of course, a smartwatch.

    Although it might seem like the only natural progression at this point in time is for everyone to own a smartwatch (and for analog luxury watches to become a thing of the past), it appears that trend is happening in reverse. While the Apple Watch may reign on many wrists, true horological enthusiasts are appreciating the beauty of automatic mechanical watches more than ever.

    There is much to love about classic, automatic mechanical watches that cannot be swayed by the smart-screen trend. In fact, the engineering and technological accomplishments of the automatic mechanical watch are still deeply impressive to techies, watch collectors, and horologists worldwide. Believe it or not, automatic mechanical watches are retaining

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  5. Richard Mille watch on the wrist of man wearing plaid suit Features 10 Reasons to Wear a Wrist Watch
    November 13, 2024

    Back in the day, watches were tools of necessity – before the age of smartphones, people depended on their wrist watches to tell the time. But now, in an era where smartphones and even smartwatches abound, it might seem like a classic wrist watch is becoming obsolete. So why are so many people still spending money on luxury timepieces?

    There are numerous reasons to wear an analog watch today, and only a few of them are centered around nostalgia! So let’s dive into the many reasons you should consider adding a few more to your collection. If you are already a horological enthusiast, you can certainly relate – and if you are new to the watch world, welcome. By the end of this article, you’ll certainly be ready to step up your wrist watch game!

    Why Should You Wear a Wrist Watch? 

    Whether you are motivated by punctuality, style, engineering, or heritage, there are plenty of reasons to invest in a luxe timepiece that is sure to instantly upgrade your entire wardrobe. Here are our top 10

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  6. A Bronze Sundial, An Hourglass, and a Golden Pocket Watch on a Starry Black Background. Features The Evolution of the Watch: From Necessity to Accessory
    November 12, 2024

    Today’s luxury wristwatches hail from a rich lineage of horological history… so let’s take a trip back in time to explore the origins of telling time and the storied traditions that have ultimately yielded the functional and stylish watches we know and love today.

    Early Clocks and Time Telling

    Evidence suggests that people had been telling time long before they started recording it. People used sundials to measure time long before they became common garden decorations. The sundial is one of the oldest time-measuring instruments, and its first use was recorded around 1500 BC.

    Though the sundial was commonplace in both China and Egypt, there were major flaws with the instrument. With gaps between the sun setting and rising, there was no way of telling time at night. Sundials were also typically quite large and therefore had to remain stationary.

    To fill the gap between sunset and sunrise that the sundial created, people experimented with different apparatuses. They burned four-hour candles

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  7. Top Dial of the Prague Astronomical Clock, also known as the Orloj, Located in The Czech Republic Entertainment , Features Prague’s Orloj: The Curse of the Prague Clock
    October 30, 2024

    Haunted houses riddled with ghosts and items moving on their own accord seem plausible, but a haunted clock seems a bit unusual. People have told stories about broken watches or clocks that ticked when someone passed. Whether or not they seem believable, these stories can be comforting and even amusing.

    With Halloween right around the corner, there are countless spooky stories and terrifying tales circulating – but the curse of the Prague Orloj, an astronomical clock in Prague’s city center that hails from medieval times, stands out as a staple of haunted horology.

    What Is the Prague Orloj?

    The Prague Astronomical Clock, also known as the Orloj, stands in the capital of The Czech Republic. While Prague is the perfect city for any architectural buff and bohemian-style lover, the clock is the best-known tourist attraction in the largest city of the Czech Republic. It is the third-oldest astronomical clock in the world and the oldest clock still in operation.

    Full View of the Prague Astronomical Clock in 2019, Located in the Old Town Square of The Czech Republic

    The Prague Astronomical

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  8. Colorado map in the background of an image with an Audemars Piguet watch and Avi & Co. Aspen notebook Features The Top 4 U.S. Cities to Purchase a Luxury Watch
    October 16, 2024

    All across America, there are numerous avenues to purchase the luxury watch of your dreams. Whether you are looking to purchase directly from a manufacturer or on the secondary market, there are certain cities across the country that stand out in terms of horological selection, quality, and quantity. So where should you travel if you are looking to purchase a luxury watch from standout brands like Rolex, Audemars Piguet, Patek Philippe, or even new-age trendsetter Richard Mille?

    #1: New York City, NY

    There is no place like the Big Apple when it comes to arts, culture, and of course… shopping. Manhattan is renowned worldwide for its upscale shopping district on Fifth Avenue, where you will find big-name designers like Tiffany & Co., Louis Vuitton, Gucci, and more. Looking for independent designers and quirky pieces? Head over to SoHo, where you will enjoy sifting through vintage shops and bespoke brands. For trendy, creative boutiques, you might enjoy Williamsburg – and if you are

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  9. Couple getting married holding hands, woman wearing white dress, man wearing suit and Patek Philippe Complications watch Features Wedding Watches: The Best Timepieces for the Bride, Groom, and Wedding Guests
    October 11, 2024

    Every year in early October, Bridal Fashion Week comes to New York City, showcasing luxe designers like Justin Alexander, Reem Acra, Mark Ingram, Badgley Mischka, and Vera Wang. With one of the biggest bridal events of the year just around the corner, it is the perfect time to start thinking about accessories for the fall wedding season.

    Whether you are tying the knot this year or simply attending weddings of friends or family members, there is no doubt that weddings are an excellent occasion to dress to the nines. And of course, no outfit is complete without the perfect accessories… specifically, the perfect watch. So what are you waiting for? Let’s explore luxury watches that will elevate your wedding looks.

    Best Watches for the Groom

    When you start thinking about the best watch to wear for your wedding day, you want to consider the dress code for the entire occasion. Is your event going to be black tie, in which case you will be wearing a tuxedo? Or are you opting for a more laid-back

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  10. Richard Mille watch in a puddle of water in New York City, diamond watch with black rubber band, tonneau skeletonized dial Features Archtober Watches: The Best Watches for Architects
    October 04, 2024

    Have you heard of “Archtober,” the celebration of architecture and design that occurs every year in New York City? Whether you are an avid follower of the Big Apple’s ever-changing urban landscape or you are new to the architecture scene, there is much to love happening in NYC come October. This year, the Avi & Co. team is joining in the fun by recommending some of our favorite watches for architects – or any design enthusiasts, for that matter.

    In our minds, New York City’s iconic architectural masterpieces and the luxury watches you will find in our showroom have a lot in common. Sounds crazy, right? But ultimately, the designs of buildings and timepieces boil down to the same considerations: functionality, durability, and aesthetics. Whether you prefer an avant-garde look or a modern take on a timeless classic, there are luxe watches to pair with every style.

    In honor of Archtober, let’s explore some of New York City’s most famous buildings… and the watches that match their aesthetics.

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