The Top 4 U.S. Cities to Purchase a Luxury Watch

All across America, there are numerous avenues to purchase the luxury watch of your dreams. Whether you are looking to purchase directly from a manufacturer or on the secondary market, there are certain cities across the country that stand out in terms of horological selection, quality, and quantity. So where should you travel if you are looking to purchase a luxury watch from standout brands like Rolex, Audemars Piguet, Patek Philippe, or even new-age trendsetter Richard Mille?

There is no place like the Big Apple when it comes to arts, culture, and of course… shopping. Manhattan is renowned worldwide for its upscale shopping district on Fifth Avenue, where you will find big-name designers like Tiffany & Co., Louis Vuitton, Gucci, and more. Looking for independent designers and quirky pieces? Head over to SoHo, where you will enjoy sifting through vintage shops and bespoke brands. For trendy, creative boutiques, you might enjoy Williamsburg – and if you are looking for flagship stores of high-end street brands like Adidas or Converse, the Upper East Side might be the perfect place to stroll.

But when it comes to shopping for luxury jewelry and watches, Manhattan’s Diamond District is a must-visit location. Famed from movies like Adam Sandler’s Uncut Gems (2019), the Diamond District is located on 47th Street between 5th and 6th avenues. In fact, experts suggest that over 90% of diamonds that come into the United States pass through NYC’s Diamond District. The area is home to countless wholesalers, jewelers, service shops, and watch vendors – including our personal favorite, Avi & Co.

At Avi & Co.’s New York City showroom, located in the heart of Manhattan’s Diamond District at 15 West 47th Street, you will find a selection of luxury watches and upscale jewelry like no other. Avi & Co. is a secondary market watch retailer that specializes in elite brands like Rolex, Audemars Piguet, Patek Philippe, and Richard Mille. In fact, we are proud to boast one of the largest Richard Mille watch collections in the country.

What sets Avi & Co. apart from the rest? To put it simply, we have built long-standing relationships with the world’s most elite watchmakers and owners, which allows us to get our hands on watches you cannot find anywhere else. From classic Patek Philippe Nautilus models to innovative Richard Mille motorsport-inspired pieces, we have every elite watch you can imagine. If you are not seeing the watch of your dreams in our showroom, do not worry – we can even help with sourcing the timepiece you have in mind.

Heading south for the winter? If you are looking for upscale shopping in the southern United States, there is no better place than Miami. In particular, you will want to head over to the Miami Design District, where you will see fashion boutiques from household names like Dior, Prada, Burberry, Tory Burch, Lanvin, Christian Louboutin, and many (many!) others.

Miami has always been home to a bold and eye-catching fashion culture. With bright colors, big ideas, and luxurious styles ranging from couture to streetwear, this city is a beacon of trendy attire and upscale designers that attracts fashion icons, trendsetters, and trailblazers from around the world. It should come as no surprise that the Miami Design District has become home to many watch retailers and jewelers who can help you accessorize the flamboyant Miami ensembles favored by Florida’s fashion-forward crowd.

In the Design District, you will find recognizable watch and jewelry providers like Harry Winston, Breitling, Hublot, Isa Grutman, Cartier, and others. And of course, the Avi & Co. Miami showroom is nestled right in the heart of the Design District. A perfect place to find the secondary market watches you have been lusting after, Avi & Co. Miami is a sleek, striking space where you will get the chance to experience the pinnacle of luxury firsthand.

Miami has been skyrocketing in popularity as a destination for horological enthusiasts from all walks of life and is now widely recognized among the country’s top watch markets. Visit us in our breathtaking Miami showroom to try on some of our favorite watch models in styles as bold and daring as yours. For instance, get your hands on this iced-out Rolex Submariner, complete with a sapphire bezel and diamond pave dial.

A humble ski town on a list of the top watch markets in the USA? Well, Aspen isn’t quite the rural Colorado village it might seem at first glance. This high-class destination is a gathering spot for avid skiers and nature lovers who come from around the world to soak up this enclave of luxury, taste, and natural beauty nestled in the Rocky Mountains. To meet the needs of the area’s discerning clientele, Aspen has been expanding its luxury shopping offerings, creating a fashion and design district of its own in a mountainous paradise.

As you stroll along Aspen’s main thoroughfares, you can pop into high fashion houses like Prada, Gucci, Ralph Lauren, Dior, Valentino, Louis Vuitton, Moncler, and others. There is even a Panerai boutique for those looking to purchase luxury watches with Italian roots. If you want an even broader selection of upscale timepieces, there is no better destination than Avi & Co.’s Aspen showroom, which highlights the cozy and chic atmosphere of the town itself.

Whether you are looking for a timeless Audemars Piguet or a classic Rolex silhouette, we have the watches you have been dreaming of at our Aspen location. We pride ourselves in selling the most desirable brands and models on the secondary market – so stop in and explore our impressive inventory. There is nothing quite like feeling the weight of a heritage Swiss watch that can become a generational heirloom on your wrist.

With its iconic collection of fashion houses on Rodeo Drive, Los Angeles has long been considered a mecca of shopping in the United States. When it comes to shopping for watches and jewelry, Los Angeles continues to hold a position of high regard. As you take a stroll down Rodeo Drive, which spans three city blocks and offers fashion lovers a selection of over 100 upscale boutiques, you will also find many horological institutions in the mix.

Pretty much all of the world’s top watchmakers have staked out territory on Rodeo Drive. You will find storefronts from Rolex, Audemars Piguet, Patek Philippe, Panerai, Breitling, Richard Mille, OMEGA, Cartier, and so many more. In fact, this cluster of watch manufacturer showrooms all in one place makes Rodeo Drive perhaps one of the most densely populated watch shopping destinations in the world.

However, it is worth noting the absence of secondary market reseller Avi & Co. in the Los Angeles area. When you shop directly from watch manufacturers, you might be met with restrictions, limited inventory, and hoops to jump through in order to purchase the watch of your dreams. There are numerous reasons to opt for a watch purchased on the secondary market, and choosing a trusted reseller like Avi & Co. is the ideal way to find the watch you really want.

Purchasing a watch on the secondary market affords horological enthusiasts a whole host of opportunities they might never get when limited to the pieces watchmakers have available…

Vintage timepieces: If you are looking for a specific model from an elite watch brand, especially one that has stood the test of time, chances are you will not find it from a watch manufacturer. If they are no longer producing that timepiece, the secondary market may be your only option to get your hands on it.

Purchasing restrictions: When purchasing watches directly from the manufacturer, you will sometimes need to sit on a waitlist or build up your credibility by purchasing multiple pieces. Richard Mille once created a McLaren collaboration watch that required any purchaser to also own a McLaren automotive!

Better selection: Many watch lovers want to explore multiple brands at one time. When you opt to purchase through a secondary market reseller like Avi & Co., you will get a chance to discover a variety of upscale pieces in just one showroom visit.

Investment value: When you purchase a watch directly from the manufacturer, there is no way to tell if it will end up being an investment piece. Watches that have been around for a while may already have value attached to them, and you can invest in a piece that has proven itself highly desirable.

Are you ready to take the next step in making an investment for your future? Explore the artistry and craftsmanship of the world’s most renowned watchmakers when you visit one of Avi & Co.’s three showrooms. We are conveniently located in New York City, Miami, and Aspen – so no matter where your home base is, there is an Avi & Co. showroom near you.

Stop in and see us today – schedule an appointment right here.