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OUR LATEST STORIES

  1. Richard Mille RM 011 Canada watch on Ferrari car Brand Our Favorite RM Collaborations of All Time
    November 20, 2024

    Here at Avi & Co., we have a well-documented love affair with Richard Mille watches. These elite pieces often take inspiration from high-performance sports, and the brand boasts numerous collaborations with well-known athletes, musicians, and even actors. With so many Richard Mille collaborations to choose from, however, it can be tough to know which is the best fit for you.

    That’s why we have put together this collection of some of our favorite Richard Mille collaborations of all time. From Formula 1 drivers to Olympic skiers and from rappers to tennis greats, here are some of the best Richard Mille collab watches that every horological enthusiast should know about.

    A Brief History of Richard Mille Watches

    Before we dive into the earth-shaking collabs that have helped Richard Mille make a name for himself, let’s talk a little bit about this unique brand and what sets it apart from the majority of other luxury watchmakers.

    Many heritage watchmakers boast a long and storied history

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  2. On Left: Rolex Sea-Dweller Deepsea Timepiece. Stainless Steel 44 mm with Unidirectional Ceramic Bezel, Blue Gradient Dial, and Black Bezel. On Right: Stainless Steel Rolex Submariner Timepiece with Unidirectional Ceramic Black Bezel, and Black Dial. Rolex , Brand , Product Diving into Durability: Water Resistance in Rolex Watches
    November 06, 2024

    When it comes to luxury watches, Rolex is a name synonymous with precision, style, and durability. One of the key features that have solidified the brand’s reputation is the remarkable water resistance of Rolex watches. Technology, history, and rigorous testing are just a few of the elements that make these timepieces some of the most sought-after companions for underwater adventures. Today, we will dive into the fascinating world of water resistance in Rolex watches.

    A Legacy of Waterproof Rolex Watches

    Rolex’s journey into creating waterproof watches began in the early 20th century. The brand’s founder, Hans Wilsdorf, was determined to design a timepiece that could withstand the challenges of water exposure while maintaining precision. The result was the creation of the world’s first waterproof wristwatch in 1926: The Rolex Oyster.

    Stainless Steel 36 mm Celebration Dial and Smooth Stainless Steel Bezel Timepiece with Automatic Movement Displayed on a C-Ring on a Black Background.Stainless Steel 36 mm Celebration Dial and Smooth Stainless Steel Bezel Timepiece with Automatic Movement Displayed on a C-Ring on a Black Background.
    Rolex Oyster Perpetual, Water Resistance: 100 Meters (330 Feet)

    Since 1926, Rolex has continued this legacy, creating numerous water-resistant watches

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  3. Richard Mille watch on runner track Brand , Product Sporty Watches for Runners
    November 06, 2024

    For the runners among us, wearing an accessory like a luxury watch might seem excessive – after all, many runners and other athletes opt for sport watches like an Apple Watch, a Garmin device, or even a FitBit. But believe it or not, luxury watches can be sporty too. In fact, some of the world’s most famous (and expensive!) watch brands – like Richard Mille and Rolex – have created watches inspired by and built for high-performance sports.

    Even more traditional brands like Audemars Piguet and Patek Philippe have recently premiered sportier lines, such as the rugged Royal Oak Offshore collection or the Aquanaut that introduces rubber straps and large faces to support athletes in all different kinds of competitions. Today, let’s dive into the world of sporty luxury watches… because trust us, you can do better than a smartwatch.

    Luxury Watches and Sports: A History

    The story of wristwatches begins with a convoluted history – many historians are unsure of the exact timeline of the wristwatch.

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  4. Patek Philippe Nautilus watch on a man's wrist Patek Philippe , Brand , Product Top Sporty Chic Patek Philippe Watches
    November 01, 2024

    In an era of endless athleisure brands, pickleball clubs popping up left and right, and a common interest in eating well, living well, and looking fabulous, the best investment you can make is a trendy, sporty-chic watch. The right luxury watch will make you stand out, turn heads, and show others you know how to master the sporty-chic aesthetic while still maintaining a unique sense of style.

    Anyone who knows anything about fashion knows that investing in a sporty-chic Patek Philippe watch is the perfect choice to add to your collection. Beyond its stylish appeal, Patek Philippe offers integrity fit for the modern era. Thierry Stern, the brand’s president, sees Patek Philippe as “more than just a company to him; it’s a legacy he must fiercely protect, even if that means disappointing some clients and going against market demands.”

    Patek Philippe watches are gorgeous timepieces you can never go wrong with, and their sporty style will only help solidify your status as a trendsetter. Choose

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  5. Two Patek Philippe Nautilus Watches With Diamond Bezels Patek Philippe , Brand , Entertainment , Celebrities Celebrities Who Love the Patek Philippe Nautilus
    October 18, 2024

    When you think about celebrity fashion culture, there are probably a few key elements that come to mind: luxury, wealth, and trend-setting, for starters. In this day and age, celebrities are the kings and queens of gorgeous and glamorous fashion. When you have all the money in the world, plenty of high society events to attend, and designers desperate to dress you in their latest garbs, of course you want to wear only the best – and that includes, of course, the watches celebrities choose to wear.

    The Patek Philippe Nautilus is a long-time favorite of celebrities worldwide, regardless of what industry they dominate. The Patek Philippe Nautilus goes hand-in-hand with the fashion choices celebrities tend to favor. Expensive materials like gold and platinum, prestigious names from old and established heritage brands, and glamorous design features – these are all elements that the Patek Philippe Nautilus embodies as part of its history, design functionality, and aesthetic appeal.

    Why Do

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  6. Black Dial, Case, and Strap OMEGA Speedmaster Next to a Stainless Steel OMEGA Seamaster with Diamond Numbers on a Purple and Black Background. Brand Is Now a Good Time to Purchase an OMEGA watch?
    October 09, 2024

    Since 1932, OMEGA has been the official record timekeeper for the Olympic Games – they are the first and only company to ever hold this position. OMEGA watches have been strapped to the wrists of celebrities such as Daniel Craig, Eddie Redmayne, David Beckham, and Zoë Kravitz. Not only does the suave spy James Bond himself wear OMEGA, but this phenomenal brand has even been to space!

    It takes an impressive 500 hours to produce a single timepiece. The OMEGA Chrono Chime Speedmaster is the most complicated watch produced by the brand. It shows a minute repeater that chimes a chronograph’s elapsed time and costs $500,544.

    We love OMEGA because it's the deepest dive watch and it’s the perfect entry choice into the luxury watch world. Not only that, but it has a rich history that began 175 years ago. OMEGA is pretty much a celebrity on its own.

    Are you still unsure whether this is a good time to purchase an OMEGA watch? Let’s dive a little deeper into why we think you should...

    OMEGA’s Rich

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  7. Batman Returns: Rolex GMT-Master II Rolex , Brand , Product Batman Returns: Rolex GMT-Master II
    October 09, 2024
    Rolex revealed the new GMT-Master II ‘Batman’ while we were at Baselworld 2019. Today it’s time to give our thoughts about this stunning timepiece which is now in stock at Avi & Co. This watch has the same major updates as the GMT-Master II ‘Pepsi’, which was unveiled at Baselworld in 2018. As you can see, the most noticeable change to this model is the bracelet. It now comes in a Jubilee bracelet instead of the Oyster Link design, adding a bit more elegance. The second upgrade is the new Caliber 3285 movement which has a power reserve of up to 70 hours. The prior Batman has a Caliber 3186 which only lasts up to 50 hours. These innovations provide more precision, power reserve, shock resistance, and reliability. The final change on this model is on the 6:00 part of the dial; there is now a Rolex crown logo between Swiss and Made. This will tell if the new edition is genuine or not.
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  8. Avi Hiaeve, founder and CEO of Avi & Co., Holds Brooklyn Nets 10-Year-Anniverasry Custom Diamond Chain in Outstretched Hand. Brand Avi & Co., New York City’s Luxury Watch Retailer
    September 26, 2024

    Avi & Co. is a family-owned, highly trusted, luxury watch retailer located in the heart of the Diamond District in Manhattan. We offer hard-to-find timepieces that can be passed down for generations as well as jewelry, accessories, and even custom designs. We specialize in sourcing and selling some of the world’s most renowned watch brands, including Richard Mille, Patek Philippe, Audemars Piguet, and Rolex.

    Now, Avi & Co. has expanded from its original Diamond District location into two additional luxurious showrooms, located in Miami’s Design District and the upscale ski town of Aspen, Colorado. Wherever you are located, we can help you with finding, consigning, and purchasing the luxury watch of your dreams.

    The Story of Avi & Co.

    Our brand’s story begins with Avi Hiaeve, our CEO, who moved from Israel to the greatest city in the world, New York City. At 16, he knew he wanted to open his own store. Now, Avi sells high-end watches and creates custom pieces for celebrities. He

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  9. Patek Philippe Nautilus watch in rose gold on autumn themed background with Avi & Co. logo Patek Philippe , Brand , Product 5 Patek Philippe Models to Wear This Fall
    September 25, 2024

    The sun might still be scorching, with long days spent at beaches and barbecues, but that doesn’t mean fall isn’t right around the corner. Before we know it, autumn will be here, with all of the spooky decorations, pumpkin-flavored treats, and falling leaves needed to truly ring in the season.

    With the approaching arrival of these cooler months, now is the time to think about fall fashion. You want to be ahead of the curve to ensure you have all the clothes – and of course, accessories – needed to make a fashionable splash this fall. It’s never too early to start.

    And of course, what fall outfit is complete without a gorgeous Patek Philippe watch? Patek Philippe has countless gorgeous, gleaming watches to choose from to perfectly round out your fall wardrobe. Start this fall season out right with the perfect watch for you – and before long, you’ll be turning every head at the pumpkin patch.

    There are five stunning fall watches featured in this article, but for even more Patek Philippe

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  10. Avi & Co.'s new Hue Collection green tsavorite watch Avi & Co. , Product Green With Envy: Covet Avi & Co.’s Newest Hue Collection Watch
    September 18, 2024

    The grass is always greener when you’re wearing the finest watch in the room… and with the newest release from Avi & Co.’s renowned Hue Collection, that is virtually a guarantee. As any watch aficionado knows, iced-out pieces are all the rage this year, and that trend is here to stay. With the Hue Collection, New York-based watch distributor Avi & Co. taps into the fervor for fine jewels and serves up this year’s hottest gem-set watches.

    You have probably already heard of Avi & Co. as a premier reseller of big name watch brands such as Richard Mille, Rolex, Audemars Piguet, and Patek Philippe. But Avi & Co. is also renowned throughout the horological space for its three named lines: the Iced Collection, the Frosted Collection, and the Hue Collection.

    Today, we are taking a deeper dive into the Hue Collection to explore the eye-catching green Tsavorite watch that is sure to be coveted by watch collectors worldwide.

    Meet the Hue Collection’s Green Tsavorite Watch

    Avi & Co.’s Green Tsavorite Hue Collection watchAvi & Co.’s Green Tsavorite Hue Collection watch
    Avi & Co.’s Green
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