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Since 1932, OMEGA has been the official record timekeeper for the Olympic Games – they are the first and only company to ever hold this position. OMEGA watches have been strapped to the wrists of celebrities such as Daniel Craig, Eddie Redmayne, David Beckham, and Zoë Kravitz. Not only does the suave spy James Bond himself wear OMEGA, but this phenomenal brand has even been to space!

It takes an impressive 500 hours to produce a single timepiece. The OMEGA Chrono Chime Speedmaster is the most complicated watch produced by the brand. It shows a minute repeater that chimes a chronograph’s elapsed time and costs $500,544.

We love OMEGA because it's the deepest dive watch and it’s the perfect entry choice into the luxury watch world. Not only that, but it has a rich history that began 175 years ago. OMEGA is pretty much a celebrity on its own.

Are you still unsure whether this is a good time to purchase an OMEGA watch? Let’s dive a little deeper into why we think you should...

Avi & Co. is a family-owned, highly trusted, luxury watch retailer located in the heart of the Diamond District in Manhattan. We offer hard-to-find timepieces that can be passed down for generations as well as jewelry, accessories, and even custom designs. We specialize in sourcing and selling some of the world’s most renowned watch brands, including Richard Mille, Patek Philippe, Audemars Piguet, and Rolex.

Now, Avi & Co. has expanded from its original Diamond District location into two additional luxurious showrooms, located in Miami’s Design District and the upscale ski town of Aspen, Colorado. Wherever you are located, we can help you with finding, consigning, and purchasing the luxury watch of your dreams.

Our brand’s story begins with Avi Hiaeve, our CEO, who moved from Israel to the greatest city in the world, New York City. At 16, he knew he wanted to open his own store. Now, Avi sells high-end watches and creates custom pieces for celebrities. He

The sun might still be scorching, with long days spent at beaches and barbecues, but that doesn’t mean fall isn’t right around the corner. Before we know it, autumn will be here, with all of the spooky decorations, pumpkin-flavored treats, and falling leaves needed to truly ring in the season.

With the approaching arrival of these cooler months, now is the time to think about fall fashion. You want to be ahead of the curve to ensure you have all the clothes – and of course, accessories – needed to make a fashionable splash this fall. It’s never too early to start.

And of course, what fall outfit is complete without a gorgeous Patek Philippe watch? Patek Philippe has countless gorgeous, gleaming watches to choose from to perfectly round out your fall wardrobe. Start this fall season out right with the perfect watch for you – and before long, you’ll be turning every head at the pumpkin patch.

There are five stunning fall watches featured in this article, but for even more Patek Philippe

The grass is always greener when you’re wearing the finest watch in the room… and with the newest release from Avi & Co.’s renowned Hue Collection, that is virtually a guarantee. As any watch aficionado knows, iced-out pieces are all the rage this year, and that trend is here to stay. With the Hue Collection, New York-based watch distributor Avi & Co. taps into the fervor for fine jewels and serves up this year’s hottest gem-set watches.

You have probably already heard of Avi & Co. as a premier reseller of big name watch brands such as Richard Mille, Rolex, Audemars Piguet, and Patek Philippe. But Avi & Co. is also renowned throughout the horological space for its three named lines: the Iced Collection, the Frosted Collection, and the Hue Collection.

Today, we are taking a deeper dive into the Hue Collection to explore the eye-catching green Tsavorite watch that is sure to be coveted by watch collectors worldwide.

Say hello to the red-hot watch that is shaking up the horological world as we know it… Today, we are introducing the newest addition to Avi & Co.’s Hue Collection. Please welcome our ruby-studded watch, an instant classic that transcends the seasons for a look that is sure to turn heads all year round.

You’ve probably already heard of the Hue Collection from renowned New York City watch dealer Avi & Co. – after all, the line’s inaugural “Pink Ice” watch made headlines in trusted sources like the Robb Report. But now, our hues are getting even brighter with the introduction of three new watches into this hallowed line.

Let’s explore the ins and outs of the Hue Collection’s newest member, the red ruby watch. From natural wonders like red-hot lava and crimson poppies to man-made icons like the red carpet, red lipstick, and Dorothy’s ruby red slippers in The Wizard of Oz, there is nothing quite like the scarlet hues of a ruby. And with this watch, you will get the chance to wear 945 of one

A bolt from the blue, deeper than the deep blue sea, blue suede shoes, blue chip stocks… no matter how you slice it, a rich, eye-catching blue is an instant classic. And now, Avi & Co.’s brand-new addition to the Hue Collection has achieved that same status.

You may already know the Hue Collection from the iconic "Pink Ice" watch that launched in July 2024. But now, the collection is expanding with a selection of head-turning watches fully iced out in precious gems. These watches are like nothing else on the market today, and they are already flying off the shelves in our New York City showroom.

Today, we are shining a spotlight on the “Blue Ice” watch from the HUE Collection. This sapphire beauty is a saturated cobalt blue that transcends seasons and is sure to make a statement with any ensemble.

There is nothing quite like wearing a watch that is entirely adorned with precious gems. In fact,

In today’s horological environment, there are few watch brands so coveted as Richard Mille. A Richard Mille watch is not only a timekeeping device but also a feat of engineering, an inspired work of art, and a status symbol. These watches are also some of the most expensive pieces of wrist wear available on the market… but why?

Today, we will explore all there is to know about the Richard Mille brand in order to determine why these watches are so pricey and whether or not they are really worth those six- and seven- figure price tags. It’s time to take a deep dive into one of the most elite watch brands in the world.

Founded in 2001, the brand Richard Mille was created by Dominique Guenat and Richard Mille himself. This duo was a pair of jewelry and watch industry veterans who were determined to shake up the market with a company driven by innovation, research, and unparalleled technological advancements. From the get-go, Richard Mille was inspired

In the ever-evolving world of luxury timepieces, Panerai stands as a beacon of Italian craftsmanship and naval heritage. With a history rooted in precision engineering and distinctive design, Panerai watches have carved a niche for themselves among horology enthusiasts.

These luxury watches are not only well-suited for everyday wear but also celebrated for their versatility and durability. Their oversized cases and legible dials offer a timeless aesthetic that seamlessly transitions from casual to formal settings. Many Panerai models also have impressive water resistance ideal for swimming and water sports. Avi & Co.’s Panerai Luminor Submersible, for example, has an impressive water resistance of 1,000 feet (300 meters).

Today, let's take a dive into 10 things you should know about Panerai watches, including the reasons behind the brand’s popularity and why they make an excellent investment for both new collectors and seasoned enthusiasts.

For many watch collectors, Patek Philippe watches are aspirational timepieces that figure prominently in dream collections. The beauty of the complications alone is worth the investment for your collection – but Patek Philippe watches are so much more than aesthetic marvels. They are pinnacles of craftsmanship and engineering that have been making waves in the watch world since the company’s inception in 1839.

A Patek Philippe watch is a horological holy grail for new collectors and long-time enthusiasts alike. Many customers are first drawn to the brand because of its timelessness. Founded nearly two centuries ago, it is one of the oldest watch manufacturers in the world. Additionally, Patek Philippe holds the record for the most expensive watch sold online ($5.8 million on a Sky Moon Tourbillon, Reference #5002G).

Seeing Drake, Victoria Beckham, and Kevin Hart photographed in the brand oozes status and a need to own a Patek Philippe watch for yourself. But it’s not just modern celebrities