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OUR LATEST STORIES

  1. Diamonds by Avi & Co. Fancy Yellow Drop Diamond Necklace, Center 50.18 CT Sol Diamond Necklace Brand , Jewelry The Sophisticated Beauty of Avi & Co.’s Sol Diamond Necklaces
    December 10, 2025

    Prized for centuries, yellow diamonds are the holy grail of precious stones. Though they are less common than white diamonds (which you may think of as translucent), they add an element of elegance and warmth to high jewelry creations that elevate them to the maximum. A yellow diamond is a precious possession that is sure to become a cherished family heirloom, something you will pass down for generations as a memory and a memento.

    Today, we are going to take a look at two exquisite sol diamond pieces, named for their buttery yellow sunlight hues. These twin creations are exclusive to Diamonds by Avi & Co., where we have worked to create settings and stylings that perfectly accentuate each stone’s gorgeous angles and inner fire. There is simply nothing like a sol diamond necklace to elevate your jewelry collection and make your style stand out in a crowd of white diamond wearers.

    What Is a Sol Diamond? 

    A sol diamond is another term for a fancy yellow diamond, which is the most popular

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  2. Diamonds by Avi & Co. Graduated Tennis Necklace, Platinum Brand , Product , Jewelry Discover Everyday Luxury With Diamonds by Avi & Co.
    November 14, 2025

    Do you feel like your everyday style needs a facelift? You do not have to revamp your entire closet to elevate your day-to-day look. A high-end accessory (or a few of them) can completely change your entire aesthetic.

    Today, we are going back to basics. We are going to take a deep dive into how to pair your closet staples with elegant diamond jewelry that will take your look to the next level. From brilliant tennis bracelets to shining toi et moi rings, we have pieces ranging from old-school to avant garde, and everything in between. Diamonds by Avi & Co. is a collection of natural diamond jewelry for the modern woman, and we are not afraid of major carats and major shine.

    You deserve a piece of jewelry that glitters just as much as you do. And the best news? You do not have to hide away these pieces for the next gala or black-tie event you attend. We will show you how to integrate upscale jewelry into everyday style. Spoiler alert: Your wardrobe has never looked better.

    Are you ready

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  3. Hue Collection by Avi & Co. pink sapphire and blue sapphire watches Avi & Co. , Brand The Avi & Co. Hue Collection: Bright Colors for Any Season
    September 03, 2025

    Here at Avi & Co., we do not want to be like everybody else. We think standing out from the crowd is a compliment, not something to be afraid of. We believe that being a leader is far better than being a follower, and we would never shy away from being called a trendsetter. If you do not believe us, our opulent and iced-out watches speak for themselves.

    While we have been operating in the high-end watch and jewelry spaces for decades, it was not until 2023 that we took the plunge and launched our first line of bespoke watches for true horological connoisseurs. The Iced Collection came out two years ago and was an immediate hit, attracting attention from celebrities, musicians, and athletes around the world.

    With this resounding success, we knew there was more demand for our intricate craftsmanship and impeccable handiwork. Soon after, we launched the Frosted Collection, introducing a refined and sophisticated aesthetic that would never go out of style. But we were not done yet.

    Get

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  4. Richard Mille RM 72-01, Lifestyle Flyback Chronograph, Black TPZ Ceramic, 18K Rose Gold Richard Mille , Brand The Most Unique Richard Mille Watches Available Now
    September 02, 2025

    Anyone who has dipped a toe into the watch world has heard of the splendor and performance of Richard Mille timepieces. These technological marvels have been taking horology by storm since 2001, when the world’s newest luxury watch brand burst onto the scene. Since then, Richard Mille watches have been a consistent symbol of wealth, luxury, taste, and opulence.

    Though some have dubbed the brand’s unique aesthetics and durable materials “ugly luxury,” the haters were quickly overpowered by Richard Mille’s massive successes. These creations are some of the most expensive watches on the market today, but that does not stop them from being snatched up by A-listers and influencers in a matter of seconds. If you are aiming to upgrade your watch collection with a holy grail Richard Mille piece, you are in the right place.

    Here at Avi & Co., we are perhaps best known for our unparalleled collection of secondary market Richard Mille watches. We are experts in the brand, as well as other luxury

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  5. Rolex GMT-Master II watches Rolex , Brand , Product Why We Love the Rolex GMT-Master II
    August 25, 2025

    While not everyone would admit it, every watch enthusiast has a favorite model. Some collectors favor luxury timepieces with endless complications, like the Patek Philippe Grand Complications line. Others love sportier, rugged models like the Audemars Piguet Royal Oak Offshore. Others still appreciate the avant-garde aesthetics and high performance functionality that you will find in virtually all Richard Mille creations.

    But when we talk about watch collecting, it is impossible to ignore one of the world’s favorite brands. We are referring to Rolex, of course. Dubbed “The Crown” for a reason, Rolex has earned its nickname as the king of collectible timepieces. With numerous different lines to choose from, there is a Rolex for every style and every wrist.

    Today, we are going to take a look at one of our favorite Rolex professional lines: the GMT-Master II collection. Initially developed for aviation professionals, the GMT-Master II line perfectly fuses incredible functionality with

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  6. Richard Mille RM 35-02 Rafael Nadal, Red Carbon TPT, Transparent Dial, 50 mm Richard Mille , Brand Bold and Bright Richard Mille Watches
    August 22, 2025

    Add a splash of color to your summer with bold and bright Richard Mille watches. Known for avant garde designs, tonneau-shaped cases, and high-performance builds, this Swiss powerhouse offers everything we love in watchmaking and then some. These memorable timepieces are perfect for the trend setters among us, those who do not shy away from turning heads and rocking elite, coveted creations. If that sounds like you, read on!

    Today, we are going to showcase some of our favorite Richard Mille models as of late. By the time you finish reading this article, you are sure to have added some new dream watches to your bucket list. It is time to explore the best RM designs of the summer and beyond.

    Why We Love Richard Mille Watches

    One of this century’s most coveted watchmakers, Richard Mille creates innovative, tech-savvy pieces that are favorites of A-listers, celebrities, and athletes. While many of the world’s hallowed watch brands have centuries of experience under their belts, Richard

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  7. Patek Philippe Complications Annual Calendar, 18K White Gold, Blue Dial Patek Philippe , Brand , Product 5 Patek Philippe Complications Watches You Need Now
    August 11, 2025

    Swiss watchmaker Patek Philippe is renowned across the globe for its high-end timepieces and memorable aesthetics. But not all Patek Philippe lines are created equal. The brand’s Complications and Grand Complications collections offer the highest level of innovation and artistry across the board, showcasing unique and functional complications paired with sophisticated, elegant dials. If you are looking to add a truly elite timepiece to your budding watch collection, you cannot go wrong with a Complications watch from this Swiss powerhouse.

    Today, we are going to take a closer look at the Complications collection, exploring its range of features, functions, and flair. There are so many incredible models in this lineup that it might be hard to pick just one, but we would not blame you for taking home two of these iconic creations. You cannot go wrong with a Patek Philippe watch, and that is truer than ever when it comes to the Complications line. Get to know this canonical collection and

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  8. Audemars Piguet Royal Oak Concept watch Audemars Piguet , Brand , Product Why We Love the Audemars Piguet Royal Oak Concept Collection
    August 08, 2025

    The Audemars Piguet Royal Oak Concept collection is a triumphant marriage between timeless aesthetics and modern inspiration. While the original Royal Oak line debuted in 1972, it was thirty years until the Concept spinoff hit the market to much acclaim. Since its introduction, the Royal Oak Concept collection has been a place for the Swiss watchmaker to experiment with avant garde aesthetics, exciting new complications, and innovative designs.

    Any early adopters out there will love the Royal Oak Concept collection. If you are the person who always has the newest iPhone, drove a Tesla before they were cool, and loves to set the trends rather than follow them, the Royal Oak Concept collection might just be the perfect match for your signature style.

    Today, we are going to take a closer look at this cutting-edge collection, exploring the features that make it stand out and highlighting some of our favorite pieces from this iconic line.

    Meet the Royal Oak Concept Collection

    Say hello to

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  9. Patek Philippe watches at Avi & Co. Patek Philippe , Brand , Product Tips for Building a Collection of Patek Philippe Watches
    July 30, 2025

    Some watch collectors aim to amass a variety of different watches, incorporating pieces from brands like Audemars Piguet, Rolex, and Richard Mille. Others hone in on one particular watchmaker that stands out to them. In the latter scenario, these watch lovers have a feverish dedication to the brand of their choice. They are entranced by the brand’s aesthetics, intrigued by their variety of models and collections, and excited by new releases and announcements.

    Building a watch collection is a labor of love, and anyone who has done so can attest. Today, we are going to look at one popular brand that is the subject of much horological glory: Patek Philippe. Since 1839, this Swiss watch house has been stunning the world with its innovative creations. From royals to celebrities to everyday enthusiasts, anyone who is anyone knows that Patek Philippe watches are the possessions of the elite.

    If you love Patek Philippe as much as we do, you might dream of building a collection of these iconic

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  10. Introduction to the Richard Mille RM 016 Extraflat: What Makes It Special? Richard Mille , Brand , Product Introduction to the Richard Mille RM 016 Extraflat: What Makes It Special?
    July 20, 2025

    The Richard Mille RM 016 is a charming timepiece that bears the Richard Mille brand's technical, high style and innovative spirit. RM watchmakers designed and launched this timepiece in 2007 as an alternative to the voluminous tonneau-shaped cases that have become a signature of the Richard Mille brand since the first RM timepiece was launched in 2001. 

    As a result, the RM 016 stands out in the watchmaker’s catalog. Its avant-garde design, compact dimensions, and highly technical skeletonized movement sets this watch in a class of its own. In this post, we will deeply dive into the specifications and features of the RM 016 Extraflat timepiece, explaining some of the details of this watch that make it so special.

    History of the Richard Mille RM 016

    In January 2025, Richard Mille launched the RM 16-02 as part of the watchmaker’s first release of the year. But this watch isn’t a new introduction.  It is the third watch in the RM 016 series. The collection was originally introduced in

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