By now, you know Avi’s backstory - how he moved to New York City from Israel with his family when he was 14 years old. How he wanted to own his own business at 16 with the experience he gained from working since he was 10. How the only English he knew when he arrived here was yes and no.

I wanted to sit down with Avi in a more professional, yet intimate setting. Interview him in a way that didn’t talk about the story we already know and admire. I wanted to get to know the man behind the jewelry industry in a more up close and personal setting with questions that have been on my mind, the teams, and you too – on camera and 100% real.

Before the interview began in Avi & Co.’s upscale, trendy showroom, Avi looked over to his mom (who watched

Avi and Co. is a family-owned business with one of the most highly trusted luxury watch retailers located in the heart of the Diamond District in Manhattan. They sell hard-to-find timepieces that are true investment pieces with great value and can be passed down for generations.

Avi is a business owner, an entrepreneur, a father and a brother. As an entrepreneur, he sells high end watches, creates custom pieces for celebrities, sells to jewelers in the wholesale industry, and he has a manufacturer where they set diamonds for pieces. Basically, he does a little bit of everything that has to do with the luxury world. But, before Avi was able to build this reliable company so near and dear to New York City’s Diamond District, he first had to make his way over here.

As I sat down to chat with Avi, he recalls moving to New York from Israel with his family when he was just 14 years old. When he arrived,