OUR LATEST STORIES

We are thrilled to announce that the Avi & Co. family of watches is growing: Please join us in welcoming our newest timepieces, the Iced Mini Collection.

With a case size of just 26 mm, these stunning watches are petite and fashion-forward. Despite their diminutive proportions, they make a big statement, offering diamond-studded elegance for wearers of any gender. A sized-down counterpart to our classic Iced Collection pieces, the Iced Mini watches are sure to turn heads however you wear them. We cannot wait to introduce you to the newest addition to your watch box. Get ready to fall in love.

Pause to take a look at the newest members of the Iced Collection. What do you notice first? Is it the breathtaking sparkle of countless carats of diamonds? Perhaps your eyes traveled to the captivating baguette-cut stones on the bezel, or maybe you were drawn to the concentric circles of diamonds pulling

Every so often, a truly incredible timepiece comes through our doors here at Avi & Co. We recently acquired one of Richard Mille’s undisputed most desirable creations: the RM 38-02 Tourbillon Bubba Watson, an incredibly limited and visually distinctive collector’s piece.

If you are an avid luxury watch collector, this impressive creation may have already been on your radar. Limited to just 50 pieces in production worldwide, the RM 38-02 was born from a legendary partnership with American professional golfer Bubba Watson. Its pink and white Quartz TPT construction is immediately recognizable, making this a timepiece that is certain to stand out in any watch box. An incredibly sought after model, the RM 38-02 is a holy grail timepiece for the right collector.

We are proud to spotlight this undeniable marvel of modern watchmaking, walking you through the story behind this timepiece as well as its unique specifications. For golf enthusiasts, engineering lovers, and luxury watch collectors

A truly unique watch does not come along every day. As every horological enthusiast and veteran watch collector knows, rare timepieces are those elusive boons that we are constantly chasing down. When we do get our hands on a hard-to-find luxury timepiece, we often have numerous collectors scrambling to add it to their watch boxes.

Richard Mille watches are especially impressive in terms of rarity and limited edition runs. The Swiss watchmaker has created many elite watches in limited supply, making them particularly desirable on the secondary market. As Manhattan’s premier source for secondary market Richard Mille timepieces, we at Avi & Co. are uniquely positioned to acquire these pieces.

Throughout our time in New York City’s prestigious Diamond District, we have gotten the chance to handle and sell some of Richard Mille’s most sought-after models. We are proud to showcase just a few of the elite timepieces we have had in stock in our showrooms. Each of these exquisite creations highlights

Welcome to Aspen, Colorado, where the Rocky Mountains rise high along the horizon and the elegance of the Old West runs deep. This mountain town stands apart from the rest, a beacon of luxury and opulence amidst the landscape of ski chalets and rugged sophistication.

Come winter, ski enthusiasts will flock to Aspen for the town’s numerous high-end ski resorts and elite powdery slopes, bringing a more upbeat, fast-paced atmosphere to the village. But throughout the other three seasons of the year, Aspen is a peaceful oasis set in a location so beautiful that it might just take your breath away.

One of Aspen’s main draws (apart from its winter sports scene, of course) is its elegance and upscale appeal. Numerous five-star hotels and resorts dot the mountainsides, where you will find startling bursts of yellow foliage: the eponymous Quaking Aspen trees themselves. When it comes time to eat, dine in style at Aspen’s Michelin-starred restaurant Bosq or any one of the numerous other delightful

Rolex watches are some of the most collectible timepieces available on the market today. With a diverse catalog of timepieces ranging from sporty to chic, the brand known as The Crown has cemented its place as one of the most versatile and desirable watchmakers in our modern world. Many watch collectors center their collections around Rolex creations, acquiring a vast diversity of these emblematic watches.

Wearing a Rolex is about so much more than just the watch. A Rolex timepiece is a symbol of success, prestige, and sophistication. It is an accessory that will never go out of style, one you can pass down for generations to come. Join us as we share some insights to help you build the Rolex collection you have been dreaming about.

So, what exactly is it that makes Rolex watches so desirable among the watch collecting crowd? There are a few key factors that contribute to Rolex’s position at the top echelon of horology.

Versatility: For one, Rolex

This year’s US Open tournament is right around the corner, and one of its premier sponsors sets the tone for the whole event. This Grand Slam tennis tournament attracts elite competitors and A-list attendees from across the globe to witness a truly special showcase of the best tennis around. Along with the Australian Open, French Open, and Wimbledon, the US Open completes the quartet of Grand Slam tournaments on this year’s professional tennis calendar.

The event also celebrates exciting updates this year, as Arthur Ashe Stadium is currently in the midst of a full-scale renovation and modernization effort. While the complete renovation will not be complete until the 2027 US Open, this year’s tournament visitors will enjoy a new seating bowl, additional hospitality areas, and more luxury seating options to choose from. Estimated to cost $800 million, this stadium upgrade is certain to delight fans who desire a more upscale experience while watching world-class tennis.

Tennis in general

Richard Mille watches and high-end sports cars have more than a few things in common. Both are made with performance in mind, yet do not skimp on expansive luxury. Both are crafted with the finest materials on the market today, built for longevity and excellence and combining lightness with impressive durability. Richard Mille watches, like luxury sports cars, make a statement: These are not pieces you wear or drive if your goal is to go unnoticed.

We love the bold colors and eye-catching profiles of the most expensive cars on the market today. If you love the impressive capabilities of world-class automobiles, chances are you will fall equally head over heels with these stunning Richard Mille creations. Join us as we explore the luxury Swiss timepieces that are sure to resonate with car enthusiasts across the globe.

Before we dive into the connections between luxury automobiles and impressive Swiss timepieces, we must draw attention to the

We have been living in the age of quiet luxury for too long. For years, understated elegance has dominated the runways. But now, trends are beginning to change. It is not too late to introduce color and vitality back into your style before everyone else catches on to the shift.

As bland neutrals give way to bright, buoyant hues, ensure you are ready to make the most of a season when there is no such as too much color. We are thrilled to showcase a selection of bold and memorable luxury watches from Avi & Co., each of which incorporates a symphony of color without sacrificing impeccable craftsmanship and meticulous design.

From the gem-set beauties of the Hue Collection to the playful whimsy of our Frosted Rainbow watches, we have curated an unmatched celebration of color. Which piece will you choose?

Runway reporters have zeroed in on a few key trends that are dominating the fashion world this year. While there are many different hues to choose from, one

Among watch collectors, Rolex timepieces are some of the most desirable accessories on the market today. From professional lines like the Submariner or GMT-Master II to more formal creations like the Day-Date or Datejust, the brand dubbed “The Crown” has built a formidable reputation. Its impressive catalog of timepieces illustrates the breadth of the horological industry.

Whether you have been collecting watches for some time or are just starting out, the appeal of building up your own inventory of Rolex watches is virtually unmatched. There are so many different collectible options on the market today. You might choose to hone your collection around one specific model, like the Daytona, for instance. Alternatively, you might decide to acquire a broad range of Rolex timepieces. You might even focus on a certain year or vintage.

Whichever path you take, building an elite luxury Rolex collection will take patience and perseverance. Our team at Avi & Co. has put together this comprehensive

Where are you jetting off to this summer? For many of us, a vacation to Europe is the perfect opportunity to soak up some sun and explore destinations from cosmopolitan cities to relaxing, sandy beaches. Summer 2026 is all about European indulgence: food, wine, beach clubs, and world-class museums. Europe from June through August is the perfect place to slow down, explore a new culture, and reconnect with the finer things in life.

As you prepare to cross the Atlantic, make sure you pack all of the luxury accessories you will need on your vacation. The most important item on your packing list? Your watch box, of course. You might even want to treat yourself to a sophisticated new timepiece before you leave. This summer, we are leaning into the classic and timeless aesthetic of Patek Philippe, an ideal companion for any European adventure.

Join us as we take a tour of seven top European destinations for your summer adventures. Our experienced team has chosen the perfect Patek Philippe watch