This year’s US Open tournament is right around the corner, and one of its premier sponsors sets the tone for the whole event. This Grand Slam tennis tournament attracts elite competitors and A-list attendees from across the globe to witness a truly special showcase of the best tennis around. Along with the Australian Open, French Open, and Wimbledon, the US Open completes the quartet of Grand Slam tournaments on this year’s professional tennis calendar.
The event also celebrates exciting updates this year, as Arthur Ashe Stadium is currently in the midst of a full-scale renovation and modernization effort. While the complete renovation will not be complete until the 2027 US Open, this year’s tournament visitors will enjoy a new seating bowl, additional hospitality areas, and more luxury seating options to choose from. Estimated to cost $800 million, this stadium upgrade is certain to delight fans who desire a more upscale experience while watching world-class tennis.
Richard Mille watches and high-end sports cars have more than a few things in common. Both are made with performance in mind, yet do not skimp on expansive luxury. Both are crafted with the finest materials on the market today, built for longevity and excellence and combining lightness with impressive durability. Richard Mille watches, like luxury sports cars, make a statement: These are not pieces you wear or drive if your goal is to go unnoticed.
We love the bold colors and eye-catching profiles of the most expensive cars on the market today. If you love the impressive capabilities of world-class automobiles, chances are you will fall equally head over heels with these stunning Richard Mille creations. Join us as we explore the luxury Swiss timepieces that are sure to resonate with car enthusiasts across the globe.
The Luxury Appeal of Richard Mille Watches
Before we dive into the connections between luxury automobiles and impressive Swiss timepieces, we must draw attention to the
We have been living in the age of quiet luxury for too long. For years, understated elegance has dominated the runways. But now, trends are beginning to change. It is not too late to introduce color and vitality back into your style before everyone else catches on to the shift.
As bland neutrals give way to bright, buoyant hues, ensure you are ready to make the most of a season when there is no such as too much color. We are thrilled to showcase a selection of bold and memorable luxury watches from Avi & Co., each of which incorporates a symphony of color without sacrificing impeccable craftsmanship and meticulous design.
From the gem-set beauties of the Hue Collection to the playful whimsy of our Frosted Rainbow watches, we have curated an unmatched celebration of color. Which piece will you choose?
Top Colors Trends This Summer
Runway reporters have zeroed in on a few key trends that are dominating the fashion world this year. While there are many different hues to choose from, one
Among watch collectors, Rolex timepieces are some of the most desirable accessories on the market today. From professional lines like the Submariner or GMT-Master II to more formal creations like the Day-Date or Datejust, the brand dubbed “The Crown” has built a formidable reputation. Its impressive catalog of timepieces illustrates the breadth of the horological industry.
Whether you have been collecting watches for some time or are just starting out, the appeal of building up your own inventory of Rolex watches is virtually unmatched. There are so many different collectible options on the market today. You might choose to hone your collection around one specific model, like the Daytona, for instance. Alternatively, you might decide to acquire a broad range of Rolex timepieces. You might even focus on a certain year or vintage.
Whichever path you take, building an elite luxury Rolex collection will take patience and perseverance. Our team at Avi & Co. has put together this comprehensive
Where are you jetting off to this summer? For many of us, a vacation to Europe is the perfect opportunity to soak up some sun and explore destinations from cosmopolitan cities to relaxing, sandy beaches. Summer 2026 is all about European indulgence: food, wine, beach clubs, and world-class museums. Europe from June through August is the perfect place to slow down, explore a new culture, and reconnect with the finer things in life.
As you prepare to cross the Atlantic, make sure you pack all of the luxury accessories you will need on your vacation. The most important item on your packing list? Your watch box, of course. You might even want to treat yourself to a sophisticated new timepiece before you leave. This summer, we are leaning into the classic and timeless aesthetic of Patek Philippe, an ideal companion for any European adventure.
Join us as we take a tour of seven top European destinations for your summer adventures. Our experienced team has chosen the perfect Patek Philippe watch
Summer is in full swing, with temperatures rising and sunshine lasting well past dinnertime. As we embrace the joy and verve of this season, we cannot help but think about accessories. After all, such is our job as purveyors of Manhattan’s finest luxury watches here at Avi & Co.
We turn our attention to the Royal Oak Offshore, a perennial favorite from Swiss brand Audemars Piguet, as one of our favorite watches of the summer. Though the line hails from back in the 1990s, its timeless appeal rings just as true today as it did 30 years ago.
The Legacy of the Royal Oak Offshore: From the 1990s to Now
It is almost impossible to tell the story of the Royal Oak Offshore without first talking about the original Royal Oak. In the 1970s, the Swiss watch industry was threatened by the Quartz Crisis, which was pushing Japanese watches into the mainstream. Many horological creators were struggling to keep their footing in an ever-changing market, where it appeared that consumers were not willing
Summer is upon us, with fiery temperatures blanketing much of the country and sunshine livening up every day. Longer days and warm nights lead to a vibrant social scene full of philanthropic galas, vacations with friends, and weddings for those close to us. As we leap with both feet into this invigorating time of year, dressing the part is imperative. At the core a truly luxurious summer closet, however, is not clothes but watches.
We are thrilled to highlight one of our favorite watch brands, a hallowed creator that never compromises on excellence and mastery of the horological sphere: Audemars Piguet. This Swiss maison has been a staple of the luxury watch space since 1875, when the company was founded by a pair of childhood friends. In the century and a half since, Audemars Piguet has made a name for itself as a trusted purveyor of the very best timepieces around.
With Audemars Piguet watches, classic sophistication meets modern innovation and exquisite designs. Here, we have curated
There is no question about it: F.P. Journe watches have exploded in popularity over the past few years. The exquisite creations from the independent watchmaker have always been highly regarded in the exclusive world of haute horlogerie, but now they are making a move into popular culture as demand continues to increase.
Even as desirability skyrockets, however, F.P. Journe refuses to compromise on their iconic motto: invent at fecit. Translated from Latin, it means invented and made. F.P. Journe’s ethos is all about exemplary craftsmanship; every component of every watch that comes out of the maison’s doors is invented, designed, manufactured, and assembled in-house.
As you might imagine, this leads to an incredible limited supply of F.P. Journe watches. For some elite collectors, the difficulty of obtaining an F.P. Journe watch is part of the appeal. Owning one of these elaborate timepieces is an immediate signal of one’s wealth, prowess, and taste. Without a doubt, an F.P. Journe
If you have been paying attention to the latest in the watch world, then you already know about Avi & Co.’s three lines of branded watches. But if you have not heard about our luxurious creations, we are excited to share a behind-the-scenes look.
The Avi & Co. watch revolution began in 2023. We had been operating in the horological space for decades, cementing our place as a staple of Manhattan’s renowned Diamond District and as a trusted jewelry and watch reseller for our elite clients. Our founder and CEO, Avi Hiaeve, had long dreamed of launching his very own watch lines. His dream was about to come true.
Enter, the Iced Collection. Premiered at the opening event for our Miami boutique, the Iced Collection watches flew off the shelves. The resounding success of this collection made it clear that there were more great things to come from Avi & Co. Now, three years later, Avi & Co. has introduced two more renowned lines of glamorous watches. We have also expanded our collections to
When you hear the word “frosted,” you probably imagine glittering snow and sparkling icicles. We do, too. Wintry beauty might have inspired the name for our signature Frosted Collection of luxury watches, but these exquisite pieces should not be reserved for only the winter months. On the contrary, the Frosted Collection watches are versatile, timeless creations that demand to be seen, no matter the weather or the time of year.
Today, we are going to take a closer look at Avi & Co.’s famous Frosted Collection, a celebrity-favorite line that can easily be dressed up or down. An integral component of any watch aficionado’s collection, these pieces combine jaw-dropping sparkle with luxe textures and high-end finishes that are sure to turn heads when you walk into the room. From the intricate details to the big-picture effect, we have dedicated countless hours to creating iconic pieces that are reshaping the world of horology as we know it.
Rolex , Brand , Events The Culture of Rolex at the US Open 
