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OUR LATEST STORIES

  1. Richard Mille McLaren watch with Formula 1 racing cars Richard Mille , Brand , Product Richard Mille and Formula 1: Icons of Prestige
    November 20, 2024

    Not many names exude emotion, passion and memory in the sports car racing industry as much as that of Bruce McLaren. The race car driver, designer, engineer and legend may have left the world many years ago, but his legacy still lives on in the sporting industry and in the Richard Mille McLaren.

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  2. Richard Mille watches at Avi & Co. Richard Mille , Brand , Product Why Are Richard Mille Watches So Expensive?
    September 13, 2024

    In today’s horological environment, there are few watch brands so coveted as Richard Mille. A Richard Mille watch is not only a timekeeping device but also a feat of engineering, an inspired work of art, and a status symbol. These watches are also some of the most expensive pieces of wrist wear available on the market… but why?

    Today, we will explore all there is to know about the Richard Mille brand in order to determine why these watches are so pricey and whether or not they are really worth those six- and seven- figure price tags. It’s time to take a deep dive into one of the most elite watch brands in the world.

    Richard Mille Watches: The Origin Story

    Founded in 2001, the brand Richard Mille was created by Dominique Guenat and Richard Mille himself. This duo was a pair of jewelry and watch industry veterans who were determined to shake up the market with a company driven by innovation, research, and unparalleled technological advancements. From the get-go, Richard Mille was inspired

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  3. Carbon 44 mm Richard Mille McLaren Timepiece Assembled with Quartz TPT Bezel and Orange Rubber Strap and Skeleton Dial Inside of an Orange and Black Car. Richard Mille , Brand , Product Avi & Co.’s Popular Richard Mille Partnership: The McLaren
    August 29, 2024

    Avi & Co. is proud to have the largest collection of Richard Mille watches in New York. The Richard Mille brand has perfected the combination of luxury with art and sport. It’s no surprise that we always have between 30 and 40 pieces in stock.

    Popular collaborations with athletes and brands such as Felipe Massa, McLaren, and Bubba Watson are constantly showcased in our boutiques. The same can be said about the Richard Mille and Rafael Nadal collaboration. In fact, these watches are often sold so quickly that we barely have the chance to display them!

    Aside from their instantly recognizable tonneau-shaped cases, their collaborations are what really make the Richard Mille watch brand stand out. Partnerships with athletes such as Yohan Blake and Roberto Mancini, and celebrities such as Pharell Williams, Jackie Chan, and Michelle Yeoh give the brand a sense of personalization. The mutual respect shared between these famous faces and the watchmakers at Richard Mille come to life in truly one-of-a-kind

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  4. Richard Mille Timepiece with Openworked Dial and Light Blue Rubber Strap on a Light Blue, Black, and White Background. Richard Mille , Brand , Product Avi & Co.’s Popular Richard Mille Partnership Timepieces: The Felipe Massa
    August 21, 2024

    Avi & Co. is proud to have the largest Richard Mille collection in New York. Popular collaborations such as Felipe Massa’s many Richard Mille watch models can usually be found in our stores. Aside from their use of technology and instantly recognizable tonneau-shaped cases, Richard Mille’s collaborations are what really make the brand stand out. The mutual respect between the watchmaker and collaborators including athletes, actors, directors, and other celebrities makes each watch an instant classic.

    For instance, consider one of Richard Mille’s most widely known partners, tennis pro Rafael Nadal. “He is a really positive person,” Nadal says of Richard Mille. “He wants to drive the watchmaking industry forward, not just to sit back and enjoy his success. He seeks excellence, which I respect. In my tennis, I always try to be better, and I work hard for that.”

    Let’s look at one of Avi & Co.’s most popular Richard Mille partnership pieces, the Richard Mille RM 011 Felipe Massa.

    Man Wearing Black Richard Mille Timepiece and a White Button-down Shirt Smiles in Front of a Richard Mille Schematic.Man Wearing Black Richard Mille Timepiece and a White Button-down Shirt Smiles in Front of a Richard Mille Schematic.
    Formula
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  5. Professional Golfer Bubba Watson Sporting the Richard Mille RM 38-01 Timepiece. He Wears a Colorful Top, White Viser, and Holds a Pink Golf Club. Photo Courtesy of Richard Mille’s Instagram. Richard Mille , Brand , Product Bubba Watson Richard Mille Watches: The Perfect Blend of Luxury and Sporty Swagger
    August 09, 2024

    Prepare to step into a realm where timekeeping transcends mere functionality, and horology transforms into a captivating fusion of luxury, art, and athleticism. At Avi & Co., we take pride in curating the most extraordinary collection of Richard Mille timepieces in all of New York. Our showcase boasts an awe-inspiring array of between 30 and 40 Richard Mille creations at any given time.

    What truly sets Richard Mille watches apart is the remarkable collaborations that breathe life into the brand. Our showcase is adorned with iconic partnerships that span the worlds of racing, sports, and entertainment. It’s this union of exceptional talent that elevates every Richard Mille watch to an instant legend.

    In a world dominated by the ticking of standard-issue wristwatches, there’s a timepiece that stands out as a beacon of individuality and flair: the Bubba Watson Richard Mille 38-01 watch. If you’ve ever wondered what happens when luxury watchmaking meets the audacious style of professional

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  6. Richard Mille sport collaboration watches Richard Mille , Brand , Product Top Richard Mille Sport Collaborations
    July 31, 2024

    Richard Mille is synonymous with luxury, innovation, and exceptional craftsmanship. The brand’s collaboration with world-renowned athletes further cements its status in the world of high-end watches. 

    By blending the precision required in sports with the intricate details of fine watchmaking, Richard Mille has produced some of the most iconic timepieces. Below, we will explore four standout models available right now at Avi & Co. – each representing a unique Richard Mille collaboration with a legendary athlete.

    Richard Mille RM 011 and Felipe Massa

    Richard Mille watch RM 011-FM, Black Phantom Titanium, Skeleton Dial, 50 mmRichard Mille watch RM 011-FM, Black Phantom Titanium, Skeleton Dial, 50 mm
    RM 011-FM, Black Phantom Titanium, Skeleton Dial, 50 mm

    The Richard Mille RM-011 Black Phantom Flyback Chronograph is crafted with the precision and elegance that define the brand's ethos. This collaboration with Felipe Massa, the celebrated Brazilian Formula 1 driver, reflects the high performance and technical prowess synonymous with both Richard Mille and the world of motorsport.

    Key Features of the RM 011 Black Phantom

    • Carbon Case
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  7. Eight Pre Owned Richard Mille Watches Displayed in a Watch Case Richard Mille , Brand , Product Why Buying a Pre-Owned Richard Mille Watch Is a Smart Decision
    July 30, 2024

    Richard Mille Watches and Their Maker

    Richard Mille watches are in incredibly high demand. When a Richard Mille watch is advertised as ‘pre-owned,’ it implies that the watch belonged to another person. However, this doesn’t necessarily mean it’s been worn or is in poor condition. Acquiring a pre-owned Richard Mille can be a bit of a challenge – but for the savvy watch collector, it is a worthy pursuit. 

    Wondering where to find a pre owned Richard Mille watch for sale? Avi & Co. is known for having the most in-stock RMs in the Diamond District. All watches are guaranteed to be 100% fully functional and authentic. Each watch is backed by our two-year warranty. Watches listed as ‘unworn’ will include the original box, instruction booklet, and warranty paperwork/card, unless otherwise noted.

    Richard Mille is also one of a few brands that has a Certified Pre-Owned Program. This allows people to buy used watches from official dealers. Each timepiece is accompanied by a warranty card embedded

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  8. American Boxer Floyd Mayweather Wears the Avi & Co. Limited Edition White Gold AH17 44 mm Timepiece While Sharing his Diamond-Pave Watch Collection. Richard Mille , Brand , Entertainment Richard Mille and Diamonds and Avi, Oh My: Floyd Mayweather’s Watch Collection
    November 02, 2023

    It’s no surprise that former American boxer Floyd Mayweather’s watch collection is extensive and modified with diamonds. 15 major world championships and an undefeated record, Mayweather worked hard to indulge in life’s luxuries!

    Mayweather had the opportunity to speak with his fans about his luxury watch collection: 3 cases to be exact. “They are all full of watches,” Mayweather tells us. “If I’m going to be traveling for 45 days, I like to take 45 watches with me. I like to have options.”

    18K Everose Gold Timepiece with Yellow and Orange Sapphire Bezel, Date Function, and Automatic Movement Displayed on a Clear C-Ring.18K Everose Gold Timepiece with Yellow and Orange Sapphire Bezel, Date Function, and Automatic Movement Displayed on a Clear C-Ring.
    Factory Set Rolex Pearlmaster 39 mm, Reference #86345SAJOR

    What is Floyd Mayweather’s Favorite Watch?

    “Everybody’s always asking me: What’s your favorite watch? Well, one of my favorite watch brands is Avi & Co.,” Mayweather finishes, flashing the diamonds around his wrist. Avi & Co.’s infamous rose gold AH17 has a 44 mm case and 120.55 ct. priced at $371,099. Powered by the automatic 3135 calibre, this timepiece has a 48-hour power reserve.

    Avi & Co. drew inspiration from the legacy of a man who built

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  9. Richard Mille RM 67-02 with Transparent Dial, Carbon Bezel, and Blue Elastic Bracelet Richard Mille , Brand , Product The Richard Mille RM 67-02: A Breathtaking Fusion of Exquisite Aesthetics and Cutting-Edge Watch Engineering
    February 12, 2019

    The Richard Mille 67-02 is an extraordinary masterpiece of Swiss watchmaking. With its impeccable engineering and stunning design, this timepiece seamlessly merges boundless functionality with enduring form. Every intricate detail of the watch is meticulously crafted to perfection, showcasing the brand's commitment to excellence. The RM 67-02 not only showcases the ingenuity of watchmaking art, but it also pushes the boundaries of innovation to new heights. From its precision movements to its cutting-edge materials, this watch embodies the pinnacle of modern luxury watch manufacturing.

    When you wear the RM 67-02, you don't just wear a timepiece; you wear a symbol of elegance and sophistication. It effortlessly captures the essence of contemporary luxury, making a statement of refined taste and discerning style.

    The timepiece's design pays homage to the visionary founder, showcasing his unwavering dedication and determination to create watches that go beyond convention. With its irresistible

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  10. Richard Mille RM 030: Avant-Garde Watch Designing and Engineering At Its Best Richard Mille , Brand , Product Richard Mille RM 030: Avant-Garde Watch Designing and Engineering At Its Best
    February 12, 2019

    The Richard Mille RM 030 is a cutting-edge watch with an elegant design and futuristic functionalities. As an innovative and visionary watch company, Richard Mille has always strived to maintain a highly sophisticated and specialist approach to designing unique watches that aren't just timeless but are also durable, have complex movements, and exude a feeling of sheer opulence, confidence, and prestige. Considering this is a relatively young company, Richard Mille has become a cherished and phenomenally sought-after brand in the watch industry.

    Globally known for its off-the-wall watch designs and movements, which truly push the boundaries of rational timekeeping, Richard Mille has remained quintessential with its avant-garde watches that are setting benchmarks across the watch industry. Although the company was founded 22 years ago, owing to its exemplary and peerless craftsmanship, watchmaking ingenuity, and compounded eccentricity, RM quickly took the world of horology by storm.

    The

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