OUR LATEST STORIES

Dual time watches are equipped with two hour hands to indicate two different time zones. The primary hour hand must be independently adjustable by hour increments, and the second-hour hand indicates 12 or 24 hours. They are more complicated than a GMT because they move on two subdials, however, both serve the same purpose.

The difference between a dual time watch and a GMT watch is usually the scale. A dual time watch has a 12-hour scale, while a GMT watch has a 24-hour scale. Most dual time watches have a day/night indicator, and a hand that can be adjusted more easily than a GMT watch.

At Avi & Co., we are celebrating Father’s Day with luxurious gifts for dad that can be passed down for generations. Our CEO and founder, Avi Hiaeve, grew up surrounded by watches and jewelry. He worked at his dad’s jewelry store in Long Island a few days a week when he was 14 years old. While his dad was a watchmaker in Russia, the hobby of timepieces is what inspired Avi to go into the industry. Now, Avi is a dad of five, and he enjoys sharing his passion with his eldest son.

Inspired by Avi’s experience with his family, I wanted to learn more about other people’s experiences with watches and their families. I asked a few people to share with me a watch story involving the father figure in their life. I was touched by the memories that were shared.

These were three of my favorites, and their names were changed to keep their stories private:

A Proud Dad and a Rolex Day-Date

Tyler, now in his early 60s, would drive his daughter, Alice, to her dance classes every week after school. Even

By now, you know Avi’s backstory - how he moved to New York City from Israel with his family when he was 14 years old. How he wanted to own his own business at 16 with the experience he gained from working since he was 10. How the only English he knew when he arrived here was yes and no.

I wanted to sit down with Avi in a more professional, yet intimate setting. Interview him in a way that didn’t talk about the story we already know and admire. I wanted to get to know the man behind the jewelry industry in a more up close and personal setting with questions that have been on my mind, the teams, and you too – on camera and 100% real.

Before the interview began in Avi & Co.’s upscale, trendy showroom, Avi looked over to his mom (who watched from the sidelines the entire time with pride). While getting miced up for the interview, he said excitedly. “Look, mah, I made it! I got cameras on me. You never thought I was going to make it this far, huh?”

Alexandra Hiaeve smiled over at her son.

As a watch enthusiast, attending watch trade shows and conventions are thoroughly engaging. Tradeshows have everything: watches, accessories, and even software. “The importance of trade shows,” Avi & Co.’s Sales Manager Roman Sionov says, “is that it gives you an idea of the current state of the market, how the prices are doing, and what current inventory is out there. This could mean that there are a lot of new watches or very little inventory at the moment. If there’s little inventory, the prices tend to go up. If there’s a lot of inventory in the shows, that tells us that prices might be coming down a bit because a lot of people have watches and want to offload.”

Conventions, on the other hand, are a great platform for businesses such as Rolex, Audemars Piguet, and Richard Mille to market their new products to customers as well as for customers to engage in networking opportunities. People from all over the world attend to see the luxury watches and purchase them without the wait

A Brief History of Breitling Watches

Léon Breitling did not let the hindrance of Switzerland’s recession get in the way of his vision for mastering time. Founder of Breitling, he opened his first workroom in 1884 when he was just 24 years old. He would develop and produce his timepieces at Place Nueve 1, Saint-Imier.

In the beginning, Leon was not concerned with building a brand, but rather with selling his work. Breitling's name was not added to the dials until about forty years after the company was founded. Willy Breitling, Léon’s great-grandson, took over the family business after Léon’s abrupt young death. He focused more on the rise of military aviation, using that as his inspiration for the modern aviation watch.

In 1915, the company invented the chronograph, which is a function Breitling is now well-known for. It had two pushers: one used to start or pause the watch, and the other to reset the watch. “Whereas the 1940s were characterized by military expansion, the 1950s represented

While some trends can be immediate, powerful watch trends are slightly slower. Staying on top of the trends in the horological world is an excellent way to reflect your commitment to style, innovation, and luxury.

“Predicting watches is very different compared to the faster moving world of fashion with watches,” Tristano G. Veneto from The Urban Gentry YouTube series says. “For the more complicated stuff, the minimum for more agile brands is like the gestation of a baby. The trends we see today are the result of the shifting watch market's tastes of more than a year ago.” -

Yes, trends in the watch world can move at a slower pace – but that is because today’s complex luxury watches require years of research, finesse, and testing before they land on a wrist like yours. Still, understanding what is current in haute wrist couture is crucial for watch connoisseurs of all levels.

Here are some of Avi & Co.’s predictions for the year ahead:

Richard Mille Limited Edition Timepieces

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Each Valentine’s Day, people of all ages exchange roses, fancy chocolates, and sentimental greeting cards. In the 18^th century, legend says that St. Valentine himself was the cause of this romance, as he wrote his lover a note that he signed, ‘Your Valentine,’ before he was, unfortunately, executed.

The holiday itself didn’t begin until the 5^th century when Pope Gelasius wanted to replace a previous pagan festivity by commemorating Valentine on the Saint’s execution date, February 14^th. About 1,000 years later, Geoffrey Chaucer wrote a poem titled The Parliament of Foules, finally connecting the day with romance.

If you’re looking for an exclusive timepiece to gift to your significant other this Valentine’s Day, we sell timepieces for every personality, age, and occasion. Whether it’s your first holiday as a couple or your 50^th, Avi & Co. can make it memorable. Forget the flowers and chocolates. Buy them something that will last a lifetime.

Here are the top luxury watches for women: