While custom watches and factory-set watches are both designed with real diamonds and precious gemstones of similar size, quality, and quantity, there are many distinct characteristics between the two types of watches.
Factory-Set Watches
A factory-set timepiece means that the stones in that watch were applied directly by the technicians of the watch brand’s manufacturer without any third-party involvement. All of the inserts were always meant to be a part of the original design. The alignment, orientation, position, strength, and proportion of the gems are precise. The amount of time and attention to detail required to meticulously create a factory-set watch means that these luxury timepieces are high priced and harder to obtain.
While Avi & Co. has a showroom located in fast-paced New York City, the watch industry operated at a very different pace. Artisans train for almost a decade to produce luxury timepieces by hand. If you are wondering why factory-set, gem-studded watches cost
Bezels, those rings surrounding the face of a watch’s case exterior, have a significant influence on the overall design and functionality of a timepiece. They secure and protect the crystal.
The fun thing about this particular part of a watch is that they have continuously evolved over the years. That status of a bezel stems from its unique and ever-growing designs and how it agrees with the dial. Whether you are interested in function or aesthetics, the bezel comes down to your preference, taste, and budget.
What Is a Watch Bezel?
In short, a watch bezel is the ring that surrounds the crystal and dial at the core of a watch. Before we dive into a discussion of the different types of bezels and their functions, let’s make sure we are all on the same page with understanding what bezels are and how they work.
Watch bezels are typically made of either ceramic or metal. They can be the same material as the watch’s case and bracelet, or they can be made of something completely different.
In the 21st century, there are the classic gemstones and there are the newcomers. You have almost certainly heard of diamonds, sapphires, rubies, and emeralds (the so-called “big four”), but you might not know much about more recent discoveries, such as Tsavorite. While Tsavorite may not be a household name, this strong and brilliant green gem is making waves in the world of watches and jewelry.
Let’s explore the history of Tsavorite to discover why it is taking over as the predominant green gemstone around the world. We will also dive into its popularity in jewelry and watches – plus, we’ll point you in the right direction if you are looking for an iconic Tsavorite piece of your own!
What Is Tsavorite?
While jewelers have been creating pieces with sapphires and emeralds for centuries, Tsavorite is a relatively new face in the world of gemstones. It was discovered in the 1960s in East Africa and is a rare stone that has added a new dimension to the typical choices of green jewels. A
Avi & Co. is a family-owned, highly trusted, luxury watch retailer located in the heart of the Diamond District in Manhattan. We offer hard-to-find timepieces that can be passed down for generations as well as jewelry, accessories, and even custom designs. We specialize in sourcing and selling some of the world’s most renowned watch brands, including Richard Mille, Patek Philippe, Audemars Piguet, and Rolex.
Now, Avi & Co. has expanded from its original Diamond District location into two additional luxurious showrooms, located in Miami’s Design District and the upscale ski town of Aspen, Colorado. Wherever you are located, we can help you with finding, consigning, and purchasing the luxury watch of your dreams.
The Story of Avi & Co.
Our brand’s story begins with Avi Hiaeve, our CEO, who moved from Israel to the greatest city in the world, New York City. At 16, he knew he wanted to open his own store. Now, Avi sells high-end watches and creates custom pieces for celebrities. He
The sun might still be scorching, with long days spent at beaches and barbecues, but that doesn’t mean fall isn’t right around the corner. Before we know it, autumn will be here, with all of the spooky decorations, pumpkin-flavored treats, and falling leaves needed to truly ring in the season.
With the approaching arrival of these cooler months, now is the time to think about fall fashion. You want to be ahead of the curve to ensure you have all the clothes – and of course, accessories – needed to make a fashionable splash this fall. It’s never too early to start.
And of course, what fall outfit is complete without a gorgeous Patek Philippe watch? Patek Philippe has countless gorgeous, gleaming watches to choose from to perfectly round out your fall wardrobe. Start this fall season out right with the perfect watch for you – and before long, you’ll be turning every head at the pumpkin patch.
There are five stunning fall watches featured in this article, but for even more Patek Philippe
The grass is always greener when you’re wearing the finest watch in the room… and with the newest release from Avi & Co.’s renowned Hue Collection, that is virtually a guarantee. As any watch aficionado knows, iced-out pieces are all the rage this year, and that trend is here to stay. With the Hue Collection, New York-based watch distributor Avi & Co. taps into the fervor for fine jewels and serves up this year’s hottest gem-set watches.
Today, we are taking a deeper dive into the Hue Collection to explore the eye-catching green Tsavorite watch that is sure to be coveted by watch collectors worldwide.
Are you in a time crunch and need a watch right now? Are you looking to start a watch collection without breaking the bank? At Avi & Co. we sell not only the highest level of luxury watches but also a few more affordable brands that are a great entry point into the luxury watch market.
The secondary market is a great place for watch collectors to buy or sell rare or discontinued watches at affordable prices. It exists for customers who can’t get watches at retail, as the secondary market allows you to get a foot in the door without the luxury market rules.
Most luxury brands require you to be on a waitlist for years. Some brands even require you to purchase up to three timepieces to build your credibility. With Avi & Co., you are paying for the convenience of owning what you desire.
Say hello to the red-hot watch that is shaking up the horological world as we know it… Today, we are introducing the newest addition to Avi & Co.’s Hue Collection. Please welcome our ruby-studded watch, an instant classic that transcends the seasons for a look that is sure to turn heads all year round.
You’ve probably already heard of the Hue Collection from renowned New York City watch dealer Avi & Co. – after all, the line’s inaugural “Pink Ice” watch made headlines in trusted sources like the Robb Report. But now, our hues are getting even brighter with the introduction of three new watches into this hallowed line.
Let’s explore the ins and outs of the Hue Collection’s newest member, the red ruby watch. From natural wonders like red-hot lava and crimson poppies to man-made icons like the red carpet, red lipstick, and Dorothy’s ruby red slippers in The Wizard of Oz, there is nothing quite like the scarlet hues of a ruby. And with this watch, you will get the chance to wear 945 of one
A bolt from the blue, deeper than the deep blue sea, blue suede shoes, blue chip stocks… no matter how you slice it, a rich, eye-catching blue is an instant classic. And now, Avi & Co.’s brand-new addition to the Hue Collection has achieved that same status.
You may already know the Hue Collection from the iconic "Pink Ice" watch that launched in July 2024. But now, the collection is expanding with a selection of head-turning watches fully iced out in precious gems. These watches are like nothing else on the market today, and they are already flying off the shelves in our New York City showroom.
Today, we are shining a spotlight on the “Blue Ice” watch from the HUE Collection. This sapphire beauty is a saturated cobalt blue that transcends seasons and is sure to make a statement with any ensemble.
Meet the Hue Collection’s Blue Sapphire Watch
The Avi & Co. Hue Collection blue sapphire watch
There is nothing quite like wearing a watch that is entirely adorned with precious gems. In fact,
In today’s horological environment, there are few watch brands so coveted as Richard Mille. A Richard Mille watch is not only a timekeeping device but also a feat of engineering, an inspired work of art, and a status symbol. These watches are also some of the most expensive pieces of wrist wear available on the market… but why?
Today, we will explore all there is to know about the Richard Mille brand in order to determine why these watches are so pricey and whether or not they are really worth those six- and seven- figure price tags. It’s time to take a deep dive into one of the most elite watch brands in the world.
Richard Mille Watches: The Origin Story
Founded in 2001, the brand Richard Mille was created by Dominique Guenat and Richard Mille himself. This duo was a pair of jewelry and watch industry veterans who were determined to shake up the market with a company driven by innovation, research, and unparalleled technological advancements. From the get-go, Richard Mille was inspired
Features What’s the Difference Between Custom and Factory Set Watches? 
