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While custom watches and factory-set watches are both designed with real diamonds and precious gemstones of similar size, quality, and quantity, there are many distinct characteristics between the two types of watches.

A factory-set timepiece means that the stones in that watch were applied directly by the technicians of the watch brand’s manufacturer without any third-party involvement. All of the inserts were always meant to be a part of the original design. The alignment, orientation, position, strength, and proportion of the gems are precise. The amount of time and attention to detail required to meticulously create a factory-set watch means that these luxury timepieces are high priced and harder to obtain.

While Avi & Co. has a showroom located in fast-paced New York City, the watch industry operated at a very different pace. Artisans train for almost a decade to produce luxury timepieces by hand. If you are wondering why factory-set, gem-studded watches cost

In the 21st century, there are the classic gemstones and there are the newcomers. You have almost certainly heard of diamonds, sapphires, rubies, and emeralds (the so-called “big four”), but you might not know much about more recent discoveries, such as Tsavorite. While Tsavorite may not be a household name, this strong and brilliant green gem is making waves in the world of watches and jewelry.

Let’s explore the history of Tsavorite to discover why it is taking over as the predominant green gemstone around the world. We will also dive into its popularity in jewelry and watches – plus, we’ll point you in the right direction if you are looking for an iconic Tsavorite piece of your own!

While jewelers have been creating pieces with sapphires and emeralds for centuries, Tsavorite is a relatively new face in the world of gemstones. It was discovered in the 1960s in East Africa and is a rare stone that has added a new dimension to the typical choices of green jewels. A

While watch designs encompass a wide range of features, the watch’s diameter is usually the first topic of discussion. The case size can range from petite to oversized, and this choice can make a substantial difference in how the watch appears and feels on your wrist. Let’s explore how the size of a case wears on a wrist size, as well as what it says about who you are.

When we talk about “small” case sizes, we are typically talking about those less than 40 mm. Small watches often cater to women and those who prefer a more delicate accessory. On a smaller wrist, they create a refined, feminine, and elegant look. Wearing small case sizes suggests a preference for subtlety and nuance. It may indicate someone who appreciates the simple things in life and finds beauty in the finer details.

If you choose a petite timepiece, you might be someone who values timeless watch design. Traditionally, many watches were created with smaller case diameters.

Tennis champions around the world have had a longstanding love affair with luxury watches – from Arthur Ashe’s iconic Rolex Day Dates to the horological partnership of the century in Rafael Nadal and Richard Mille, tennis and watches go together like peanut butter and jelly. 

But these players do not just wear these memorable accessories off the court. While they are battling out games, sets, and matches this summer at Wimbledon, the US Open, and beyond, players in this glamorous yet gladiatorial sport are sure to be sporting some notable wrist candy. 

So who pioneered the connection between tennis and luxury watches? From humble beginnings to jaw-dropping collaborations, we cover the ins and outs of haute horlogerie on the court. 

The game of tennis has been around for centuries, dating back perhaps as far as ancient Egypt – although the modern-day racket was introduced in the 16th century. There were tennis courts in both England and

Luxury watch expert Giorgia Mondani is a fresh, strong face in the watch world. With the support of her husband and parents, she discovered a new way to do business in the watch industry. A Renaissance woman, Giorgia published watch books under Mondani Books. She also founded Mondani Web for watch dealers and created Mondani Magazine to spread the horological culture with reliable information.

Giorgia was born in Geneva, Italy in 1984. She recounted to me how she grew up as a professional tennis player. When she was 19, she decided to switch paths and study at university.

“I graduated in foreign languages. After that, I went to work for the famous auction house Antiquorum as their Marketing Assistant.” There, she had her first experience in the world of watches. She also had the chance to improve her English, learn French, and become quadrilingual.

Giorgia discovered her passion

Available on September 22^nd, 2023, Apple will be releasing their new products to their Apple Watch line. These will include the SE, Series 9, and Ultra 2 smartwatches. With new releases every year, how do these gadgets compare with the tried and true? It may not be a fair fight, but the growing attention to these products is an interesting development in the history of timepieces that warrants another look.

Apple watches offer an interactive user experience; their compatibility with your phone and health benefits are just some of its advertised features. However, as with all Apple products, they need to be upgraded to a newer model every 3-5 years. Constant updates to the operating systems and apps boast improved performance and features, while at the same time warranting upgrades to the hardware on a consistent basis.

When the first edition of the Apple watch came out in 2015, a customer decided to customize his piece by decking it out in