OUR LATEST STORIES

For avid Formula 1 fans, an exciting chapter in the 2026 season has already begun: Starting in mid-February, the teams get the chance to test out their cars for pre-season competition in Bahrain. But now, the time for real racing is just around the corner.

The 2026 Formula 1 season officially starts on March 7 with the Formula 1 Qatar Airways Australian Grand Prix. With three practice rounds followed by the qualifying round and the official race on March 7, it is set to be a memorable weekend down under. The race takes place on the Melbourne Grand Prix Circuit, offering an unparalleled combination of breathtaking on-track action and stunning surrounding scenery.

This year marks the 20th anniversary of the season opener being held on this gorgeous and challenging course, after the Australian Grand Prix moved from Adelaide to Melbourne in 1996. With the winter testing months coming to an end, we expect this year’s true competitive order to reveal itself in Melbourne as spectators from

This year’s Chinese zodiac animal, the horse, ushers in a year of confidence and responsibility, freedom and exertion, and decisiveness and impatience. In addition to the traditional Eastern significance of the horse, the equestrian aesthetic fashion trend is one the rise. The unique concurrence of these two phenomena makes it the perfect time to celebrate all things riding.

Canter along with us as we lay out a selection of timeless and stylish timepieces that perfectly embody the spirit of the year of the horse. From old-school equestrian looks reminiscent of regency-era Britain to bold choices in the vein of the Chinese fire horse, our limitless inventory encompasses every luxury watch that you could dream of. Unique styles, prestigious brands, and competitive prices: This is what sets Avi & Co. apart from the rest.

The Year of the Horse began on February 17, 2026, according to the Chinese lunar calendar, which operates on a slightly

The world of luxury watches is a burgeoning asset class, with countless celebrities, athletes, and even social media stars making their marks in the realm of haute horlogerie. If you are looking to start a watch collection, invest in upscale timepieces, or simply find the perfect heirloom timepiece to keep in your family for generations, it is important to understand the ins and outs of the watch market to ensure you are paying a competitive price for the piece you plan to acquire

For watch world beginners and veteran collectors alike, here is our go-to guide to finding, keeping, and perhaps even reselling some of the world’s most luxurious watches. As a trusted secondary market luxury watch reseller, our team at Avi & Co. has the insights you have been looking for into today’s most coveted pieces and where to find the watches of your dreams.

According to tastemaking publications like GQ, the world of vintage watch collecting

The Miami Open is happening in a matter of weeks at the Hard Rock Stadium in Miami Gardens, Florida. Whether or not you are attending the event, this important tennis tournament is sure to be a hotbed of style and avant garde fashion in addition to a celebration of world-class tennis. One of the biggest tennis tournaments outside the four Grand Slam competitions, the Miami Open is known for its thrilling athleticism and intense rivalries.

But this high-end event is about so much more than just sports. Tennis greats from around the world flock to the blue courts of the Miami Open while A-listers, celebrities, influencers, and the globe’s elite descend upon this beachy town at the same time. The Miami Open is an immersive experience full of culinary delights, top-tier sportsmanship, music, entertainment, and so much more. Whether you are a tennis lover or simply looking for a day out, this event is a cannot-miss happening on Miami’s glamorous social calendar.

The only question remaining

The story of women’s watches unfolds as a symphony of elegance and refinement, woven with threads of craftsmanship and sophistication. It began when pocket watches adorned the waistcoats of the elite and wristwatches were an emerging concept.

Watches were originally marketed as jewelry for women rather than functional timekeepers. During the early twentieth century, timepieces had art-deco faces, inlays of onyx or marcasite, and straps of black silk or satin. During World War I, soldiers and aviators began strapping pocket watches to their wrists. Because of this, watch brands re-marketed their pieces as a necessity to men’s uniforms to keep an eye on the time, thus shifting their marketing strategies.

This shift did not lead watch companies to stop marketing toward women. Instead, many watch companies adapted their marketing strategies to cater to both men and women. However, WWI largely impacted the perception and acceptance of wristwatches as a practical and masculine accessory.

Join

Though cold temperatures and dreary weather have been making winter feel interminable, the world of fashion is looking forward, already planning ahead for spring and summer. Over the next few weeks, we will see an onslaught of global fashion weeks. The “Big Four” (New York, London, Milan, and Paris) tend to dominate headlines, but secondary fashion weeks like Copenhagen, Berlin, and Miami Swimwear also deserve a look.

With the season of premier fashion upon us, our editors have taken a closer look at the trends that we expect to dominate as warm weather dawns. Accessorizing with a luxury timepiece is the perfect way to transform these trends into timeless statements that you will wear again and again, year after year. For the sophisticated dressers who want to stay apprised of the latest fashions, we hope you find the watch you have been waiting for.

The dominant trends from this year’s fashion weeks are all about movement, evocative silhouettes, and

For centuries, wrist watches have been embraced by the governing elite as symbols of class, taste, wealth, and power. United States presidents are no exception, carefully choosing their accessories to honor tradition as well as to celebrate technological innovation and achievement. While the Rolex Day-Date is such a common presidential choice that it has been dubbed the “President’s Watch,” there are many other timepieces that stand out in presidential history.

Delve into the accessories that America’s leaders have chosen to symbolize their political prowess and legacy. Better still, take home one of these elite timepieces and align yourself with the incredible individuals at the helm of the nation.

There is a reason that the yellow gold Rolex Day-Date has been nicknamed the “President’s Watch.” This iconic timepiece has graced the wrist of American icons from Lyndon

Trends come and go, but the classics never falter. The ultimate classics, when it comes to fashion and accessories, are black and white. Two sides of the same coin, black draws in the other colors while white reflects them: Day and night, bride and groom, angel and devil, summer and winter. You get the picture. While we are all about vibrant hues and bold splashes of color, there is something iconic about a clean, smooth black or white timepiece.

Leaning into these everlasting shades evokes an aura of intelligence and style. Think of silent movies, Brontë novels, film noir, and a frosted gin martini. Bask in the sounds of rapturous jazz music at a supper club, the alto saxophone blasting high over the notes of the trumpet, the thrum of the drums. Breathe in and smell the woody backbone of Chanel Bleu mingling with embers of tobacco, leather, pine, and patchouli. Black and white are timeless, sexy, and endlessly versatile.

From the boardroom to courtside seats at the Knicks, from a private

If you are just getting started on your journey to becoming a luxury watch enthusiast, the world of high-end timepieces can feel daunting. First off, why are the prices so high? What makes these watches special and different enough to command six-figure (or more) price tags? Plus, how do you know which timepiece is the right fit for you? Can you purchase watches on the secondary market as an asset class you hope to gain a return on?

For watch world newbies or anyone who is doubling down on their commitment to haute horlogerie, many of these questions might be floating through your head. But do not worry, you are not in this alone. Here at Avi & Co., our team is dedicated to helping you feel empowered, confident, and informed when you are shopping for your next investment piece. We have decades of experience under our belts in the high-end watch and jewelry industry, meaning you can count on our customer service experts to guide you through the process of acquiring a luxury watch with

The price on the tag of a luxury watch is just one of many factors that make it special. Its history, horological impact, legacy, and brand name are a few other considerations. You will also want to look at complications, functionality, and your personal style preferences. But when you are searching for the best of the best, checking out some of the world’s most prestigious (and expensive) watches can be a strong place to get some inspiration.

Pinpointing the most expensive watches ever sold can be a challenge. After all, how do you truly compare those that are auctioned off with those sold at retail price? Although there is some debate about the watches that truly take the crown for the most expensive ever, there are also some standout timepieces that we cannot overlook.

Today, we are going to examine data from the luxury goods auction powerhouse Sotheby’s to share some of the world’s most expensive watches, diving deeper into why they have garnered such incredible prices. Plus, we