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For tennis aficionados around the world, the US Open is a legendary event. One of tennis’ four grand slam tournaments, the US Open takes place in New York City – in Queens, to be exact – at Arthur Ashe Stadium and the surrounding campus. In addition to its status as a must-watch sporting event, it is also a hallmark of fashion, both on and off the court.

Tennis players and spectators alike get decked out in their country club finest to witness this celebration of athleticism, finesse, and speed. The event’s luxe sponsors, which include Rolex, Moët & Chandon, Ralph Lauren, Grey Goose, and American Express set the tone for the nearly three-week tournament, which began on August 19, 2024.

Whether you have the chance to soak up the exciting atmosphere of the US Open while sipping on the iconic “honey deuce” drink from your stadium seat or tune in from your TV at home, tennis is far from the only thing to watch. Every year, celebrities flock to the US Open en masse, and we get to enjoy outfits,

New York Fashion Week, or NYFW, might sound like a strictly annual event, but as luck would have it, we get multiple fashion weeks in the Big Apple each and every year. In February, world-class designers bring their Fall and Winter lines to the runway, and in September, spectators are treated to the next year’s Spring and Summer lines. In 2024, Fall Fashion Week is slated for September 6 to 11 – and we are already eager to see the ensembles both on and off the runway.

From streetwear to celebrity styles and haute couture looks, NYFW is a premiere event for spotting luxury clothing and accessories. Of course, we have our eyes trained on the wrists of the A-listers and New York fashion icons gracing both the stages and audiences of these chic events. Let’s take a look into some of the most iconic watches ever seen at New York Fashion Week Events… Plus, we’ll cover where you can get similar watches for yourself.

In one of the buzziest watch

It seems like the whole world visited France this summer to watch the 2024 Olympic games take place in Paris – and with countless A-list celebrities from around the globe descending on the Olympic arenas, watch-spotting opportunities were at their finest. 

In between cheering as swimming superstar Katie Ledecky brought home her 13th Olympic medal in the 4 x 200m freestyle relay and watching in awe as renowned gymnast Simone Biles won her record-breaking ninth medal in the individual all-around artistic gymnastics competition, media outlets like NBC panned to the celebrities in the audience… and boy, were there celebrities! 

Recognizable faces like Lady Gaga, Elizabeth Holmes, Tom Cruise, Spike Lee, Martha Stewart, Nicole Kidman and Keith Urban, and unofficial Olympics mascot Snoop Dogg swarmed to Paris to cheer on Team USA athletes. And of course, they took the opportunity to showcase elite style with luxury watches, designer ensembles, and more. 

Let’s take a look at some of the hottest

Any avid watch collector knows that the tennis world has a longstanding love affair with luxury timepieces – and it’s not just the players who love heritage watchmakers like Audemars Piguet, Patek Philippe, and Rolex. Countless celebrities flock to the stands during Grand Slam tennis tournaments like Wimbledon, which takes place on grass courts outside of London – and their watches are just as notable as those on the wrists of Rafael Nadal, Carlos Alcaraz, and others. 

Wimbledon 2024 may have been one of the greatest years yet for spotting high-end timepieces at Europe’s favorite tennis tournament. Plus, the high-end dress code (all players and many spectators wear white) adds to the luxurious feel of this event, solidifying it as a prime location to show off your latest piece of wrist candy. 

Let’s dive into the best watches spotted at Wimbledon – plus, where you can get similar pieces to add to your own collection. 

In the final round

There’s no doubt that luxury watch brands love to collaborate with companies, athletes, and celebrities that they admire. Brands like Richard Mille, Audemars Piguet, and Rolex are always looking for fresh points of view. They enjoy partnering with like-minded people who share similar passions. These commitments to retain the beauty of the craft while working with cutting-edge technology or paying tribute to watch collectors of the past are what make these timepieces so special.

Here are Avi & Co.’s top 3 favorite watch collaborations and their stories – plus, find pre-owned luxury watches to add to your own collection and remember these narratives forever.

The Rolex Blue Dial Deepsea Sea-Dweller is amongst the ultra-resistant divers’ watches. Engineered by Rolex for deep-sea exploration, it commemorates James Cameron’s historic solo dive.

Oscar-winning director, screenwriter, and producer James

Luxury watch expert Giorgia Mondani is a fresh, strong face in the watch world. With the support of her husband and parents, she discovered a new way to do business in the watch industry. A Renaissance woman, Giorgia published watch books under Mondani Books. She also founded Mondani Web for watch dealers and created Mondani Magazine to spread the horological culture with reliable information.

Giorgia was born in Geneva, Italy in 1984. She recounted to me how she grew up as a professional tennis player. When she was 19, she decided to switch paths and study at university.

“I graduated in foreign languages. After that, I went to work for the famous auction house Antiquorum as their Marketing Assistant.” There, she had her first experience in the world of watches. She also had the chance to improve her English, learn French, and become quadrilingual.

Giorgia discovered her passion

In addition to selling limited edition watches at Avi & Co., we create jewelry fit for Kings and Queens. We proudly design what you want with as many GIA certified diamonds as you need. Let’s take a look at the process that goes into creating custom jewelry, as well as some jewelry we have already designed for some legendary celebrities. While we’re at it, let’s jump through time to get a sneak peek at some of the latest additions to Watches by Avi & Co.!

From diamond earrings and rings that range from small to larger stones, there is something that will match everyone’s personality. Our tennis bracelets will accent any watch flawlessly, and a matching necklace will leave you enhanced by diamonds.

Our Miami and New York City locations sell a variety of beautiful jewelry, from diamond necklaces to gorgeous rings that will enhance any outfit from the office to the gala. I sat down

It’s no surprise that former American boxer Floyd Mayweather’s watch collection is extensive and modified with diamonds. 15 major world championships and an undefeated record, Mayweather worked hard to indulge in life’s luxuries!

Mayweather had the opportunity to speak with his fans about his luxury watch collection: 3 cases to be exact. “They are all full of watches,” Mayweather tells us. “If I’m going to be traveling for 45 days, I like to take 45 watches with me. I like to have options.”

“Everybody’s always asking me: What’s your favorite watch? Well, one of my favorite watch brands is Avi & Co.,” Mayweather finishes, flashing the diamonds around his wrist. Avi & Co.’s infamous rose gold AH17 has a 44 mm case and 120.55 ct. priced at $371,099. Powered by the automatic 3135 calibre, this timepiece has a 48-hour power reserve.

Avi & Co. drew inspiration from the legacy of a man who built

The 2023 Billboard Latin Music Awards took place on October 5, 2023, in Coral Gables, Florida. The King of Latin Trap and 3-time Grammy Award winner Bad Bunny exuded nobility at the ceremony. He was nominated for 15 awards, tied for second-most nominations, and he performed his new song Un Preview to an exuberant crowd.

The Puerto Rican rapper and singer took home 7 awards, including the biggest prize of the evening, Artist of the Year. Bad Bunny promenaded down the blue carpet and took the stage in custom jewelry from Avi & Co. Most strikingly, he donned The Crown Chain and the Limited Edition Avi & Co. diamond-pave timepiece.

Avi & Co. Takes the 2023 Billboard Latin Music Awards

Only twenty minutes from Coral Gables, Florida, it was no surprise that Avi & Co.’s Miami boutique drew out the stars. We hosted a private pre-party on October 4th for the Oasis Show with Nathy Peluso and Young Miko. Everyone in attendance was amazed

Businesses are allowing more of an expressive dress code, accepting brighter colors in formal situations. Not only are colorful dials aesthetically pleasing, but they create stunning photos.

Social media has played a larger role in luxury watch brands and trends. Even collectors are seeking timepieces that stand out from the crowd. This year, you can expect to see a lot of green (like the green Oyster Perpetual) and blue (like the turquoise Tiffany Oyster Perpetual) in spring and summer fashion.

So, is this the reason behind luxury brands taking a step out of their comfort zone: the popularity of louder accessories? It’s one thing to have a solid-colored dial and another to turn the watch’s face into a painting. Let’s take a look at some of the newest pieces that have enhanced the Swiss luxury watch brands we all know and love:

Rolex dropped a lot of upscale timepieces in their latest 2023 lineup. There is something for everyone including a gorgeous collection