Aspen, Colorado, known for its illustrious winter sports, breathtaking scenery, and high-end boutiques, is the ideal location for Avi & Co. to launch an exclusive boutique.
On September 14th, Avi Hiaeve, founder and CEO, officially closed the deal on Avi & Co.’s third location. “I’m feeling nervous,” he told me. “Nervous. Happy. Excited. Worried. It’s a mixture of a lot of feelings, but I’m mostly excited. I can’t wait.”
Where the Diamonds Shine Brighter
“Aspen has been on my mind for about three years,” Avi says as we discuss the company’s next adventure. For a long time, Avi tried to locate a store in The Silver Queen City. With the far travel time from New York City, it proved to be a distinctive challenge. However, Avi is confident that everything will come together. He knows it’s the right place to be.
Aside from the obvious all-year winter weather in Aspen, the vibe between all three boutiques will be very unique. For Avi, New York is home and Miami is a party place.
In addition to selling limited edition watches at Avi & Co., we create jewelry fit for Kings and Queens. We proudly design what you want with as many GIA certified diamonds as you need. Let’s take a look at the process that goes into creating custom jewelry, as well as some jewelry we have already designed for some legendary celebrities. While we’re at it, let’s jump through time to get a sneak peek at some of the latest additions to Watches by Avi & Co.!
Transform Your Vision into Reality Through Custom Jewelry
From diamond earrings and rings that range from small to larger stones, there is something that will match everyone’s personality. Our tennis bracelets will accent any watch flawlessly, and a matching necklace will leave you enhanced by diamonds.
Diamond Earrings from Avi & Co. Worn by Bad Bunny
Our Miami and New York City locations sell a variety of beautiful jewelry, from diamond necklaces to gorgeous rings that will enhance any outfit from the office to the gala. I sat down
It’s no surprise that former American boxer Floyd Mayweather’s watch collection is extensive and modified with diamonds. 15 major world championships and an undefeated record, Mayweather worked hard to indulge in life’s luxuries!
Mayweather had the opportunity to speak with his fans about his luxury watch collection: 3 cases to be exact. “They are all full of watches,” Mayweather tells us. “If I’m going to be traveling for 45 days, I like to take 45 watches with me. I like to have options.”
Factory Set Rolex Pearlmaster 39 mm, Reference #86345SAJOR
What is Floyd Mayweather’s Favorite Watch?
“Everybody’s always asking me: What’s your favorite watch? Well, one of my favorite watch brands is Avi & Co.,” Mayweather finishes, flashing the diamonds around his wrist. Avi & Co.’s infamous rose gold AH17 has a 44 mm case and 120.55 ct. priced at $371,099. Powered by the automatic 3135 calibre, this timepiece has a 48-hour power reserve.
Avi & Co. drew inspiration from the legacy of a man who built
Autumn is here, and it couldn’t have flown in any faster. Just in time for long sleeves, Bespoke jackets, and layered combinations, Avi & Co. can help style your outfit with our new watches for sale. We have luxury black timepieces that are classic and low-key, as well as some striking and diamond-pave pieces you won’t want to miss out on.
Why should you purchase a luxury watch from Avi & Co.? Well, all luxury watches that we sell are verified 100% authentic and in working condition. Avi & Co.’s 2-year limited warranty covers the mechanical functions of your automatic watch including, but not limited to, running incorrectly or inexplicably stopping.
At Avi & Co., customer satisfaction is our top priority. It has been the driving factor of our company’s success in the luxury watch market. Our highly knowledgeable sales executives will go the extra mile to help you purchase the watch of your dreams. We strive to build long-lasting relationships with all our customers by staying connected.
Trying to grab Avi is like trying to catch a cheetah. He’s always on the move: flying from the Big Apple to the Design District, in business meetings, appointments with customers, and spending time with his family.
How are you staying so calm during all of this? I wonder as I jokingly point out his tapping feet. With a million things happening at the same time, the emails that kept accruing during our interview, it’s no wonder Avi has a lot on his mind. “Both of my phones don’t stop ringing,” he laughs, just as his phone mockingly proceeds to ring.
Avi Hiaeve Gives His Miami Grand Opening Speech.
May the Fourth Be With… Your Luxury Watch Collection
Avi & Co.’s Miami boutique opened on May 4th, 2023. Avi wanted to feel like a King at his Miami Grand Opening. He strolled the red carpet in Dior Alligator sneakers, adding a 10K diamond to each of the laces. Both diamonds are valued at $800,000. He wore an Arta suit, a company owned by a friend of his. To finish his outfit, he donned a pair
The 2023 Billboard Latin Music Awards took place on October 5, 2023, in Coral Gables, Florida. The King of Latin Trap and 3-time Grammy Award winner Bad Bunny exuded nobility at the ceremony. He was nominated for 15 awards, tied for second-most nominations, and he performed his new song Un Preview to an exuberant crowd.
The Puerto Rican rapper and singer took home 7 awards, including the biggest prize of the evening, Artist of the Year. Bad Bunny promenaded down the blue carpet and took the stage in custom jewelry from Avi & Co. Most strikingly, he donned The Crown Chain and the Limited Edition Avi & Co. diamond-pave timepiece.
The Avi & Co. Limited Edition Timepiece with The Crown Chain.
Avi & Co. Takes the 2023 Billboard Latin Music Awards
Only twenty minutes from Coral Gables, Florida, it was no surprise that Avi & Co.’s Miami boutique drew out the stars. We hosted a private pre-party on October 4th for the Oasis Show with Nathy Peluso and Young Miko. Everyone in attendance was amazed
Available on September 22nd, 2023, Apple will be releasing their new products to their Apple Watch line. These will include the SE, Series 9, and Ultra 2 smartwatches. With new releases every year, how do these gadgets compare with the tried and true? It may not be a fair fight, but the growing attention to these products is an interesting development in the history of timepieces that warrants another look.
Cherished Heirloom or Outdated Artifact?
Apple watches offer an interactive user experience; their compatibility with your phone and health benefits are just some of its advertised features. However, as with all Apple products, they need to be upgraded to a newer model every 3-5 years. Constant updates to the operating systems and apps boast improved performance and features, while at the same time warranting upgrades to the hardware on a consistent basis.
When the first edition of the Apple watch came out in 2015, a customer decided to customize his piece by decking it out in
Dual time watches are equipped with two hour hands to indicate two different time zones. The primary hour hand must be independently adjustable by hour increments, and the second-hour hand indicates 12 or 24 hours. They are more complicated than a GMT because they move on two subdials, however, both serve the same purpose.
The difference between a dual time watch and a GMT watch is usually the scale. A dual time watch has a 12-hour scale, while a GMT watch has a 24-hour scale. Most dual time watches have a day/night indicator, and a hand that can be adjusted more easily than a GMT watch.
Rolex GMT-Master II Pepsi with Jubilee Bracelet
With its easy readability, it is no wonder why dual time zones are so popular. Travelers could set a home time zone for reference. These timepieces are also popular with families or businesses in other countries. People who do a lot of business travel will benefit from this watch, as they can always be aware of what time it is for their colleagues for better
Businesses are allowing more of an expressive dress code, accepting brighter colors in formal situations. Not only are colorful dials aesthetically pleasing, but they create stunning photos.
Social media has played a larger role in luxury watch brands and trends. Even collectors are seeking timepieces that stand out from the crowd. This year, you can expect to see a lot of green (like the green Oyster Perpetual) and blue (like the turquoise Tiffany Oyster Perpetual) in spring and summer fashion.
So, is this the reason behind luxury brands taking a step out of their comfort zone: the popularity of louder accessories? It’s one thing to have a solid-colored dial and another to turn the watch’s face into a painting. Let’s take a look at some of the newest pieces that have enhanced the Swiss luxury watch brands we all know and love:
Rolex Bubbles and Puzzles
Rolex dropped a lot of upscale timepieces in their latest 2023 lineup. There is something for everyone including a gorgeous collection
At Avi & Co., we are celebrating Father’s Day with luxurious gifts for dad that can be passed down for generations. Our CEO and founder, Avi Hiaeve, grew up surrounded by watches and jewelry. He worked at his dad’s jewelry store in Long Island a few days a week when he was 14 years old. While his dad was a watchmaker in Russia, the hobby of timepieces is what inspired Avi to go into the industry. Now, Avi is a dad of five, and he enjoys sharing his passion with his eldest son.
Inspired by Avi’s experience with his family, I wanted to learn more about other people’s experiences with watches and their families. I asked a few people to share with me a watch story involving the father figure in their life. I was touched by the memories that were shared.
These were three of my favorites, and their names were changed to keep their stories private:
A Proud Dad and a Rolex Day-Date
Tyler, now in his early 60s, would drive his daughter, Alice, to her dance classes every week after school. Even
News , Brand , Events Avi & Co. is Coming to Aspen, Colorado – Where the Diamonds Shine Brighter 
