OUR LATEST STORIES

There’s nothing like a gorgeous, luxurious watch to spruce up any outfit, catch the eye of your admirers, and ensure that you stand out in a crowd. Beyond being a status symbol, watches have long been used to express an interest in technological innovation and mechanical inventiveness. Patek Philippe watches are great choices for demonstrating that interest – the Swiss watch company has always prized engineering, technical mastery, function, and style. 

Although luxury watches have long been associated with menswear, everyone, regardless of gender, can look fabulous wearing a Patek Philippe watch. In fact, these watches have many designs that are decidedly gender-neutral. Androgyny is incredibly trendy and catching on fast in this day and age – and purchasing a genderless Patek Philippe watch is a great way to make a gender-neutral statement and keep aligned with the most cutting-edge trends. 

So which Patek Philippe watches are making waves in the world of gender-unlimited style? Here

It seems like the whole world visited France this summer to watch the 2024 Olympic games take place in Paris – and with countless A-list celebrities from around the globe descending on the Olympic arenas, watch-spotting opportunities were at their finest. 

In between cheering as swimming superstar Katie Ledecky brought home her 13th Olympic medal in the 4 x 200m freestyle relay and watching in awe as renowned gymnast Simone Biles won her record-breaking ninth medal in the individual all-around artistic gymnastics competition, media outlets like NBC panned to the celebrities in the audience… and boy, were there celebrities! 

Recognizable faces like Lady Gaga, Elizabeth Holmes, Tom Cruise, Spike Lee, Martha Stewart, Nicole Kidman and Keith Urban, and unofficial Olympics mascot Snoop Dogg swarmed to Paris to cheer on Team USA athletes. And of course, they took the opportunity to showcase elite style with luxury watches, designer ensembles, and more. 

Let’s take a look at some of the hottest

Since 1875, Audemars Piguet has been a hallmark of the luxury watch world – and the brand’s styles have remained timeless and wearable from that day on. Within the world of Audemars Piguet watches, many collectors have a favorite… So what does your favorite say about you? 

Perhaps the hallmark of a new age of Audemars Piguet watches, the Audemars Piguet Royal Oak is a testament to the brand’s commitment to innovation and creativity. In the 1970s, when quartz watches began saturating the market, the Royal Oak provided the perfect blend of sportiness and luxury, a tasteful combination that remains in style more than half a century later. 

Challenging the existing norms and perceptions of what a luxury watch could be, the Audemars Piguet Royal Oak rebranded stainless steel as a luxury material in a world where the metal was typically reserved for utilitarian pieces. Instead, Audemars Piguet turned the tables,

On the canvas of horology, where each timepiece is a stroke of craftsmanship, the Patek Philippe Calatrava stands out as a masterpiece. It blends history, meticulous artisanship, and a touch of enchantment. This watch isn’t just a chronicle of time, but a testament to the artistry and finesse that Patek Philippe has cultivated over nearly two centuries.

Let’s step into the heart of Patek Philippe’s artistic legacy. Since 1839, this Swiss artist's workroom has been synonymous with uncompromising quality and sophistication. Introduced in 1932 when pocket watches were still popular, the Patek Philippe Calatrava was designed to help the company get through the Great Depression.

The world was just overcoming the stock market crash of 1929, and Patek Philippe was among the Swiss watch companies that were struggling. Stern brothers Jean and Charles, Patek Philippe’s owners, knew that to overcome their efforts, a simpler model would need to hit the

Richard Mille is synonymous with luxury, innovation, and exceptional craftsmanship. The brand’s collaboration with world-renowned athletes further cements its status in the world of high-end watches. 

By blending the precision required in sports with the intricate details of fine watchmaking, Richard Mille has produced some of the most iconic timepieces. Below, we will explore four standout models available right now at Avi & Co. – each representing a unique Richard Mille collaboration with a legendary athlete.

The Richard Mille RM-011 Black Phantom Flyback Chronograph is crafted with the precision and elegance that define the brand's ethos. This collaboration with Felipe Massa, the celebrated Brazilian Formula 1 driver, reflects the high performance and technical prowess synonymous with both Richard Mille and the world of motorsport.

• Carbon Case

Richard Mille watches are in incredibly high demand. When a Richard Mille watch is advertised as ‘pre-owned,’ it implies that the watch belonged to another person. However, this doesn’t necessarily mean it’s been worn or is in poor condition. Acquiring a pre-owned Richard Mille can be a bit of a challenge – but for the savvy watch collector, it is a worthy pursuit. 

Wondering where to find a pre owned Richard Mille watch for sale? Avi & Co. is known for having the most in-stock RMs in the Diamond District. All watches are guaranteed to be 100% fully functional and authentic. Each watch is backed by our two-year warranty. Watches listed as ‘unworn’ will include the original box, instruction booklet, and warranty paperwork/card, unless otherwise noted.

Richard Mille is also one of a few brands that has a Certified Pre-Owned Program. This allows people to buy used watches from official dealers. Each timepiece is accompanied by a warranty card embedded

White metals are making a comeback in the world of luxury watches in a big way. White gold, stainless steel, and platinum watches are constantly spotted on the wrists of celebrities, fashion icons, and high-class individuals who are working, socializing, and making moves in style. 

As you consider watches in these three metals, learn more about the pros and cons of each, top watch styles that come in prestigious white metals, and which option might be best for you. Above all, remember that trying on a watch for yourself is the best way to find out if it aligns with your personal tastes. But for now, see why white metals are dominating the luxury watch game – and discover which horological craftsmen are making the most of this lasting trend. 

Novices in the watch world might assume that a white gold watch is made from silver – but silver is actually not a popular watch material due to its tendency to tarnish. White gold has proven to be a much more popular and lower

You have heard of boyfriend jeans, boyfriend tees, and now… boyfriend watches. The "boyfriend watch" trend has carved a unique niche in the world of fashion accessories, blending traditionally masculine timepieces designs with a modern, unisex appeal. 

This style first emerged in the early 2000s as women began embracing oversized watches, initially borrowing from men's collections to make a bold, fashion-forward statement. The trend was catalyzed by a broader movement towards androgynous fashion, where the lines between male and female styles began to blur, reflecting changing societal norms about gender and fashion.

So how has the “boyfriend watch” trend changed in the past two decades? Which celebrities love this trend? And how can you implement the current iteration of the boyfriend watch? 

The “boyfriend watch” trend is a distinctive fashion movement in which women sport oversize, traditionally masculine wristwatches as a bold style statement.

In the realm of haute horlogerie, few names command as much respect and admiration as Audemars Piguet. For decades, this Swiss watchmaking maison has been a beacon of luxury, craftsmanship, and innovation. At the heart of its illustrious legacy stands the iconic Audemars Piguet Royal Oak Offshore.

Explore the evolution of the majestic Audemars Piguet Royal Oak Offshore watches and check out the ones you need in your collection.

Audemars Piguet started a new watch movement with the Royal Oak. The genesis of the Royal Oak Offshore dates back to 1972 when Audemars Piguet defied conventions and launched the original Royal Oak. That collection not only redefined luxury watch design but also birthed the luxury sports watch genre. Conceived by the legendary Gerald Genta, the Royal Oak challenged the status quo with its octagonal bezel, exposed screws, and integrated bracelet. This was a daring departure from the prevailing norms at the time.

In the early 1950s, Rolex conquered the seas with the Submariner, the mountains with the Explorer, and the skies with the GMT. Launched in 1982, Rolex introduced GMT-Master II watches with a new movement for easy use. Its combination of functionality and two-color bezel aesthetics attracted a wider audience of jetsetters. What makes the GMT-Master II so popular is its timelessness and superior technological design.

Take a quick trip with us as we travel through the inception of the Rolex GMT-Master to the impeccable Rolex GMT-Master II.

Launched in 1955, the Rolex GMT-Master was designed to show the time in two different time zones for airline pilots crisscrossing the globe. The Concorde was the first supersonic passenger airliner in the 1960s to perform its final test flights while both the British and French pilots were wearing GMT-Master watches. This collection became the official watch of several airlines, including Pan Am.

With the success