Where is the best place in New York City to buy a Rolex Submariner?

The Rolex Submariner is the most popular and desirable underwater tool in the watch world. In 1953, it was the first diving watch with a water resistance of 330 feet. They introduced Rolex Submariner watches to help divers and their underwater escapades. Its Chromalight display ensures visibility in dark environments.

Different shapes featured on the hour markers help prevent any confusion while underwater. The 60-minute graduation allows divers to monitor diving time and decompression stops in a safe way. The scratchproof material and prevention against chlorinated water are what set the standard for deep-sea exploration.

The collection's release was an immediate success, particularly among diving professionals who were testing the brand. Today, the Submariner has a water resistance of 1,000 feet. This allows for optimal protection from water, dust, pressure, and shocks. Its popularity amongst celebrities also gives the collection an edge. Actors and athletes such as Mark Wahlberg and David Beckham have worn the model.

Avi & Co. is a family-owned, highly trusted, luxury watch retailer located in the heart of the Diamond District of New York City. The boutique sells hard-to-find watch brands such as Richard Mille, Patek Philippe, Audemars Piguet, and Rolex. 

The elegant and upscale showroom allows for private viewings. You can relax while admiring the timepieces that gleam like works of art. With our trustworthy reputation, people come from all over the world to purchase a timepiece from our always-growing inventory. Whether an avid watch collector or a new-found enthusiast, there are plenty of luxury timepieces for you to choose from.

Avi & Co. also sells pre-owned Rolex watches. Luxury brands often make watch collectors wait years on a waitlist before they can buy their products. Some luxury brands even require you to purchase two or three timepieces to build your credibility.

The secondary market allows you to purchase a timepiece without the luxury market rules. You are paying for the convenience and the immediacy of owning what you desire.

There is no bolder diving timepiece on the market, and the additional date feature only reinforces its place at number one. The stunning black dial features luminescent hour markers which make it easy to read in even the dimmest lights. The stainless steel 40 mm case is assembled with an impressive water resistance of 1,000 feet. Enclosed in the case is the self-winding 3135 calibre with a 48-hour power reserve.

One of the top-selling models is the Hulk. To celebrate the collection's 50th Anniversary, a green dial was produced. The Submariner date watch with its green bezel and dial was named in lieu of Marvel's giant hero. The Hulk and the 50th Anniversary green dial watches are rare collectors’ pieces.

The No Date only exists with a black dial and luminous markers, making this a one-of-a-kind timepiece. While the model saw updated bezels and thicker cases over the years, the excellence remains the same. The watch's serial number protects each No Date against counterfeiting. Because the No Date is so rare, the value will continue to increase over time, making it very popular amongst collectors.

The truly spectacular Blue Bezel, Black Dial Submariner from Rolex sets the standard for diving watches. The 41mm case is made of white gold, featuring a monobloc middle case and oystersteel bracelet. Powered by the self-winding 3235 caliber, this timepiece has a 70-hour power reserve. The case comes with a matching bracelet that has a clasp and can resist water up to 1,000 feet.

The latest generation Submariner remains faithful to the original model launched in 1953 with the addition of date functionality. The yellow gold 41 mm case is assembled with a ceramic bezel and a water resistance of 1,000 feet. Powered by the 3235 calibre, this timepiece has a 70-hour power reserve.

The cost of our collection ranges between $14,000 and $50,000. The price depends on the reference and whether the piece is new or pre-owned. Some can be worth up to 100% MSRP on the pre-owned market.

Based on supply and demand, we perform strategic market research across all platforms. We determine the cost of all timepieces to ensure you are always getting the very best deal. Shop Avi & Co.'s Rolex Submariner watches at a price point that is most suitable for you!

Rolex Submariner watches are expensive due to their impeccable craftsmanship, precision engineering, and unrivaled heritage. Highly skilled craftsmen in Rolex’s manufacture in Switzerland assemble the tiny parts by hand.

Renowned for using premium materials such as premium material 904L stainless steel and 18K yellow gold, coupled with rigorous testing, Rolex ensures durability and accuracy. These timepieces are particularly hard to find because of the high demand and low supply. Thus, the value has increased over time.

Self-winding movements enable the wearer to wind the timepiece while wearing it. This makes this Rolex an excellent choice for an easy-to-wear accessory. You can wear this watch to the beach as well as with formal clothes for a night out.

People buy a Submariner to celebrate an important milestone or life event. It is the go-to piece for many Rolex aficionados. It checks all the boxes for durability: you can wear it playing sports, during formal events, and, of course, diving.

The 40 mm case is not too small or too big for the wrist. Its affordability, versatility, and iconic design compared to most Rolex models is ideal for someone beginning their watch collection.

The men’s Rolex Submariner is a popular watch due to its iconic design that has remained unchanged for 60 years. Since its production in 1954, it has been one of the most sought-after watches in the world. Its timeless look makes it instantly recognizable, thriving through many watch trends over the years. The Submariner date watch is a preferable model for many watch enthusiasts.

Rolex originally priced it at $150 and marketed it as an affordable, sturdy, and reliable timepiece. It surpassed all expectations for a diving watch. Every dive watch in existence supposedly draws influence from the iconic design.

The only time the Sub saw a drop in sales was in the 1970s when quartz watches grew in popularity. Quartz movements were more affordable than mechanical watches.

However, Rolex eventually moved away from marketing the mechanical watch as affordable. When they shifted the timepiece as a luxury item with mechanical advancements, the brand thrived. Rolex grew into a brand that signified wealth and success, allowing the Submariner to regain popularity.

One of the best opportunities a person could make for themselves is the purchase of a Rolex Submariner. It's a great investment strategy with a higher return than the stock market or corporate bonds. It’s also a great lifetime asset.

In 2011, choosing this timepiece over a 50-gram bar of gold was the smartest financing opportunity. A watch is a tangible item that people can use every day, unlike stocks or gold. Sales grew for Rolex in 2017 and have continued to go up ever since. The average price is nearly 3 times its average from 2011.

The price of a Submariner is more attainable than luxury watch brands such as Audemars Piguet or Patek Philippe. As of 2022, Rolex saw a 3.4% increase in the price of its watches. The constant increase in Rolex generates a great gift to pass down to family members. It can also retain its value over the years despite its daily wear.

You should service your watch approximately every 10 years, depending on the model and wear, to guarantee accuracy and waterproofness. At a Rolex service center, a service may cost between $800-$1,200 depending on the condition. Cleaning it occasionally with a microfiber cloth will help maintain its shine.

Wearing a timepiece in the shower is okay because the dust and waterproof oystersteel case protects it. At night, we advise placing the Submariner back in its original box. This ensures that the environment is scratch-proof before placing it back on the wrist again.

A self-winding watch winds itself when worn on the wrist. The charge lasts for two days when not worn, depending on the model. You need to manually wind it before wearing it again. Be sure to follow these steps to resist everyday shocks, temperatures, and depths for a lifetime of use.

Whether you are seeking a Submariner date watch or no date, let Avi & Co. be your most trusted dealer. Our knowledgeable sales team will work with you until you you find a timepiece that fits your lifestyle. Schedule an appointment with one of the sales representatives, either in our New York City location, Miami location, or online.