OUR LATEST STORIES

There’s no doubt that luxury watch brands love to collaborate with companies, athletes, and celebrities that they admire. Brands like Richard Mille, Audemars Piguet, and Rolex are always looking for fresh points of view. They enjoy partnering with like-minded people who share similar passions. These commitments to retain the beauty of the craft while working with cutting-edge technology or paying tribute to watch collectors of the past are what make these timepieces so special.

Here are Avi & Co.’s top 3 favorite watch collaborations and their stories – plus, find pre-owned luxury watches to add to your own collection and remember these narratives forever.

The Rolex Blue Dial Deepsea Sea-Dweller is amongst the ultra-resistant divers’ watches. Engineered by Rolex for deep-sea exploration, it commemorates James Cameron’s historic solo dive.

Oscar-winning director, screenwriter, and producer James

Avi & Co.’s brand-new Hue Collection, launched in July 2024, has brought an exciting splash of color to the company’s limited-edition series of watches. With 945 pink sapphire crystals that are sure to catch the eye, this watch is unlike anything else on the market – and so is its maker. 

You may have heard of Avi & Co. as a trusted purveyors of luxury watch brands like Patek Philippe, Richard Mille, Rolex, and Audemars Piguet – and maybe you have even visited us at one of our store locations in Aspen, Miami, or New York. But did you know that Avi & Co. also boasts our own line of luxurious watches that are making waves in the horological world? 

That’s right – Avi & Co. watches have been spotted on the wrists of notable wearers like Floyd Mayweather. Nicky Jam, J Balvin, and others. From our original Iced Collection and follow-up Frosted Collection to the newest addition, the Hue Collection, let’s take a deep dive into the world of Avi & Co. watches, paying special attention to our latest

Throughout the years, fashion amongst presidents has always been classic and timeless. The same can be said about the bold timepieces they’ve worn. From pocket watches to luxury wristwatches, timepieces have remained a vital accessory during their time in the office. Let’s take a historical stroll through past presidents’ watch collections and find out how the Rolex Presidential Day-Date came to be.

First President George Washington was surprisingly tall, so the jackets he ordered rarely ever fit. He wore military uniforms in most photographs. During his presidency, however, he wore suits to symbolize his new role. He wanted to be portrayed as a different kind of leader: elected of, by, and for the people. He was usually seen with a pocket watch, and it is thought that he owned three: an unknown Swiss Quarter Repeater, a Jean-Antonine Lepine, and a James McCabe.

Gouverneur Morris brought Washington an original Jean-Antonine Lepine back from his business trip

Each Valentine’s Day, people of all ages try to come up with gift ideas more unique than red roses and truffle chocolates. Sure, you can write a sentimental greeting card. In the 18th century, legend says that St. Valentine himself was the cause of this romance, as he wrote his lover a note that he signed, ‘Your Valentine,’ before he was, unfortunately, executed. If you’re seeking gift ideas a bit more on the lavish side, Avi & Co. is your destination for luxury.

The holiday didn’t begin until the 5th century when Pope Gelasius wanted to replace a previous pagan festivity by commemorating Valentine on the Saint’s execution date, February 14th. About 1,000 years later, Geoffrey Chaucer wrote a poem titled The Parliament of Foules, finally connecting the day with romance.

Nothing says romance more than one of our luxury timepieces, delicate Isa Grutman Jewelry, or favorite watch accessories. Whether it’s your first holiday as a couple or your 50th, Avi & Co. ensures you find exactly what

Luxury watch expert Giorgia Mondani is a fresh, strong face in the watch world. With the support of her husband and parents, she discovered a new way to do business in the watch industry. A Renaissance woman, Giorgia published watch books under Mondani Books. She also founded Mondani Web for watch dealers and created Mondani Magazine to spread the horological culture with reliable information.

Giorgia was born in Geneva, Italy in 1984. She recounted to me how she grew up as a professional tennis player. When she was 19, she decided to switch paths and study at university.

“I graduated in foreign languages. After that, I went to work for the famous auction house Antiquorum as their Marketing Assistant.” There, she had her first experience in the world of watches. She also had the chance to improve her English, learn French, and become quadrilingual.

Giorgia discovered her passion

Picture this: A snow-kissed landscape, a steaming cup of cocoa, and the subtle ticking of a luxury timepiece on your wrist. The chilly embrace of winter provides an ideal backdrop for unveiling some of Avi & Co.’s most exclusive, rare watches.

After gifting your loved ones surprises for the holidays, it’s time to indulge yourself. Step into the new year with a gift that will keep you feeling your best all year long. Let’s embark on a journey through a winter wonderland of horological excellence filled with Richard Mille, Audemars Piguet, Patek Philippe, and Rolex watches.