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OUR LATEST STORIES

  1. Rare Patek Philippe galaxy skyscape watch Patek Philippe , Brand , Product Rare Watches: The Patek Philippe Tourbillon
    August 30, 2024

    Everyone wants to feel special, unique, one-of-a-kind. For many, this desire manifests in our personal style. Some choose tattoos, others dye their hair unorthodox colors, and for some, collecting rare and valuable clothing, jewelry, and watches is the only way to go. For those seeking the top-of-the-line rare watch experience, you can’t go wrong with a Patek Philippe in general, and you especially can’t err when choosing rare models like Patek Philippe tourbillon watches.

    The Patek Philippe Tourbillon has captured the hearts, eyes, and attention of watch enthusiasts world-over. This stunning piece has so much to offer the eager and knowledgeable collector, and its rarity is just one reason to consider making the investment (if you can get your hands on one). The good news is, given how rare and exceptional this particular watch is, if now is not the time you can claim this watch for your own, there are plenty of other pieces you can add to your collection and demonstrate your unique and

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  2. Carbon 44 mm Richard Mille McLaren Timepiece Assembled with Quartz TPT Bezel and Orange Rubber Strap and Skeleton Dial Inside of an Orange and Black Car. Richard Mille , Brand , Product Avi & Co.’s Popular Richard Mille Partnership: The McLaren
    August 29, 2024

    Avi & Co. is proud to have the largest collection of Richard Mille watches in New York. The Richard Mille brand has perfected the combination of luxury with art and sport. It’s no surprise that we always have between 30 and 40 pieces in stock.

    Popular collaborations with athletes and brands such as Felipe Massa, McLaren, and Bubba Watson are constantly showcased in our boutiques. The same can be said about the Richard Mille and Rafael Nadal collaboration. In fact, these watches are often sold so quickly that we barely have the chance to display them!

    Aside from their instantly recognizable tonneau-shaped cases, their collaborations are what really make the Richard Mille watch brand stand out. Partnerships with athletes such as Yohan Blake and Roberto Mancini, and celebrities such as Pharell Williams, Jackie Chan, and Michelle Yeoh give the brand a sense of personalization. The mutual respect shared between these famous faces and the watchmakers at Richard Mille come to life in truly one-of-a-kind

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  3. Light Brown Leather Watch Box Filled with 8 Rolex Pave Diamond Bezels Rolex , Brand , Product 4 Things You Need to Know About Rolex Watches
    August 29, 2024

    Rolex watches do not carry a name derived from the company’s founder, unlike most brands. The brand was founded in 1905, and creator Hans Wilsdorf invented the name “Rolex” two years later, in 1908. It was a name that was easy to say in any language and looked good on watch movements and dials. Wilsdorf just doesn’t roll off the tongue the same way that Rolex does!

    Rolex watches are expensive because the brand has established a commitment to quality products with unparalleled uniqueness and precision. They also have distinctive marketing campaigns, spawning a demand that far exceeds supply.

    The company produces an astounding 800,000 to 1 million watches per year. When you break it down, that number equals about 2,000 watches per day. While that might sound like a huge number, there has never been a compromise on quality. Despite the number of Rolex watches that exist, there’s constantly a demand for more.

    So what is it, exactly, that customers love so much about these heritage pieces?

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  4. Richard Mille watch with blue strap on tennis net background with tennis ball Product , Features The Tennis World’s Love Affair With Luxury Watches
    August 28, 2024

    Tennis champions around the world have had a longstanding love affair with luxury watches – from Arthur Ashe’s iconic Rolex Day Dates to the horological partnership of the century in Rafael Nadal and Richard Mille, tennis and watches go together like peanut butter and jelly. 

    But these players do not just wear these memorable accessories off the court. While they are battling out games, sets, and matches this summer at Wimbledon, the US Open, and beyond, players in this glamorous yet gladiatorial sport are sure to be sporting some notable wrist candy. 

    So who pioneered the connection between tennis and luxury watches? From humble beginnings to jaw-dropping collaborations, we cover the ins and outs of haute horlogerie on the court. 

    The 1970s: Arthur Ashe and the Rolex Day Date

    The game of tennis has been around for centuries, dating back perhaps as far as ancient Egypt – although the modern-day racket was introduced in the 16th century. There were tennis courts in both England and

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  5. Richard Mille Timepiece with Openworked Dial and Light Blue Rubber Strap on a Light Blue, Black, and White Background. Richard Mille , Brand , Product Avi & Co.’s Popular Richard Mille Partnership Timepieces: The Felipe Massa
    August 21, 2024

    Avi & Co. is proud to have the largest Richard Mille collection in New York. Popular collaborations such as Felipe Massa’s many Richard Mille watch models can usually be found in our stores. Aside from their use of technology and instantly recognizable tonneau-shaped cases, Richard Mille’s collaborations are what really make the brand stand out. The mutual respect between the watchmaker and collaborators including athletes, actors, directors, and other celebrities makes each watch an instant classic.

    For instance, consider one of Richard Mille’s most widely known partners, tennis pro Rafael Nadal. “He is a really positive person,” Nadal says of Richard Mille. “He wants to drive the watchmaking industry forward, not just to sit back and enjoy his success. He seeks excellence, which I respect. In my tennis, I always try to be better, and I work hard for that.”

    Let’s look at one of Avi & Co.’s most popular Richard Mille partnership pieces, the Richard Mille RM 011 Felipe Massa.

    Man Wearing Black Richard Mille Timepiece and a White Button-down Shirt Smiles in Front of a Richard Mille Schematic.Man Wearing Black Richard Mille Timepiece and a White Button-down Shirt Smiles in Front of a Richard Mille Schematic.
    Formula
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  6. Breitling watches with roots in aviation, including the Breitling Navitimer 8 and Breitling Chronomat are against a cloudy and smoky background Product Watches for Aviation Enthusiasts
    August 21, 2024

    When you’re soaring through the sky, living out the dreams of aviation greatness you may have had since childhood, you are going to want a watch that matches the enthusiasm you feel for your beloved craft. If you’re looking for the right watch for your lifestyle and aviation passion, look no further than Breitling watches. These sleek, stunning watches are perfect, not only for watch collectors and fashion enthusiasts, but also for aviators worldwide.

    The sky is truly the limit with Breitling watches. There’s no such thing as a wrong choice when deciding which Breitling is best for you – but if you’re feeling slightly overwhelmed when making such a crucial decision, worry no more. This article features several Breitling watches from Avi & Co.’s collection, each perfect for the dedicated aviation enthusiast and sure to make your luxury watch dreams a reality.

    Breitling Watches: The Background

    A fashion staple and statement for dedicated aviators everywhere, Breitling was founded in Switzerland

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  7. convertible watches at Avi & Co. from leather to metal straps and back Product , Jewelry 4 Best Convertible Watches: From Leather Strap to Metal Bracelet and Back
    August 14, 2024

    Convertible watches, known for their versatility and adaptability, have become a staple for modern watch enthusiasts. These timepieces offer the convenience of seamlessly transitioning between a leather strap and a metal bracelet, catering to diverse occasions and personal styles. The allure of a convertible watch lies in its ability to morph from a sophisticated, formal accessory into a robust, casual companion with just a simple change in strap.

    Leather strap watches boast a timeless charm suitable for business meetings, formal events, and upscale gatherings. Their comfort and classic aesthetic make them a favorite for those who appreciate refined fashion. On the other hand, watches with a metal bracelet (typically crafted from stainless steel, titanium, or other durable materials) offer a contemporary look and enhanced durability. Ideal for dress watches as well as everyday wear, sports, and outdoor activities, the metal bracelet brings a sense of sophistication to the wrist.

    Convertible

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  8. Audemars Piguet Watches Audemars Piguet , Brand , Product 7 Things You Should Know About Audemars Piguet Watches
    August 13, 2024
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  9. Three Stainless Steel Rolex Submariners on a Black Watery Surface: Blue and Gold Dial and Bezel, a Green Dial and Bezel, and a Black Dial and Bezel Rolex , Brand , Product Where Is the Best Place in New York City to Buy a Rolex Submariner?
    August 09, 2024

    What Is a Rolex Submariner?

    The Rolex Submariner is the most popular and desirable underwater tool in the watch world. In 1953, when it was first introduced, the Rolex Submariner was the first diving watch with a water resistance of 330 feet. The brand created Rolex Submariner watches to help divers with their underwater escapades. Its Chromalight display ensures visibility in dark environments.

    Different shapes featured on the hour markers help prevent any confusion while underwater. The 60-minute graduation allows divers to monitor diving time and decompression stops in a safe way. The scratch-proof material and prevention against chlorinated water are what set the standard for deep-sea exploration.

    The collection's release was an immediate success, particularly among diving professionals who were testing the brand. Today, the Submariner has a water resistance of 1,000 feet. This allows for optimal protection from water, dust, pressure, and shocks. But let’s be honest… Is anyone really

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  10. Professional Golfer Bubba Watson Sporting the Richard Mille RM 38-01 Timepiece. He Wears a Colorful Top, White Viser, and Holds a Pink Golf Club. Photo Courtesy of Richard Mille’s Instagram. Richard Mille , Brand , Product Bubba Watson Richard Mille Watches: The Perfect Blend of Luxury and Sporty Swagger
    August 09, 2024

    Prepare to step into a realm where timekeeping transcends mere functionality, and horology transforms into a captivating fusion of luxury, art, and athleticism. At Avi & Co., we take pride in curating the most extraordinary collection of Richard Mille timepieces in all of New York. Our showcase boasts an awe-inspiring array of between 30 and 40 Richard Mille creations at any given time.

    What truly sets Richard Mille watches apart is the remarkable collaborations that breathe life into the brand. Our showcase is adorned with iconic partnerships that span the worlds of racing, sports, and entertainment. It’s this union of exceptional talent that elevates every Richard Mille watch to an instant legend.

    In a world dominated by the ticking of standard-issue wristwatches, there’s a timepiece that stands out as a beacon of individuality and flair: the Bubba Watson Richard Mille 38-01 watch. If you’ve ever wondered what happens when luxury watchmaking meets the audacious style of professional

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