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OUR LATEST STORIES

  1. Avi & Co. green garnet watch alongside three red garnet stones, the January birthstone garnet News January’s Birthstone: A Spotlight on Garnet Watches and Accessories
    January 24, 2025

    As we kick off January with New Year’s Day, the first month of the year signifies a time for growth, rebirth, and rejuvenation. Coming off a busy holiday season, January allows us to center ourselves and focus on our goals for the upcoming year. What do we want to accomplish in the next 365 days? How can we leave the world around us better than we found it? What do we hope to celebrate in the twelve months ahead?

    Couple this newfound motivation and clarity with cold weather and cozy winter nights, and you have the atmosphere of January. In addition to New Year’s Day, January gives us an opportunity to honor Martin Luther King Jr. Day as well as various awareness months such as National Blood Donor Month, Mental Wellness Awareness Month, and National Braille Literacy Month.

    This clean and crisp start to the year is also associated with the zodiac signs Capricorn and Aquarius, carnation flowers, and the birthstone garnet. If you were born in the month of January or have someone special

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  2. Cartier Crash watches available in NYC, Miami, or Aspen at Avi & Co. Cartier , Brand , Product The Cartier Crash: A Mythic Backstory With Modern Appeal
    January 22, 2025

    One of the most striking and unusual watches on the market today, the Cartier Crash has skyrocketed in popularity in recent years. In fact, it’s safe to say that the Crash is the watch of the moment. Worn by pop culture icons like Jay-Z, Timothee Chalamet, and Tom Brady, the Cartier Crash is the accessory that everyone is lusting over right now.

    So what’s the story behind this modern-day marvel? How did it rise to fame and popularity while breaking horological boundaries at every step along the way? And most importantly, how can you get your hands on a Cartier Crash to add to your collection?

    The Legend Behind the Cartier Crash

    You may have heard the Cartier Crash watch referred to as the “Dali watch” – or maybe you thought the watch looked like a classic Salvador Dali painting if you noticed it on Sebastian Stan’s wrist at the 2024 Met Gala. You know the painting we’re talking about. It’s that one with all of the clocks that defy physics, folding over and hanging off of different

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  3. Rolex watch paired with gold tennis bracelet News , Product Our Favorite Accessories This Year Plus the Perfect Watch Pairings
    January 17, 2025

    Here at Avi & Co., some might say that we are in the business of accessories. From luxury watches to stunning jewelry, we help our customers find the perfect finishing touches for any ensemble. But as any fashion enthusiast knows, accessories go far beyond the world of horology – and some might even say that 2024 has been the “year of the accessory.”

    From statement belts to novelty purses and everything in between, we have taken a closer look into the top accessory trends of the year to help you gain crucial know-how as you pair, stack, and style your accessories to the max. Follow along with our detailed 2024 accessory guide to ensure you’re perfectly complementing capes, scarves, and coverlets with watches that take your outfit the extra mile.

    #1: The Return of Suede

    There’s no denying that suede is back with a bang – from shoes to belts to bags, soft and supple suede is dominating the fashion world this season, and we are falling head over heels in love with this cozy yet chic fabric.

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  4. Patek Philippe Aquanaut watches Patek Philippe , Brand , Product Where to Wear Your Patek Philippe Aquanaut
    January 15, 2025

    With the perfect blend of luxury craftsmanship and a sporty, comfortable aesthetic, the Patek Philippe Aquanaut has quickly skyrocketed into the echelons of iconic timepieces. Many horological enthusiasts consider the Aquanaut the sportier, more rugged younger brother of the classic Patek Philippe Nautilus line – and in some senses, we agree.

    However, the Patek Philippe Aquanaut is an incredibly versatile watch that has proven itself worthy of wearing during numerous events and occasions. This functional and aesthetic piece is now available in numerous different colors, finishes, and adornments, including upscale models with features like diamond-set bezels and decorative faces.

    Today, we will explore the ins and outs of the Patek Philippe Aquanaut line and help you determine the best occasions to rock this iconic, nautically inspired timepiece.

    Where to Wear Your Patek Philippe Aquanaut

    If you are an avid watch collector, you might already be aware of the robust history that comes

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  5. Patek Philippe Aquanaut with sapphire and diamond pave dial on blue strap Product Innovative, Unusual, and Artistic Watch Dials
    January 13, 2025

    In the world of watchmaking, there are plenty of traditions and age-old manufacturers who rest on the laurels of tried and true styles. But then, there are the creators who love to take a risk, try something new, and premiere designs that turn heads and change the horological sphere forever. While we can certainly admire tradition and the iconic looks that have shaped the face of watchmaking, we also hold a place in our heart for more inventive and unusual timepieces.

    One of the best ways to add a splash of innovation, style, or color to your watch collection is by selecting a luxury timepiece with a bold dial. You get the best of both worlds: a timeless silhouette paired with an unusual face that adds some personality and flair to your look. Check out our top picks if you are looking for a watch with a dial that’s anything but boring.

    Richard Mille RM 65-01, Skeletonized Dial

    Richard Mille RM 65-01, Split-Seconds ChronographRichard Mille RM 65-01, Split-Seconds Chronograph
    Richard Mille RM 65-01, Split-Seconds Chronograph

    When we talk about watches with interesting or unusual dials,

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  6. Celebrity watch collection watches displayed in teal watch box Entertainment , Celebrities Celebrities With the Best Watch Collections
    January 10, 2025

    When it comes to luxury watches, not just anyone can get their hands on the cream of the crop. It takes money, patience, effort, and sometimes even a little bit of star status to amass a collection of upscale timepieces to rival the best of them. With that in mind, it comes as no surprise that celebrities from athletes to actors to musicians boast some of the world’s most incredible watch collections.

    That said, not every celebrity watch collection is created equal – so which stars have garnered a timepiece motherlode that truly stands out? Today, we are diving into the question on many horological enthusiasts’ minds: Which celebrities have the best watch collections?

    Rihanna

    The Barbadian singer, songwriter, and businesswoman is celebrated across the globe as one of the most successful recording artists of the 21st century. In addition to her music, she is known for her makeup line and fashion line. And what pairs well with any great outfit? A luxury watch!

    Rihanna’s diverse collection

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  7. Different types of Rolex watches Rolex , Brand , Product Comparing Rolex Watches: Which Rolex Model Is Best for You?
    January 06, 2025

    In the world of luxury watches, there is no question that Rolex holds a place of high esteem. The brand’s numerous models are much-loved among celebrities and watch connoisseurs alike. Since Rolex’s inception in 1905, the company has been producing some of the world’s finest watches, amassing over 15 different lines of timepieces.

    With so many types of Rolex watches available, it can be challenging to know where to start as you build your watch collection. Today, we’re going to take a closer look at the brand’s most popular timepieces and dive into the details that separate one line from the next. We hope you will walk away from this article with the know-how you need to make an informed decision about which Rolex you should purchase next.

    Rolex Oyster Perpetual

    Rolex Oyster Perpetual, Steel, Turquoise Index DialRolex Oyster Perpetual, Steel, Turquoise Index Dial
    Rolex Oyster Perpetual, Steel, Turquoise Index Dial

    The Rolex Oyster Perpetual might lack the complicated bells and whistles of some of the brand’s more expensive models – but what it lacks in complexity, it makes up for in

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  8. Dj Khaled and Avi Hiave of Avi & Co. at We the Best Golf Tournament 2024 Entertainment , Celebrities Spotted on Social Media: Luxury Watches
    January 03, 2025

    In today’s modern world, many watch collectors among us are taking to social media to show off their wares. From celebrities to fashion influencers, these tastemakers set the tone for style and elevate certain timepieces to an elite and coveted status. With visual media platforms like Instagram and TikTok changing the way we find the next trend, it’s time to dive into the watches everyone is saving, pinning, and sharing.

    Celebrity Watch Spotting Highlights

    A significant portion of watch-oriented social media accounts are focused on spotting and identifying the timepieces worn by celebrities from Hollywood A-listers to championship athletes. If you’re looking for up-to-the-minute coverage of all of your favorite household names and the luxury timepieces they’re showcasing in street style and beyond, we love the accounts @insaneluxury and @celebwatchspotter.

    Check out some of the most recent upscale wristwatch sightings that social media searchers have spotted and pinpointed…

    DJ Khaled’s

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  9. Cartier Santos 100 inside tiara Product , Features Watches Worn by England's Royal Family
    January 01, 2025

    While some would argue that the English monarchy is more of a symbol than a governing body these days, there is no doubt that Britain’s royal family remains a much-discussed topic in our modern zeitgeist. From Prince Harry and Meghan Markle to Prince William and Kate Middleton to the hallowed Queen Elizabeth II herself, the royals are a constant subject of speculation, national pride, and curiosity.

    It should come as no surprise that, given their virtual celebrity status and national importance, the members of the royal family have acquired some incredible accessories, including but not limited to luxury watches and jewelry. Let’s explore some of the favorite timepieces from the famous faces in line for the royal crown.

    Queen Elizabeth II’s Watch Collection

    After a lengthy reign of 66 years, Queen Elizabeth II passed away at the age of 96. She was the longest-serving monarch in Britain’s history. During her time at the helm, she amassed a significant collection of priceless watches

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  10. Patek Philippie diamond pave watch on celestial background of outer space Product The Perfect Watch for Your Astrological Sign
    December 30, 2024

    No matter how much or how little you believe in the power of the twelve zodiac signs, you have probably seen a few articles or “horoscope” predictions centered around the classic traits that go with each sign. Interestingly, the words horoscope and horology come from the same Greek root: the word hora, which means “time” or “hour.”

    Like the twelve houses of the zodiac, modern clocks are divided into twelve hours, and both realms are focused on timing – whether that is the current time of day or the time of your birth, which some believe influences the personality traits you will develop down the line.

    You don’t have to believe in the predictions and predilections of the zodiac to find a watch you love… but if you’re looking for inspiration based on your star sign and its associated elements, you are in the right place. At Avi & Co., we have a broad selection of luxury timepieces from the world’s most elite brands. Visit us at one of our three boutiques, and we’ll help you find the watch

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