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OUR LATEST STORIES

  1. Richard Mille watch in New York City Product , Trends Watches to Wear to NYC Events
    March 24, 2025

    New York City is home to numerous cultural attractions and events – and whether you are a tourist or a local, dressing the part is a big piece of this global city’s atmosphere. Take a walk down any avenue, and you’ll find urban dwellers dressed to the nines, whether they are headed to the nearest grocery store or to catch a show on Broadway. There’s a reason that New York City is one of the hottest destinations to spot iconic street style.

    No matter which Manhattan events you are enjoying this year, take your look to the next level with a luxury watch that will elevate any outfit. Here are our top picks to deck out your wrist in New York’s finest while you enjoy the city’s favorite things to do…

    Enjoy the New York Philharmonic: Patek Philippe Complications

     

    Soaking up a classical concert from the New York Philharmonic at Lincoln Center is a must-do for anyone seeking a classy night out in New York. Embrace the opportunity to dress like you are attending an upscale gala, and try out

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  2. Richard Mille RM 11-03 watch on floral springtime background Product Spring Cleaning: Refresh Your Watch Collection With Consignment
    March 21, 2025

    Springtime officially kicks off on March 20, ushering in a season of growth, sunshine, and new beginnings. It’s also the perfect time for some spring cleaning! As we move from the hibernation phase of the chilly winter months and into this new and refreshing phase of the year, the tradition of spring cleaning symbolizes a fresh start – plus, creating a tidier and more welcoming environment has the potential to improve both mental and physical well-being.

    Whether that means gutting your closet and donating clothes to Goodwill, freshening up your home with a good deep clean, or looking for some new additions to brighten up your space, spring cleaning is sure to leave you feeling lighter and happier. This year, we invite you to embrace the season of spring cleaning by giving your luxury watch collection a pick-me-up!

    Don’t worry – getting your hands on that grail piece that you’ve been dreaming about doesn’t have to mean breaking the bank. Do you have some older watches in your collection

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  3. OMEGA watches on the moon background Brand , Features Man on the Moon: The Story of OMEGA and NASA
    March 19, 2025

    Watches have accompanied the world’s adventurers on all kinds of exciting and sometimes perilous missions. For instance, the Rolex Deepsea accompanied James Cameron on his mission to the bottom of the Mariana Trench (the deepest point in the oceans) back in 2012. Cameron reported that the watch was just as effective 11,000 feet underwater as it was on land.

    In 1953, Sir Edmund Hillary would become the first man to summit Mount Everest. At 29,000 feet above sea level, Everest is the world’s tallest mountain. Hillary arrived at its peak wearing a Rolex Oyster Perpetual. Just one year earlier, in 1952, a group of British scientists wore Tudor watches on a novel mission to the Arctic, where the watches survived two years of temperatures below negative 50 degrees Fahrenheit.

    But one of the most incredible missions a watch has ever embarked is NASA’s 1969 moon landing, when the OMEGA Speedmaster became known as the “Moonwatch.”

    The Brand Behind the Moonwatch: OMEGA’s History

     

    The true beginnings

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  4. Richard Mille watch, Avi & Co. watch, and Audemars Piguet watch Product Different Types of Watch Bands: Your Go-To Guide
    March 17, 2025

    When it comes to the horological world, the band that secures your watch around your wrist is so much more than its simple fastening function. A watch bracelet combines aesthetics with functionality and can make a major impact in the look, comfort, and durability of your watch. Still, choosing the perfect bracelet can sometimes be an afterthought when you are shopping… but it shouldn’t be!

    From timeless leather bands to durable metal bracelets and even sporty rubber straps, your choice of watch band says a lot about your priorities, style, and tastes. Let’s take a deeper look into the different kinds of watch bracelets available in today’s market plus pros, cons, and favorite models in each category.

    Watch Bracelets vs. Bands vs. Straps

     

    Before we get started, you’ve probably noticed that we are using three different words almost interchangeably here: band, bracelet, and strap. While they might seem similar, there are subtle differences between the three. A watch band is the umbrella

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  5. Tony Soprano pictured sitting at a table with gold Rolex Day Date watches in the foreground Product , Entertainment , Features Luxury Watches Featured in TV Shows
    March 14, 2025

    Do television shows really have the budget for luxury timepieces? The answer seems to be a resounding yes. Many of television’s favorite heroes and villains have made their marks with luxury watches that help define their character in the minds of viewers. Today, let’s take a journey through the most iconic watches we have seen on TV… plus, where to find similar timepieces to evoke the same style as your favorite stars.

    Tony Soprano’s Presidential Rolex Day-Date

     

    Rolex Day-Date 40, 18K Yellow Gold, Champagne Roman DialRolex Day-Date 40, 18K Yellow Gold, Champagne Roman Dial
    Rolex Day-Date 40, 18K Yellow Gold, Champagne Roman Dial

    The highly awarded TV show The Sopranos aired on HBO from 1999 to 2007 – and James Gandolfini’s portrayal of New Jersey don Tony Soprano made the show the masterpiece that it was. His watch, of course, was befitting of his stature as the head of the local chapter of the Italian mob. Tony Soprano rocked a 36 mm yellow gold Rolex Day-Date, a timepiece that has been fondly nicknamed the “President’s Watch” due to its popularity among icons like John F. Kennedy, Lyndon

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  6. Audemars Piguet Watch tourbillon gold and black Product , Features Watches 101: What Is a Tourbillon?
    March 07, 2025

    Maybe you have heard the word “tourbillon” before – or maybe it’s entirely new to you. The concept of a tourbillon might sound confusing, but don’t worry, we’ll break it down for you. In short, a tourbillon is a mechanical complication that you can find in the movements of some high-end mechanical watches. Typically, watches with the tourbillon complication are a bit more expensive than watches that do not have this complication… So if you’re going to invest a higher dollar in a tourbillon watch, it’s important that you understand this mechanism and why it is so desirable!

    Today, we’re going to talk about all things tourbillons: what they are, why they are so popular, and where you can get a tourbillon watch on today’s market. Let’s dive in!

    What Is a Tourbillon?

     

    In the world of horology, a tourbillon is an addition to the mechanics of a watch escapement. Its purpose is to improve the accuracy of the watch. The word “tourbillon” comes from French, and it means “windmill.” Tourbillons

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  7. Rolex GMT-Master II watch on a model of the Eiffel Tower Product Travel Through Europe With Watches
    March 05, 2025

    Are you planning a year of jet-setting and travel? If so, you know the value of dressing the part! As you embark on your next European adventure, you can’t forget the most important items on your packing list: Your luxury watches, of course! But which watch is right for each destination on your itinerary? Dive into our hand-picked selection of the perfect watches to accompany you as you make a lifetime of memories adventuring through the hottest spots in Europe!

    England: Rolex Watches

     

    If you’re traveling to the United Kingdom this year, then you already know there is nothing more quintessentially British than a Rolex watch. The company was originally founded in London in 1905 – and although it has since moved its operations to Geneva, Switzerland, Rolex watches remain a staple of British culture and are much-loved by everyone from the real-life Royal family to 007 himself. That’s right: Sean Connery’s James Bond of the 1960s is known for sporting an iconic Rolex Submariner dive watch!

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  8. Luxury watch brands at Avi & Co. Product The Most Popular Luxury Watch Brands
    February 28, 2025

    From Richard Mille to Rolex, the world of luxury timepieces spans numerous centuries, multiple continents, and a wide range of price points. Upmarket watches from hallowed creators like Audemars Piguet and Richard Mille are coveted by collectors and celebrities alike. If you are looking to start a watch collection, it might seem daunting to determine which watch brands are the “best” to add to your display case.

    Today, we’ll take a look at the most popular luxury watch brands of the 21st century. We’ll cover why we love each brand as well as where to get them (plus, some tips for shopping on the secondary market and getting the most bang for your buck). Let’s dive into the world of haute horlogerie. Once you get your first taste of true luxury wrist wear, you’ll never look back.

    Richard Mille

     

    Richard Mille RM 72-01, Flyback ChronographRichard Mille RM 72-01, Flyback Chronograph
    Richard Mille RM 72-01, Flyback Chronograph

    A relative newcomer on the horological scene, the brand Richard Mille was created in 2001 by Richard Mille and partner Dominique Guenat. Since the

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  9. Patek Philippe Aquanaut watch on top of books Product Watches Inspired by Your Favorite Books
    February 26, 2025

    Although many would argue that we live in a digital age, there is no denying the appeal of flipping through the timeworn pages of your favorite book. The papery texture on your fingertips brings back memories of days gone by, evoking a cozy blanket and a soft armchair in which you can recline and transport yourself to another world.

    Like physical books, luxury wrist watches have similarly stood the test of time. While there are plenty of other ways to tell time – glancing at your cell phone, the digital clock on your microwave, or your smart watch, to name a few – analog timepieces remain desirable. Why? They stand as a testament to the legacy and longevity of horology. They carry with them stories and memories for generations, just like a good book.

    We’d make the case that those who love a great wrist watch probably also appreciate the allure of a tale as old as time. So today, let’s take a look at some of our generation’s greatest written works and some watches that evoke the same atmosphere

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  10. Patek Philippe Calatrava watch Patek Philippe , Brand , Product An Ode to the Patek Philippe Calatrava
    February 21, 2025

    The Patek Philippe Calatrava, how we love thee! Shall we compare thee to a summer’s day? Thou art more lovely and more… infinitely wearable, timeless, and collection-worthy!

    While we could never pick a favorite timepiece from the Avi & Co. collection, the Patek Philippe Calatrava certainly holds a special place in our heart. The elite Swiss brand Patek Philippe is a hallowed horological powerhouse, situated among the watch world’s so-called “Holy Trinity” – Vacheron Constantin, Audemars Piguet, and Patek Philippe.

    While the Nautilus might be the most popular Patek Philippe model, the tried-and-true Calatrava has stood the test of time. It is a favorite of artists and celebrities around the globe, and is often considered the flagship dress watch from the brand. By the time you’re finished reading this article, we’re pretty sure you’re going to be head over heels in love with the Calatrava too!

    1932: The Year the Calatrava Rocked the World

     

    While Patek Philippe has been around since

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