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OUR LATEST STORIES

  1. Rolex Datejust Pearlmaster, 18K White Gold, Pink Roman Dial Product , Trends Editor's Pick: Our Favorite Women's Watches
    January 23, 2026

    Did you know that the first wristwatches were actually made for women? While there is debate about the origins of the singular first wristwatch, one thing is for sure: It was made for a woman. Although large wristwatches have come to semaphore status and taste for men over the past couple of centuries, men largely wore pocket watches throughout the 1800s and early 1900s. As the three-piece suit fell out of style and waistcoats became less common, however, men did not have as much of a convenient place to store these accessories.

    Women had already been dealing with the no pockets problem for nearly 100 years. While men’s suiting fashions left plenty of room for tucking away a pocket watch, women’s formalwear was typically not designed with pockets. Thus, if a woman wanted a portable clock, she would likely wear it on her wrist. The earliest women’s watches were designed by some horological heavy hitters (think Patek Philippe, Breguet, and Cartier), and they were highly decorative, resembling

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  2. Cartier Santos de Cartier, Stainless Steel, White Dial, 35 mm Product Affordable Luxury Watches to Kick Off Your Collection
    January 21, 2026

    When you are first embarking on your watch collecting journey, you probably have a few holy grail timepieces in mind. Maybe you have spent years lusting after a limited edition Patek Philippe Nautilus, a one-of-a-kind Richard Mille, or a rare vintage Rolex. While you can absolutely find these in-demand watches on the secondary market, there is no getting around the fact that they come with a significant price tag.

    So, what are your options if you are trying to kick off an elite luxury watch collection on a budget? The good news is, there are plenty of options to choose from. You may not be purchasing a special edition Audemars Piguet watch right off the bat, but you can still score name brands and incredible creations without breaking the bank. Today, we are going to guide you through the process of shopping for luxury watches that will not give you buyer’s remorse the next morning. Our team at Avi & Co. is here to help every step of the way.

    Tips for Collecting Watches on a Budget

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  3. Avi & Co. Iced Collection Color in Motion Yellow Strap, 18K White Gold, 44 mm Product , Entertainment Sporty Watches Perfect for X Games Season
    January 19, 2026

    This January, the winter X Games returns to Aspen, Colorado, for its 25th anniversary year. This major milestone event will come with plenty of celebrations, including the usual daring feats of endurance and flair that make the winter X Games a fan favorite. Plus, snowmobiling events are back for the games’ silver anniversary, adding another layer of suspense and adrenaline.

    From January 23 to 25, 2026, the world’s most talented skiers, snowboarders, and more will descend on Aspen. The games take place at Buttermilk mountain and Aspen Snowmass, and although you can watch the daytime events for free, nighttime competitions and concerts require a ticket. Of course, the X Games will also be televised for nationwide viewing (so do not worry if you cannot make it to Aspen that weekend)!

    Wondering who to look out for? American skiers Aaron Blunck and Alex Ferreira are among the top athletes competing at this year’s X Games. In the women’s categories, keep an eye on skier Eileen Gu from China

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  4. Avi & Co. Iced Collection: Color in Motion Blue Strap, 18K White Gold, 40 mm Product 5 Watches Perfect for the Apres-Ski Lifestyle
    January 19, 2026

    For any powder hounds out there, the apres-ski tradition is just as important as hitting the slopes all morning. Apres-ski begins whenever the lifts stop running (or really, any time after lunch). You have been flying down powdery runs all morning, and now it is time to reunite with your friend group and enjoy some drinks and snacks in style. That is what apres-ski is all about.

    From the French, apres-ski translates to “after skiing,” and it is an important part of the winter social scene in hot destinations like Aspen, Chamonix, Park City, Portillo, Whistler, and many more. If you are planning to spend a weekend, or even a few of them, at some of the world’s top ski resorts, dressing the part for apres ski is a crucial undertaking. Today, we are here to help you accessorize to the nines with five exceptional watches that are made for a post-ski hang.

    The Apres-Ski Dresscode 

    The best part about apres-ski? There is no official dresscode! Still, there are a few dos and don'ts that

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  5. Audemars Piguet Royal Oak Mini, Frosted 18K White Gold and Frosted 18K Rose Gold Product Petite but Powerful: Our Favorite Mini Watches for 2026
    January 16, 2026

    The miniature watch trend was dominant in 2025, and it looks like it is not going anywhere for 2026 either. The movement toward smaller watches made an impact in both men’s and women’s fashion, with trendsetters like A$AP Rocky, Timothee Chalamet, and Bowen Yang showing off petite men’s styles that packed a powerful punch. In the world of women’s watches, Elle Fanning, Simone Biles, and Victoria Beckham have all been rocking tiny timepieces.

    Undersized watches evoke a certain vintage flair and a unique, analog style. These pieces harken back to the good old days, when elegance meant fine detail rather than in-your-face statements. A petite watch is a timeless accessory that you can easily dress up or down, integrating it seamlessly into everyday looks and black-tie styles without breaking a sweat.

    If you have not embraced this much-loved trend yet, it is not too late! Check out our roundup of the top mini watches for 2026 to find a style that speaks to you.

    Cartier Baignoire

    Cartier Baignoire, 18K Yellow Gold, Silver Roman DialCartier Baignoire, 18K Yellow Gold, Silver Roman Dial
    Cartier
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  6. Rolex Daytona “Panda,” Stainless Steel, White Index Dial Entertainment , Celebrities Luxury Watches Spotted at the 2026 Golden Globes
    January 12, 2026

    The 83rd annual Golden Globes awards ceremony took place on January 11, 2026, at the Beverly Hilton. Each year, this exciting kickoff to awards season celebrates excellence in film and television. Plus, this year, we saw the first iteration of the excellence in podcasting award, which was given to Amy Poehler and her podcast Good Hang.

    Other big winners of the night included Hamnet for best motion picture (drama), Sinners for cinematic and box office achievement, and One Battle After Another for best motion picture (musical or comedy). After five Golden Globes nominations, Timothee Chalamet finally took home a best actor award for his role in Marty Supreme.

    In the television section of the presentation, Noah Wyle won for best actor in a television series for his role on popular ER drama The Pitt. The show itself also took home the award in the best television series (drama) category. Other standouts were AppleTV’s Pluribus, The Studio, and the limited series Adolescence.

    As with

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  7. Diamonds by Avi & Co. 18K White Gold Mutli-Shape Diamond Line Bracelet, 13.95 CT Product , Jewelry , Trends Avi & Co. Jewelry Guide for the Soft Romance Trend
    January 12, 2026

    With the holiday season in the rearview mirror and 2026 upon us, it is time to take a look at this year’s trends and styles. It is also worth noting that, whenever we examine current trends, we do so with a fine-tooth comb. After all, purchasing fine diamond jewelry and luxury watches is not something to take lightly. You want to invest in pieces that have lifelong wearability and will not simply go out of style a few months from now. That is why we only highlight trends that have a timeless je ne sais quois. Our favorite trend this year? Soft romance.

    The soft romance trend is one of the dominant movements of 2026 fashion that is a departure from what we were seeing on the runways last year. It is all about sophistication without the frou-frou formality. Think elegant draping, playful textures, and relaxed silhouettes. Haute couture designers around the world are experimenting with ruffles, lace, and ethereal fabrics like silks and satins. Cuts this year are less angular, and we are

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  8. Patek Philippe Complications, 18K White Gold, Tahitian MOP Roman Dial, 37 mm Product Breathe Life Into Winter: Seasonal Brights to Warm You Up
    January 09, 2026

    The holiday season might be the “most wonderful time of the year,” but as Christmas lights go out and New Year’s celebrations fade into memory, the chilly winter days ahead can seem daunting. Early sunsets and frigid weather make cozy nights at home more and more appealing, and slow mornings become the norm. There is nothing wrong with a little bit of serenity and solitude, but what happens when winter wonderland begins to feel more like a seasonal rut?

    Enter, bold pops of color to liven up your chilliest days! Just because the Pantone Color of the Year is a mundane white does not mean that you have to succumb to monotonous monochromatic looks. Instead, breathe a bit of life into the coldest season of the year with some winter-appropriate brights that will add some excitement back into your wardrobe! A pop of color in your accessories is the perfect way to brighten up a cloudy winter’s day. We bet the lively hues will level up your mood, too.

    Today, we are excited to showcase some gorgeous

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  9. Hublot Big Bang Unico, Red Sapphire Crystal, Skeleton Dial, 45 mm Product New Year, New Icons: Watch Collector Staples for 2026
    January 07, 2026

    The new year is upon us, and with it a sense of renewal and rejuvenation is in the air. You might have set some ambitious New Year’s resolutions, reflected on your accomplishments in 2025, and entered this next chapter with a zest for life. On the other hand, you might be unsure of what 2026 will bring and are moving forward with more hesitancy and contemplation. Whichever mindset you are bringing to the new year, one thing is for sure: Revamping your wardrobe is a surefire way to embrace the spirit of new beginnings.

    Whether you are a seasoned watch collector or a newbie to the horological world, this article is for you. We are going to highlight some of the staple timepieces that you need in your watch box to make the most of 2026. These accessories will be your steadfast companions through everything that 2026 might throw your way. From black-tie galas to PTA meetings and from international vacations to cozy nights at home, you will always look the part in these exquisite timepieces.

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  10. Diamonds by Avi & Co. Emerald Cut Diamond Hoop Earrings, 18K White Gold, 16.50 CT Product , Jewelry Spotlight on Diamonds by Avi & Co. Earrings
    January 03, 2026

    Diamond earrings are one of the most versatile accessories known to man (or woman, for that matter). When you wear real, natural diamonds in your ears, you are signifying to the rest of the world that you have excellent taste. You are showing that you care about the finer things in life and displaying your commitment to luxury, elegance, and sophistication.

    As you build your jewelry collection, amassing a broad selection of diamond earrings is going to be the foundation that elevates looks from everyday chic to black-tie formal. Of course, you will need hoops, drop earrings, and probably a couple of pairs of studs. But your earring collection does not have to be basic; it can (and should) be anything but.

    Today, our in-house jewelry experts are bringing you a guide to Diamonds by Avi & Co. earrings for every occasion. From courtside seats at the Knicks to a shopping spree on Fifth Avenue to dinner at Gramercy Tavern, we have got you covered wherever life takes you. Explore every pair

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