Should I Invest in a Cartier Watch?

What excites me about the Cartier watch brand is its exquisite craftsmanship and its close attention to detail. This luxury watch not only commits to philanthropy but the environment as well. I love that their focus isn’t just on selling but on creating a difference in the luxury world.

You need to think about the reason why you want to invest in the watch world first and foremost. Do research on the watch and buy what you like. This may sound easier said than done, but at the end of the day, you need to go with your gut.

Research your favorite Cartier and decide if you will be wearing the watch for special occasions. Think about what your goal is. Are you hoping to grow your collection, eventually trade, or pass it down to generations?

Cartier’s use of premium, high-quality materials makes this a surefire investment. Check out the three main reasons you should invest in a Cartier watch:

Louis-François Cartier was born in 1819 in an overcrowded area of Paris. His mother was a washer, and his father was a metal worker. It’s inspiring how someone from a working-class upbringing eventually grew into jewelry and diamonds.

In 1847, Louis founded his company after completing a watchmaking apprenticeship under master craftsman Adolphe Picard. He wanted to make his business more attractive for clients by introducing imaginative, novelty jewelry alongside watches. Six years later, he moved his store and expanded to a more upscale and luxurious location.

At first, Louis bought timepieces from other manufacturers and sold them under his name. Eventually, he produced his own with the help of his son, Alfred. Alfred used platinum jewelry throughout the 19th century, which was an incredibly expensive material used by royalty. He was the first jeweler to successfully use the precious material in jewelry-making.

As Cartier expanded, the company always made sure to create pieces inspired by world cultures and enhancing beauty. With his son, they fascinated clients from all the great aristocrats in the world.

King Edward VII of England eventually dubbed Alfred the King of Jewelers due to his extensive royal client list. Some of his prominent customers included Princess Mathilde, King Carlos I of Portugal, and King Fouad I of Egypt.

Cartier also has a big commitment to education. I truly admire their desire to encourage curiosity in the industry. The brand partnered with CEMS Global Alliance in Management, as well as Quantitative Techniques for Economics and Management.

To top it off, the brand upholds environmental standards. They source raw materials according to strict guidelines. Additionally, they're doing a great job improving energy efficiency and protecting the environment.

According to Cartier’s current CEO Cyrille Vigneron, sustainability is critical for luxury. In accordance with other luxury brands, Cartier hopes to preserve resources, foster inclusiveness, and build climate resilience by 2030.

In 2016, Forbes Magazine ranked Cartier as the 58th most valuable brand in the world. As of 2023, the brand operates about 200 stores in 125 different countries.

In 1904, the brand’s first square watch debuted. Inspired by a Cartier square pocket watch, the Santos is a flat wristwatch with a square bezel. Cartier designed the watch for his friend, Brazilian aviator Alberto Santos-Dumont. He believed that flying with a pocket watch was very impractical, so he created the first pilot's watch.

The Santos hit shelves in 1911, offering a variety of platinum and yellow gold models to the public. It had a gold folding buckle.

There was a decline in square-shaped watches during World War II. Cartier jumped on the luxury sports watch trend in the 1970s. Cartier redesigned and renamed the model to the Santos de Cartier watch in 1978. It had an integrated bracelet and case made of stainless steel, as well as a bimetal version with 18k gold.

They upgraded the Santos collection a few times over the years to keep up with modern times. In 2018, the Santos 100 featured an in-house calibre. Whichever Santos you prefer, this model will never go out of style.

The infamous Cartier Tank debuted in 1917. Inspired by the tire tracks of tanks during WWI, it is Cartier’s best-seller. The general public learned about it two years later. Its sophisticated look garnered instant success.

Celebrities such as Robert Downey Jr., Dua Lipa, Rami Malek, and brand ambassador Jake Gyllenhaal wore Cartier watches. Former First Lady Jackie Kennedy’s Tank watch sold for $379,500 at auction in 2017. It was the most expensive Tank ever sold.

Now, Tank comes in six different collections at different price points for everyone to enjoy. The Tank Anglaise features a quartz movement, and the Tank Louis Cartier features a skeleton case. The Tank Americaine has a slight curve to wrap around the wearer’s wrist.

The Tank Francaise features a two-tone bracelet. Furthermore, the Tank MC has a larger case, and the Tank Solo has curved and square angles.

Enthusiasts consider the Tank to be the best unisex watch ever designed. This is largely due to its celebrity clientele and gorgeous craftsmanship. A unisex timepiece is a great investment especially if you’re looking to pass down your timepiece to generations.

You realized that this is the ultimate reason to invest in a Cartier watch. You want a Cartier Tank in your collection of ticking timepieces. Now, you just need a place to shop. Keep scrolling to learn where you can purchase one of these legendary timepieces!

Avi & Co. is always receiving new Cartier timepieces sourced worldwide from reputable vendors and trusted sources. All stones, gems, and diamonds are original factory-set. All timepieces are backed by our 2-year warranty and verified authenticity.

Our highly knowledgeable sales team will go the extra mile to help you purchase a Cartier watch. Whether you are in search of the Santos or Ballon Bleu, Avi & Co. will ensure you enhance your watch collection.

What sets Avi & Co. apart from others in the watch industry is the quality of service we give. It’s not just about selling, but also dealing with any problems the customer may have with the watch after. We sell what we believe. Avi & Co. built a trustworthy place where any business can be conducted.

“Anyone who spends a dollar with you,” Avi Hiaeve says, “you have to appreciate. It’s a happy thing when you have a relationship with the customer directly.”

So, should you invest in a Cartier watch? The answer is truly up to you. The decision depends on your personality, budget, and your design preference.

A Cartier watch is highly collectible because it is a premium item with a rich heritage. Despite what you’re looking for, there is something for everyone.

We can help you be a part of the legacy. Schedule an appointment or walk into our New York City or Maimi boutique to try the timepieces on for yourself.