OUR LATEST STORIES

For the past few years, dainty chains and understated earrings have been dominating the jewelry world. But in 2026, we are poised for change. Bold, statement styles are taking over once again, and Diamonds by Avi & Co. is ready to help you maximize your look. From head-turning necklaces to oversized rings that are sure to draw the eye, our collection of showstopping accessories are the perfect addition to a modern jewelry box.

Bright colors, bold statements, and showcasing your individuality are all at the forefront of this year’s accessory trends. This is the year to plan your outfit around a piece of jewelry, not the other way around. Instead of an afterthought, diamonds and colorful gems alike are becoming the stars of the show. So, are you ready to show off your personal style? Here are some of the style trends to incorporate this summer and beyond.

Colorful Gems: Adding a dash of personality into your jewelry with a colored gem is the perfect

Do famous musicians really have great watch collections? Luxury watches are a staple accessory for the world’s elite, from first-class athletes to Hollywood stars. Many famous musicians are also avid watch collectors. For those who spend their lives dedicated to creating art, it should come as no surprise that they appreciate the aesthetic and technical appeal of a stunning upscale timepiece. Furthermore, many of these renowned artists have the means to acquire some of the most desirable models on the market.

Join us as we venture behind-the-scenes, revealing the treasured timepieces of your favorite musicians. From Eric Clapton to Jay-Z, these sonic artists have impressive taste when it comes to wristwear. Whether you are looking for inspiration for your next watch investment or simply curious about the sensibilities of your favorite creators, you will find everything you have been searching for in our compilation of famous musicians and their watch collections.

Widely considered

With a long tradition of style and sportsmanship, golf stands out as one of the world’s premier sports for those who are willing to put in the time and effort to truly excel. From enjoying a round of eighteen holes with friends to watching the PGA Tour events on television or in-person, there is so much to enjoy when it comes to this riveting outdoor activity.

Watching the pros take on Shinnecock Hills in Southampton for this year’s golf U.S. Open is one way to brush up your skills on the green. It is also a place to gather style inspiration from some of the best-dressed athletes around. Many of today’s golf heavyweights show off spectacular luxury watches both during and after their time on the fairway. Join us as we take a tour of the hottest timepieces worn by golfers today and forever.

Golf is a gentleman’s sport with centuries of history behind it. In the modern era, the sport holds onto many traditions from its storied past.

The first time you purchase a luxury watch is a momentous occasion. Some buyers are looking for an investment piece, while others are seeking to celebrate a milestone in their careers, relationships, or another important area of life. In many cases, it is a little bit of both.

Dipping a toe into the world of haute horlogerie can feel daunting: There are numerous brands to choose from, countless disembodied voices on the internet advising you in one direction or another, and plenty of sellers tossing in their own two cents along the way. But ultimately, choosing your first luxury watch boils down to one key mission. Your first priority is finding the high-end timepiece that speaks to you.

Here at Avi & Co., we have been a staple of Manhattan’s famed Diamond District for decades. Now, we are in the process of a move to Fifth Avenue, the iconic shopping capital of the city. But no matter where our journey takes us, our priority remains the same: helping clients like you find the watches

Every month of the year has a special gemstone meant to reflect and celebrate those born during that month. In May, the stunning green emerald takes center stage, a gorgeous gesture toward the budding trees and springtime glow of this special time. Those who wear emeralds or even just the color green in May are thought to be blessed with protection, luck, and good health. These benefits are granted tenfold to those who are born in May and are wearing their signature birthstone.

Whether you are celebrating someone born in May or simply love the evocative and refreshing hue of emeralds, incorporating this color into your watch box is a must. Green watches also make excellent birthday gifts for those Taurus and Gemini zodiac signs in your life. Join us as we showcase some of our favorite emerald-inspired watches for the fifth month of the year.

The emerald has been beloved across the globe for millenia. While some months have a “traditional”

The luxury of the moonphase complication is virtually unparalleled in the world of haute horlogerie. This unique touch is a highly desirable component appearing on only the most elegant high-end watches. We will explain how the moonphase complication works, but perhaps more important is what it signifies: a taste for the finer things in life and an appreciation for the impeccable craftsmanship and artistry behind this unique feature of elite timepieces.

In short, the moonphase complication displays the sunlit portion of the moon as observed from Earth: a waxing crescent, a waning gibbous, a new moon, a full moon, and everything between. The moonphase display on a luxury watch reflects the same moon you would see overhead if you stepped outside at night, offering insight into the natural world with a measure of finesse and complexity that is hard to find elsewhere. It has been around for a while: Patek Philippe introduced the complication to its catalogue in 1925, Rolex introduced the

There is quite a bit of overlap between those who collect luxury timepieces and those who enjoy playing eighteen holes of golf with friends or coworkers. After all, upscale watches and the game of golf have a few things in common. Both require patience, an appreciation for the finer things in life, and people who are willing to invest in the best of the best. Like watch lovers, many golfers are collectors in their own right: They keep track of their top scores, constantly trying to best themselves, and they seek out new and challenging courses to push themselves further and further. Watch collectors are the same way, often upgrading their collections or discovering new timepieces that can take their watch boxes to new heights.

The best part? Golf fashion has plenty of room for luxury, with dressing nicely being the expectation rather than the exception. In the world of golf, plenty of professional players and hobbyists alike dress to the nines with exquisite luxury timepieces serving

As you shop for luxury watches, whether your first or your fiftieth, you will likely be inundated with information. Your eyes will travel over stunning precious metals, diamond-set dials, sporty rubber straps, and impeccable complications and functions that seem too good to be true. There are so many options in the world of high-end timepieces; it can be a true challenge to find the perfect watch for your wrist.

The striking aesthetics of the “big four” watch brands are sure to draw the eye. But what about the masterful craftsmanship and precision engineering that takes place behind the scenes? Join us as we venture deeper into the world of luxury watchmaking, breaking down the incredible complexity and artistry that serves as the foundation of your favorite timepieces.

We begin with one of the oldest watch brands still in production: the Swiss powerhouse Patek Philippe. Whether you choose a modern Nautilus model or a classic Grand Complications masterpiece, a Patek Philippe

At Avi & Co., we are proud of our reputation as Manhattan’s trusted source for luxury watches and fine diamond jewelry. We have been in business for decades, amassing countless crucial relationships and invaluable watch world connections that help us build an unparalleled inventory of the most desirable timepieces across the globe.

In recent years, we have expanded our offerings beyond secondary market watches. We have launched three of our very own watch lines that showcase the very best in aesthetics, engineering, and precision. These exquisite collections are loved by celebrities and savvy collectors around the world. We have also premiered a collection of fine diamond jewelry, Diamonds by Avi & Co. Every one of our bespoke, unique pieces tells a story of sophistication and prestige that you will not find anywhere else.

Many of our clients wonder about what happens behind the scenes at Avi & Co. How do we find all of the incredible timepieces in our three showrooms? Can we source other

The world of luxury watches might sometimes feel like a boys’ club, complete with smoke-filled cigar lounges and clinking glasses at whiskey bars. But there is a place in haute horlogerie for women as well, and here at Avi & Co., we are dedicated to helping everyone who loves precision engineering and masterful artistry discover the timepieces of their dreams.

High-end timepieces are not only for men hoping to show off their prowess and power in the boardroom. They can be equally savvy statements for women who want to demonstrate their taste, class, and elite status. From oversized “boyfriend” watches to the up-and-coming miniature watch trend, there is no one-size-fits-all recipe for success when it comes to watches made for women. Instead, there is an extensive variety of exclusive timepieces to choose from. Our inventory includes everything from diamond-set jewelry watches to sleek and sophisticated sports timepieces. We have watches you can wear in the school pickup line, to black-tie