With a long tradition of style and sportsmanship, golf stands out as one of the world’s premier sports for those who are willing to put in the time and effort to truly excel. From enjoying a round of eighteen holes with friends to watching the PGA Tour events on television or in-person, there is so much to enjoy when it comes to this riveting outdoor activity.
Watching the pros take on Shinnecock Hills in Southampton for this year’s golf U.S. Open is one way to brush up your skills on the green. It is also a place to gather style inspiration from some of the best-dressed athletes around. Many of today’s golf heavyweights show off spectacular luxury watches both during and after their time on the fairway. Join us as we take a tour of the hottest timepieces worn by golfers today and forever.
Modern Golf Icons and Their Favorite Luxury Watches
Golf is a gentleman’s sport with centuries of history behind it. In the modern era, the sport holds onto many traditions from its storied past.
The first time you purchase a luxury watch is a momentous occasion. Some buyers are looking for an investment piece, while others are seeking to celebrate a milestone in their careers, relationships, or another important area of life. In many cases, it is a little bit of both.
Dipping a toe into the world of haute horlogerie can feel daunting: There are numerous brands to choose from, countless disembodied voices on the internet advising you in one direction or another, and plenty of sellers tossing in their own two cents along the way. But ultimately, choosing your first luxury watch boils down to one key mission. Your first priority is finding the high-end timepiece that speaks to you.
Here at Avi & Co., we have been a staple of Manhattan’s famed Diamond District for decades. Now, we are in the process of a move to Fifth Avenue, the iconic shopping capital of the city. But no matter where our journey takes us, our priority remains the same: helping clients like you find the watches
Every month of the year has a special gemstone meant to reflect and celebrate those born during that month. In May, the stunning green emerald takes center stage, a gorgeous gesture toward the budding trees and springtime glow of this special time. Those who wear emeralds or even just the color green in May are thought to be blessed with protection, luck, and good health. These benefits are granted tenfold to those who are born in May and are wearing their signature birthstone.
Whether you are celebrating someone born in May or simply love the evocative and refreshing hue of emeralds, incorporating this color into your watch box is a must. Green watches also make excellent birthday gifts for those Taurus and Gemini zodiac signs in your life. Join us as we showcase some of our favorite emerald-inspired watches for the fifth month of the year.
Meet May’s Birthstone: The Dazzling Emerald
The emerald has been beloved across the globe for millenia. While some months have a “traditional”
The luxury of the moonphase complication is virtually unparalleled in the world of haute horlogerie. This unique touch is a highly desirable component appearing on only the most elegant high-end watches. We will explain how the moonphase complication works, but perhaps more important is what it signifies: a taste for the finer things in life and an appreciation for the impeccable craftsmanship and artistry behind this unique feature of elite timepieces.
In short, the moonphase complication displays the sunlit portion of the moon as observed from Earth: a waxing crescent, a waning gibbous, a new moon, a full moon, and everything between. The moonphase display on a luxury watch reflects the same moon you would see overhead if you stepped outside at night, offering insight into the natural world with a measure of finesse and complexity that is hard to find elsewhere. It has been around for a while: Patek Philippe introduced the complication to its catalogue in 1925, Rolex introduced the
There is quite a bit of overlap between those who collect luxury timepieces and those who enjoy playing eighteen holes of golf with friends or coworkers. After all, upscale watches and the game of golf have a few things in common. Both require patience, an appreciation for the finer things in life, and people who are willing to invest in the best of the best. Like watch lovers, many golfers are collectors in their own right: They keep track of their top scores, constantly trying to best themselves, and they seek out new and challenging courses to push themselves further and further. Watch collectors are the same way, often upgrading their collections or discovering new timepieces that can take their watch boxes to new heights.
The best part? Golf fashion has plenty of room for luxury, with dressing nicely being the expectation rather than the exception. In the world of golf, plenty of professional players and hobbyists alike dress to the nines with exquisite luxury timepieces serving
As you shop for luxury watches, whether your first or your fiftieth, you will likely be inundated with information. Your eyes will travel over stunning precious metals, diamond-set dials, sporty rubber straps, and impeccable complications and functions that seem too good to be true. There are so many options in the world of high-end timepieces; it can be a true challenge to find the perfect watch for your wrist.
The striking aesthetics of the “big four” watch brands are sure to draw the eye. But what about the masterful craftsmanship and precision engineering that takes place behind the scenes? Join us as we venture deeper into the world of luxury watchmaking, breaking down the incredible complexity and artistry that serves as the foundation of your favorite timepieces.
Patek Philippe
We begin with one of the oldest watch brands still in production: the Swiss powerhouse Patek Philippe. Whether you choose a modern Nautilus model or a classic Grand Complications masterpiece, a Patek Philippe
At Avi & Co., we are proud of our reputation as Manhattan’s trusted source for luxury watches and fine diamond jewelry. We have been in business for decades, amassing countless crucial relationships and invaluable watch world connections that help us build an unparalleled inventory of the most desirable timepieces across the globe.
In recent years, we have expanded our offerings beyond secondary market watches. We have launched three of our very own watch lines that showcase the very best in aesthetics, engineering, and precision. These exquisite collections are loved by celebrities and savvy collectors around the world. We have also premiered a collection of fine diamond jewelry, Diamonds by Avi & Co. Every one of our bespoke, unique pieces tells a story of sophistication and prestige that you will not find anywhere else.
Many of our clients wonder about what happens behind the scenes at Avi & Co. How do we find all of the incredible timepieces in our three showrooms? Can we source other
The world of luxury watches might sometimes feel like a boys’ club, complete with smoke-filled cigar lounges and clinking glasses at whiskey bars. But there is a place in haute horlogerie for women as well, and here at Avi & Co., we are dedicated to helping everyone who loves precision engineering and masterful artistry discover the timepieces of their dreams.
High-end timepieces are not only for men hoping to show off their prowess and power in the boardroom. They can be equally savvy statements for women who want to demonstrate their taste, class, and elite status. From oversized “boyfriend” watches to the up-and-coming miniature watch trend, there is no one-size-fits-all recipe for success when it comes to watches made for women. Instead, there is an extensive variety of exclusive timepieces to choose from. Our inventory includes everything from diamond-set jewelry watches to sleek and sophisticated sports timepieces. We have watches you can wear in the school pickup line, to black-tie
Irish heritage or not, St. Patrick’s Day provides an unmatched opportunity for food, fun, and celebration. From the streets of New York to the Chicago River, cities across the United States press pause on the everyday hustle and bustle to honor Irish heritage with traditional dancing, dining, and music. While St. Patrick’s Day might evoke images of overflowing beer mugs and leprechauns handing out gold doubloons, there are also ways to recognize this meaningful holiday without leaning into the kitschiness.
A green timepiece is the perfect way to nod toward Irish heritage and show your appreciation for Celtic culture without a hint of cheesiness. It is also an excellent gift for anyone who has Irish roots or simply loves the country that is perhaps best known for its lush landscapes, literary history, and vibrant pub culture. Discover our lineup of sophisticated green watches in honor of Irish heritage and culture during the month of March.
Whether you are skiing Aspen Highlands or snowboarding at Buttermilk, slope style matters in this ritzy Colorado ski town. Of course, your outfit will need this season’s hottest accessories. At Avi & Co., we will help you find the ideal watches to join you for your winter sports of choice. These watches are some of the most high-tech, durable, and versatile options on the market today. Which one will strike your fancy?
Can My Watch Withstand Cold Weather?
Many luxury watch aficionados wonder if it is okay to wear an expensive wrist watch in the cold, whether you are walking the wintery streets of New York or skiing through the perfect powder in Aspen, Colorado. In short, the answer is yes: Your watch can withstand cold temperatures. However, if you are worried about extreme cold taking its toll on a dress watch, it is always a safe bet to choose a watch designed for the adventurous wearer.
In fact, watches with an LCD or digital display are actually more likely to be impacted
Product , Celebrities , Features This Year on the Green: Watches Worn by Famous Golfers 
