Luxury watch brand Richard Mille is a relative newcomer to the horological world. The company was founded in 1999 and released its first impressive timepiece, the RM 001 Tourbillon, at the famed Baselworld show in 2001. Richard Mille is known for its high-tech timepieces, which show off precision engineering and avant garde aesthetics. Many RM watches are immediately recognizable for their tonneau-shaped cases, skeletonized designs, and sports appearance.
All that said, impeccable engineering and design are not the only features that make Richard Mille timepieces incredibly desirable among the watch collecting crowd. One of the many draws of a Richard Mille watch is the brand’s long list of celebrity clients and numerous brand ambassadors. Join us as we take a closer look at the ranks of household names behind Richard Mille, shining a light on the impressive roster of A-listers who have collaborated with this elite brand.
Mother’s Day, which takes place each year on the second Sunday in May, is an opportunity to celebrate the amazing women in our lives. From the mothers who raised us to the grandmothers who came to every school play to the aunts who cheered us on from the sidelines, it took a village of women to make us the people we are today. Giving these special women Mother’s Day gifts that match their own levels of dedication and care is the perfect way to say, “I love you, and I am grateful for everything you have done for me.”
The present that mothers want the most is the gift of time: quality time spent with loved ones, soaking in the joys of motherhood. A luxury watch is the perfect symbol of both the time she has dedicated to you and the time you will continue affording her, no matter where life takes you both. These timeless heirlooms are treasures that she can pass down for generations to come, emphasizing the eternal nature of a mother’s love.
The buds of early spring are giving way to vibrant blooms and lush gardens, and the bridal season is here. Peak wedding season in the United States generally runs from May through October; May and June weddings abound for those trying to embrace the beauty of springtime florals and the faint heat of early summer. As such, the months leading up to these nuptials are full of exciting life events, from bachelorette parties to bridal showers.
Whether you are shopping to accessorize your own bridal looks or searching for the perfect gift for a blushing bride-to-be, Avi & Co. has an incredible selection of luxury watches and fine diamond jewelry that are certain to showcase sophistication and taste for a lifetime. Our expert team has put together this go-to guide for watches and jewelry made for brides. Discover pieces that evoke soft romance and a lifelong commitment of two becoming one.
Luxury Watches for Brides
While wearing a watch to one’s own wedding is not a traditional choice, it
One of the most common misconceptions about luxury watches is that they needed to be treated with a certain level of caution and preciousness. It is natural to want to protect your investments, and we are certainly not advocating for treating your timepieces carelessly. However, remember that many upscale timepieces were engineered with adventure in mind: Bringing them with you for life’s most exhilarating excursions is the perfect way to honor the capabilities and innovation behind these highly durable creations.
From the peaks of Mount Everest to the depths of the Mariana Trench, certain luxury watches have been created with sportsmanship in mind. The watches that we will highlight today are perfect for everything from pilates to a weekend on the yacht to skiing the powdery slopes in Aspen. No matter where life takes you, choose a luxury timepiece that can keep up. These selections ace that category and then some. The only question remaining is, where will you go when you have a watch
Those of us who make our homes in urban centers around the globe have a certain dedication to city life. Take New York City, for instance, where Avi & Co. is headquartered. True New Yorkers love the rumble of the subway, the bright flash of a yellow taxi, the morning rush of sidewalks crowded with briefcases and business suits. In the city, there is always something to do: a boutique to explore, a museum exhibit to take in, a restaurant to try. New York has earned the nickname “the city that never sleeps” for a reason: There is never a dull moment here.
Urban life offers a faster pace with full social calendars and adventures around every corner. It also provides a look into a high-fashion world: While street style in the city varies, you will certainly spot men and women dressed to the nines on the streets of New York, Los Angeles, or Miami. Maybe it is time to upgrade your style, too.
Fifth Avenue is the place to shop in New York City, but virtually every city has a strip of luxury
As you shop for luxury watches, whether your first or your fiftieth, you will likely be inundated with information. Your eyes will travel over stunning precious metals, diamond-set dials, sporty rubber straps, and impeccable complications and functions that seem too good to be true. There are so many options in the world of high-end timepieces; it can be a true challenge to find the perfect watch for your wrist.
The striking aesthetics of the “big four” watch brands are sure to draw the eye. But what about the masterful craftsmanship and precision engineering that takes place behind the scenes? Join us as we venture deeper into the world of luxury watchmaking, breaking down the incredible complexity and artistry that serves as the foundation of your favorite timepieces.
Patek Philippe
We begin with one of the oldest watch brands still in production: the Swiss powerhouse Patek Philippe. Whether you choose a modern Nautilus model or a classic Grand Complications masterpiece, a Patek Philippe
Bloom with confidence this spring when you show off floral fashions from Avi & Co. Discover a bouquet of stunning styles in our three bespoke showrooms this year. From luxury watches to fine diamond jewelry, our floral-inspired selections are romantic and whimsical, just like the season itself. Which flower will you wear to show off your seasonal style?
Floral-Inspired Luxury Watches
Luxury watches inspired by springtime blooms can range from overt floral motifs to more subtle, flower-inspired colors. From Rolex to Patek Philippe, we have collected four distinctive and memorable floral timepieces that are sure to make an impact on your wrist this season.
The Rolex Datejust line is a staple of the luxury watch world, offering refined elegance and functionality in one fell swoop. This 36 mm Datejust provides an unconventional look with its combination of rose gold and
It is official: Your new favorite watch has arrived in our showrooms. We are thrilled to introduce the limited edition Avi & Co. Frosted Rainbow watches. Part of our Frosted Collection, these colorful additions showcase flawless diamonds and vibrant sapphires in a variety of hues. They are the perfect complement to a bold and brilliant watch collection.
If you want to be the first in your social circle to score this highly anticipated timepiece, act quickly. We expect that the Frosted Rainbow watches will move quickly, just like our previous releases. These one-of-a-kind timepieces are perfect for horological connoisseurs who want to depart from the basics, showing off avant garde watches that go above and beyond the reach of traditional haute horlogerie. Our Rainbow collection toes the line between luxury timekeeping and high jewelry, offering about 30 carats of precious gems that catch the light from every angle.
Join us as we guide you through a behind-the-scenes tour of this stunning
At Avi & Co., we are proud of our reputation as Manhattan’s trusted source for luxury watches and fine diamond jewelry. We have been in business for decades, amassing countless crucial relationships and invaluable watch world connections that help us build an unparalleled inventory of the most desirable timepieces across the globe.
In recent years, we have expanded our offerings beyond secondary market watches. We have launched three of our very own watch lines that showcase the very best in aesthetics, engineering, and precision. These exquisite collections are loved by celebrities and savvy collectors around the world. We have also premiered a collection of fine diamond jewelry, Diamonds by Avi & Co. Every one of our bespoke, unique pieces tells a story of sophistication and prestige that you will not find anywhere else.
Many of our clients wonder about what happens behind the scenes at Avi & Co. How do we find all of the incredible timepieces in our three showrooms? Can we source other
The snow is melting, buds are forming on tree branches, and daylight savings time has flipped the switch into sun-drenched afternoons and lengthy evenings. To celebrate the onset of spring, we have put together the definitive list of springtime-inspired timepieces drawing from one of the oldest trends in the book: pastels, of course. These light, delicate colors are the perfect way to embrace seasonal looks without investing in bold pieces that you can only wear on special occasions. That is right: These pastel watches are perfect for year-round wear, transcending seasonality and offering the best of the best in terms of versatility and wearability.
When you shop at Avi & Co., our seasoned team will help you find the watch of your dreams. From pastel hues to diamond-studded glamour, our inventory has it all. Visit any one of our three boutiques to discover the Avi & Co. difference for yourself.
Richard Mille , Celebrities A Glimpse into Richard Mille's Roster of Brand Ambassadors 
