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While not everyone would admit it, every watch enthusiast has a favorite model. Some collectors favor luxury timepieces with endless complications, like the Patek Philippe Grand Complications line. Others love sportier, rugged models like the Audemars Piguet Royal Oak Offshore. Others still appreciate the avant-garde aesthetics and high performance functionality that you will find in virtually all Richard Mille creations.

But when we talk about watch collecting, it is impossible to ignore one of the world’s favorite brands. We are referring to Rolex, of course. Dubbed “The Crown” for a reason, Rolex has earned its nickname as the king of collectible timepieces. With numerous different lines to choose from, there is a Rolex for every style and every wrist.

Today, we are going to take a look at one of our favorite Rolex professional lines: the GMT-Master II collection. Initially developed for aviation professionals, the GMT-Master II line perfectly fuses incredible functionality with

Add a splash of color to your summer with bold and bright Richard Mille watches. Known for avant garde designs, tonneau-shaped cases, and high-performance builds, this Swiss powerhouse offers everything we love in watchmaking and then some. These memorable timepieces are perfect for the trend setters among us, those who do not shy away from turning heads and rocking elite, coveted creations. If that sounds like you, read on!

Today, we are going to showcase some of our favorite Richard Mille models as of late. By the time you finish reading this article, you are sure to have added some new dream watches to your bucket list. It is time to explore the best RM designs of the summer and beyond.

One of this century’s most coveted watchmakers, Richard Mille creates innovative, tech-savvy pieces that are favorites of A-listers, celebrities, and athletes. While many of the world’s hallowed watch brands have centuries of experience under their belts, Richard

In 2025, what does it really mean for a watch to be dubbed a men’s or women’s style? The short answer is, not much. As we progress into the 21st century, gendered labels for timepieces have come to signify very little when it comes to who is actually wearing the piece. For instance, 38 mm watches that might have been created “for ladies” are showing up on men’s wrists from red carpets to basketball courts and commentator booths.

One of the biggest trends of this year is the movement toward more and more gender neutrality. Basically, we are talking about the idea that any watch can be worn by anyone! Antiquated labels and ideas of binary style are on their way out, but the world’s most elite timepieces will never fall out of style. Instead, how we wear them (and who wears which) is changing.

Today, we are going to take a look at the gender-neutral watch trend, highlighting its most important features and showcasing a few watches that will help you totally nail this haute look.

Which gems are turning heads in the world of watches and jewelry? Today, we are going to take a look at some of the prestigious natural stones that are dominating horology in the 21st century. Can you guess which gems will make the list?

We cannot possibly talk about gem-set watches and not start with diamonds. These exceptional gemstones are by far the most popular choice for watches and jewelry, and with good reason. Diamonds top the Mohs scale of hardness, meaning they are incredibly scratch resistant and difficult to damage. This is perfect for jewelry worn in high-touch places or pieces you rock every day, such as engagement rings and high-end watches. Plus, the translucent coloring of diamonds makes them a versatile choice that perfectly complements endless outfits and aesthetics. There is no such thing as a diamond “not matching” your look.

When it comes to luxury timepieces, you will see a variety

In the world of luxury watches, there are certain metals that stand out. Of course, you will see many watches made from stainless steel. Often, these steel watches are considered classic components of a luxury watch collection. Everyone needs a steel Rolex Submariner or a 1970s stainless Audemars Piguet Royal Oak, after all.

But in our modern competitive market, many elite watchmakers have turned to unique metals and alloys that go above and beyond, upping the ante on what luxury looks like. Today, we are going to take a closer look at the metals you will see across brands like Patek Philippe, Audemars Piguet, Rolex, Richard Mille, and others. We will discover what makes each material special and unique, and you will feel empowered to choose a metal that suits your taste, lifestyle, and budget.

We begin with stainless steel, a stalwart of the luxury watchmaking industry since the 1970s. While “precious metals” like gold had been the favored materials of high-end

Ask someone on the street what the purpose of a wrist watch is, and they will probably tell you that their purpose is to tell time. But as any horological enthusiast will tell you, the most prestigious watches accomplish so much more. Elite timepieces from globally renowned brands like Patek Philippe, Audemars Piguet, Rolex, and Richard Mille are often replete with additional features and functionality.

In the watch world, we refer to any function a watch provides beyond telling time as a complication. Some common complications include dual time zone features, moon phase displays, chronographs, tourbillons, and more. High-end watchmakers distinguish themselves by finding ways to pack almost limitless possibilities into small packages: The average watch case is just 40 mm in diameter, yet you will find so much functionality inside. Some might even call this a marvel of modern engineering. We would have to agree.

Today, we are going to take a closer look at one particular complication:

Set within the vibrant Colorado mountain town known for its adventurous spirit and ritzy glamour, Watch Week Aspen is a must-see event for any horological aficionados. The event was designed to promote camaraderie and collaboration between Aspen’s robust population of watch enthusiasts, and there it offers an emphasis on fostering connections, expanding knowledge, and exploring the wares of the numerous watch vendors that line Aspen’s chic downtown shopping district.

Participating brands this year included powerhouses like Oliver Smith, Audemars Piguet, Avi & Co., Breguet, OMEGA, and many others. Many of these jewelers and watch sellers held special events at their boutiques, welcoming visitors and passersby into upscale environments to explore the latest and greatest in horology.

Of course, Avi & Co. Aspen could not miss out on the fun! We held our own special event during Watch Week Aspen, and there was a breathtaking surprise waiting for anyone who stopped by. Today, we are diving

Swiss watchmaker Patek Philippe is renowned across the globe for its high-end timepieces and memorable aesthetics. But not all Patek Philippe lines are created equal. The brand’s Complications and Grand Complications collections offer the highest level of innovation and artistry across the board, showcasing unique and functional complications paired with sophisticated, elegant dials. If you are looking to add a truly elite timepiece to your budding watch collection, you cannot go wrong with a Complications watch from this Swiss powerhouse.

Today, we are going to take a closer look at the Complications collection, exploring its range of features, functions, and flair. There are so many incredible models in this lineup that it might be hard to pick just one, but we would not blame you for taking home two of these iconic creations. You cannot go wrong with a Patek Philippe watch, and that is truer than ever when it comes to the Complications line. Get to know this canonical collection and

The Audemars Piguet Royal Oak Concept collection is a triumphant marriage between timeless aesthetics and modern inspiration. While the original Royal Oak line debuted in 1972, it was thirty years until the Concept spinoff hit the market to much acclaim. Since its introduction, the Royal Oak Concept collection has been a place for the Swiss watchmaker to experiment with avant garde aesthetics, exciting new complications, and innovative designs.

Any early adopters out there will love the Royal Oak Concept collection. If you are the person who always has the newest iPhone, drove a Tesla before they were cool, and loves to set the trends rather than follow them, the Royal Oak Concept collection might just be the perfect match for your signature style.

Today, we are going to take a closer look at this cutting-edge collection, exploring the features that make it stand out and highlighting some of our favorite pieces from this iconic line.

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Every savvy watch collector loves a vintage timepiece – but these watches can be difficult to find and verify on the secondary market. It’s also tough to determine which vintage watches are worth your while and which are better left in the past. Luckily, our team of horological experts at Avi & Co. is here to help. Explore our guide to vintage watches – plus find top leads to help you get your hands on one of these exclusive timepieces today.

The hardest part of putting together a list of vintage luxury watches is determining what officially qualifies as “vintage.” Ask ten different horological enthusiasts, and you are sure to get ten different answers. Some might say that any watch line that has been discontinued is now vintage. Others will choose a specific date, say, pre-1990s or 1980s and earlier.

Others still will reference a specific feature. For example, one could make the argument that watches with an acrylic crystal are vintage, whereas those that