
The fall season and the upcoming holidays serve as excellent reasons to practice gratitude and find things to be thankful for in our everyday lives. This year, we are taking a moment to appreciate the finer things in life – to be specific, luxury watches.
Show yourself a little bit of love this holiday season and invest in a precious heirloom timepiece that you can pass down for generations to come. Or better yet, treat a family member, friend, or loved one to the best gift they will ever receive. Whether you are congratulating yourself on securing that big promotion, celebrating an anniversary, or looking for the perfect holiday present, a luxury watch shows exactly how thankful you are.
With the Thanksgiving spirit in mind, let’s explore some of our favorite luxury watches that are perfect for embodying the mindset of gratitude and showing those around you how much you care for them.
Why Is a Luxury Watch the Perfect Gift?
Luxury watches are the perfect gift for any occasion – and we will die on this hill! Why? Let’s break it down…
Luxury watches are memorable. There is nothing worse than giving a gift that immediately gets forgotten about – but with a luxury watch, there is no such thing! Whenever your recipient wears their watch, they are sure to think of you. Plus, truly well-crafted watches last a lifetime and then some. The watch you gift your friend today might be one that they eventually pass down to their children, all while relaying the excitement of opening the gift in the first place!
Luxury watches are personal. Giving a personal gift shows that you know and care about the person you are buying for – and that in turn indicates your commitment to them and your interest in their life. With a broad selection of luxury watches to choose from at Avi & Co., you can find the perfect timepiece for anyone on your list. Get the aspiring astronaut a piece of history with the OMEGA Speedmaster “Moonwatch” or show your creative brother that you believe in his art with Pablo Picasso’s favorite timepiece, the Patek Philippe Calatrava.


Luxury watches are exclusive. While there is a range of different exclusivity levels in the world of luxury watches, some brands make limited edition runs of popular pieces that can be extremely hard to get your hands on. For example, Richard Mille often makes limited edition watch collections in collaboration with its athlete and celebrity partners. If someone in your life is looking for a specific, hard-to-find watch, there is no better way to show your commitment to their passion by finding that very watch for them.
Luxury watches are special. There are a million different ways to say it, but we think “special” encapsulates it all. When you give a luxury watch as a gift, you’re taking your gift-giving efforts to another level. This is not a gift someone will open every day. On the contrary – many people own just a few luxury watches in their lifetime. When someone truly means the world to you, giving them a one-of-a-kind luxury piece that perfectly matches their personality and preferences is an incredible way to show them how much you care.
Of course, every individual will fall in love with a different watch, so it is imperative that you find the right one for you or the person you are gifting to this season. Explore the watches that hold a special place in our heart… so that you can show the people in your life that they hold a special place in yours.
Vintage Rolex Day Date 36, 18K Yellow Gold


From the moment this vintage Rolex Day Date watch landed in our collection, we fell head over heels in love with this special piece. It boasts a striking “President” bracelet, an 18K yellow gold case in a versatile 36 mm size, and a champagne dial with index hour markers. Like all of the watches in the Day Date collection, this Rolex showcases the day of the week at the 12 o’clock position and the day of the month at the 3 o’clock position.
Why we love it: It’s not every day that you see a watch that truly takes your breath away – and that is what we felt the moment that we laid eyes on this vintage Day Date. The 18K yellow gold makes a statement in today’s rose gold-dominant watch market. We also love the fluted bezel, a staple of the Day Date collection and a detail that truly elevates this watch to the next level. Finally, the 36 mm size makes it perfect for wearers of any gender – this is a truly flexible, unique Rolex watch that is just waiting for the perfect owner to take it home.
Audemars Piguet Code 11.59


This sleek Audemars Piguet Code 11.59 watch is part of the brand’s newest line, which was unveiled at the 2019 Salon International de la Haute Horlogerie (the event we now know as “Watches and Wonders”). This eye-catching model features a moderately sized 41 mm case crafted from 18K white gold along with mixed hour markers and a black leather bracelet. It also offers a generous 70-hour power reserve.
Why we love it: While we love the classic Audemars Piguet Royal Oak lines, we continue to be thrilled by the diversity the brand introduced with its Code 11.59 launch five years ago. The round dial is a striking departure from the Royal Oak’s octagonal bezel, and the sleekness and comfort of the Code 11.59 line is truly something to be thankful for.
Patek Philippe Aquanaut, Moon Phase Display


There are few things we love more than a gorgeous moon phase display and an annual calendar – and this beautiful Patek Philippe Aquanaut offers both. The 40 mm case is constructed from 18K rose gold, and Arabic numeral hour markers make it easy to tell the time. The face features subdials that display the month of the year and the day of the week – and with a comfortable rubber strap in a subtle dusky blue, this watch can join you on any adventure.
Why we love it: The Patek Philippe Aquanaut is an offshoot of the brand’s most popular line, the Patek Philippe Nautilus. We love the brand’s more rugged take on the classic dressy sports watch, and this Aquanaut gives us all of the complexity of any elite heritage timepiece without sacrificing comfort or wearability.
Richard Mille RM 67-01


The iconic RM 67-01 features a diamond bezel along with the brand’s recognizable tonneau-shaped case and skeletonized dial. With a case size of 47 mm, this watch is – believe it or not – one of the brand’s smaller models. It might not be as colorful as some other Richard Mille creations, but this piece ups the ante with its sparkling gems and tone-on-tone coloring. The ultra-thin watch is constructed from high-quality titanium and is sure to last a lifetime (or maybe even a few lifetimes).
Why we love it: If you have heard of renowned watch brand Richard Mille, then you might have heard these watches dubbed “ugly luxury.” However, this timepiece is anything but. This gem-crusted RM 67-01 is a departure from the traditionally sportier looks of Richard Mille watches, and it offers enthusiasts of this hallowed brand an opportunity to get their hands on a dressier piece while still supporting their favorite watchmaker.
Patek Philippe Complications, “World Time”


When you spend as much time around watches as we do, it’s safe to say that you can get a bit desensitized to the glamor and prestige of luxury timepieces. However, there is no looking away from this astounding Patek Philippe Complications watch. With a diamond bezel and 18K rose gold case, this “World Time” watch showcases the artistry of the Patek Philippe brand in every single element. From its hand-guilloched basket weave pattern to its olive green strap and its eye-catching city disk, this watch is the pinnacle of functional and aesthetic design.
Why we love it: As horological enthusiasts, we have a special place in our hearts for watches that embrace complications and innovative designs. This Patek Philippe “World Time” watch meets those criteria and then some. With its unique coloring and unusual dial, you’ll be hard pressed to find a watch that steals your heart like this one.
Show Your Gratitude With an Avi & Co. Watch
This Thanksgiving, look no further than Avi & Co. to find the perfect watch for yourself or that special someone on your list. These five watches have captured our heart – and we hope that they have ignited a fire in yours, too.
If you’re ready to try one of our luxury timepieces on your own wrist, don’t hesitate to come visit us at one of our three upscale storefronts, located in New York City, Aspen, and Miami. Schedule an appointment today – we can’t wait to meet you!








