Celebrities Who Own Avi & Co. Watches

Since the early days of Avi & Co., we have prided ourselves on building a rich and diverse family of customers. From watch enthusiasts to international celebrities, our doors are open to anyone who is looking to expand their watch collection or even purchase some fine diamond jewelry. While we started our journey as a secondary market watch reseller specializing in some of the most renowned brands from across the globe, we have expanded our offerings in the past few years. If you have been following along with our journey, you might be familiar with fan favorites like the Iced Collection, the Frosted Collection, and the Hue Collection.

Each of our three prestigious Avi & Co. watch lines is meticulously crafted by our highly trained artisans. Months, if not years, of planning, design, and mechanical innovation go into every single one of these exquisite timepieces. Today, we are excited to shine a light on some of our beloved celebrity customers who have added Avi & Co. watches to their personal collections.

American boxing legend and promoter, Floyd Mayweather is widely regarded as one of the greatest pound-for-pound fighters of all time. His ringside nickname, “Money,” has followed him even after he retired from fighting. Nowadays, he is focused on building his business empire and living a luxurious lifestyle that suits his jet-setting habits. Mayweather’s determination and grit has given him the opportunity to build incredible wealth and invest in one of the largest Avi & Co. watch collections that we know of. Mayweather’s Avi & Co. watch portfolio includes all four of our show-stopping HUE Collection watches, which he purchased as a set for a whopping $1 million, as reported by Forbes.

Mayweather’s vast collection, however, does not end there. He also owns our Iced Collection and Frosted Collection timepieces in both white gold and rose gold. In other words, Mayweather has an Avi & Co. watch for every occasion. His collection embodies the gold standard of buying timepieces that you will truly love and cherish.

The prominent American record executive, rapper, and songwriter has a longtime relationship with Avi & Co. He is known for his larger-than-life personality and his lyrics centering around wealth and street life. These days, his career reaches beyond music, as he is also a successful entrepreneur and owns several Wingstop franchises. His style is all about glitz and glamour, so it comes as no surprise that he has fallen in love with a couple of different watches from the Avi & Co. collections. His first Avi & Co. purchase was an 18K rose gold watch from the Frosted Collection, which was featured in The Robb Report. Ross also owns the 44 mm pink sapphire HUE watch, which is crafted from 18K white gold.

Like Mayweather and Ross, Italian-American actor Sylvester Stallone could not stay away from the eye-catching HUE Collection. The famous entertainment industry stalwart opted for the 44 mm blue sapphire HUE watch, which he made headlines for wearing on popular programs like Jimmy Fallon and The Kelly Clarkson Show. Stallone’s watch is crafted from countless natural blue sapphires set in a luminous yet masculine 18K white gold base. The watch is decked out in glamorous stones across the dial, bezel, and bracelet, making it the ultimate statement piece.

The globally recognized Dominican rapper and singer has a close relationship with the Avi & Co. team. He was an early adopter of the popular Iced Collection when it debuted in May 2023. El Alfa is the proud owner of an Iced Collection watch in shimmering rose gold, and we are proud to see our timepiece on the wrist of a spectacular artist and pioneer of the “Dembow” genre.

Nicky Jam is known for his pivotal influence in reggaeton and Latin trap. He rose to fame in the 1990s with Daddy Yankee and has experienced a renewed surge in popularity with hits like “El Perdon” after his move to Colombia. Nicky Jam is a global star whose reputation precedes him. We are lucky to call him both a client and a friend, and he attended the 2023 opening of our Miami boutique. He owns an Iced Collection watch in 18K rose gold.

Originally from Louisville, Kentucky, Bryson Tiller has been nominated for a Grammy award and is known for his pioneering “Trap Soul” genre. He is a respected singer, rapper, and songwriter who has been featured on tracks of greats like DJ Khaled and is hailed for blending moody R&B with hip-hop and trap music. Tiller is a much-loved part of our Avi & Co. family, and he is often seen showing off his Iced Collection watch in 18K white gold.

After taking home the Billboard Latin Music Award in 2021 for best new artist, Myke Towers cemented his place as a key voice in today’s musica urbana. He is a highly successful Puerto Rican rapper and singer known for his lyrical skill and rich voice. Towers is the proud owner of an Iced Collection watch in 18K rose gold. He also took home all of the seven Iced Collection: Color in Motion straps, so he can easily switch out this watch’s diamond bracelet for any of the seven vibrant options available to him.

Known for his big personality, DJ Khaled went from Miami radio fame to becoming an international superstar. He has a longtime friendship with Avi & Co.’s founder and CEO, Avi Hiaeve. This past December, Hiaeve attended Khaled’s annual We The Best Golf Classic and the VIP dinner the night before to celebrate Khaled and his wife, Nicole, for their 50th birthdays. Khaled owns the Iced Collection watch in 18K white gold, which he pairs with the black strap from the Color in Motion collection. He also purchased elite jewelry from Avi & Co. to give Nicole for her milestone birthday this year.

The Jamaican DJ and dancehall artist is known for his gritty and melodic style. He has had a number of projects reach the Top 10 on Billboard’s Reggae Albums chart, and he has been a staple of this genre’s music scene since his teenage years. He loves showing off some bling and sparkle, so it should come as no surprise that he gravitated toward Avi & Co.’s glamorous Iced Collection in a cool 18K white gold.

Israeli musician Itay Levi is a star in the Mizrahi music genre, and his 2013 debut “Almost a Love Song” made international waves. He is a devoted customer of Avi & Co., and he recently purchased an Iced Collection watch with all seven of the Color in Motion straps. Now, Levi will be able to choose from yellow, pink, blue, red, orange, black, and white for his day-to-day looks. We look forward to seeing which one he opts for first!

Puerto Rican-American singer and songwriter Nicky Jam has made an incredible impact on Latin Music. He is a much-loved member of the Avi & Co. family, and he owns an elite Iced Collection watch. He recently added all of the Color in Motion rubber straps to his collection, making it easy to switch between looks and complement any outfit.

Born in Memphis Tennessee, Yo Gotti is known for his five independent albums and his distinctive beats, which emerged from the “Dirty South” hip-hop movement of the 1990s. He is widely regarded for his impressive storytelling, lyricism, and guttural beats that keep fans coming back. He is also known for his elevated style, and he owns an Avi & Co. Iced Collection watch in 18K white gold.

The Puerto Rican music mogul is the founder of Pina Records, which helped launch the careers of many important Latin American musicians. Pina himself is a renowned figure in Latin American music and is well-known for his upscale fashion and luxe lifestyle. He owns an 18K rose gold Iced Collection watch which he pairs with all seven of the Color in Motion straps.

When you shop at Avi & Co., you will find yourself in good company. Our elite roster of celebrity clients showcases the A-list attention that our exquisite watches have gained. Of course, we also sell renowned brands from around the world, including heavy hitters like Rolex, Patek Philippe, Audemars Piguet, and Richard Mille. This season, take your personal style up a notch and shop with Avi & Co. for the wristwear you have been dreaming about.

Make an appointment today to join us in person.