Shop the Hottest Summer Styles From Avi & Co.

The summer solstice in late June ushers in the official beginning of summer, but for many of us, the season starts well before that. Culturally, Memorial Day Weekend typically marks the start of sunny, hot weather and vacations galore. Graduation season gives way to reclining on the yacht, tanning on sandy beach towels, and festive dinners from backyard barbecues to white-clad philanthropic soirees.

We live for the bright summer months for so many reasons. The fog of everyday hustle and bustle seems to lift for a while, opening up the opportunity to live the best version of your life. You are sun-kissed and relaxed, able to take a moment to breathe deeply. Mornings start more slowly in this season, and evenings with friends stretch out into the wee hours. If only summer truly was endless.

At Avi & Co., our collection of luxury watches is perfectly curated to help you flawlessly style your summertime looks. Browse our vast inventory of timepieces from renowned global brands like Rolex, Richard Mille, Audemars Piguet, Patek Philippe, and others. Plus, discover our very own Avi & Co. watch lines that transform sparkle and decadence into an elegant statement. Our team has compiled this list of the hottest summer watch styles especially for you.

Add a stunning, new timepiece to your watch box this summer when you shop at Avi & Co. Visit us in one of our three chic showrooms, located in Manhattan, Aspen, and Miami. Alternatively, shop our entire inventory online to discover endless possibilities on your wrist.

Our favorite summertime watch looks this year transport the optimistic, adventurous spirit of summer with you wherever you go. These pieces were selected with the floaty, laissez-faire spirit of the season in mind. They are perfect companions for an afternoon on the boat, an evening sipping cocktails by the pool, or a trip to the French Riviera. Around the globe and throughout the seasons, these watches are sure to offer you a breath of fresh, summer air.

What is summer without a week on the yacht, floating serenely amidst the turquoise waters of the Mediterranean? Or perhaps your craft of choice is a sailboat, teaching your sons or grandsons how to hoist the main sail and duck to avoid the boom. For the captain who thinks in terms of port and starboard instead of right and left, the Rolex Yacht-Master II is the perfect timepiece. Its nautical inspiration and elegant yet masculine design combine to create a true masterclass in performance sports watches from the brand rightfully known as The Crown.

With an impressive water resistance of 100 meters (330 feet), this watch is more than meets the eye. It marries form and function with its 90-degree bidirectional bezel, chromalight display, and high legibility, even in low-light conditions. Add to the equation the 72-hour power reserve and distinctly marine design language, and you have a watch fit for even the most dedicated boaters. This gorgeous yellow gold and royal blue watch is made for a summer on the seas.

Summer style trends this year have a distinct European flair. Chinos are getting wider, loafers are dominating designer shoe releases, and menswear is embracing more refinement and poise. The classic Swiss horological maisons are the intuitive place to turn for these upscale styles, and Patek Philippe does not disappoint. A brand with nearly 200 years of history, Patek Philippe never compromises on masterful craftsmanship, exquisite complications, and precision engineering that is difficult to match. This Grand Complications watch, which boasts the highly desirable salmon-colored dial, is no exception.

Patek Philippe’s Grand Complications line as a whole is revered throughout the watch world and signifies its wearer’s deep commitment to excellence. This watch is much more than an accessory. It is a message to the world around you, saying: I earned this. Here, we see a light and summery example of Patek Philippe’s renowned line, featuring a tawny suede watch strap paired with a luminous platinum case. The perpetual calendar and chronograph functions go hand in hand to offer a unique, functional, and beautiful example of horological tradition colliding headfirst with 21st-century innovation and ingenuity.

For a bolder take on summertime style, discover our brand-new line of Frosted Rainbow watches. These decadent masterpieces combine an icy diamond dial with a vibrant bezel of 32 colorful sapphires, all naturally mined and meticulously set in precious metals. Choose from 18K rose gold or 18K white gold for the Frosted-effect case. Above, we have shown our Frosted Rainbow watch paired with the legendary Color in Motion strap. These bright straps are interchangeable with the Frosted Rainbow watch’s original metal bracelet. You can even switch between different colors for a look that shifts based on your mood, outfit, or daily preferences. The Color in Motion straps are available in yellow, orange, white, black, red, pink, and blue.

Avi & Co. Insights: If you love the delightful opulence of this memorable timepiece, do not forget to explore our other hallmark collections. The original Iced Collection is completely covered in diamonds from the bezel to the bracelet to the dial. Our popular Hue Collection is a celebrity favorite, offering stunning shades of sapphires, rubies, and tsavorite. At Avi & Co., we take luxury seriously.

Summer meets sporty with this 42 mm Audemars Piguet Royal Oak Offshore watch. The younger sibling of the original Royal Oak collection, the Swiss brand’s Offshore line was launched in the 1990s and was intended to appeal to a more modern, adventurous audience. These watches typically offer larger case sizes and more athletic designs, featuring highly legible hour markers and additional sports-oriented features. This model, for instance, has the desirable chronograph function as well as a tachymeter inner bezel, all while retaining classic design elements of the Royal Oak: octagonal bezel, exposed screws, and integrated bracelet.

The powdery blue dial and textile strap offer a strong contender for the perfect summertime hue. Imagine wearing this elite luxury timepiece as you bike around your local beach town, pick up accoutrements at the Sagaponack General Store in the Hamptons, or jet across the world to lay on the sandy shores of somewhere more exotic. Wherever you are headed, this sporty and chic accessory can certainly keep up.

Summertime temperatures may be scorching, but this timepiece is even hotter. Meet the Richard Mille RM 011, nicknamed the “Red Demon.” Virtually every Richard Mille creation is a technological masterpiece that manages to surprise and excite the world of highly selective horological collectors and artisans. Even within those already impressive parameters, the RM 011 goes the extra mile. This is a limited edition timepiece with just 30 models made, adding to its desirability with collectors and watch enthusiasts alike. It offers the unusual and prestigious automatic flyback chronograph function paired with an openworked display that allows the wearer a glimpse at the artistry and mechanical precision housed within the 50 mm case.

The RM 011 “Red Demon” is crafted from solid 18K rose gold and shows off the brand’s iconic tonneau-shaped case that makes it instantly recognizable as a Richard Mille watch. In the decades since Richard Mille’s first timepiece dropped in 2001, the company has retained an enviable dedication to transparency, precision, and avant-garde design. The RM 011 fits right into the brand’s prestigious catalogue and will surely elevate your watch box in turn. This summer, make a statement and show off your distinctive personal style with a watch like no other. Discover even more Richard Mille timepieces at Avi & Co.

When it comes time to find your next luxury watch, Avi & Co. is the place to shop. We have dedicated decades to building an unmatched collection of the world’s hottest watch brands. From Patek Philippe to Richard Mille and from Audemars Piguet to Rolex, the timepieces in our showrooms never disappoint. We can even help you source rare and limited-edition watches from our robust network of global collectors.

Plus, do not forget to take a closer look at our fine diamond jewelry collection, Diamonds by Avi & Co. Years of experience in New York City’s famed Diamond District have given us unparalleled insights into the modern woman’s dream jewelry collection. And now, we have created it. Discover endless luxury when you shop with us in person or online.

Make an appointment to visit one of our three boutiques today. We cannot wait to welcome you into our Avi & Co. family.