
Richard Mille watches are some of the most luxurious – and expensive – watches on the market today. They are highly desirable and very difficult to get your hands on directly from the manufacturer, making shopping on the secondary market an ideal option for those seeking a specific Richard Mille model.
From the brand’s rich collection of friends and partners to the company’s limited edition runs of timepieces, Richard Mille watches are coveted for many different reasons. The aesthetics of the brand range from sporty and high-performance to diamond-studded elegance. In other words, there is a Richard Mille watch for everyone of every gender. Today, let’s take a closer look at one distinct subcategory of Richard Mille watches: elite jewelry watches.
Why Are Richard Mille Watches So Popular?
Before we highlight our favorite diamond-studded Richard Mille watches, let’s take a moment to dive into the plethora of reasons that Richard Mille timepieces are some of the hottest options on the market right now.
Gender Neutral: Richard Mille watches are perfect for wearers of either gender. Sure, they often showcase oversize cases with sizes up to 50 mm – but after all, the oversize “boyfriend watch” trend is hot right now. Whether you’re looking for a sporty, versatile piece to complement an athleisure look or you’re hoping to dress up a formal ‘fit with a jeweled timepiece, you’re sure to find an RM watch to suit.


High-Performance: Many Richard Mille watches are made in collaboration with performance athletes. For instance, Richard Mille lists Formula 1 drivers Felipe Massa, Charles Leclerc, and Lando Norris among its friends and partners. Other Richard Mille partners include pro golfer Bubba Watson, diver Arnaud Jerald, skier Alexis Pinturault, cyclist Alain Prost, equestrian Flore Giraud, and tennis great Rafael Nadal. Part of Richard Mille’s advertising strategy involves showcasing these high-performance athletes succeeding in their respective sports while wearing Richard Mille watches. To sum it up, these incredible timepieces can survive even the most intense athletic activities.
Premium Materials: Many people wonder why Richard Mille watches are so expensive, and the premium materials are a big part of the equation. The brand is focused on innovation and creativity, and often takes on risks – that tend to pay off! – with new age materials that can withstand the high-performance sports described above. Some of the brand’s premium materials include Carbon TPT, titanium, NTPT Carbon, and precious gems. These upscale components and the brand’s exclusive craftsmanship make these watches light, durable, and versatile for all different kinds of wearers.
Limited Edition Collections: Part of the exclusivity of Richard Mille watches comes down to the limited edition runs that the brand releases. It can be particularly difficult to get your hands on a limited edition Richard Mille watch directly from the manufacturer. A great example is the Richard Mille x McLaren watch, shown here:


This watch was a product of Richard Mille’s collaboration with McLaren Automotive and was limited to a collection of 500 timepieces. The RM 11-03 Automatic Flyback Chronograph watch is one of the most popular Richard Mille collaborations of all time. However, it was no small feat to buy one directly from the manufacturer. Not only would you need to shell out over $200,000 for the watch itself, but also you would need to show proof of ownership of an actual McLaren vehicle… and the average price for one of these luxury automobiles is over $312,000. In other words, getting a McLaren x Richard Mille watch would cost you over half a million dollars.
Purchasing a luxury automobile just to get your hands on a luxury timepiece is not feasible for everyone… and that’s where shopping on the secondary market comes into play. At Avi & Co., we have managed to get our hands on these gorgeous timepieces – and you won’t have to jump through a bunch of extraneous hoops to get one!
Diamond-Studded Richard Mille Watches
Now that we have a better understanding of why Richard Mille watches are so desirable, it’s time to zero in on our main topic of the day: Richard Mille’s jewelry watches. The brand has created a number of different pieces with diamond-set bezels that have been popular with both male and female wearers.
Actress Michelle Yeoh – who you may recognize from Wicked (2024) and Everything Everywhere All at Once (2022) – is one of the brand’s premier partners, and she has collaborated with the brand on two standout women’s jewelry pieces: the RM 051 and the RM 51-01 Tourbillon. But those aren’t the only gorgeous Richard Mille pieces she’s been spotted in. Earlier this year, Yeoh was photographed at a red carpet event for Wicked wearing a decked out RM 67-01 with factory set diamonds.


Reminder: Diamond-studded Richard Mille watches are not just for women! There are plenty of men who love these and other diamond-set watches as a way to showcase their personal styles, commitment to the finer things in life, and splendor and wealth.
Here are a couple of our favorite Richard Mille jewelry watches that we have in stock now…
Richard Mille RM 11-03 Chronograph


Did you just let out an audible gasp looking at this watch? We sure did. This gorgeous RM 11-03 showcases a diamond bezel that highlights the watch’s iconic tonneau-shaped case. The black rubber strap is versatile and comfortable, and the yellow accents on the dial and case add some extra flair. The skeletonized dial gives the wearer a unique peek into the artistic mechanisms powering this incredible piece.
Crafted from 18K white gold, this watch boasts a 50 mm case size that is flexible for wearers of all different genders. The chronograph mechanism is inherently sporty, and this piece perfectly marries performance and elegance. This RM 11-03 is automatic and self-winding, and it is also water resistant to 50 meters (165 feet).
Richard Mille RM 67-01


It’s official… We’re head over heels in love with this RM 67-01. The 47 mm case is crafted from 18K white gold and shows off a gorgeous diamond setting on the bezel. We love the captivating skeletonized dial that shows off the intricate inner workings of this piece without being overly colorful or disrupting the chic look of this watch. The exposed screws on the bezel add a classic Richard Mille touch – and combined with the tonneau shape of the case, anyone you pass on the street will immediately recognize this breathtaking timepiece.
For anyone who appreciates contemporary aesthetics, innovative design, and luxurious diamonds (and who doesn’t?!), this watch is virtually heaven-sent. A statement piece for any luxury watch collection, the RM 67-01 is simply a must-have. You can easily wear this watch any day of the week with its versatile, functional, and comfortable fabric strap, complete with velcro closure. Plus, the pink coloring makes this piece stand out among a sea of metal watches and drab finishes that all seem to blend together. If you’re not afraid to make a statement, you’re sure to love this sparkling RM just as much as we do!
A Sneak Peek Into Avi & Co. Diamond Watches…
Falling in love with these Richard Mille diamond watches? We’d bet that you will also love Avi & Co.’s Iced Collection, which takes diamond-set watches to the next level with timepieces that are completely iced out.


Our very own Iced Collection ups the ante on diamond watches. The Iced Collection watches are available in 18K rose gold and 18K white gold, and you’ll find three different case sizes: 37 mm, 40 mm, and 44 mm. In other words, there are truly Iced Collection timepieces for everyone. Unlike Richard Mille jewelry watches, these sparkling marvels showcase diamonds on the bezel, bracelet, and dial. There’s not a single spot that isn’t ready to turn heads!
Shop all of Avi & Co.’s distinctive and luxurious timepieces on our website now.
Get Your Sparkle On at Avi & Co.
At Avi & Co., we specialize in timepieces from the world’s most elite brands, including Patek Philippe, Rolex, Richard Mille, and Audemars Piguet. And now, with three upscale boutiques located in Manhattan, Miami, and Aspen, there is an Avi & Co. store near you. Our friendly and knowledgeable customer service team can help you find the watch you’re looking for as you enjoy fastening a slice of luxury around your very own wrist. Bonus points if you pick out one of the diamond-studded pieces we’ve showcased in this article! You’ll never go wrong with a few extra carats of luxury, after all.
So what are you waiting for? Make an appointment today and discover the watch you’ve been dreaming about.






