
Avi & Co. has officially opened its latest watch boutique in Aspen, Colorado. This third location is a welcome addition, expanding our presence alongside our existing locations in vibrant New York City and sunny Miami.
Nestled in Colorado's Rocky Mountains, Aspen is a charming town renowned for its ski resort and year-round outdoor activities. The area boasts upscale dining spots, chic boutiques, and historic landmarks like the Wheeler Opera House, a gem from the 1889 silver mining era. Explore the local history at the Wheeler-Stallard House, a 19th-century Queen Anne-style mansion turned museum, or immerse yourself in contemporary art at the Aspen Art Museum.
With ski season underway, make sure that you reserve some time during your next Aspen adventure for our favorite après ski activity: shopping for heritage watches at Avi & Co. Aspen. As you are strolling down Cooper Street, stop into our store to explore a taste of luxury on your very own wrist. We can’t wait to see you there!
Audemars Piguet, Patek Philippe, Richard Mille, and Rolex Come to Aspen
Avi & Co. has become the number one independent watch retailer in New York City and Miami. Our focus on Audemars Piguet, Patek Philippe, Richard Mille, and Rolex has made us the luxury watch source for people seeking these renowned brands.
Our boutiques provide shoppers with an unparalleled experience. Watch connoisseurs will find an inventory of watches unlike any other watch retailer.
As we drew up the plans for our upscale Aspen location, we wanted to ensure that the aesthetics aligned with time-honored Aspen traditions and history. When you step through our front door, you will be welcomed into a warm and comfortable environment filled with wood and metal textures that evoke Aspen’s rich mining and outdoor heritage.


Our new Aspen, Colorado location offers a range of unique custom-made diamond jewelry, including earrings, necklaces, bracelets, and rings. Adorning the glass displays are prestigious timepieces such as Richard Mille, Patek Philippe, Audemars Piguet, Rolex, and more. With pieces tailored for various personalities and occasions, each creation is distinct, ensuring exclusivity in every selection.
With both jewelry and watch options to choose from, there is something for everyone at Avi & Co. Aspen. Our GIA-certified diamond jewelry comes in a variety of cuts, colors, and carats. From magnificent diamonds of the finest clarity and transparency to fancy stones in unique colors and hues, you can find the right accessory for anyone on your shopping list – or treat yourself to an Aspen souvenir that you will be able to cherish for decades to come.
Aspen’s Rich Downtown Shopping District
Why did we bring Avi & Co. to Aspen, Colorado? The answer is simple: Aspen’s upscale designer shopping district, rich downtown culture, and breathtaking natural vistas perfectly encompass our values here at Avi & Co. As a trusted secondary market reseller of the world’s most famous watch brands, finding a home for ourselves within this niche was a no-brainer.
In fact, Aspen is considered one of the top four cities in the U.S. for watch shopping! You’ll find brand-name shops like the Audemars Piguet boutique and the Panerai store – but if you are looking for a broad range of watches, look no further than Avi & Co. We are nestled in the heart of Aspen’s downtown shopping district, which ranges from designer retailers to bespoke mercantile stores and even consignment hotspots.
Aspen’s walkable pedestrian malls are ideal if you are in search of a luxurious souvenir to take with you when you leave ski season behind. You’ll find big names like Gucci, Prada, Louis Vuitton, Balenciaga, Valentino, Dior, and more lining these globally renowned streets. Our Aspen location is situated at 602 E. Cooper Avenue, #104, perfectly positioned to catch your eye as you stroll through Aspen’s downtown heart. In fact, you can even find us on the coveted Aspen Picture Map, every visitor’s go-to guide to the city’s hottest places to shop, eat, and relax.
Shop for Luxury Watches at Avi & Co. Aspen
As you plan your après ski activities for your next Aspen trip, make sure to block some time to spend an afternoon trying on the most elite watches around at Avi & Co. Let’s take a little sneak peek into our incredible variety of options!
Shop for Richard Mille Watches in Aspen at Avi & Co.


Richard Mille watches are some of the most coveted timepieces on the market today. Shopping for your next RM watch on the secondary market gives you the chance to acquire the accessory of your dreams without jumping through hoops like manufacturers sometimes require.
For example, purchasing a Richard Mille x McLaren watch directly from the source required proving ownership of a McLaren vehicle. When you shop from a trusted reseller like Avi & Co., you are paying for the convenience of getting what you want, when you want it. Richard Mille’s numerous collaborations with celebrities, sports stars, and creatives mean that the brand has something for any horological enthusiast, blending technological superiority with durability, wearability, and aesthetic prowess.
Shop for Audemars Piguet Watches in Aspen at Avi & Co.
Yes, there is an Audemars Piguet boutique in Aspen – however, shopping for Audemars Piguet watches on the secondary market affords you some unique perks. In our broad selection, you can find vintage, rare, and discontinued timepieces that the company no longer manufactures. You might even be able to get your hands on a coveted 50th anniversary edition of the Audemars Piguet Royal Oak, one of the industry-altering sports watches of the 1970s.


From the classic Royal Oak to the more rugged and sporty Royal Oak Offshore line, we have a diverse set of Audemars Piguet timepieces in stock at our Aspen store. Whether you are looking for the perfect durable timepiece to take with you as you ski Aspen Highlands or you want a more refined wristwatch to sparkle over cocktails at Hotel Jerome, Audemars Piguet truly offers something for every style.
Shop for Patek Philippe Watches in Aspen at Avi & Co.


Patek Philippe watches carry a rich horological tradition and an impressive legacy of Swiss engineering and design. These timepieces have been worn by some of the world’s most impressive and renowned individuals throughout the years. From Pablo Picasso to John Lennon to Queen Elizabeth II, Patek Philippe has created timepieces for the faces that define generations and build the cultural zeitgeist.
Owning a Patek Philippe watch shows your commitment to style, class, and timeless elegance that you can pass down for generations. Shop for the next addition to your watch collection at Avi & Co.’s Aspen location today!
Shop for Rolex Watches in Aspen at Avi & Co.


Over the years, Rolex watches have become some of the most recognizable symbols of status and success. From the Rolex Submariner to the Rolex Daytona, these watches are built to last. The company was founded in the early 20th century in London, but boasts exemplary Swiss manufacturing and design techniques. A Rolex timepiece is never a bad investment, and it is the perfect complement to a day exploring the ins and outs of Aspen’s striking cultural scene.
Shop for Avi & Co. Watches in Aspen
In addition to our broad collection of watches from these top brands and others, Avi & Co. is also proud to showcase our very own branded lines of timepieces. Our collections include the Iced Collection, which boasts a completely diamond-pave look including diamonds on the bracelet, dial, and bezel; the Frosted Collection, which combines a diamond-set dial and bezel and a uniquely finished bracelet with a “frosted” metalworking effect; and the Hue Collection.
The Hue Collection is the latest addition to Avi & Co.’s named lines, and it includes four unique watches that mimic the Iced Collection in their completely iced-out nature but differ in their striking colors. Within the Hue Collection, you’ll fall in love with a blue sapphire watch, a pink sapphire watch, a red ruby watch, and a green tsavorite watch. When you stop by Avi & Co.’s Aspen store, don’t forget to try on one of our namesake timepieces!


Avi & Co. Aspen: Location and Contact Details
Are you ready to find the watch of your dreams? Shop for luxury wristwatches and jewelry at Avi & Co.’s newest location in the heart of downtown Aspen.
Visit our new Aspen, Colorado boutique located at:
602 E. Cooper Avenue #104
Aspen, Colorado 81611
Phone: (970) 344-1808
Making plans in advance to stop by? You can make an appointment to reserve one-on-one attention from our expert staff for a completely personalized watch exploration experience. Book your appointment right here today!









