Luxe Watches That You Can Wear Like Jewelry

When most people think of watches, they first think of their time-telling abilities. Of course, this is what sets watches apart from any other type of accessory: They are equal parts functional and fashionable. These days, an uptick in aesthetics-first watches has spawned a trend of its own. We are talking about jewelry watches.

Luxury watches are one thing, but those that are decked out in precious gems and offer unique presentations are another level. Today, we are going to take a look at some of the most innovative, avant-garde, and timeless watches on the market. These pieces are made to be seen, and on your wrist, they will do just that. Decadent and luxurious, they are truly the crème de la crème.

Like any subset of fashion, watch trends change throughout the years. This year, jewelry watches are all the rage, and this trend has been building for some time. As reported by Elle, some of the most compelling watches at this year’s Watches and Wonders trade show were also limited edition or even one-of-a-kind jewelry creations. Creators like Hermés, Chanel, Bulgari, and Piaget showed off gem-studded watches where telling time almost seems like an afterthought to the luxurious, opulent aesthetics that these timepieces promote.

The intricacy and design prowess that goes into creating a successful jewelry watch is profound. It is perhaps this very intricacy and attention to detail that has allowed the jewelry watch trend to take off, captivating both watch collectors and casual enthusiasts around the world. From Cartier to Chopard, it seems that all of our favorite watchmakers are showing off their talent and creativity with these artistic takes on traditional time tellers. We predict that this trend is built to last, as there is nothing quite like a decadent piece of time-telling jewelry to turn heads.

With so many jewelry watches on the market, which one is right for your personal style? It is time to take a look at some of the premier jewelry watches that you can purchase today when you work with our knowledgeable team at Avi & Co.

The Richard Mille RM 07-01 offers a more elegant and elevated look than other pieces that harness the brand’s traditional sporty aesthetic. Still, the 46 mm tonneau-shaped case makes this watch instantly recognizable as a Richard Mille creation. The rose gold watch is adorned with countless brilliant-cut diamonds, which are studded throughout the bracelet, bezel, and dial. The skeletonized dial gives the wearer (or anyone who dares get close enough to your precious timepiece) an inside look at the watch’s inner workings.

Although the Richard Mille brand has only been around since 2001, it has skyrocketed to fame for its illustrious innovations and A-list partnerships with celebrities, performers, and athletes. These high-performance pieces showcase luxury, durable, and versatile materials that will never let you down. Yes, this watch is certainly decorative, but it is also so much more. The flexible, comfortable bracelet means you will never want to take off your RM 07-01. The best news? This iconic timepiece can easily be dressed up or down. No matter what you pair it with, it is certain to draw the eye.

Looking for a watch that makes a statement? It does not get more noteworthy than the iconic timepieces from Avi & Co.’s Iced Collection. These beautiful watches transcend typical horological styles, introducing a new level of elegance and timeless fashion. Completely covered in baguette-cut diamonds on the bezel, dial, and bracelet, this 44 mm Iced Collection watch is an absolute knockout.

Each diamond on an Iced Collection watch is hand-selected and carefully set, meaning that you will never compromise on flawless brilliance and refracting light from every angle. The Iced Collection was the first line we launched here at Avi & Co., back in 2023, and for that reason, it always has a piece of our hearts. Now, you can get your hands on Iced Collection watches in both 18K white gold and 18K rose gold. Plus, we have three different case sizes to choose from: the 44 mm (shown above), the 40 mm, and the 37 mm. There is truly an Iced Collection watch for every wrist! It may not technically be jewelry, but it certainly reads as a luxury heirloom.

If you love a fully iced-out watch, you are going to be drooling over this Patek Philippe Nautilus Haute Joaillerie model. The Nautilus line has been around since the 1970s, but this diamond-set watch is anything but old school. With the model’s iconic cushion-shaped dial and flexible, comfortable bracelet, the Haute Joaillerie collection ups the ante on luxury with numerous brilliant-cut diamonds. To be exact, this watch is set with over 2,500 precious gems.

The 35 mm rose gold case has dimensions that may typically be considered a women’s watch. However, current trends are breaking down gender barriers when it comes to watch dimensions. At the 2025 Cannes Film Festival, rapper and fashion trendsetter A$AP Rocky sported two different diminutive Patek Philippe watches that made waves in the world of men’s style. With that in mind, this diamond-studded watch is perfect for wearers of any gender. Do not hesitate to take risks with this stunner by your side.

Diamond jewelry is all well and good, but what if you are searching for a pop of color in your jewelry? When you shop at Avi & Co., you are in luck. We have curated a series of vibrant tones in our fan-favorite Hue Collection. The Hue line includes the pink sapphire watch (above) as well as the green tsavorite, red ruby, and blue sapphire watches. The real question is, which color is your favorite? (Alternatively, you can choose them all, like American boxing professional Floyd Mayweather did when he bought out the entire collection right after its launch!)

No matter the time of year, we love the original watch from the hue collection: the pink sapphire watch, also nicknamed “Pink Ice.” Like all of the Hue Collection watches, the pink sapphire watch is available in either a 37 mm or 44 mm case size. You can go big for a major statement or stick with a more petite size if you have a smaller wrist or prefer a more subdued look. Whichever path you take, you cannot go wrong with this elite piece of wrist jewelry.

The Rolex GMT-Master II line is known for its iconic two-tone bezel, and this gem-set watch adds a bit of extra sparkle and flair to the equation without compromising the collection’s signature look. With a mesmerizing gradient of sapphires, rubies, and diamonds, this timepiece is sure to capture the heart of anyone who fastens it around their wrist. The 40 mm case size makes this a versatile piece for wearers of any gender, and the diamond pave dial and bracelet underscore your commitment to the finer things in life. If you are looking for an unexpected yet elegant watch, nothing compares to this elite Rolex.

Did you know that Avi & Co. also offers fine diamond jewelry? We recently premiered our debut jewelry collection, Diamonds by Avi & Co. While we have created numerous bespoke commissioned jewelry pieces in the past for celebrity customers, this is the first time we are offering our jewelry to a larger market. We are proud to present our rich and robust jewelry collection, which focuses on larger-than-life diamonds, timeless silhouettes, and lasting elegance. We have engagement rings, bracelets, necklaces, earrings, and more for your shopping (and wearing) pleasure.

If you want to experience true luxury, visit us at one of our three boutique locations. You can find us in Aspen, Miami, and Manhattan. At each showroom, you will have the opportunity to try on watches and jewelry from the world’s premier creators. You might just want to stay forever!

Here at Avi & Co., we specialize in selling the world’s finest watches, especially those from globally renowned brands like Audemars Piguet, Rolex, Richard Mille, and Patek Philippe. Whichever brand or style you gravitate toward, we can help you find the perfect piece to complement your look. Shop online or in-store to get a sense of the iconic timepieces we offer.

Make an appointment today to lock in your personalized shopping experience.