For centuries, rainbows have been powerful symbols of hope, promise, and renewal. As the sun filters through misty air after a rainstorm, light refracts through water droplets to create a reflective prism of color, often in an arched shape. Myths and folklore suggest that if you follow a rainbow to its end, you’ll find good luck – sometimes in the form of a pot of gold!
In the present day, rainbows have taken on additional meaning as symbols of LGBTQ+ pride, diversity, and inclusion. In a rainbow, every color has its place and every individual is welcomed home. These colorful, joyous symbols hold a special place in the hearts of so many – and often, they are inspirations for personal style and ways to show off your creativity.
If you’re looking to add a pop of color to your watch collection, check out Avi & Co.’s incredible inventory of luxury watches in all the different hues of the rainbow. From our very own saturated Hue Collection to vibrant watches from renowned brands like Patek Philippe, Rolex, Richard Mille, and Audemars Piguet, you’re sure to find a watch in a color that evokes your personality and individual aura.
Red: Avi & Co. Hue Collection Red Ruby Watch
If you’re trying to curate a rainbow collection of watches, it’s only right to start with the color red! Red has a variety of symbolism and meanings throughout different cultures, but it is widely agreed upon that this vibrant hue suggests passion, energy, power, and love. In some cultures, red is also a symbol of good luck. To imbue your own life with these properties, integrate red accessories or statement pieces into your wardrobe… like this Hue by Avi & Co. red ruby watch, for instance!
The red ruby watch from our Hue Collection is one of our all-time favorite pieces. The vibrant stones of this unique timepiece adorn the dial, bracelet, and bezel, meaning there isn’t a piece of this watch that won’t catch the eye. The 37 mm size of the model shown perfectly bridges the gap between refinement and boldness – although for those hoping to evoke the oversize “boyfriend watch” trend, the watch is also available in a 44 mm case. Trade in ruby red slippers for a ruby red watch, and you too can discover somewhere over the rainbow!
Orange: Richard Mille RM 007
Traditionally, the color orange evokes enthusiasm, happiness, youth, and energy. It is also often associated with adventure and warmth and is considered a classic seasonal color of autumn. Whatever you’re trying to signify, there are numerous different shades of orange to choose from, ranging from citrus yellow-y hues to the vermillion or coral tone pictured above.
This Richard Mille RM 007 watch is crafted from 18K white gold and shows off an eye-catching pop of blood-red in the center of its skeletonized dial. Richard Mille is known for creating bold, high-performance watches that showcase creativity and innovation, and the RM 007 is no exception. When you strap this versatile, chic timepiece to your wrist, you are highlighting your own adventurous spirit… and you’re also sharing your love for excellent timepieces and the finer things in life with the world!
Yellow: Rolex Oyster Perpetual, Yellow Dial
The color yellow evokes happiness, optimism, and energy, and it is a welcome hue in a world where drab workwear and boring tones have come to dominate everyday life. We love the look of this marigold yellow dial on a classic Rolex Oyster Perpetual, which transforms this entry-level Rolex into much more of a statement piece. The 36 mm silhouette of this watch makes it an ideal choice for wearers of any gender and wrists of any size.
Rolex watches tend to hold their value and remain in fashion for decades if not lifetimes – and the Rolex Oyster Perpetual line is no exception. In addition to this bright, bubbly yellow dial, the line offers coral red, rosy pink, forest green, and turquoise hues on its watch faces. You can explore a plethora of different Oyster Perpetual models on the Avi & Co. site or at one of our three in-person showrooms, located in Manhattan, Miami, and Aspen.
Green: Avi & Co. Hue Collection Green Tsavorite Watch
One of the most common colors in the natural world, green is commonly associated with freshness, growth, renewal, and peace. From the tones of deep green conifers to bright and spring hues, greens truly go with everything. The green tsavorite stones on this iconic Hue Collection watch perfectly reflect the color’s connection to nature. These gems were naturally sourced from Tanzania, so you can wear a piece of the very Earth we walk on when you fasten this sparkling timepiece around your wrist.
The green tsavorite watch is an iconic component of the Hue Collection, which is also available in blue sapphire, pink sapphire, and red ruby. You can purchase these watches in 37 mm or 44 mm case sizes, adding an element of versatility to the lineup. We love the shimmering aesthetic of this gorgeous piece, which is crafted from 18K white gold and features a whopping 945 gems that catch the light from every angle.
Blue: Audemars Piguet Royal Oak, Blue Ceramic
A departure from the brighter colors in the first half of the rainbow, blue symbolizes calm, safety, trust, and loyalty. It is often associated with the sky and the sea, and it evokes a sense of tranquility and peace as well as a connection to the natural environment. The sweeping expanses of sky and ocean reflect a sort of larger than life aura – so it’s only right to highlight a watch that is completely drenched in this attractive, ethereal color.
The blue ceramic Audemars Piguet Royal Oak is just that watch. It is a celebrity favorite that has been photographed on the likes of DJ Khaled and John Mayer, and whenever we find one through our watch world connections, we simply have to snatch it up. Audemars Piguet watches hail from a long history of greatness, premier craftsmanship, and elite materials. The Swiss brand has yet to produce a total flop… and with watches like this one, we can’t imagine they ever will. If you’re salivating over this unusual and vibrant piece, reach out to us ASAP. This one is sure to fly off the proverbial shelves!
Indigo: Avi & Co. Hue Collection Blue Sapphire Watch
Yes, blue and indigo are pretty similar – but we couldn’t resist the chance to highlight another staple member of the Hue by Avi & Co. collection. This blue sapphire watch is rich and vibrant, with all natural sapphires mined in Sri Lanka and Madagascar. The saturated hues of this watch catch the light from every angle, and anyone you meet won’t be able to take their eyes off this breathtaking timepiece. Sapphires adorn the dial, bezel, and bracelet of this 18K white gold watch, meaning that you can strut out of the house feeling confident that you’re rocking a completely unique and transcendental timepiece.
Throughout the world, indigo represents the bridge between blue and violet, and often symbolizes wisdom, spirituality, mystery, and intuition. Harness the mystical with a timepiece that will have everyone asking questions… most notably, “Where did you get that watch?”
Violet: Patek Philippe Nautilus, Purple Dial
For centuries, violet (more commonly known as purple, of course) has been associated with royalty, nobility, and wealth. This association is thought to have originated from the expensive nature of purple dyes in medieval times and before – if someone could afford purple garments, they were certainly not short on money. Wearing purple became a way to showcase your status, power, and class, and it remains an extravagant and luxurious hue today.
This Patek Philippe Nautilus watch perfectly embodies the spirit of the color. Both the dial and bracelet showcase a warm and inviting eggplant tone that complements the 18K rose gold construction of the timepiece. The diamond-set bezel adds an extra element of opulence, and the 32 mm case is the epitome of refinement. This is the kind of watch that transforms a collection, showcasing the incredible style and discerning taste of the one who wears it.
Add Some Color to Your Watch Collection
The seven luxury timepieces highlighted in this article are just a small sampling of the incredible diversity of watches we have available for interested shoppers at Avi & Co. If you’re looking to add something special to your watch collection, make sure that we are your first stop. You can make an appointment online for a personalized shopping experience in one of our three boutique locations!
