&noscript=1 />

Luxury Watches

  1. Watch Bezels and Their Functions

    Black Background with Bezels Ranging from Fluted, Smooth, and Diamond-Set

     

    Bezels, those rings surrounding the face of a watch’s case exterior, have a significant influence on the overall design and functionality of a timepiece. They secure and protect the crystal.

    The fun thing about this particular part is that they have continuously evolved over the years. Its status stems from its unique and ever-growing designs and how it agrees with the dial. Whether you are interested in function or aesthetics, the bezel comes down to your

    Read more »
  2. Upcoming Watch Trade Shows and Conventions & Why They’re Important

    3 Sterling Silver Audemars Piguet, Patek Philippe, and Rolex Timepieces are Displayed on a Blue Platform with 4 Lights Spotlighting Them

     

    As a watch enthusiast, attending watch trade shows and conventions are thoroughly engaging. Tradeshows have everything: watches, accessories, and even software. “The importance of trade shows,” Avi & Co.’s Sales Manager Roman Sionov says, “is that it gives you an idea of the current state of the market, how the prices are doing, and what current inventory is out there. This could mean that there are a lot of new watches or very little inventory at the moment. If there’s little inventory, the prices tend to go up. If there’s a lot of inventory in the shows, that tells us that prices might be coming down a bit because a lot of people have watches and want to offload.”

    Conventions, on the other hand, are a great platform for businesses such as

    Read more »
  3. The History of the Moonphase Complication

    Patek Philippe Grand Complications, 18K Rose Gold, Black Index Dial on a Black Starry Background

     

    The moon is such a fantastical object: a big smile that pokes its head out during the night sky like a game of hide and seek. There have been songs written about it, stories both fictional and theoretical, and still, there’s so much to learn. The moonphase complication was one of the first types of watches that caught my eye because of its beauty, intelligence, and overall craftsmanship that glistens off the watch’s face just as the actual moon does.

    A moon phase timepiece displays the sunlit portion of the moon as observed from Earth during each 29.5 day lunar month. That is how long a cycle takes to get from a hidden moon to a full moon. You can see the moon's current phase without going outside at night by looking through a small opening on the complication.

    Read more »
  4. From the Skies to the Sea, An Adventure with Avi & Co.’s Breitling Watches

    Sterling Silver Breitling Superocean-Heritage Timepiece with Blue Dial Leaning Against a White Block on a Reflected Background

     

    A Brief History of Breitling Watches

    Léon Breitling did not let the hindrance of Switzerland’s recession get in the way of his vision for mastering time. Founder of Breitling, he opened his first workroom in 1884 when he was just 24 years old. He would develop and produce his timepieces at Place Nueve 1, Saint-Imier.

    In the beginning, Leon was not concerned with building a brand, but rather with selling his work. Breitling's name was not added to the dials until about forty years after the company was founded. Willy Breitling, Léon’s great-grandson,

    Read more »
  5. Watch Trends We Can Expect to See in 2023

    Rolex Oyster Perpetual Luxury Watches

     

    Knowing the latest trends is a surefire way to build your credibility for where your field is heading in the future. While some trends can be immediate, watch trends, while powerful, are slightly slower.

    “Predicting watches is very different compared to the faster moving world of fashion with watches,” Tristano G. Veneto from The Urban Gentry YouTube series says. “For the more complicated stuff, the minimum for more agile brands is like the gestation of a baby. The trends we see today are the result of the shifting watch market's tastes of more than a year ago.” -

    Here are some of Avi & Co.’s predictions for the year ahead:

     

    Read more »
  6. What’s the Difference Between Custom and Factory Set Watches?

    A Factory Set Audemars Piguet and a Custom Set Audemars Piguet Timepiece on a Black Background

     

    While custom watches and factory watches are both designed with real diamonds and precious gemstones of similar size, quality, and quantity, there are many distinct characteristics between the two types of watches.

     

    Factory Watches

    A factory set timepiece means that the stones were applied directly by the technicians of the watch brand’s manufacturer without any third-party involvement. All of the inserts were always meant to be a part of the original design. The alignment, orientation, position, strength, and proportion of the gems are precise. It’s because of the amount of time and attention

    Read more »
  7. Top Luxury Watches and Their Athlete Ambassadors

    Soccer Ball, Tennis Ball, Golf Ball Surrounds a Rolex Submariner Deepsea, Richard Mille timepiece, Audemars Piguet Royal Oak, and Rolex Deepsea Sea-Dweller

     

    Tennis Professional Serena Williams

    One of the best tennis players and most famous professional athletes, Serena Williams has won 23 Grand Slam titles, more than any other woman or man. Her sister Venus and she have also won 14 Grand Slam

    Read more »
  8. Spending Time with Watch Author and Collector Matt Hranek

    Watch Author and Collector Matt Hranek Smiles and Wears a Red and White Striped Shirt Underneath a Dark Brown Jacket

    A Man and His Watch tells the stories of coveted watches from around the world. Author Matt Hranek conducts interviews about historic and never-before-told watch stories from Paul Newman’s Rolex Daytona to Omega Moon watches, Sylvester Stallone’s Rolex Submariner, and Franklin Roosevelt’s gold Tiffany watch. It’s a passion project that the author describes as a storybook more so than a watch book. On top of writing, Matt is also a photographer, editor, food and drink enthusiast, husband, father, and, of course, an avid watch collector.

    “I have my father’s watch,” the book begins. Matt’s father passed away when he was just eighteen years old. “It’s a

    Read more »
  9. The Best Summer Movies & Their Watches

    Two Black Dials and Black Bracelet Timepieces Sit in a Bowl of Popcorn with a Movie Clapboard Behind

     

    Summers are all about relaxing on the beach, drinking margaritas by the pool, and having romantic picnics by the lake. However, on those unfortunate rainy days, we love to sit inside with a movie that we can recite from beginning to end.

    Here are some of our favorite summer movies that, of course, feature luxury watches:

     

         1. TOP GUN

    “I have a need… a need for a pilot watch.”

    During his first briefing, Maverick mentions to his instructor that the date of the MiG plane is inaccurate. When she asks him to explain, he swiftly takes off his aviators. He shows his classic Orfino in full

    Read more »
  10. The Evolution of the Watch - From Necessity to Accessory

    A Bronze Sundial, An Hourglass, and a Golden Pocket Watch on a Starry Black Background.

     

    Earliest Time Tellers

    Evidence suggests that people have been telling time long before they started recording it. People used sundials to measure time before they became accessories. The sundial is one of the oldest time-measuring instruments recorded in 1500 BC.

    Though it was commonplace

    Read more »