Avi & Co.’s brand-new Hue Collection, launched in July 2024, has brought an exciting splash of color to the company’s limited-edition series of watches. With 945 pink sapphire crystals that are sure to catch the eye, this watch is unlike anything else on the market – and so is its maker.
You may have heard of Avi & Co. as a trusted purveyors of luxury watch brands like Patek Philippe, Richard Mille, Rolex, and Audemars Piguet – and maybe you have even visited us at one of our store locations in Aspen, Miami, or New York. But did you know that Avi & Co. also boasts our own line of luxurious watches that are making waves in the horological world?
That’s right – Avi & Co. watches have been spotted on the wrists of notable wearers like Floyd Mayweather. Nicky Jam, J Balvin, and others. From our original Iced Collection and follow-up Frosted Collection to the newest addition, the Hue Collection, let’s take a deep dive into the world of Avi & Co. watches, paying special attention to our latest arrival.
Meet the Hue Collection’s Pink Sapphire Watch
There’s nothing like a sparkling precious gemstone adorning your wrist… but what about 945 of them? The brand-new Hue Collection by Avi & Co. is like nothing you have ever seen before.
Nearly one thousand pink sapphires glitter on the band, bezel, and face of the Hue Collection’s pink watch, which runs smoothly with its swiss-made ETA2892 movement. The round dial measures 44mm in diameter, making for a statement piece in a hefty size perfect for male wearers and women embracing the “boyfriend watch” trend alike. The pink stone perfectly bridges the divide between glamor and subtlety, with a rosy hue that emits an aura of luxury and packs a punch.
A watch that sits comfortably on your wrist with just the right amount of weightiness, the Hue Collection’s pink watch is a standout in the world of wrist couture – and truly, its place in the annals of fashion speaks to just that. There is no other watch like this available today, making it a hot commodity that is a must-have for any serious luxury watch collector.
Right on Trend: The Hue Collection
There is no doubt about it: Bedazzled watches are having their moment. As the Hue Collection makes its way onto the horological scene with its debut pink watch, it is joining a swath of worthy competitors in both men’s and women’s watches. Still, Avi & Co.’s pink watch stands out above the rest, a paragon of upscale taste and up-to-the-minute fashion.
In keeping with current trends of highly bejeweled watches, the pave stones of this piece of haute wristwear are both modern and timeless. Jewel-encrusted watches like this one have been glimpsed on the likes of Jeff Goldblum, Lil Nas X, Barry Keoghan, and others. But of course, we cannot forget the master of the pave watch: American musician Usher, who was seen at the Met Gala wearing an iconic ruby-studded watch.
With icons of class and style like Usher wearing bedazzled watches, there is no question that the Hue Collection has arrived at the perfect time. And here’s a fun fact for you: Usher’s Jacob & Co. Ruby Billionaire, which is valued at $5M, houses 714 natural rubies throughout its construction. You might recall that the Hue Collection pink watch contains 945 stones, upping the ante in the best way possible.
The Pink Watch: A Masterpiece From Start to Finish
With its 44mm dial, the pink watch is on the heftier end of watches, aligned with current movement in the luxury watch space toward statement dials and oversize couture. So where did the vision for this watch begin – and how has it made its way to you?
All three of Avi & Co.’s watch collections (the Iced Collection, the Frosted Collection, and the Hue Collection) are subject to the utmost precision and rigorous care throughout the manufacturing process. As any avid watch enthusiast knows, luxury watches are not simply built – they are meticulously crafted to contain marvels of modern engineering in barely one square inch of space on your wrist. Avi & Co.’s Hue Collection meets these standards and then some.
Designed by the world’s top horologists, who began with a spark of inspiration and vision from Avi & Co.’s founder and CEO, Avi Hiaeve, the Hue Collection’s pink watch speaks to the tastes of the best and brightest watch connoisseurs. Once the initial designs have been completed, it is time to find the perfect adornments for the iconic pink watch.
Its sparkling sapphires are vetted and selected by skilled jewelers, who ensure only the highest quality gems make it onto these elite timepieces. Then, a talented model maker carefully scans each stone to create a prototype. A jeweler will assemble the components with the help of a setter, who works on securing each individual stone in place so that you never have to worry about losing a piece of your treasured pave.
Finally, the pink watch embarks on a thorough polishing process to ensure that it is ready to sparkle on the wrist of every wearer. This complex and detailed process is not quick – the making of the pink watch is a labor of love, and every moment of its production adds to its incredible value and luxurious nature. Countless hours go into the craftsmanship of the pink watch, which is sure to earn a place in the most coveted jewelry of our modern world.
Explore the Iciest Avi & Co. Watches
If the pink sapphires of the Hue Collection do not speak to you (are you sure?), you might want to consider one of the other watch models offered in Avi & Co.’s exclusive collections.
Our limited edition watches are in high demand, but they are available through our website and at our Aspen, Miami, and New York City showrooms – you can make an appointment right here.
