Iced Out for the Holiday Season: Diamond Pave Watches

This holiday season, become one with the winter, embracing diamond-set watches that stun from every angle. Luxury watches already make a glamorous statement, but when you add precious gems into the mix, you ascend to a new plane. You can expect to turn heads and start conversations wherever you go when you are wearing countless carats on your wrist.

Join us as we share some of our favorite diamond pave pieces that are perfect for wintery elegance. Who needs traditional jewelry when you can get your hands on a timekeeper that also meets your carat quota? These exquisite watches go the distance, putting opulence and timeless style at the forefront. Which one will you choose?

This winter, embrace a frosty sparkle with diamond-set watches that are crafted to impress. From in-house Avi & Co. creations to renowned high jewelry pieces from Patek Philippe and Audemars Piguet, we have curated the list of this season’s hottest gem-studded timepieces.

The sleek, modern look of the Avi & Co. Iced Collection is just one of the many reasons that it has proven abundantly popular with celebrities, collectors, and horological enthusiasts in general. These gorgeous timepieces first hit the market in 2023 and have been turning heads ever since. Every inch of an Iced Collection watch is studded with spectacular diamonds, which cover the bezel, dial, and bracelet. Even the watch’s crown is set with meticulously selected stones that are chosen to impress, catching the light from every angle.

The polished white gold case on this 40 mm Iced Collection watch is the perfect complement to the cool flair of countless flawless diamonds. With no hour markers, the watch’s dial is a masterclass in refined simplicity. There is nothing to distract from the weighty heft of these priceless gems fastened around your very own wrist. You can choose from a range of sizes (37 mm, 40 mm, and 44 mm) when you shop the Iced Collection, making it a versatile lineup that caters to any wrist size or preferences.

All pieces from the Iced Collection are also compatible with our range of Color in Motion rubber straps. These vibrant accessories are interchangeable with the watches’ original diamond bracelets. Choose from seven different bold shades (pink, red, black, white, yellow, blue, and orange) to add a sporty flair to your Iced Collection look.

A dazzling take on the classic Royal Oak design, this gorgeous diamond-set watch is made to start conversations. The 18K white gold construction is the ideal host for countless round diamonds, which are studded across the bezel, bracelet, and dial. The dial also features three pale blue chronograph subdials, and you can find the chronograph pushers on either side of the watch’s right-side crown. On the bezel, you will see that the watch retains one of the original Royal Oak’s most notable features: the exposed screws that helped define a new era of luxury sports watches beginning in the 1970s.

The breathtaking diamonds that dominate this watch transform an age-old icon into an avant garde, high jewelry creation from one of Switzerland’s most famous horological houses. Any savvy watch collector will be thrilled to add this one-of-a-kind piece to their collection.

We would be remiss to talk about wintertime watches without highlighting the exquisite Frosted Collection from Avi & Co. Our second collection, the Frosted Collection is the sister line to the Iced Collection, offering a slightly more subdued take on the diamond-studded original. The Frosted line stuns with diamonds set throughout the dial and bezel, and it ups the ante on understated sophistication with a unique bracelet. The watch’s precious metal bracelet (you can choose from 18K white gold or 18K rose gold) shows off our masterful tooling technique that yields a “frosted” finish. You can see where this line got its name.

Although the name evokes a winter wonderland, the Frosted Collection transcends seasonality and fleeting trends. The exceptional craftsmanship and detail-oriented work that has gone into these pieces speaks for itself, and a Frosted watch is sure to become your go-to accessory once you invest in this beauty for your watch box. We love the oversized look of the 44 mm option, although a midsize 40 mm piece is also available in both gold finishes.

If you are practically salivating gazing at this glamorous timepiece, you are not the only one. Swiss craftsman Patek Philippe is easily one of the most famous of the big four watch brands, and it is certainly the oldest. While the company has been around since 1839, it was not until 1976 that it launched one of its most iconic models: the Patek Philippe Nautilus, of course. Originally offered in stainless steel with a lean toward sporty luxury, the Nautilus had a lasting impact on the horological world at large. It continues to be one of Patek Philippe’s most successful lines, and it is always a thrill to see innovative new takes on the classic.

This haute joaillerie model adds an opulent twist to the classic Nautilus silhouette. Crafted from exquisite 18K rose gold, this watch is set with countless round cut diamonds in a variety of different sizes, each meticulously set by Patek Philippe’s talented artisans. There are 2,553 diamonds in total, amounting to a shimmering, bubble-like effect that is captivating for the wearer and anyone you interact with while wearing this gorgeous watch. The elegance and value of this watch is unparalleled, and it truly walks the tightrope between horology and high jewelry. Whether you are gifting this watch to someone special or treating yourself to a well-deserved present, the Patek Philippe Nautilus Haute Joaillerie is a must-have accessory.

Avi & Co.’s much-loved Iced Collection recently welcomed a new addition to the family. In 2025, we launched the Iced Collection: Color in Motion lineup with much fanfare. These innovative and versatile pieces pair a classic Iced Collection core with a sporty rubber strap, available in seven vibrant hues. Choose from pink, red, blue, yellow, orange, black, or white. The straps fit any Iced Collection watch (37 mm, 40 mm, and 44 mm), and they are sold with a matching buckle in your choice of rose gold or white gold.

For a chic, wintery look, we love the 18K white gold Iced Collection watch paired with the sleek white rubber strap. The 37 mm watch is the perfect option to lean into current trends, and it is also a great choice for women wearers or anyone with a more petite wrist. No matter which color strap you pick, an Iced Collection: Color in Motion watch is sure to turn heads.

Avi & Co. Tip: Check out model and artist Camille Fishel showing off this glamorous and versatile look in Haute Living magazine.

When you are shopping for diamond-set watches, consider adding other precious gems to the mix to achieve a unique look that is full of personality. Our very own Frosted Rainbow watches are the perfect example, combining a decadent diamond dial with a bezel of rainbow-hued sapphires in a range of different colors. From marigold yellow to cotton candy pink, grassy green, and every shade in between, this bezel is a symphony of color.

These limited edition creations are available in 18K white gold and 18K rose gold, so you can choose the shade that speaks to you. With a 44 mm case, they make an undeniable statement on any wrist. They are also compatible with our Color in Motion rubber straps, meaning you can swap out the classic “frosted” bracelet for an additional pop of color. A Frosted Rainbow watch will carry you through every season of life. It might even become your go-to accessory whenever you want to brighten up your day and show off some personality.

For the modern watch collector, there is nothing quite like a diamond-studded Rolex watch, and this luminous 18K white gold Rolex Daytona certainly fits the bill. The polished bracelet and exquisite pave diamond dial are captivating enough on their own, but the addition of the Asscher-cut diamond bezel ups the wow factor even further. Of course, you will see the Daytona line’s three iconic subdials, which are presented in an attractive silver and black combination that provides the perfect amount of contrast.

The 40 mm case of this elite platinum watch is the perfect midsize addition to your collection. We like to call this silhouette the “Goldilocks” of watches; It is not too big or too small, but just right. Women who are leaning into the boyfriend watch trend can also easily wear a 40 mm timepiece without overwhelming their wrists. Whether you are shopping with us online or in person, do not miss your chance to try on this unique and stunning watch.

Here at Avi & Co., we are proud of our reputation as one of the country’s premier secondary market watch resellers. We work with a network of clients around the world to source, curate, and sell an unparalleled collection of luxury watches from big-name brands like Richard Mille, Patek Philippe, and countless others. With the addition of our very own Avi & Co. watch lines, we have solidified our position as an elite destination to discover the watch of your dreams. You can also explore our line of fine diamond jewelry online or in-store.

Make an appointment to shop in person with us today. We cannot wait to welcome you into the Avi & Co. family.