Whether you’re just starting your luxury watch collection or looking for that elusive piece you want to wear every day, finding your “holy grail” watch can be a journey in and of itself. You need a timepiece that complements your daily life, meshes with your signature style, and looks amazing on your wrist. Maybe you’re dedicated to one particular heritage brand, or maybe you’re open to different manufacturers as options. Maybe you prefer a more minimalist look, or maybe you want a pop of color to draw the eye.
Finding your perfect watch isn’t always easy… but it doesn’t have to be hard, either. Today, we will look at some key questions you can ask yourself as you explore different watches. And remember, the best way to find your perfect watch is to try on some options! Head into one of our three Avi & Co. locations to experience the feel of true luxury fastened around your wrist. You might just fall in love…
What Does Your Day-to-Day Routine Look Like?
One of the most important factors in choosing your perfect watch is the specifics of your day-to-day life. When you invest in a luxury timepiece, you want to choose one that complements your daily routine… not one that you’re going to have to alter your life around. For example, a daily wear watch for someone working on Wall Street will probably look different than one for someone who’s running from brunch to yoga to the art studio.
Do you plan to work out wearing your watch? Do you need a timepiece that can go from day to night? Are you looking for a watch that’s appropriate to wear with a suit, or one that matches your latest matching athleisure set? Are there any practical considerations on your list, like water resistance, that could impact your set of choices?
For example, we love the look of a Patek Philippe Aquanaut. These sporty timepieces are known for their chic appearance, building on the reputation of the iconic Nautilus line while adding a more rugged twist with larger faces and durable “tropical” straps. With its comfort and durability, an Aquanaut might be the perfect choice for someone who’s constantly on the go and doesn’t have time to change between the gym, a lunchtime catch-up, and a day running errands. This stainless steel model is the perfect anytime companion…
How Would You Describe Your Personal Style?
Are you one for a minimalist, monochromatic look, or do you prefer a pop of color? Would you rather be in tune with the latest trends or opt for slow-fashion, timeless looks? You want to choose a watch – or watches, for that matter – that aligns with and complements your personal style. No matter what your go-to aesthetic looks like, we have the watch for you at Avi & Co.
Someone who likes an understated, clean look might opt for a watch like the Rolex Oyster Perpetual. Often considered a “starter Rolex,” this line has stood the test of time and shows off minimalist, streamlined aesthetics with no extra frills. We love the stark contrast of this black and stainless steel watch, which offers an easy-to-read index dial:
On the other hand, someone who prefers a more maximalist statement or a pop of color on their wrist would probably lean toward a different option. The Avi & Co. Hue Collection is the perfect example of a covet-worthy watch line that’s not afraid of bright colors, limitless sparkle, and substantial sizes. For instance, imagine walking into a room sporting this red ruby watch and seeing every head turn in collective awe…
There’s no “right” or “wrong” answer when it comes to picking a watch that suits your personal style. It’s all about finding the piece that makes your heart beat a little faster with joy.
What Size Is Your Wrist?
Don’t worry, you don’t have to pull out a tape measure just yet. Instead, think in broad terms. Is your wrist on the smaller side, on the larger side, or somewhere in the middle? If you have a smaller wrist, you might prefer a petite watch – but that same watch could be dwarfed by a wrist with a more substantial profile. The same is true in the opposite direction: A larger watch might look great on someone with a big wrist, but it could overwhelm someone else who has a more petite bone structure. Take this mini Audemars Piguet Royal Oak, for instance. With a 23 mm case, it’s going to look quite small on a heftier wrist size:
Of course, there are also size and fit trends to consider. For instance, the boyfriend watch trend led to many women wearing oversize men’s watches even though they might have traditionally been considered “too big.” Ultimately, the best watch for you is the one that you like on your wrist, no matter what classic sizing guidance might say.
Which Watch Brands Do You Gravitate Toward?
Are you a fan of any watch brands in particular? Many classic Swiss watch aficionados are hoping to secure a Patek Philippe or Audemars Piguet watch. On the other hand, new-age techies love the innovation and aesthetic of a Richard Mille timepiece. There is even a watch world event specifically for people who are obsessed with Rolex watches (read: Rolliefest)!
If you have your heart set on one particular watch brand, there’s no harm in that… But it also doesn’t hurt to try on a variety of options and make sure the watch you had in mind truly works with your wrist and your unique style.
What Features or Complications Are Important to You?
Are there certain features or complications that are must-haves for your daily watch? In the watch world, a complication simply refers to anything that the watch does outside of telling time. For example, you might find a watch with a moon phase display, a perpetual calendar, a dual time zone function, or a minute repeater. A date display (often located at the 3 o’clock position) is a common watch complication today, and you can find it in many different watches from a variety of brands. We love the combination of day of the week and day of the month displays that you’ll see on the Rolex Day-Date:
How Do Legacy and History Play Into Your Decision?
If you’re hoping to find a watch with an expansive legacy or rich history that can then be passed down as an heirloom in your own family, you can shop with that in mind from the get-go. There are many timepieces from heritage brands that meet this criterion. Whether you’re looking for a piece that marked an important horological innovation or simply one with troves of cultural significance, our knowledgeable team at Avi & Co. can help you find the perfect selection.
For example, science or outer space buffs will love the OMEGA Speedmaster Professional “Moonwatch.” How did this piece get its name? Exactly what it sounds like: The astronauts on the Apollo 11 moon mission in 1969 wore these watches out onto the lunar surface! Now, the OMEGA Speedmaster represents an important innovation in human history and is frequently seen on the wrists of the rich and famous, as well as politicians and other tastemakers.
Are There Any Other Must-Haves On Your List?
Before you purchase your dream watch, make sure to check this list… and consider any additional factors you think should be added. For example, water resistance might be important to you. You might have a preference for Arabic numerals versus Index markers versus Roman numerals. You might be looking for a watch that’s studded with gems or one that shows off your favorite color. You can have as many criteria as you can think of, and we’ll work with you every step of the way to ensure you find exactly the timepiece you have been dreaming of.
Find the Watch of Your Dreams at Avi & Co.
When you’re looking for a watch like no other, Avi & Co. is your first stop. We specialize in world-renowned favorites like Richard Mille, Audemars Piguet, Rolex, and Patek Philippe. Plus, we’ve even premiered three of our own Avi & Co. watch lines that push the boundaries of luxury, opulence, and creativity.
Stop by one of our three boutique locations – you can find us in New York City, Miami, and Aspen – to browse our collection of hot timepieces in person. Book your appointment today!
