Floyd Mayweather's Hue Collection Watches

Every once in a while, a celebrity falls in love with a luxury watch brand, creating a lasting legacy of showcasing elite, upscale pieces. In the case of Floyd Mayweather, the American boxing professional and promoter, that brand is Avi & Co. Mayweather has been a long-term supporter of the Manhattan-based watchmaker… but when Avi & Co. released its latest line of timepieces, the Hue Collection, Mayweather took his love of elite watches to another level.

In one fell swoop, Mayweather scooped up all four of the Hue Collection’s iconic, gem-set timepieces for the jaw-dropping price of $1 million. What’s all the fuss about, you ask? When you set eyes on a Hue Collection watch, you’ll understand. Let’s dive into the story behind the watches that had one of the world’s most accomplished athletes dropping seven figures on one whopper of a purchase.

If you haven’t heard of Floyd Mayweather, it’s possible you have been living under a rock. Formally known as Floyd J. Mayweather Jr., the athlete in question is a former American boxer who started competing in 1996. When he retired in 2017, the boxer boasted an undefeated record and 15 major world championship titles spanning five weight classes.

Although he retired from professional boxing nearly a decade ago, Mayweather remains active in the exhibition circuit and currently pursues other business ventures as well. Throughout his career, he has also raked in major sponsorships including global fast-food chain Burger King and Swiss watchmaking company Hublot.

The boxing pro has worked hard to be able to enjoy the finer things in life, and collecting luxury watches has become a passion of his. Mayweather’s watch collection consists of customized Richard Mille, Audemars Piguet, Rolex, Chanel, and Franck Muller timepieces that are virtually dripping in diamonds – there is nothing like a little bit of ice to take a watch collection from standard to superb. But ultimately, Mayweather says, Avi & Co. is one of his favorite watch brands.

While Mayweather is the proud owner of the entire run of Avi & Co. Hue Collection watches, he owns a number of other timepieces from the brand as well. Notably, he was an early adopter of the Iced Collection pieces, which made up the original Avi & Co. branded line. In addition to his Hue timepieces, Mayweather owns seven other Avi & Co. watches as well as a custom-made necklace that features two gold boxing gloves.

The Avi & Co. Iced Collection AH17 watch in 18K rose gold, which features a 44 mm case and over 1,000 diamonds on the face, bezel, and bracelet, is just one of the glamorous Avi & Co. timepieces that Mayweather loves to wear.

Floyd Mayweather also loves Avi & Co.’s Frosted Collection, which combines the sparkling beauty of pave diamonds with a unique frosted-finish bracelet, achieved through our proprietary tooling methods. Mayweather is the proud owner of an 18K rose gold watch from the Frosted Collection, which he is seen sporting below. However, the boxer’s relationship with the Avi & Co. brand goes far beyond just his love for luxurious accessories.

Floyd Mayweather and Avi Hiaeve, Avi & Co.’s founder and CEO, have a lasting friendship that has stood the test of time. As reported to Forbes, here is what Mayweather has to say about his relationship with Hiaeve:

“I am proud of Avi and support him. He is my friend and if I want to hang out with him, I can. You can’t do that with the owner of Rolex or AP (Audemars Piguet).”

Like many Avi & Co. customers and friends, Mayweather loves the personalized experience he receives when visiting one of the upscale Avi & Co. boutiques. With three locations (Manhattan, Miami, and Aspen), our stores are accessible for anyone looking to invest in a secondary market luxury timepiece like no other.

In July 2024, Avi & Co. unveiled the beginning of its newest line: The Hue Collection. As its name suggests, this collection is all about rich, vibrant color – and the watches that bear its name represent that commitment to bold styles and unmatched flair. The first timepiece released was the iconic pink sapphire watch, which features a 44 mm case and is crafted from 18K white gold.

As you can see, the Hue Collection evokes the spirit of the original Iced Collection with its all-out gem-set look – but where it departs from its predecessor is color. With 945 pink sapphires set to catch the light from every angle, this watch is sure to turn heads no matter where you wear it. This limited edition piece is produced in only very small quantities, making it quite desirable to collectors who can handle the $250,000 price tag.

The pink sapphire watch made waves in the watch world when it was released… but what many timepiece aficionados didn’t yet know was that it would soon be accompanied by a full set of other decadent watches, each dripping in nearly 1,000 all-natural precious gems.

In September 2024, Avi & Co. launched three more additions to the Hue Collection: the blue sapphire watch, the red ruby watch, and the green tsavorite watch. Each one is decked out in 945 striking gemstones and boasts a 44 mm case size that strikes the perfect balance between boldness and elegance. Before these watches could even hit the market, Floyd Mayweather caught wind of this limited edition collection and stopped by our Manhattan location to check out the new pieces.

When he arrived, he was stunned and awed by the beauty of these completely unique watches. There was simply nothing else like these timepieces on the market. Floyd’s perspective? “It’s hard to choose one watch; they are all exceptional timepieces.” Since he couldn’t decide, Mayweather opted for a tried and true strategy: Buy them all!

Floyd walked out of the boutique that day with $1 million worth of watches housed in a special edition box to commemorate this glamorous collection. We’ve covered the Pink Ice watch that started the Hue Collection hype already, but let’s take a closer look at the remaining three…

The Hue Collection’s blue sapphire watch is a next-level style set with 945 blue sapphires in a striking 18K gold case and bracelet. These baguette-cut stones cover every inch of the striking timepiece, leaving only the inside of the bracelet to spot the high-quality gold used in the watch. The rich hues of these sapphires evidence their storied origins from the mines of Madagascar and Sri Lanka, two of the world’s sapphire capitals.

As always, Avi & Co. is committed to using only naturally occurring stones in our timepieces. Although lab-grown gems are gaining popularity, the rarity and vibrancy of these natural sapphires simply cannot be matched. When you strap on a Hue Collection blue sapphire watch, you will immediately feel the regal and venerable glow of the rich, blue gems… 108 carats of sapphires, to be exact!

Floyd Mayweather’s green tsavorite watch is a truly unique piece crafted from one of the best-kept gemstone secrets. Tsavorite might not be the most widely recognized precious gem, but its hardness and durability parallels that of rubies and sapphires. Many people think of emeralds when they think of green stones… but because emeralds are softer and more prone to scratching and discoloration, they are not as well-suited for a high-contact piece like a watch.

Instead, Avi & Co. opted to deck out their Hue Collection green watch in 945 tsavorite stones. These gems were mined from world-famous tsavorite deposits in Tanzania, and Avi & Co.’s expert jewelers individually selected and inspected every single piece. The result? A sparkling timepiece that will leave everyone around you green with envy.

Looking at all of these Hue Collection watches, we understand why it was impossible for Floyd Mayweather to choose just one! Like the others in this collection the red ruby watch is a unique timepiece unlike anything else on the market. With 105 carats of rubies mined from globally renowned sources in Mozambique, this timepiece is the only one in the hue collection crafted from 18K rose gold. The warm tones of this metal perfectly complement the rich, red hues of the 945 baguette-cut rubies that cover the watch’s bracelet, face, and bezel.

It’s no wonder that Floyd Mayweather left Avi & Co. with all four of the incredible timepieces in the Hue Collection… It is certainly a challenge to choose the perfect watch from these decadent options. While Mayweather bought out the entire first run of the Hue Collection, we expect to see another limited run of these timepieces available at Avi & Co. soon. In the meantime, browse our online store to discover pieces from our lines as well as other top luxury brands.

Want to experience luxury in person? Schedule an appointment to visit one of our three upscale showrooms today!