
A smooth satin box, tied with a neat bow, waits for you on the counter. You run your finger over the side of the box, taking in the velvety texture. Carefully untying the ribbon, you lift the lid. Immediately, you are met with the earthy, sweet scent of chocolate, slight undertones of creamy caramel and jammy fruit wafting up toward you. The box of truffles, ranging from buttery white chocolate to bitter dark cacao, is full of glossy globes of goodness.
Which one will you choose? Maybe the white orb drizzled with dark chocolate decorations – when you take a bite, you’ll feel the tang of raspberry jam combining with sweet white chocolate ganache dancing on your tongue. Or maybe you’ll opt for the medium brown cube sprinkled with flaky sea salt. Inside, a praline caramel flirts with the salty exterior, the perfect marriage of flavor.
Sounds delicious, doesn’t it? Is your mouth watering yet?
Savoring a box of decadent chocolate truffles is one thing… but imagine opening that same box to find a selection of luxurious timepieces. Life really doesn’t get much better than that.
This year, in honor of National Hot Chocolate Day – and Valentine’s Day, of course – we are excited to highlight some of our favorite watches that boast delectable chocolate hues. With dials ranging from deep mahogany to toasty cinnamon to creamy latte, you’re sure to fall in love with these timeless, elegant watches in our favorite hues.
Patek Philippe Aquanaut
If you are looking for a sporty watch without sacrificing the finesse associated with luxury watchmakers, the Patek Philippe Aquanaut is the perfect model for you. Every product from this renowned Swiss craftsman is equipped with only the finest engineering and artistry – and this Aquanaut, which boasts a brown dial and a striking 41 mm rose gold case is no exception.


Here are a few must-know facts about this striking Patek Philippe Aquanaut, which is available at Avi & Co. today:
Patek Philippe Nautilus
For horological enthusiasts looking to add a timeless classic to their collection, the Patek Philippe Nautilus collection is an excellent place to start. The line premiered in 1976 with the aim of bringing stainless steel dress watches into the luxury market. Like the Audemars Piguet Royal Oak, another 1970s stainless steel upmarket watch, the Nautilus has become a cultural staple and has held onto its cachet as an extremely desirable timepiece since.
While the original Nautilus watch was released in stainless steel, Patek Philippe has since expanded the collection to include models made from rose gold, white gold, and platinum. We love this rose gold option, which perfectly complements its brown dial and chic leather band.


Check out some key facts about this striking Patek Philippe Nautilus, available at Avi & Co. now:
Rolex Cosmograph Daytona
Looking for a brown watch with a hue more in the realm of latte than Americano? This decadent, milk chocolate Rolex Daytona might just be for you. The Rolex Cosmograph Daytona is one of the most recognizable luxury timepieces on the market today, due to its storied history and numerous famous fans. You’ll see the watch’s iconic three subdials on the wrists of everyone from Paul Newman to Jennifer Aniston and Jay-Z to Michael Jordan.


Here are the top stats you need to know before you add this breathtaking Rolex Daytona, which is available at Avi & Co. today, to your watch collection:
Rolex Datejust 36
There is nothing quite like the Rolex Datejust, a watch that was first released in 1945 and continues to be a coveted piece of Rolex’s lineup today. With silhouettes ranging from the petite 28 mm of the Lady-Datejust to a more substantial 41 mm case size, there is a Datejust perfect for any wearer on your shopping list. We’ve fallen head over heels for the rich, chocolate dial of this 36 mm Datejust, which is a gender neutral watch studded with diamonds for an extra element of sparkle and luxuriousness. The unique, Rolex-stamped dial adds an additional note of unique fashion and collectability to this piece.


Learn more about this one-of-a-kind timepiece, and shop the entire Datejust line at Avi & Co. today:
Rolex Lady-Datejust Pearlmaster
Rolex offers such a bountiful collection of luxurious, chocolatey watches that it is near impossible to choose our favorite. So, we figured we’d let you select the one you like best. While the 36 mm Datejust above is not gender-specific, this Lady-Datejust Pearlmaster is a unique piece designed specifically for women (although, we’d encourage you not to get too hung up on the gender labels of watches, as they are mainly intended for marketing purposes).
The Rolex Pearlmaster is unique for many reasons, but its bracelet stands out as a distinguishing feature. There are three main types of bracelets in Rolex’s repertoire: the President, the Jubilee, and the Oyster. The Pearlmaster bracelet is different from these three, making this watch an exciting addition to any watch collection, even one with plenty of Rolex watches already present in its ranks. This diamond-studded masterpiece marries classic design elements with modern allure – in other words, it’s a must-have for any watch enthusiast.


Here are a few key facts and stats about this elegant Pearlmaster watch, which is available at Avi & Co. today:
Rolex Sky-Dweller
With dual time zones and a 24-hour display, the Rolex Sky-Dweller is the perfect watch for an international jetsetter who is always on the go. Complement your chic luggage set and that credit card with extra points on travel with this accessory that underscores your worldly personality and adventurous lifestyle. This model highlights the brand’s iconic fluted bezel, which is a touch of timeless elegance that will never go out of style. We also love the classic Oyster bracelet on this stylish and functional watch, which is sure to become a key part of your accessory rotation.


Learn more about this haute timepiece, available online or in-store at Avi & Co. today:
BONUS: White Chocolate Dial
Chocolate dials might suggest brown to you, but let’s not forget about our favorite sweet treats and delicacies made from white chocolate! If you’re looking for a luxurious watch with the same timeless elegance that a brown dial offers, don’t forget to explore ivory dials as well. The subdued yet warm hue of an ivory watch perfectly embodies the “quiet luxury” trend that has been dominating runways and fashion magazine spreads throughout the last couple of years. Our pick? This gorgeous white gold Patek Philippe Complications watch, which is perfect for wearers of any gender.


Our favorite features of this watch, which is available at Avi & Co. today, include:
Take a Bite of Luxury at Avi & Co.
National Hot Chocolate Day falls on January 31 each year – but that doesn’t mean you have to limit your brown watches to winter wear. These stylish timepieces transcend seasonality, making them an appealing fashion choice for any collector. You’ll love the luxurious feel of these elegant, decadent watches. Shop for more brown dials at Avi & Co. today.
In addition to Patek Philippe and Rolex, we also specialize in upscale brands such as Audemars Piguet and Richard Mille. No matter what you are looking for, our experienced and knowledgeable sales associates can help you find the perfect timepiece. Visit us at one of our three boutiques (we’re located in New York City, Miami, and Aspen) to find the watch of your dreams today!
Make an appointment right here.








