
The holiday season might be the “most wonderful time of the year,” but as Christmas lights go out and New Year’s celebrations fade into memory, the chilly winter days ahead can seem daunting. Early sunsets and frigid weather make cozy nights at home more and more appealing, and slow mornings become the norm. There is nothing wrong with a little bit of serenity and solitude, but what happens when winter wonderland begins to feel more like a seasonal rut?
Enter, bold pops of color to liven up your chilliest days! Just because the Pantone Color of the Year is a mundane white does not mean that you have to succumb to monotonous monochromatic looks. Instead, breathe a bit of life into the coldest season of the year with some winter-appropriate brights that will add some excitement back into your wardrobe! A pop of color in your accessories is the perfect way to brighten up a cloudy winter’s day. We bet the lively hues will level up your mood, too.
Today, we are excited to showcase some gorgeous colors that break free from the winter blues (okay, fine, there are a few blues on this list). Even when you are bundled up to the nines, a fun piece of wristwear can take your look from brr to brilliant! Check out these top picks from our stylish team at Avi & Co.
Winter Color Trends
Most people think of winter colors as blacks and greys, maybe with a few aberrations into the realm of navy (or if you are feeling really daring, powder blue). Wearing brighter colors, however, can be a wintertime power play that attracts attention and commands the room. In fact, bright colors can actually improve your mood, according to some psychological research.
For 2026, winter color trends are leaning toward rich jewel tones like burgundy, deep teal, and sumptuous dark green. Navy is a timeless option that offers a safe yet appealing lift on classic black. Camel is also going strong this year, providing a light but elegant companion to outfits rooted in black, navy, or any of the aforementioned jeweled hues. Those are your winter basics, but they are far from the only shades that are trending to the max right now.
Marie Claire has identified a few other dynamic shades that are perfect for brightening up the darkest days of winter. Top hues include powder pink, pistachio green, and winter citrus. Yes, you read that right: Citrus hues for winter! Deep oranges and warm yellows are dominant here: Save the neons and limes for summer.
Colorful Watches for Bright Winter Style
Identifying the latest trends is one thing, but integrating them into your existing wardrobe is another. Luckily for you, the Avi & Co. crew is here to help, showcasing a few different timepieces that embrace the playful nature of winter brights.
Rolex Oyster Perpetual, Pistachio Dial


If you are into the pistachio green trend, this exquisite timepiece is for you. Rolex presented its Oyster Perpetual watch with a pistachio dial at 2025’s Watches and Wonders event in Geneva, Switzerland. The pistachio hue was released alongside lavender and vanilla beige dials, all of which are perfect for colorful yet sophisticated looks. We love the creamy pastel green paired with a combination of brushed and polished stainless steel that gives the Oyster Perpetual its signature look. Lacquered index hour markers complete the minimal but refined aesthetic.
The Oyster Perpetual line is one of Rolex’s most versatile and most affordable collections. It is often considered a “starter watch,” but that does not lessen its prestige and elegance. Oyster Perpetual watches are available in a variety of different case sizes and dial colors, making it easy to imbue a bit of your unique personality into a distinctive and memorable watch that you will never want to take off. If you are seeking a watch that can truly be your everyday companion, look no further than the Oyster Perpetual line. This pistachio green option is a delightful, modern take on this perennial icon.
Richard Mille RM 011, “Red Demon”


Want to lean into the warm and inviting winter citrus trend this season? The Richard Mille RM 011 is the perfect watch to do just that. Crafted from 18K rose gold, this automatic flyback chronograph is a limited edition of just 30 pieces, making it all the more valuable to savvy watch collectors out there. Its skeletonized dial offers a spectacular glimpse at the inner workings that power this masterful machine, and its oversized tonneau-shaped case provides a sporty vibe.
The orange rubber strap is the cherry on top of this already gorgeous timepiece. The bright hue is perfect for the winter citrus aesthetic, and it looks truly luxurious as a pop of color paired with winter neutrals or as a complementary accent with a rich navy. No matter how you style it, this limited edition Richard Mille watch is sure to turn heads.
Avi & Co. Iced Collection: Color in Motion, Pink Strap


Avi & Co.’s Iced Collection has been a celebrity favorite for years, and the new Color in Motion lineup is no exception. We have added a sporty twist to our debut line, offering durable and comfortable rubber straps in seven different brilliant shades. The Iced Collection is known for its all-out diamond pave look, with flawless stones studding its dial, bezel, and bracelet. Now, you can swap out the diamond bracelet for a colorful rubber strap if you are looking for a more versatile, everyday look. You still get the dazzling impact of a diamond-set dial and bezel to turn heads and start conversations.
The Color in Motion straps are available in black, white, red, yellow, orange, blue, and pink. They are compatible with all three sizes of Iced Collection cores (37 mm, 40 mm, and 44 mm), and you can get the diamond-set buckle in rose gold or white gold to match your original watch. So, which color is perfect for 2026 winter trends? We are loving the pink strap, which aligns with Marie Claire’s powder pink prediction. Powdery pinks are the perfect carry-over hue that can hold up through Valentine’s Day and even into springtime with Easter and floral looks. In other words, this watch is about to get a lot of mileage!
Patek Philippe Complications


For a more unorthodox take on wintertime brights, look toward this unusual Patek Philippe Complications model. The brown leather strap evokes trendy camel-colored tones, and that is perhaps the most traditional component of this watch. The 18K white gold case houses a Tahitian mother of pearl dial that exhibits an ethereal, shimmering look that ranges from dove grey to rainbow as the light hits it. The dial is surrounded by a diamond-set bezel that adds even more sparkle and interest to the piece. Of course, a Patek Philippe Complications watch would not be complete without impressive complications. To that end, the dial shows off two annual calendar apertures and an attractive moon phase display as well as a date window at the 6 o’clock position. The overall effect is balance, sophistication, and refinement.
The shifting colors of the mother of pearl dial make this timepiece the perfect choice to embrace winter brights in 2026. It offers a more subdued look than some other pieces on this list but still manages to embody some of this year’s hottest colors. Glance at this otherworldly dial, and you will see hints of powder pink and pistachio in the shifting shimmer. The leather strap grounds this exceptional timepiece, which is the perfect 37 mm size for wearers of any gender. This timepiece will not last long in our showrooms, so make sure to lock in your appointment today if you would like to try it on your very own wrist!
Find Wintertime Color at Avi & Co.
No matter the season, a luxury watch from Avi & Co. is a surefire way to upgrade your look. In addition to our own Avi & Co. watch lines, we are a trusted provider of prestigious luxury watch brands, including Rolex, Patek Philippe, Audemars Piguet, and Richard Mille. We also recently launched a fine diamond jewelry collection, Diamonds by Avi & Co., that takes sophisticated sparkle to the next level. Whether you are shopping for yourself or someone special, our experienced team will help you find the perfect piece.
So, what are you waiting for? Make an appointment to shop in store with us today at any of our three locations (New York City, Miami, and Aspen, Colorado). We look forward to giving you a warm welcome into our Avi & Co. family.








