
As the holiday season grows nearer, many of us are starting to think about the gifts we want to give to show our love and appreciation to family members, friends, and partners. How can we best demonstrate the breadth and depth of our appreciation to the people that we care about? Well-selected gifts certainly are not the only way into someone’s heart… but let’s be honest, they don’t hurt!
When looking for gifts for those you care about most, you don’t want to purchase something trendy that will go out of style in a year. Instead, opt for a timeless present that will last them a lifetime – and maybe even a gift that can become a family heirloom, passed down from generation to generation.
Think of your favorite accessories or pieces of jewelry. Typically, these hold some type of emotional significance and sentimental value – but they also stand out because their quality construction and unique beauty has allowed them to stand the test of time and be a precious object for years and years.
If you are looking for the perfect gift worth passing down for decades to come, look no further than Avi & Co.’s luxurious collection of watches and jewelry. Let’s dive into some of our most gift-able pieces that your loved ones are sure to treasure…
Selecting the Perfect Heirloom Watch
Whether you are giving gifts to the recipients on your list or looking for your latest collectible watch, it is important to consider a few different factors.
Value: Will this watch or piece of jewelry retain its value for years to come? You don’t want to give a gift that is just a flash in the pan. Instead, look for a watch or accessory with eternally valuable items such as 18K gold, diamonds, or other precious gems.
Tradition and History: Does this watch come from a reputable manufacturer with a rich tradition? When we talk about heirloom watches, we are often looking for pieces from storied creators like Audemars Piguet, Rolex, or Patek Philippe. Every item from one of these heritage watchmakers is imbued with centuries of history and tradition.


Personality: As you look for the next watch to gift or to add to your repertoire, consider the personality of the piece. Do you prefer a sparkling timepiece decked out in diamonds or one that offers a more subdued look with classic elements like a steel or white gold bracelet?
What Occasions Are Right for Gifting Watches and Jewelry?
The holidays are right around the corner – but holidays certainly are not the only occasion that warrants gifting a watch or a piece of jewelry to someone that you love! These special gifts only become more sentimental when they are used to mark a momentous occasion.
Watches or jewelry can be excellent gifts for milestone birthdays as well as major career achievements, educational accomplishments, and anniversaries. For a family member who has just completed their degree, you could consider a watch that will help them keep time as they embark on the first chapter of their adult career. For a 50th birthday celebration, look at watches that are as steeped in history and tradition as the rich life that person has lived.


Of course, jewelry that features high-end metals and precious gems is also an incredible gift for marking numerous occasions. Every time that piece of jewelry is worn, the recipient will think of you and the incredible moment in life that that necklace, bracelet, or ring helped them celebrate.
Engagement rings are one of the top pieces of jewelry that gets passed down from generation to generation. Many men and women opt to use an heirloom ring from a relative like a grandmother, great aunt, or even a parent when marking their own engagement or wedding. As you select an engagement ring to celebrate your love, think about your descendents who might want to wear it in the future. Selecting a ring with a striking diamond is the perfect place to start.


Our Top 5 Watches Perfect for Passing Down
Check out some of our favorite pieces that are ideal for passing down from generation to generation…
#1: Patek Philippe Nautilus Haute Joaillerie


Patek Philippe watches are timeless no matter their style, but the brand has upped the ante with their unique Patek Philippe Nautilus Haute Joaillerie model, which is studded with over 2,500 diamonds. The watch’s pave setting is a stunning display of world-class craftsmanship. The watch showcases a gem-set bezel and bracelet as well, all crafted from high-quality 18K rose gold. Subtle index markers showcase the hours along with Arabic numerals 6 and 12, keeping the uninterrupted diamond pave effect strong.
#2: Audemars Piguet Royal Oak, Diamond Bezel


This Audemars Piguet watch combines the classic lines of the Royal Oak collection with specialized adornments like the blue dial and diamond-set bezel. This piece exudes understated luxury at every turn. Subtle index hour markers grace the statement dial, and the gem-set bezel adds an element of upscale sparkle. This captivating combination is perfect for marking a special occasion, whether you are gifting the watch to someone else or treating yourself to a little bit of ritzy style.
#3: Rolex Datejust 36, Mother of Pearl Diamond Dial


This absolutely striking Rolex Datejust watch is sure to become the prized possession of anywhere who wears it. The classic Rolex Datejust silhouette is amplified by bespoke details like the two-tone bracelet, which features stainless steel and 18K rose gold, as well as the mother of pearl dial adorned with diamond hour markers and a diamond-set bezel studded with 52 individual stones. This unworn watch, produced in 2024, comes complete with the original factory box and papers, making it a priceless acquisition perfect for investing or gifting.
#4: Rolex Submariner, Diamond Pave Dial and Sapphire Bezel


There is nothing quite like this unique Rolex Submariner watch, which features a diamond pave dial and a sapphire-studded bezel, complete with 27 blue sapphire baguettes and 11 diamond baguettes. The 18K white gold bracelet also contains diamond-studded pieces, and the versatile 40 mm size of the case makes this watch flexible for wearers of any gender. Index dial markers and a functional date window complete the elevated aesthetic of this breathtaking watch. If you are looking for your next family heirloom, there is no doubt that this Rolex deserves that esteemed position amongst your absolute favorite pieces.
#5: Patek Philippe Complications “World Time”


When it comes to watches worth collecting, oftentimes the most unique models are also the most desirable. That is exactly the case when it comes to this Patek Philippe Complications watch, which features an eye-catching “World Time” display as well as a striking diamond bezel and unusual green coloring on both the dial and the strap. The dial features a rare and hand-guilloched basketweave pattern that showcases Patek Philippe’s dedication to advanced craftsmanship techniques. The green leather bracelet closes with a chic pin buckle in 18K rose gold to match the exquisite case. Any watch enthusiast will be practically drooling over this beautiful piece!
Explore Heirloom Jewelry at Avi & Co.
Watches are far from the only way to mark a special occasion – and that is why Avi & Co. has expanded into the world of jewelry. Our headquarters are already perfectly positioned in the heart of Manhattan’s well-known Diamond District, so it was a natural transition to devote even more of our energy to jewelry, where we have been trading in specialized designs and one-of-a-kind pieces for years.


If you are looking for unique pieces with larger-than-life diamonds in a range of different colors and styles, make Avi & Co. your next destination. Our experienced customer support team can help you find the accessory of your dreams, whether that is a diamond pendant, a sparkling tennis bracelet, or a memorable engagement ring to kick off your married life.
Make an Appointment to Visit Us Today
When you are choosing a special watch or piece of jewelry to mark a major occasion in your life, there is no better place to shop than Avi & Co. We are your trusted partner in sourcing the most luxurious gems, watches, and heirloom pieces that are worthy of the biggest moments that come your way. Make your next celebration extra special with a gift worth remembering – and wearing, every single day.
Visit one of our three locations in New York City, Aspen, or Miami – click here to schedule an appointment with us today.







