&noscript=1 />

Avi & Co. Aspen

STORE HOURS: Sunday - Friday: 11AM-6PM & Saturday: Closed
ADDRESS: 602 E. Cooper Avenue #104 Aspen, Colorado 81611
PHONE NUMBER: (970) 344-1808
STORE HOURS
Monday - Friday: 11:00AM - 5:00PM

ADDRESS
602 E. Cooper Avenue #104
Aspen, Colorado 81611


PHONE NUMBER
(970) 344-1808
Avi & Co. Aspen Showroom

Avi & Co. Aspen: A Luxury Watch Destination

Nestled amidst the majestic Rocky Mountains, Aspen is unlike any other place on earth. A ski town that is home to year-round culture, arts, and fashion events, Aspen provides the perfect combination of spectacular natural vistas and upscale living that simply cannot be matched. The latest addition to Aspen’s coveted fashion scene? Our third Avi & Co. location, which opened its doors in 2024.

At Avi & Co. Aspen, you will find a showroom like no other, featuring Audemars Piguet Aspen, Patek Philippe Aspen, Rolex and Richard Mille Aspen Colorado. In each of our three boutiques, we have gone above and beyond to create inviting and warm spaces that celebrate the unique aesthetic and culture of each location.

The #1 Source for Luxury Watches in Aspen

In our Aspen showroom, we have harnessed the combination of outdoorsmanship and understated grandeur that are the hallmarks of life in this Colorado paradise. Whether you are an Aspen resident or a visitor coming in for ski season, spring hiking, or summer events like Watch Week Aspen or the Aspen Food & Wine Classic, make sure to include a visit to the Avi & Co. Aspen showroom on your agenda.

When you step through our doors, you will be welcomed into an oasis of luxury and splendor. Take a moment to soak in the beauty of this opulent space, where you will be treated to the best service in town and granted access to limited edition and collectible watches you cannot find anywhere else.

Avi & Co. Aspen Showroom

A Showroom Experience Like No Other

At Avi & Co., we are a family-owned business that has spent decades building lasting relationships in the watches and accessories industry – so we are able to provide clients like you with the watches you have been dreaming of.

We offer the most desirable brands on the secondary market, including Audemars Piguet, Patek Philippe, Richard Mille, and Rolex Aspen Colorado. Find these brands along with others in our Aspen showroom, and test out the watch that is sure to become a family heirloom that you can pass down in your lineage for centuries to come. Our watches are truly the best of the best. In other words, what are you waiting for?

Reach out to our team at the Aspen Avi & Co. showroom to make an appointment today. We’ll welcome you into our store with a cup of delicious espresso or an elegant flute of champagne to start your visit off on the right foot. Then, indulge in the utmost luxury as you try our unique and coveted selection of watches on your own wrist.

There’s simply nothing like seeing a six-figure Patek Philippe Aspen sparkling on your own arm. At Avi & Co. Aspen, you’ll find the pinnacle of luxury accessories tucked away in this snow town that is an emblem of luxe living, taste, and class. Join us at our Aspen showroom the next time you are in Colorado.

Read More

Up high in Colorado, Aspen stands apart, not only famous for its slopes but also known for its deep pockets. Private jets share skies with rare timepieces, drawing business leaders, global buyers, artists, and visionaries who crave excellence. Much like a limited-edition chronograph, luxury watches here carry weight far beyond their ticking hearts.

When it comes to finding a Patek Philippe watch, a rare Rolex, an impossible-to-find Richard Mille, or an Audemars Piguet Royal Oak, Aspen buyers want the best! They also expect quiet professionalism when handling these pieces. Getting close to the rarest watches means having solid connections behind the scenes.

Avi & Co. is one of the few luxury watch dealers that can acquire the impossible to find brands and models. While most people are on waiting lists to possibly receive the latest models, Avi & Co. uses its worldwide network to locate and acquire these grail watches. And if you are spending time in Aspen, Colorado, you can afford the best and Avi & Co. has what you want.

Why Aspen Is One of America’s Strongest Luxury Watch Markets

Aspen stands apart. In crowded urban centers, rich clientele spread wide among classes, yet here luxury gathers tightly. This mountain town boasts an unusually dense population of extremely wealthy people, ranking near the top across American regions by size and income level. Residents along with outsiders often live with substantial financial means, shaping daily life in distinct ways.

Many Aspen residents and visitors:

  • Own multiple properties
  • Travel by private jet
  • Invest in fine art, jewelry, and watches
  • View luxury watches as both wearable art and financial assets

For this reason, Aspen has become a quiet but powerful hub for Patek Philippe, Rolex, Richard Mille, and Audemars Piguet collectors.

While Aspen itself has only a handful of physical boutiques, serious buyers typically work with global luxury watch dealers, ike Avi & Co., who can source rare and off-catalog models that local stores cannot obtain.

Because of this, Aspen now holds a soft yet strong draw for those who collect timepieces by Patek Philippe, Rolex, Richard Mille, and Audemars Piguet.

Buying Patek Philippe Watches in Aspen, Colorado

What stands out about Patek Philippe? It tops the list in Swiss watch craftsmanship. When it comes to Aspen’s most sought-after clientele, this brand usually represents the peak of refined judgment, cultural depth, and substantial wealth.

Popular Patek Philippe models among Aspen collectors include:

  • Nautilus (5711, 5712, 5980, 5990)
  • Aquanaut (5167, 5168, 5267)
  • Grand Complications (perpetual calendars, minute repeaters, tourbillons)
  • Annual Calendar and World Time models

Because Patek Philippe severely restricts supply, most Aspen buyers cannot walk into a boutique and buy a Nautilus or Aquanaut. Waiting lists often stretch 8 to 12 years, if you are approved at all.

This is why Aspen collectors typically use secondary-market specialists like Avi & Co. to obtain:

  • Brand-new unworn Patek Philippe watches
  • Discontinued references
  • Rare dial variations
  • Investment-grade models with box and papers

A trusted luxury dealer like Avi & Co. allows Aspen buyers to bypass waitlists and acquire the exact Patek Philippe model they want.

Buying Rolex Watches in Aspen

A watch from Rolex stands out everywhere, especially in Aspen, where desire meets elevation. Slopes glow under feet wearing them, yet so do streets after snow melts, under festival lights too. Status whispers through each link without saying it.

Top Rolex models sought by Aspen buyers include:

  • Rolex Submariner (including Hulk, Kermit, Starbucks)
  • Rolex GMT-Master II (Batman, Batgirl, Pepsi)
  • Rolex Daytona (steel, gold, platinum)
  • Rolex Sky-Dweller
  • Rolex Datejust 41 and Day-Date

Just like Patek Philippe, Rolex produces models that are almost impossible to purchase at retail. Aspen buyers who want immediate access to Steel Daytona, GMT Pepsi or Batman, Green Submariner, and Platinum Daytona work with high-end secondary market dealers like Avi & Co. who already have inventory.

Aspen collectors often treat Rolex watches as liquid luxury assets, easy to trade, easy to sell, and historically strong performers in the global watch market.

Richard Mille Watches in Aspen, Colorado

What stands out about timepieces in Aspen is how Richard Mille fits right into extreme sports and high-performance lifestyles.

Worn by Formula 1 drivers, professional skiers, and top-level athletes, Richard Mille timepieces stand out because they do something different.

Richard Mille watches are known for:

  • Skeletonized movements
  • Carbon, titanium, and sapphire cases
  • Shock-resistant tourbillons
  • Prices ranging from $150,000 to over $1 million

Popular Richard Mille models for Aspen buyers include:

  • RM 11-03 Flyback Chronograph
  • RM 67-02 Ultra-Thin
  • RM 055 Bubba Watson
  • RM 35 Rafael Nadal
  • RM 72-01 Automatic Chronograph

Because Richard Mille produces extremely limited quantities, Aspen buyers almost always rely on specialized dealers to source inventory.

A Richard Mille by your wrist in Aspen says more than "I'm rich." It whispers about precision, worldwide status, speed, and only a few truly own it.

Audemars Piguet Watches in Aspen

What sets Audemars Piguet apart in high-end timepieces? It shifted the game back with the Royal Oak. Still standing today, one of the boldest luxury watches crafted.

Aspen collectors are especially drawn to:

  • Royal Oak 15500 and 15510
  • Royal Oak Offshore
  • Royal Oak Chronograph
  • Openworked and Skeleton models
  • Ceramic and precious-metal editions

Like Patek Philippe and Rolex, Audemars Piguet tightly controls its supply. Aspen buyers who would normally face long waits for even basic Royal Oak models can now purchase Audemars Piguet watches from Avi & Co.’s Aspen boutique.

Buying Other Luxury Watches in Aspen

Alongside the "big four," some seek out top-tier standalone labels along with luxury watches known for their complexity. Brands like:

  • F.P. Journe
  • Vacheron Constantin
  • A. Lange & Söhne
  • Hublot
  • Jacob & Co.

More and more people hunting rare timepieces now show real skill. Some stack their collections with famous names alongside one-of-a-kind creations, spreading risk across different worlds.

How Aspen Buyers Actually Purchase Luxury Watches

Few realize how often high-end watches change hands beyond neighborhood shops. When it comes to Aspen customers, their choices stretch across continents instead.

Avi & Co. focuses on finding hard-to-find luxury watches for customers nationwide, even in places like Aspen. Clients who shop at Avi & Co. can depend on:

  • Verified authenticity
  • Clear pricing visible up front
  • Saving through bank wires
  • Worldwide sourcing

Are Luxury Watches a Good Investment in Aspen?

Some people who buy homes in Aspen not only love watches, they treat these purchases like portfolio moves. When you think of luxury timepieces, think Patek Philippe, Rolex, Audemars Piguet, or Richard Mille, they tend to hold their value well over time.

A piece like the Patek Nautilus, alongside the Rolex Daytona and Royal Oak Jumbo, has far exceeded expectations when compared to long-term market gains. The last ten years saw these models rise faster than standard money choices.

In Aspen, luxury watches stand not just as symbols of status but also as a form of value that holds steady.

Buying Luxury Watches in Aspen, Colorado

Which brands should you consider buying during your visit to Aspen?

  • Patek Philippe watches
  • Rolex watches
  • Richard Mille timepieces
  • Audemars Piguet watches

Nowhere else sees collectors quite like this. It's among the rarest groups you will find anywhere.

With a partner like Avi & Co., you get direct access to limited stock, clear prices, plus top-tier support, the kind of care that fits Aspen's standards.

LEARN MORE
EXPLORE
LEARN MORE